About this project
AppleMagazine “Pocomaru is the only line that pulls off the unique look to match your unique device”
TrendHunter "PocoWool are eco-Friendly iPad cases made exclusively for the eco-conscious tech-lovers out there."
PadGadget "Will likely appeal to iPad owners with a fondness for clean lines and natural fibers."
Technology Tell " This iPad case will make your friends envious with its seamless wool and high-grade leather intricately designed for the stylish you."
Our goal is to create something for the new wave of social gadgets.
Most iPad stands and covers currently available are made with imitation leather material. This traps the sleek design of the iPad inside a block of plastic and rubber. Why not cloth, we wondered? It’s an opportunity to use something natural and soft that complements the existing design. This is our result:
- Ideal wool material, fashionable design, weighs in at 6oz.
- All-in-one case, stand, and smart cover
- Stands iPad with multiple angles including portrait and landscape, on a couch, your lap, a desk or any other stable surface.
- Grab-and-go design is perfect for quick meetings.
- Despite the soft look, it is very durable.
- Provides a convenient location for sticky notes.
The PocoWool iPad case uses soft felt wool and high-grade leather materials. Each individual piece is hand stitched together for durability. The magnets for the smart cover use non rare-earth metals and are glued securely inside the ﬂaps of the iPad cover to prevent shifting. They won’t break easily or wear out. None of our materials involve heavy plastics or rubber, thus avoiding the use of high-tech, carbon spewing, processing plants.
The Smart Cover
This case features a magnet within the cover, making sure the iPad goes to sleep. This smart cover is fully compatible with iPads 4/3/2.
Despite its soft appearance, the leather and wool combination creates a good stiff support for the iPad without having to remove the iPad from the case. Simply fold the cover behind the tablet, adjust to the desired angle and you’re good to go. With material this soft and ﬂexible it allows for multiple viewing angles and the cover won’t lose its ﬂat shape.
Look and Feel
The wool fabric (rarely used material for this sort of product) is very soft to the touch. It was designed to look like a slim folder. Though the materials are soft to the touch, rest assured it will shield your iPad from danger.
We are launching our second Pocomaru project to fund the production of PocoWool cases made for the Apple iPad. We have the designs, the materials and an excellent manufacturer waiting for us to give them a large scale order. We’ve been working with them on a case-by-case basis, but with enough cash, we will be able to secure a larger order and sell them on our website at a much cheaper price. Going even further, with extra funding, we’ll also get started on producing similar designs for Android tablets and Macbooks. From the start, we didn't want to approach banks or angel investors to make our products. Your support gives us great faith in our designs, and it is the kind of support that drives us forward.
- Helps us complete our ﬁrst in-house design collection for the iPad
- Shows us your love and support which inspires us to continue making our own designs for mobile accessories.
- Enables our manufacturers to begin processing a large order for purchase at vastly reduced prices.
- Creates at least two jobs locally, here, in Seattle.
- Gets you free shipping for your Kickstarter reward (US only)
Color chart for your rewards:
L1-L8 are the iPads colors for pledge 5
R1-R8 are the iPad and iPhone sets for pledge 6. R6 is only available for iPad.
Risks and challenges
Like other designers, a risk and challenge is posed in consumer reception and demand for the product. We understand that not everyone will love our designs, but we are committed to delivering products that are progressive, fashion-forward, and sophisticated. We are also aware of risks posed by imitators, and hope to receive enough funding support to copyright our designs. We are ﬁrmly grounded in our foundation of our core competencies, our strong creative team, our production capability, and delivery ability. The key to our success at Pocomaru is our high level of service and customer engagement as we create products based on our customers' dreams. If we are fully funded, we guarantee to deliver your pledge rewards 2 weeks after the pledge drive ends for early birds. All other rewards will be delivered another 2 weeks later.Learn about accountability on Kickstarter
The front facing camera won’t be blocked by the cover. The pad can also rest easily in portrait or in landscape mode while in the case making facetime a joy. The back camera, works while in the case by flipping the cover behind the unit all the way. The leather pad inside stops just below the camera, allowing for easy unobstructed use.
This case is made for iPad models 4, 3, and 2 which are larger than the iPad mini. It won’t be a good fit as a full-time case. However, if there are enough inquiries regarding the iPad mini, we will work on scaling down the case for those who want it for their iPad minis. You are welcome to pledge us now, but please let us know your preference. We will make an announcement about an iPad mini model in the last week of the campaign. The iPad mini would be the same pledge money as the full-sized version for now.
Won't the leather slowly wear down over time, to the point that it will no longer act as a sturdy stand, but merely sag down? Most leathers become much more malleable over time, especially if it's continuously bent in the same place consistently.
Leather, no matter how stiff, will eventually crease and wear over time. However, the button magnets in the flaps, and the glue, ensure that the top flap will remain a stand long after the leather creases and begins to fold in on itself.
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