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£9,802 pledged of £25,000 goal
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By Playpress Toys
£9,802 pledged of £25,000 goal
backers

About

What is Playpress?

Hi, we're Playpress – welcome to our Kickstarter page! We're a digitally-infused construction toy startup dedicated to creating the most fun and accessible toy universe for children aged 5-10. Our physical play sets are accompanied with our digital playscapes – online characters and scenes that add hours more play and imagination inspiration. From parks to skyscrapers, shops to farms, Playpress sets are fun to put together, and even more to play with!

After developing and prototyping our toy sets, we're launching our very first range and making them available just for you on Kickstarter.

All of our sets are made from sustainably sourced and 100% recyclable board, which means we are able to sell them at pocket­-money­-friendly prices. As well as playability, eco­-friendliness, and accessible pricing, Playpress toys are gender neutral, so everyone can be the hero, or villain!

Take a look at what the press and bloggers are saying about Playpress:

  

Merging physical with digital, our online playscapes add hours of imagination inspiration
Merging physical with digital, our online playscapes add hours of imagination inspiration

 

Meet some of our friends from the Playpress universe!
Meet some of our friends from the Playpress universe!

 

 

Beta-testing our newsstand set!
Beta-testing our newsstand set!

 

 

The more we raise the larger the Playpress universe can become
The more we raise the larger the Playpress universe can become

 

 

So, why did you start Playpress?

Our Chief Play Maker, Matthew Wright explains his inspiration behind creating Playpress: "I was inspired by lots of amazing toys when I was young. I wanted to create something as inspiring that was super-fun to play with, made use of the technology we now have around us in our homes, and that I would have been able to buy with my own pocket money".

"Being eco­-minded, we also wanted our sets to have the smallest environmental footprint possible. Our team designs and manufactures our toys in London, supporting other local businesses who are helping us with our production".

Matthew Wright, our Chief Play Maker
Matthew Wright, our Chief Play Maker

 

Matthew and his team have been refining Playpress, ready for production
Matthew and his team have been refining Playpress, ready for production

We've spent a lot of time testing our designs and learning about the best materials to use to bring Playpress to life. Our eye for detail is second to none and our standards are exceptional, so you can be truly confident in our finished product. We're launching our initial sets on Kick­starter to give us the best possible footing for our startup. Your backing will help us with our final tooling and production costs, and literally kick­start our second range!

 

Our play set rewards

Our rewards range from £1 to £500 with our physical play sets ranging from £3 up to £35. We're also offering set bundles with a limited 33% discount for early­-bird backers! Every backer will have their name featured on a page dedicated to this campaign on our website and will have priority access to our online playscapes after launch.

 

The sets will be created and sent out in time for Christmas this year – perfect for an innovative, unique, and playable gift for the children in your family!

Our timeline after Kickstarter

Production: With your backing, we'll be able to afford our initial production and tooling cost and at the press of a button we'll be able to start producing our sets at scale. The more we raise the larger our toy universe becomes!

Playscapes: After shipping our first sets to you we'll make a start on building our online playscapes featuring new characters, scenes, and stories. By propping up a tablet next to where they're playing, children will be able to extend their play world with our playscapes – all available for free, on our website! 

Membership: As well as creating a brand new play experience, we want to make accessing the Playpress world as effortless as possible too, and we want to do that through a simple membership subscription. Playpress members will receive early access to new sets and playscapes, as well as a new set of their choice every month, with recommendations based on what you're playing with the most through our playscapes! A Playpress membership guarantees endless play.

 

Our online interactive playscapes and membership will add hours more play
Our online interactive playscapes and membership will add hours more play

 

Press

Writing about us? Get in touch for a press pack at press@playpresstoys.com.

Risks and challenges

Through our iterative experimentation we've drastically reduced the risks involved with making physical products. We have partnered with established, reputable, and diligent suppliers who are local to us, to make sure the quality of our final product is as good as it can be.

We are confident in our ability to deliver these sets on time, to outstanding quality and we'll keep all of our backers updated along the way.

If you love what we're doing, we'd love to hear from you. We're excited to answer any of your questions at hello@playpresstoys.com.

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Support

  1. Select this reward

    Pledge £1 or more About $1.32

    Kickstarter Heroes Namecheck

    If you'd like to see Playpress come to life but are unable to contribute much, a £1 pledge will really help us nonetheless! In exchange, we'll put your name on a page dedicated to our Kickstarter heroes on our website.

    Includes:
    • A namecheck on our website
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    9 backers
    £
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  2. Select this reward

    Pledge £3 or more About $4

    People Sets (2)

    A play world needs people, and our Playpress people are eager to jump onto their feet and bring your stories to life! There are doctors, artists, teachers, fire-people, and plenty more.

    Includes:
    • Person set
    • A namecheck on our website
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    Ships to Anywhere in the world
    2 backers
    £
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  3. Select this reward

    Pledge £3 or more About $4

    Pet Set

    A world needs animals as well as people! Start your Playpress pet collection with a dog, a cat, a goldfish and a bird.

    Includes:
    • Pet set
    • A namecheck on our website
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    Ships to Anywhere in the world
    5 backers
    £
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  4. Select this reward

    Pledge £10 or more About $13

    Car Set

    Play your travel adventures with a Playpress car. Each car comes with a roof-rack with 2 bicycles and two Playpress people.

    Includes:
    • Car set
    • A namecheck on our website
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    Ships to Anywhere in the world
    3 backers
    £
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  5. Select this reward

    Pledge £10 or more About $13

    Newsstand Set

    Read all the latest news from the papers at the Playpress newsstand. The newsstand set includes 2 people, some money, and a tiny pigeon!

    Includes:
    • Newsstand set
    • A namecheck on our website
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    Ships to Anywhere in the world
    5 backers
    £
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  6. Select this reward

    Pledge £10 or more About $13

    Ambulance Set

    Every town needs it's emergency services to help those in need. The Playpress ambulance comes with 2 highly trained paramedics to help with any accidents in your play world.

    Includes:
    • Ambulance set
    • A namecheck on our website
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    Ships to Anywhere in the world
    2 backers
    £
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  7. Select this reward

    Pledge £10 or more About $13

    People Bundle Set

    A full set of Playpress men and women, featuring 2 doctors, 2 teachers, 2 post-people, 2 artists and 2 paramedics.

    Includes:
    • 10× Person set
    • A namecheck on our website
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    Ships to Anywhere in the world
    9 backers
    £
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  8. Select this reward

    Pledge £20 or more About $26

    Shop Set

    A Playpress shop is the perfect place to buy your essentials! Each shop set comes with money and 3 Playpress people.

    Includes:
    • Shop set
    • A namecheck on our website
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    Ships to Anywhere in the world
    4 backers
    £
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  9. Select this reward

    Pledge £20 or more About $26

    Town house Set

    Home-sweet-Playpress-home – the perfect place for a Playpress family! This beautiful new build townhouse comes fully furnished along with 3 family members to occupy it.

    Includes:
    • Town house set
    • A namecheck on our website
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    Ships to Anywhere in the world
    1 backer
    £
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  10. Select this reward

    Pledge £26 or more About $34

    EARLY BIRD Street Set Bundle (Save 33%)

    Kickstart your Playpress street with a car set, an ambulance set, a newsstand, and lots of friendly people. Get in early to save 33% on the individual set prices of these play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • A namecheck on our website
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    Ships to Anywhere in the world
    Limited 26 backers
    £
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  11. Select this reward

    Pledge £34 or more About $45

    Street Set Bundle (Save 15%)

    Kickstart your Playpress street with a car set, an ambulance set, a newsstand, and lots of friendly people. Save 15% on the individual set prices of these play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • A namecheck on our website
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    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    £
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  12. Select this reward

    Pledge £35 or more About $46

    Fire Station Set

    Keep your Playpress town safe with a fully trained fire crew to help with pets in trees to accidents. The fire station set comes with 3 station staff, and a fire engine.

    Includes:
    • Fire station set
    • A namecheck on our website
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    Ships to Anywhere in the world
    5 backers
    £
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  13. Select this reward

    Pledge £35 or more About $46

    Woodland Farm Set

    Escape the town-life with a Playpress woodland farm set featuring a barn, a forest, crops, 2 cows, 2 chickens, 2 farmers, and of course a tractor!

    Includes:
    • Woodland farm set
    • A namecheck on our website
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    Ships to Anywhere in the world
    3 backers
    £
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  14. Select this reward

    Pledge £52 or more About $69

    EARLY BIRD Town Set Bundle (Save 33%)

    It's busy in Playpress town! With our town bundle you'll get a car set, a newsstand set, an ambulance set, a people set, a shop set, and finally a town house. Get in early to save 33% on the individual set prices of these play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • Shop set
    • Town house set
    • A namecheck on our website
    Less
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    Ships to Anywhere in the world
    Limited 12 backers
    £
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  15. Select this reward

    Pledge £68 or more About $90

    Town Set Bundle (Save 15%)

    It's busy in Playpress town! With our town bundle you'll get a car set, a new stand set, an ambulance set, a people set, a shop set, and finally a town house. Save 15% on the individual set prices of these incredible play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • Shop set
    • Town house set
    • A namecheck on our website
    Less
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    Ships to Anywhere in the world
    2 backers
    £
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  16. Select this reward

    Pledge £100 or more About $132

    EARLY BIRD City Set Bundle (Save 33%)

    The Playpress city bundle contains the full works – a car set, a newsstand set, an ambulance set, a people set, a shop set, a town house set, a fire station set, and finally a woodland farm set – enough to fuel days of play! Get in early to save 33% on the individual set prices of these play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • Shop set
    • Town house set
    • Fire station set
    • Woodland farm set
    • A namecheck on our website
    Less
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    Ships to Anywhere in the world
    Limited 11 backers
    £
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  17. Select this reward

    Pledge £132 or more About $174

    City Set Bundle (Save 15%)

    The Playpress city bundle contains the full works – a car set, a newsstand set, an ambulance set, a people set, a shop set, a town house set, a fire station set, and finally a woodland farm set – enough to fuel days of play! Save 15% on the individual set prices of these play sets!

    Includes:
    • Car set
    • Newsstand set
    • Ambulance set
    • 10× Person set
    • Shop set
    • Town house set
    • Fire station set
    • Woodland farm set
    • A namecheck on our website
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £
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  18. Select this reward

    Pledge £500 or more About $659

    A Customised Shop, Townhouse Or Farm

    With a one-off bespoke design from our Chief Play Maker, you can have your home or corporate branding reflected in a shop, townhouse or farm set!

    Includes:
    • Customised set
    Less
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    Ships to Anywhere in the world
    Limited 1 backer
    £
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Funding period

- (30 days)