Hello. We're Plane Clothing, a small independent art and clothing label based in East London. We need your help to fund our new range of prints from New York.
Last year we launched a popular series of prints of Londoners' buildings, featuring iconic buildings like the Trellick Tower, the Barbican, the BT Tower and The Shard. It's kept us pretty busy, but...
This year we wanted to do a similar series from New York.
We (Gerry and Lotta) travelled to New York in April equipped with a camera, a sketchbook and (adequate) walking shoes. During ten days we walked all over the city, taking photographs and getting to know the different neighbourhoods we wanted to portray.
In the end we came home with over 3000 photographs and since then Gerry has been illustrating to get the prints done in time for Christmas.
What we need
We need your help to order to launch the collection. £6000 is really the bare minimum we need to buy all the garments, get all the screens set up and pay someone to push ink through them! We have well established relationships with a great t-shirt printer in North London who do all our t-shirt and sweatshirt printing, and with Hippo Screenprinters who does all our screen prints at her amazing studio in rural Essex.
Why New York?
We have always been fascinated by New York. It's one of the great world cities, where people and cultures from all over mingle and get along. It has some amazing buildings and as Gerry likes his architecture, it's a place where it's difficult not to stop in every street corner and snap a couple of photos. It's also a city that grew quickly, where money has always been spent and made and lost. The buildings and the neighbourhoods in New York reflect this and we wanted that to shine through in our prints.
As Londoners we are aware that we're strangers to the city and our take on The Big Apple is an outsiders' view . But then again isn't New York a place full of outsiders?
We hope you love these buildings as much as we do. Gerry's become intimately acquainted with them after spending hours and hours zooming and tracing over the photographs in Illustrator, getting to know the tiniest little details of the Manhattan Bridge, The Chrysler Building, the American International Building, the Apollo Theatre and the buildings along West 14th street.
We wanted each print to be a portrait of the character and characters of the different New York neighbourhoods.
The Wall St print will be available as a t-shirt in black and white, as a sweatshirt in black and as a signed and numbered silk screen print in an edition of 50.
The Manhattan bridge print will be available as a t-shirt in white and grey and as a signed and numbered silk screen print in an edition of 50.
The Apollo theatre print will be available as a t-shirt in white and blue, as a sweatshirt in grey and as a signed and numbered silk screen print in an edition of 50.
The Chrysler building
The Chrysler building print will be available as a t-shirt in black, white and navy and as a signed and numbered silk screen print in an edition of 50.
From the Highline
The From the Highline print will be available as a t-shirt in white, as a sweatshirt in grey and as a signed and numbered silk screen print in an edition of 50.
Head over to our sketchbook to find out more about the illustrating process and the buildings themselves.
About Plane Clothing
Plane Clothing is an independent fashion and art label run from a small studio in East London by husband and wife team Gerry and Charlotta Buxton. Gerry created the brand back in 2005 when he started selling t-shirts on the markets in London.
All our prints are based on Gerry's original photographs and illustrations. All our clothes are hand-printed using environmentally friendly ink in London. The clothes themselves are fairly traded and keeping everything that way is important to us.
Risks and challenges
If the project is funded quickly we will start ordering blank stock and give our printers a ring, in order to get things moving as quickly as possible. After that it will only take about two to three weeks to get the t-shirts and sweatshirts turned around and ready to be shipped out to you. The prints will take a bit longer, as the work is more labour intensive but they will (hopefully) be with us by early December.
The challenge for us will be to not get too many paper cuts as we pack and wrap all the orders in the studio. We'll also try not to spend too long chatting to the friendly guy at our local post office on Hackney road.Learn about accountability on Kickstarter
- (30 days)