Hi my name is Makini Howell and here is our story..
We are a certified organic vegan company that started over 25 years ago. My parents started the company in Tacoma WA and raised my siblings and I vegan.
In 1993 my brother, sister and I moved to Seattle and went into the restaurant business. My brother and sister have Hillside Quickie in the U-district. And I have Plum Cafe (formally Sage), Plum Bistro, and Plum Market.
Most of you are familiar with our Plum Bistro located in Capitol Hill, Seattle. We consistently get great reviews and mentioned on various news publications such as Seattle Weekly, Veg News, The Stranger, and we've even gained national attention with fans such as India Arie and Ben Affleck.
A while back I made an impulse decision and bought a food truck.
The food truck has been sitting in storage for over a year now and it is time to get this baby on the road!
We decided to focus on the food truck instead of a new location because as a community focused company, we want to be available to everyone. As of now 3 of our 5 locations are within 5 miles of each other. With this food truck the possibilities are endless. We can be in Bellevue at 9 am and Ballard by noon!
Your money will go towards:
Painting the truck to match our cookbook coming out Spring 2013
- Staffing the truck
- Mechanics to make the truck useable
- Painting and cosmetics.
- Required titles to use the truck by the City of Seattle
- Increasing our supplies
What we will serve on the truck:
- Mac and Yease (duh)
- Tofu burgers
- Quinoa nachos
Where we will go:
- All the neighborhoods in Seattle and surrounding areas
- Festivals and events
- Private parties
- Open parties
- Your parents 40th anniversary
- Your baby's 1st birthday
- Amazon and Microsoft campuses
Thanks for taking the time to watch our video. Please share this with everyone you know and with your help we hope to show up in your neighborhood very soon.
Risks and challenges
Like all rewarding projects, there are some risks involved. We are expecting to have our food truck re-vamped and on the road by November, which is a little bit risky timing, since generally food trucks do most of their business in the summer. For a while it may cost us more money to run the truck than we are generating, fortunately we have three other locations that can act as financial support while we get the truck "on its feet." We also have a very loyal base of customers, who have come to love our other locations and hopefully will love our truck too! The food truck has some specific limitations that will not allow us to reproduce all of the favorite dishes from our stationary locations, but we intend to use these limitations to design a menu of street-friendly food that will continue to expand and bring variety to what Plum has to offer. All of Plum's locations are small, but a food truck is another scale all together, and will certainly present it's own logistical challenges. Typical speed bumps when opening a food truck are permitting issues (Seattle is not as food-truck friendly as Portland, and there's A LOT of paperwork involved) and mechanical issues (we're recycling and reinvesting in an old truck...which comes with some risks for breakdowns). Also, like all restaurants, we have to prove ourselves in the competitive Seattle food business, although with vegan food truck fare we have a one-of-a-kind advantage. Hopefully we can expand our audiences to people who feel reluctant to try vegan food. It's not hard to convince them once they've tried our delicious offerings, but the initial step can be a big one!Learn about accountability on Kickstarter
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