About this project
After the wonderful reception and success that Foto Grafis received, I am very excited to introduce my new project to the Kickstarter community.
One of the wonderful gifts my success as a photographer has granted me is the ability to inspire creativity in others. I love teaching the the craft of creating eye-catching images and LightBox Photography Cards will give me the chance to reach out, on a global scale, to share my vision, pass on the techniques I use in my own photography, and help propel your own image making to new levels.
http://backerclub.co/Each card back features a different quote from notable image makers of the past to the present . . . from industry legends to contemporary shooters, it's my hope you'll draw the same inspiration from these valuable words of wisdom as I have.
Now here's where the fun begins . . . the card faces are where all the action happens. Here's the concept - you are in need of some creative inspiration. Maybe you just got a new camera for the holidays . . . or are simply looking for new things to shoot . . . You grab your deck of LightBox Photography Cards, give them a shuffle and pick a card.
The face of each LightBox Photography Card will showcase a different photographic challenge. Assignments like:
- Card #005: Photograph Machinery
- Card #017: Photograph Solitude
- Card #048: Photograph Patterns
Under each challenge is a small write-up to better define the assignment. The cards are also numbered for easy reference. There are icons to consider as well - these are highlighted in orange when certain gear, like a tripod, flash or filters are recommended.
The image found on the face of each card is my own challenge solution with some camera settings that factor into the creation of that particular image.
Each card offers up a different challenge, some designed to be simple and easy to accomplish, while others will push your creativity and ingenuity to new heights. How long you spend on the assignment is up to you . . . an hour . . . a day? As you'll read below - the assignment doesn't just stop there. With all the social media surrounding this project, you'll be able to share your image and get some constructive critiques and instruction from other LightBox users!
All the assignment cards have been designed and locked in. The three samples above are just the tip of the iceberg! I'll be releasing more of the face cards during the campaign, but not all - where would the fun be in that?
In the spirit of teaching and instruction, every deck of LightBox Photography Cards comes with some bonus cards. One of which will be a 3-in-1 Grey card that will help you to easily color correct your images in post production (look for an update with a 3-in-1 tutorial soon!). The other is a photography cheat sheet to help remind you of the different settings your camera might offer.
There will be a whole social media aspect to this project, too . . . where we'll all be able to share and converse about our shooting experiences. This particular aspect is what has me most excited!
- Google +
Those who backed the Foto Grafis cards might remember all the "no-obligation" add-ons achieved through stretch goals! Our first stretch goal will be reached at $4,500 and will come in the form of a more durable 3-in-1 card, printed on plastic! Look for an update with a 3-in-1 tutorial soon! If we hit this goal, every backer will get one of these cards at no additional cost and no additional shipping!
- New Stretch Goal!
Lets talk about Add-Ons, backers can add on as many decks of LightBox Photography Cards as they wish. I've offered up some group packages, but in an effort to keep things as simple as possible, backers can add on decks for $9.00 (International backers, please add on $2.00 for each additional deck to cover overseas postage). The photo below showcases additional add-ons, which I'll go over in more detail with unique updates - I am particularly excited about the Photo Notes!
BRAND NEW ADD-ON!!
One of the pledge tiers I am most excited about is the "Education Ambassador" tier. For your support of $100, you will get 10 decks of LightBox Photography Cards . . . in addition to your rewards, I'll be sending an additional 10 decks to the school of your choice. I do a lot of talks at high schools about photography and it's just about the most rewarding experiences of my career. Pledging for this tier will help me spread the joys of photography into your community schools!
I'd like to thank you for considering backing LightBox Photography Cards . . . I can't wait to achieve our goals and get these cards into your hands! Here's to a wonderful and creative 2015!
Risks and challenges
As with any project of this size, obstacles are bound to happen, but with over 20 years in the publishing/graphic design industry, I know I can produce these cards with little or no hiccups on the production side. I am partnering up with the amazing folks over at AdMagic (http://www.admagic.com), who made my last project, Foto Grafis, and am thrilled to be working with them again! To me, nothing is more important than putting out a quality product - especially one that my name has been attached to it - and I know the team at AdMagic feel the very same way!
I've learned a lot from shipping out Foto Grafis and will again be using U-line boxes to ship out all rewards and minimize any potential postal mishaps. While this does cost a bit more, shipping with U-line boxes proved very effective during the last campaign with not a single deck damaged en route!
As far as risks, there are none that I can see outside the obvious - I'll be crushed if this project doesn't achieve its final goal. But that said - if we achieve our goal, the cards will be produced and find their way into you hands in the time allowed - deadlines are something I live by!Learn about accountability on Kickstarter
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