Direct Contact - Direct Impact
Through this campaign you are achieving something new and exciting!!! You are shortening the coffee value chain to its shortest possible form - direct contact of producer with consumer!
To provide Miramar’s neighbours, in Costa Rica, the opportunity to better control their coffee’s quality, while also exposing them to the global speciality coffee community. We will develop the infrastructure and improve the know-how of the coffee micro-mill El Bueyerito (translated to the Ox), founded by Roberto Jimenez, in the high grounds of Miramar. With this, we will help local coffee farmers escape from settling for under-valued commodity prices, and connect with the speciality coffee market.
Coffee is the second most traded commodity in the world right after oil – but this doesn’t mean that it’s profitable. Unexpected low prices may lead to scenarios in which producers sell their coffee below the cost of producting. On top of this, Miramar’s local co-op just underwent a budgetary crisis, causing the local production to drop from 2000 hectares to only 600.
Now you are probably asking yourself: Why can’t producers just take more care of their product and sell at a more stable price?
Believe us, we asked ourselves this same question, but in our last tour to Costa Rica we narrow the answer to three main reason:
1. Investment – Many producers depend on co-ops to pre-finance their product before it exists. Breaking ties with co-ops will mean having to overcome months of gathering with no income, and hope that demand for coffee produced is there.
2. Technology & Know-How – Coffee mills are where farmers process their harvested coffee cherries. They remove the pulp, ferment, wash, and dry them over some weeks to produce "parchment" coffee. After dry milling and sorting, coffee is ready to be exported. The appropriate process with the right equipment is vital for the coffee’s quality. Speciality coffee will now enter a market where prices are fixed and according to quality predictable. This equipment is also not cheap.
3. Market – Assuming that coffee growers find an investor, and allies with an excellent coffee mill, they still need a buyer willing to pay a higher price, and the appropriate channels to sell through.
Now put yourself in their shoes, and ask yourself again the same question…
El Bueyerito’s coffee mircro-mill and Planting Costa Rica, along with the global community are the solution for many producers of the high-grounds of the Miramar. If this crowdfunding is successful, El Bueyerito micro-mill will be exposed to the speciality coffee scene. Together, we’ll be able to provide the necessary cashflow to process high quality coffee, for which Planting Costa Rica will construct appropriate direct-trade distribution channels.
Nevertheless, our producers understand that the market pays for quality, not for charity.
There is a wide range of rewards for backing this project! Please read carefully before you pledge! We enjoy these as much as Miramar’s producers will enjoy your support!
We can’t wait to engage with you in this journey!
SPECIAL THANKS TO:
Vits der Kaffee & Cafe Bla in Munich for collaborating with us! Here you can read more about these amazing roasters and coffee shops:
PERFECT DAILY GRIND'S FOUNDER AND CEO: HENRY WILSON
WHAT HAPPENS IN CASE WE EXCEED OUR FUNDRAISING GOAL?
Our REAL goal of €7092 is quite modest, but it will be just enough to finance 4 pallets of excellent coffee and get the snowball running. Don’t worry, if we exceed the goal we won’t settle.
E-book - Downloadable image book of El Bueyerito’s coffee micro-mill and all coffee producers around it will be produced for everyone to download! … We are really looking forward to this!
Coffee Lab + cupping course for producers - Ironically many of the times producers have never tried their own coffee! And how could they if everything is normally mixed in a huge batch and exported. The construction of this coffee lab gives the producers the chance to taste their coffees and improve quality during harvest! This also opens a space for visitors and potential buyers to try excellent coffees!
Guest room – Visitors and potential buyers will now have a place to stay close to their coffee! Visitors will also be able to live in the farm for a few days and understand all the obstacles and beauties that come with coffee harvesting.
Risks and challenges
What happens if…what if… what if… and what if…
Risk 1: Coffee does not enter the speciality coffee category?
Our team is strong. We even have a judge of the Costa Rican cup of excellence in our crew. We’ll stay close to this producer and advise him in every possible aspect. We believe that this knowledge should not be kept secret, not when it has such a positive impact on so many!
Risk 2: Local producers won’t get involved?
Oh, they are involved. As mentioned, local co-op had financial problem not so long ago so coffee production in the region dropped significantly. Naturally very traditional coffee producers, most of them over 3rd generation, won’t give up their passion and are more than willing to make and excellent coffee!
Even local magazines, bloggers and new papers are covering our project.
Risk 3: Demand is not there?
It is there! So far, we’ve been self-financed and before opening to greater risks, we’ve assured ourselves that a market exists. Part of our team is based in Netherlands, and in Germany and we have seen how this market has been skyrocketing over the last years.
Risk 4: This campaign goes crazy and we run out of coffee from El Bueyerito!
Don’t worry, they won’t mind pre-selling all of their coffee. And we will make up to you! You choose roaster you like, and we’ll get you 250g or 500g of their coffee. Promise.
Risk 5: Quality drops significantly during the shipping.
We’ve heard of scenarios where coffee just tastes like wheat when it arrives. As we are aware, we’ll make sure coffee is properly packed in Grainpro bags, and transported and stored under the ideal conditions.
Risk 6: What else? If you know, let us know!
This is part of the reason we are creating this community!
Now, enough said! Let’s get to it and make a change!
Thank you very much for supporting this project, or getting involved somehow!
We welcome you to our community,
El Bueyerito – Roberto Jimenez & over 45 coffee neighbours in the Miramar region
Planting Costa Rica – Nicolas Salcedo, Pablo Juarez, Sander Boasson, Adolfo Burchard:
Get to know us better! Check out website:Learn about accountability on Kickstarter
- (9 days)