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We have designed and prototyped a range of luxury wooden toys and with your support we would like to share with the rest of the world.
38 backers pledged £7,147 to help bring this project to life.

About

Plaay ? Luxury Wooden Toy business based in the UK. project video thumbnail
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£7,147

38


WHO ARE WE

We are Plaay? a new start-up business based in the UK specializing in Luxury wooden toys. Having been raised by a handyman Father, designing and building tables and chairs and my Mother who has been painting for over 50 years it was only a matter of time that a project was born to share with the rest of the world.  

THE VERY BEGINNING

The idea began following the birth of my third child Parker, after realizing a gap in the market for high-end luxury wooden toys for consumers looking for alternative gifting specifically targeted for special occasional gifting which is currently dominated by pottery and silverware, this determined us to create a line of heirloom luxury wooded toys that are elegant, simple and ooze quality.

My baby boy having fun with the range
My baby boy having fun with the range

As designers, artists and parents of three children we have many influences. It all started with my family at home brainstorming designs and ideas for the range which included inspiration from the children, favorite toys and films, shop walks, internet research and countless prototypes and testing across a wide range of materials and application methods. 

Three years of development, testing and encouragement from friends and family, resulted in a range of designs being brought to life which we are really passionate about.

Exciting times bringing the Unicorn to life
Exciting times bringing the Unicorn to life

We do feel the ? in plaay?, shows the diversity of the toys, they can either be played with or used as an ornamental piece in a child’s bedroom or office for those playful adults in us. 

Sitting pretty in my daughters bedroom
Sitting pretty in my daughters bedroom

CURRENT STATUS

We eventually concluded on seven designs for the launch with a mix of traditional themed characters all with a luxury contemporary finish. We have developed and tested a number of prototypes across the range. We are 100% confident about the design and manufacturing consistency of each product. We have received final production samples from our factory, financed and developed the necessary tooling and we are ready to release production. 

The Elephant brought to life
The Elephant brought to life

WHY KICKSTARTER 

This is where we need you. By backing the project you are essentially pre-ordering from our first collection, enabling us to raise the capital to meet minimum production requirements with the factory, achieve retail presence and to re-invest in new designs and development for the world to see. 

My mum drawing out the final Car drawings
My mum drawing out the final Car drawings

This type of brand requires an involved community to grow. With your support, we anticipate beginning to ship to our backers as soon as December 2019.

We are very excited to go into production and make the leap from concept to store shelves - and can't wait to share this wonderful experience with you! Help us spread the word and share it with your friends and family. 

ABOUT THE COLLECTION

All products are handmade from solid FSC approved Oak, the solid Oak provides fantastic wood grain definition and product durability all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay? logo engraving. 

The Hippo brought to life
The Hippo brought to life

THE BEAR 

Designed with my youngest child Parker. This posh bear loves to travel, often seen in and around London sightseeing, Big Ben, Tower of London and really enjoys the London double decker bus trips, why not take a photo and share your travels with this iconic bear with us.

Made from 100% Oak • Handmade Wool scarf • Soft touch fabric ears • Moveable arms and legs • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about.

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 10cm, H 22.5cm, D 9cm

The Bear looking smart in my home office
The Bear looking smart in my home office
Original drawing of the Bear
Original drawing of the Bear
The Bear brought to life
The Bear brought to life
Time for a rest, the Bear brought to life
Time for a rest, the Bear brought to life

THE GIRAFFE 

Designed with my eldest daughter Willow. Often seen grazing in Africa enjoying nice green leaves and hot sunshine, enjoys making friends with new animals and loves a good joke.

Made from 100% Oak • Soft touch fabric ears • Leather tail • Moveable neck • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 7 cm, H 21cm, D 15cm

Standing tall in the sunshine, the Giraffe brought to life
Standing tall in the sunshine, the Giraffe brought to life
Original drawing of the Giraffe
Original drawing of the Giraffe
The Giraffe brought to life
The Giraffe brought to life
Front image of the Giraffe
Front image of the Giraffe

THE ELEPHANT 

Designed with my youngest Daughter Autumn. Big strong and beautiful and is often seen having a long drink with friends.

Made from 100% Oak • Soft touch fabric ears • Leather tail • Moveable legs • Embossed plaay? logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 13cm, H 14.5cm, D 17cm

The Elephant, standing strong in my Kitchen
The Elephant, standing strong in my Kitchen
Original drawing of the Elephant
Original drawing of the Elephant
Front image of the Elephant
Front image of the Elephant
Side image of the Elephant
Side image of the Elephant

THE HIPPO 

Designed with my Brother Frank. Relaxed and stress free and loves a roll in the mud.

Made from 100% Oak • Soft touch ears • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 5cm, H 11cm, D 18cm

Great standout image of the Hippo in my friends kitchen
Great standout image of the Hippo in my friends kitchen
Original drawing of the Hippo
Original drawing of the Hippo
Side image of the Hippo
Side image of the Hippo
Front Image of the Hippo
Front Image of the Hippo

THE UNICORN 

Designed with my Wife Emma. We believe in Unicorns, often seen jumping over the moon and stars if you look carefully enough.

Made from 100% Oak • Soft touch horn, main and tail • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 6.5cm, H 14.5cm, D 16cm

Sitting pretty in my daughters bedroom
Sitting pretty in my daughters bedroom
Original drawing of the Unicorn
Original drawing of the Unicorn
Side image of the Unicorn
Side image of the Unicorn
Front image of the Unicorn
Front image of the Unicorn

THE SNOWMAN 

Designed with my Father John. A festive favorite who loves a cold snowy evening. A great gift for Christmas.

Made from 100% Oak • Soft touch hat • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 6cm, H 15.5cm, D 6cm

The Snowman, a great gift for Christmas
The Snowman, a great gift for Christmas
Original drawing of the Snowman
Original drawing of the Snowman
Front image of the Snowman
Front image of the Snowman

THE CAR 

Designed by Me. The iconic two stripe racing car that loves to race, often seen racing down the M1, within the speed limit I may add.

Made from 100% Oak • multiple layers of paint to prevent paint damage • Moveable wheels • Embossed plaay? Logo.

All of our products are handmade from solid FSC Oak, all have their own unique design aspects and bespoke features such as soft-touch fabrics, leather materials, calming and realistic colour tones with the iconic plaay logo engraving. The solid Oak provides fantastic wood grain definition and product durability, with no loose parts to worry about. 

Luxury packaging Bespoke hand finished box with swing ticket card insert, acid free tissue paper and ribbon.

Dimensions: W 11cm, H11 cm, D 23 cm

The go fast racing Car
The go fast racing Car
Original drawing of the Car
Original drawing of the Car
Side image of the Car
Side image of the Car
Side front image of the Car
Side front image of the Car

THE PACKAGING

All of our toys come with hand finished luxury retail packaging,ideal for gifting for those special occasions.

 What’s included 


                            • Handmade printed box
                            • Swing ticket with toy image and literature
                            • Card Insert with toy image and literature
                            • Ribbon
                            • Acid free tissue paper
                            • Wood shavings from the workshop 

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We also have some fantastic T shirt designs inspired by the range that you can pre-order now. 

All made from 100% cotton.

Available in sizes: Small/Medium/Large

The Giraffe T-shirt

The Elephant T-shirt

The Bear T-shirt

The Hippo T-shirt

The Car T-shirt

The Snowman T-shirt

The Unicorn T-shirt

OUR CORE VALUES

• Integrity • Caring • Passionate • Creative • Fun • Respect

You can also review all products including the plaay? story directly on the website  www.goplaay.com 

Please note, we can ship rewards anywhere in the world, please email for posting costs prior to pledging. 

To stay in touch and track our progress, follow us on Facebook @plaay Luxurytoys and Instagram @plaayluxurytoys. This way you'll stay in the loop on new product launches, and product development news.

Thank you for your support. The Plaay? Family

Feel free to e mail us with any questions that you may have at info@goplaay.com

Risks and challenges

Risks:

Having experience in Procurement & Project management we are operationally sound in design, material management, and product manufacturing.

We have fixed costs with our preferred suppliers which are index-linked ensuring we have correct market value. We have scrutinized all areas of cost through the manufacturing processes in areas of quality, logistics, development, and management.

We have longstanding relationships with our suppliers who have supported us greatly from the very beginning.

Important details:

Shipping these rewards will be via a courier service. A couple of important points, especially if you are an international backer:

- If your parcel sits unclaimed and/or you have not answered our increasingly alarmed emails, there is a chance it will be sent back or abandoned at the destination. We would not be able to resend your reward nor refund you in such a situation.

- We can offer no refunds. If your product arrives damaged or somehow defective, we will replace it.

- International backers will likely be charged customs fees or sales tax

- even both at the same time! It's infrequently enforced, depending on each destination country and we really can't help this nor control it.

Please email us at info@goplaay.com for all international shipping requirements.

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Support

  1. Select this reward

    Pledge £25 or more About $30

    Printed Tea-shirt

    A printed tee shirt of your choice across the range

    Sizes: S, M, L
    100% cotton

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    2 backers
    £

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  2. Select this reward

    Pledge £35 or more About $43

    Signed Orignal Print

    Print of original drawing signed and framed
    Size 27cm * 17cm
    Black Frame
    White Frame
    Wood Frame

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    Ships to Only certain countries
    0 backers
    £

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  3. Select this reward

    Pledge £40 or more About $49

    The Snowman

    The Snowman in Luxury Retail Packaging

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    1 backer
    £

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  4. Select this reward

    Pledge £45 or more About $55

    The Giraffe

    The Giraffe in luxury retail packaging

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    6 backers
    £

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  5. Select this reward

    Pledge £45 or more About $55

    The Unicorn

    The Unicorn in luxury retail packaging

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    Ships to Only certain countries
    0 backers
    £

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  6. Select this reward

    Pledge £48 or more About $58

    The Hippo

    The Hippo in luxury retail packaging

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    1 backer
    £

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  7. Select this reward

    Pledge £65 or more About $79

    The Elephant

    The Elephant in luxury retail packaging
    Note: Heavy item

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    Ships to Only certain countries
    5 backers
    £

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  8. Select this reward

    Pledge £65 or more About $79

    The Bear

    The Bear in luxury retail packaging
    Note: Heavy Item

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    3 backers
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  9. Select this reward

    Pledge £65 or more About $79

    The Car

    The car in luxury retail packaging

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    4 backers
    £

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  10. Select this reward

    Pledge £200 or more About $243

    Master Print collection

    The full collection of the seven original prints framed and signed.

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    Ships to Only European Union
    0 backers
    £

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  11. Select this reward

    Pledge £350 or more About $426

    A full collection of the seven toys

    The full range of the toys
    1 * Elephant
    1 * Car
    1 * Girrafe
    1 * Unicorn
    1 * Hippo
    1 * Snowman
    1 * Bear

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    2 backers
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  12. Select this reward

    Pledge £1,500 or more About $1,824

    Masterclass

    The full collection with retail packaging inclusive of first cut wood shavings out of the factory.

    Hand delivered by me over dinner for backer and a guest - on me, at one of the many nice London restaurants. Looking forward to a lovely conversation about growing a new business start-up.

    Full sample range
    1 * Elephant
    1 * Car
    1 * Girrafe
    1 * Unicorn
    1 * Hippo
    1 * Snowman
    1 * Bear

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    3 backers
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Funding period

- (60 days)