About this project
As seen in:
Life can sometimes be unpredictable – especially for a girl who’s growing up and becoming a young woman. Tweens at this age aren’t usually carrying around a large purse or handbag that can easily keep an extra supply of feminine products, and taking a backpack into a middle school bathroom can be conspicuous and embarrassing.
For today's modern tween, Girl Lux has designed the Pocket Pantie™ - a panty that has a small, interior pocket just big enough to hold a wrapped panty liner or thin maxi pad. The pocket, on the right backside of the panty, is sewn just below the waistband and is discreet enough not to show through clothes or bother you when sitting. It’s here for when you need it!
THE COTTON BRIEF
Our Pocket Pantie™ Cotton Brief is made from soft, breathable cotton and a LYCRA® blend. This gives our underwear a bit of room to stretch. It comes in five sizes and is machine washable.
THE GIRL SHORT
The Pocket Pantie™ Girl Short is made from soft, seamless material and offers full coverage across the bottom to minimize visible underwear lines. It comes in three sizes and is machine washable.
Women design each and every Girl Lux product. We’ve all been there and know how important this transition is in every girl's life. The story behind the Pocket Pantie™ started with a dear friend who I was so excited to talk to about the idea of Girl Lux and figuring out a way to help this new generation of tweens with a better training bra than what we had 20 years ago. She surprised me when she said, "Forget the bra! Figure out something to do with the panty! Like could you put a pocket in it or something to hold a maxi pad?" I thought this was a brilliant idea.
The very next day, I walked over to the Korean dry cleaner in my DC neighborhood and brought with me three pairs of panties in girl sizes, some extra fabric, and a box of wrapped Kotex panty liners (their U brand fits the best!). I asked the owner to somehow make a pocket that the pads would fit in. I asked her to place the pocket on the front inside of the panty, on the side, and in the back. She looked at me like I was crazy! But she said she would figure out how to do it and told me to come back in a week to pick them up.
After I got them back (and they looked quite odd) I sent the makeshift pocket panties to two of my product testers in Newtown, CT, who are ages 9 and 11, to try on the panties and let me know if the pocket and what was inside the pocket bothered them at all. They told me that they didn't notice the pockets at all and you couldn't feel or see the pad in the pocket through their clothes, but that they preferred the pocket in the back.
Armed with this invaluable information, I flew to Medellin, Colombia to meet with manufacturers on creating high quality, seamless products for Girl Lux. I asked every manufacturer I met with if they could somehow figure out how to put an inside pocket in the back that would fit a maxi pad (which I would then pull out of my handbag!) The first few manufacturers - all male-owned - said they couldn't do it. But at the third manufacturer, one of the women came out with a huge pair of women's panties and turned them inside out. There they were - two gigantic inside pockets for booty pads!
I said, "Yep! That's exactly what I want. Just take out the left pocket and make the right pocket small enough to fit this maxi pad."
Our manufacturer in Colombia that is making our Pocket Pantie™ Cotton Brief is a woman-owned business that has been around for 25 years! It employs three generations of women - many of them mothers and daughters - in wonderful, clean, and fair labor practice working conditions. They LOVE that they are a part of Girl Lux and helping girls here in the U.S. through this transition.
For the company name, Girl Lux, we chose the word “Lux” because it is the derivative of the Latin word “light."
Girl Lux = Girl Light
Our butterfly icon represents the metamorphosis each girl goes through while becoming a young woman. The lines in the butterfly resemble a fingerprint to remind us that we are all unique and individual.
Our motto "Shine. Bright.” is to serve as a reminder that we all have our own light and beauty from within.
The Girl Lux promise is that you will never see photos of our underwear modeled or pictured on actual girls. The SAFETY of our customers is paramount to us. Our Girl Lux parties were designed to provide a comfortable and safe place for girls and their friends to try on our products in the privacy and security of a woman's home.
"I can actually now feel comfortable changing in gym class."
- Tahlor, age 12
"The quality of the Girl Lux products is unmatched. Always putting their customers first, the Girl Lux seamless bras are beyond comfortable and provide support and coverage for every shape and size."
- Sarah, 26, favorite cousin to a 13 year old
"My new Girl Lux bra makes me happy to actually wear a bra!"
- Abbie, age 12
"Girl Lux products come out of the washer and dryer like they are brand new! They still have the same softness and they don't shrink or stretch out like the other brands do. I am now comfortable with my daughter doing her own laundry."
- April, mother of a 12 year old
"I love the pocket pantie and was able to fit a full maxi pad in the pocket and you couldn't even see it through my spandex shorts. There's a lot of things I could put in this pocket!"
- Victoria, age 11
"My daughter did not want to wear a bra until Girl Lux asked her to be a product tester and to try on their bras. She now wears a bra everyday and only Girl Lux!"
- Colette, mother of a 12 year old
"Girl Lux makes me feel like I can soar like a butterfly!"
- Rory, age 13
"My daughter has very sensitive skin and she likes how soft the panties are because they don't irritate her skin or make her itch like other brands do. The seamless products feel like spun silk!"
- Maggie, mother of a 13 year old
"These Girl Shorts don't squeeze me or make marks in my skin like other boy shorts do and they are so so soft!"
- Brooklyn, age 10
"I wish a girl-focused company like Girl Lux had been around when I was growing up! Their goal to empower young women and bring solace to buying undergarments as a teen is revolutionary and refreshing!"
- Elizabeth, 26
"Girl Lux empowers young girls and gives them the confidence, strength & courage that they need to follow their dreams and show that they can accomplish anything. How do I know? I have an 11 year old girl who hated going to the stores with me. She was embarrassed and anything the stores had she did not like. I would then bring home or order any bra I could get my hands on and she still was not comfortable in anything that I bought. She was one of Girl Lux's first product testers and now only wears their bras."
- Lauren, mother of an 11 year old
We embrace and celebrate the beauty of every shape, size and color. Girl Lux offers five shades of skin tone matching colors in many of our seamless products. This reduces visibility of unwanted underwear lines and ensures that Girl Lux girls feel comfortable and beautiful in their uniqueness. Our colors are named after adjectives that are synonymous with "light."
Which color of light are you?
Girl Lux strives to make sure all girls, no matter size or shape, can find a product that fits them and they feel comfortable in wearing. Our sizing charts range from size 1 to size 6 to guarantee that no customer will ever shop for a Girl Lux product labeled “X-Large,” and no girl has to visit a separate section of our website for larger sizes. We provide one place where girls can come together to shop, regardless of size or shape. As Girl Lux continues to grow and expand, we will add additional sizes for our products.
NOTE: Most Girl Lux products also fit WOMEN too! So please look at our sizing charts for each product to see what size would fit Mom, Auntie, your favorite cousin or your BFF!
The Debut Bra™ is a new and improved version of the training bra. It is made with soft, seamless fabric that can stretch and grow with a girl or young woman. We also got rid of that uncomfortable back clasp. The Debut Bra™ comes in five shades of skin tone matching colors to make it less visible under light-colored blouses and tees.
The Debut Bra™ makes a fantastic first bra and is great for a girl looking for a product that offers more coverage without unnecessary padding. It is 100% machine washable and can be dried in the dryer, too! The Debut Bra™ fits AA/A/B cup sizes.
DEBUT BRA™ II
The Debut Bra™ II comes with removable pads to give a little extra coverage and shape. It is 100% machine washable and we recommend drying it on low heat or laying the bra flat to air dry. The Debut Bra™ II can fit A/B/C cups.
DELICATES WASH BAG
Our Delicates Wash Bag has our Girl Lux butterfly logo printed across fine mesh fabric and a nylon zipper to protect bras and panties from getting tangled in the washing machine. It can fit up to eight pieces of unmentionables!
Our Yoga Headbands are made out of LYCRA® freshFX® fabric and have antimicrobial properties with moisture wicking. This soft and stretchy headband is the perfect accessory to keep your hair back during your workouts or relaxing yoga session. They come in a variety of colors including mango, lavender, yellow, and black with the Girl Lux butterfly icon in shimmery silver.
The Girl Short is available without an interior pocket and is made out of the same super soft, seamless material. It's available in four sizes with an additional smaller size than our Girl Short Pocket Pantie™ and is machine washable.
Our Sports Bras are made of the same super soft, seamless material as our Debut Bra™ with the added bonus of anti-microbial and moisture wicking properties to keep our modern girl cool and dry. It's perfect for high impact sports or comfy enough for a nice stroll in the park. The Sports Bra comes in four sizes, Girl Lux sizes 1 - 4, and goes off the same sizing chart as our Debut Bras™ II. We designed them to match our Girl Shorts with and without the pocket for a matched set!
NOTE: Girl Lux size 1 is the equivalent of a women's XS size and so on, So TEENS and WOMEN can wear them too!
Risks and challenges
Girl Lux has been planning and preparing for our Kickstarter campaign over the last several months. Being a new business, the main challenges we foresee include general hiccups that come with our manufacturers and our lead times being affected with the rush of the upcoming holiday season.
As soon as we hit our goal (even if it’s before our campaign ends) we will immediately put in orders with our manufacturers. We are in constant communication with them and they are standing by as we launch our Kickstarter campaign. They are aware of the upcoming rush and will be prepared and ready to produce and ship our products in a manner that is as reasonable as possible.Learn about accountability on Kickstarter
Support this project
- (25 days)