Project image
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$8,208
pledged of $100,000pledged of $100,000 goal
86
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 2 2014
$8,208
pledged of $100,000pledged of $100,000 goal
86
backers
Funding Canceled
Funding for this project was canceled by the project creator on Dec 2 2014

About

Playmute is a small device that connects to your TV and an app that allows you to switch to your favorite apps, games and multimedia content, during commercials by simply snapping your fingers. 

You can keep an eye on your show thanks to a small window in the corner of your screen, also known as a Picture In Picture (PIP) screen, so you never miss your program restarting again. 

Instead of ads, enjoy the TV you’ve always dreamed of: watch YouTube videos, get the news, check your Facebook, tweet about the show you're watching, share your pics of the day or play your favorite games during the ads of your shows and use your smartphone to navigate.

Just snap your fingers, clap, whistle or shake your smartphone to switch back to your live TV when the ads are over! 

We want Playmute to be your all in one TV device: kind of like having an intelligent alternative to TV ads like Dish or Tivo, packed with a media player such as an Apple TV, Roku, Amazon Fire TV, or Chromecast, coupled with a casual gaming console like a Wii or a Ouya.

We are looking to bring the magic of TV back to the living room with an easy to use and fun way to switch the ads so you can access all of your favorite content instead. It’s time for us all to take control of our TV !

Here's a comparative chart to show you what makes Playmute different from any other product on the market:

Did you know that in the USA, for every 5 hours of TV, the average person watches 1 hour and 30 minutes of ads everyday? If we add that up over the years, here’s an idea of how much time we spend watching ads on TV:

The number of ads shown in a 1 hour show have doubled since the 60’s ! Just think how many ads we could be watching in the future...

DVR’s with integrated TV ad skipping systems have been popular for a while now, but legal issues have forced them to stop modifying live-recorded content, and have lowered the fast forwarding time to 30s. 

We believe people should be able to choose whether they want to watch commercials or not, without having to pay monthly fees to do so. 

This is why we created Playmute! 

Playmute is a smart HDMI switch that's Android powered, with an integrated PIP screen. The switch is triggered by your audio signal (i.e. Snap, clap or whistle) and instantly replaces the ads by our integrated Android TV and Kodi (formerly XBMC) media player while you keep an eye on your show in the small PIP screen.

We’ll have some content pre loaded on the device so it can be used as a standalone, but for optimum control and access to all the apps on Google Play you will need a smartphone and a Wi-Fi connection.

We developed a free app for iOS and Android mobile devices. So you don’t need another complicated remote. Once activated, you can use the app to navigate but it also functions as a background task so you can still receive calls and use your smartphone while switching ads.

Playmute works with any cable/satellite TV, or set top box with an HDMI connection. Just plug the switch between your TV and your cable/satellite box (or any device with an HDMI output) and then connect to your Wi-Fi. 

Here's a quick overview of the Key features Playmute includes:

  • TV ad switching: Smart HDMI switch technology

  • Audio signaling: Snap, clap, whistle or shake your smartphone to activate Playmute

  • PIP screen: Keep an eye on the live TV so you never miss a second of your program

  • Smartphone control: One app to control Playmute

  • Android powered device: Access to all Google play apps and services

  • Screen casting: For your media & home network

  • Easy installation: HDMI input on any HDTV or Smart TV

  • Can be used anywhere in the world: With cable TV / satellite TV / Set top boxes, etc...

  • Compatible: With iOS and Android

  • Create shortcuts: To a specific app depending on the channel 


After 2 years of research and development, we have come up with a universal solution for all TV's. We have a working prototype and we’ve developed the app on iOS and Android. Today we are proud to introduce you to Playmute, the world’s first TV ad switcher. 

We've taken it this far, now we could use your help to finalize prototyping and enter mass manufacturing phase so we can get Playmute, into your hands ! 

Here's what you get for your pledges:
 

Want to know more about how Playmute works, what’s inside the box and the team behind Playmute?

Before we get into more detail, we wanted to show you a hands on video demo of our Playmute prototype in action:

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  • Snap, clap, whistle or shake your smartphone.
  • Then Playmute reacts instantaneously to your audio signal, switches HDMI inputs and launches the integrated Android TV interface or any service you've pre set depending on the channel you are on. 
 
  • This means you get access to all Google Play apps, games and services at the snap of your fingers.

Your TV program is still displayed in the PIP window in the corner of your screen so you can switch back to your live TV when the commercials are over and even choose to receive notifications during your show, just shake your smartphone to check them.

  • With our integrated Android TV you get access to all Google services such as smartphone & voice control as well as Chromecast. So you can name the service you want to access, cast your media files to your TV and use your smartphone to navigate. Select, scroll, switch services, type a message or play a game using the same mobile device you are already used to.  

If you are an app developer, we will be giving you access to our free SDK so you too can open your app directly on the TV! If you’ve got ideas and would like your dream features added to Playmute, don’t hesitate to get involved by giving us your suggestions. Your input is always welcome! 

Let's make this 21st century TV even more amazing! 

We are a small team consisting of developers, IT & electronics engineers, web masters and graphic designers dedicated to reinventing the way we watch TV. 

From left to right: Sergey (Developer), Yannick (Graphic designer), Gary (COO & co-founder), Riad (CTO, co-inventor & co-founder), Mike (CCO & co-founder), Yamine (The inventor & founder),Stephane (3D graphic designer).
From left to right: Sergey (Developer), Yannick (Graphic designer), Gary (COO & co-founder), Riad (CTO, co-inventor & co-founder), Mike (CCO & co-founder), Yamine (The inventor & founder),Stephane (3D graphic designer).

We invented Playmute with one goal in mind: create the easiest way to switch commercials and access your favorite content instead...

Today we are surrounded by a solid team of professionals with years of experience in electronics, connected objects, hardware, 3D printing and manufacturing.

It's been a long journey... In 2012, we started Playmute and we have spent the past 2 years researching, testing, developing and designing a functional prototype. 

We have been working hard to create the best product possible and we are determined to make Playmute a reality! We are about to finalise prototyping, now we need your help to convert our prototype into a ready for mass production device! And we need to know how many we should order...? That's where you come in!

We are focused on bringing Playmute to market, and we want you guys here on Kickstarter to be the first "Playmuters"!

Simply put, having you guys on-board would just give us that last push so we can get PLAYMUTE out to you guys that much quicker!

We are almost ready for production, we’re just waiting for you! 

We can see Playmute finding its place in many living rooms around the world and we can’t wait for you to try it out! So if you too, would like to switch these ads and access your favorite content by snapping your fingers please back us today and help us spread the word.

Let's make TV better. Together!

Thank you!

Risks and challenges

We've dealt with many challenges while creating the TV ad switcher : from signal recognition, to getting the smart HDMI switch to come back to live TV and implementing the PIP screen.

At first, we thought we would have to create our own platform for the TV, but the new Android TV interface corresponds exactly to what we had in mind for you. So that's one less thing to worry about.

We are very close to finishing our prototype, all we need to do is convert it into a ready for production version with all the final components and adequate certifications, then finish our SDK developers kit, and optimize the integration of the new Android TV. Once we’ve done this we will be ready to enter the mass-manufacturing phase.

We have worked very hard to ready Playmute for Kickstarter and scale out production, but here are some of the risks we've identified:

PRODUCT ADJUSTMENTS: As we get ready for the production of Playmute, there will likely be some minor adjustments to improve the final product, including those suggested by you guys here on Kickstarter. But we will keep you posted about any changes through updates.

MANUFACTURING: Combining hardware and software solutions are expensive and complicated. We are very conscious of delays and we're working with engineering firms and expert manufacturing partners with a quality track record to make sure Playmute is ready on time for mass production.

MASS PRODUCTION: We already have different suppliers and manufacturers lined up so we are confident we'll be able to handle any complications. When dealing with international production chains, certain un-planned delays could occur. So we have prepared back up plans just in case.

CERTIFICATIONS : Before we can bring Playmute to market, we need to get all the technology certified, this usually takes a few weeks once the product is ready, but we cannot do it before that. Even though we are prepared for this and have been through these processes before, creating a product that's compatible anywhere in the world could involve un-planned delays in getting these certifications for all countries.

There are always some surprises along the road but we will always be transparent with you, our backers, and we'll make sure you get your TV ad switcher in a timely fashion.

Thanks for helping us make Playmute a reality!

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    HALL OF FAME: Thank you for your early support! We will keep you updated with all the latest Playmute news and updates. Your name will be featured on our wall of fame on the website and in our office!

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    Pledge $99 or more About $99

    SUPER EARLY BIRD PLAYMUTE:
    Thank you for your support! Be one of the first owners of a Playmute switch at a "super" unbeatable price + the free app. Playmute will retail for more than $150 after this campaign.

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    Pledge $129 or more About $129

    EARLY BIRD PLAYMUTE:
    Receive one Playmute switch + the free app one month early! Start enjoying TV your way!

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    Pledge $149 or more About $149

    ONE PLAYMUTE: You’ll get your very own Playmute switch + the free app so you can enjoy your favorite programs and forget TV ads!

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  5. Select this reward

    Pledge $169 or more About $169

    CUSTOMIZED PLAYMUTE FAN PACK: Get to vote on a 2nd colour for Playmute. And receive your Playmute switch in Black, Red or White. We will send out a survey so you get to choose your favorite !

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  6. Select this reward

    Pledge $249 or more About $249

    PLAYMUTE METAL EDITION: Be the envy of your friends with a brushed metal Playmute + the free app. If you like to have something a little different this is definitely for you.

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    Pledge $359 or more About $359

    THREE PLAYMUTES: You will get 3 Playmutes for your friends and family. Perfect for holiday season gifts! Goes without saying, you get a huge thank you for your support too + the free app.

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  8. Select this reward

    Pledge $999 or more About $999

    PACK OF 10 PLAYMUTE: Get your hands on 10 Playmutes at a super low price + the free app and a huge thank you from the whole team of course.

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    Pledge $5,000 or more About $5,000

    THE VIP PLAYMUTE: Want to see how the magic works? Be one of the first people to see Playmute in action before its release during a very selective presentation in San Francisco. Meet the Playmute team and share a day with them. You will also receive the Pack of 10 Playmute + the free app as soon as they're ready. (Flights and accommodation not included)

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    Pledge $10,000 About $10,000

    MEET PLAYMUTE: Let's talk about the future... Come and meet the whole of the Playmute team in San Francisco and the South of France. You will also get your hands on 10 Playmutes + the free app as soon as they're ready.
    (Flights and accommodation not included)

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Funding period

- (34 days)