Everything I Know is a new book by Paul Jarvis about navigating the wicked & often scary world of working for yourself.
AS SEEN ON
"Paul Jarvis is the friend that every creative needs: friendly, whip-smart, and willing to give you a kick in the ass every now and then. When Paul writes something, you can tell it comes from years of on-the-ground experience, giving his work a realness that keeps readers reading." —Sean Blanda, Managing Editor and Producer at 99u.com
My favourite thing about writing is connecting directly with my readers. No publisher, no marketing channels, just me and you. To that end, I dream of printing a gorgeous, limited edition, hardcover copy of my upcoming book, Everything I Know–available ONLY to my Kickstarter backers.
Non-backers can purchase Everything I Know (in digital format only, for a higher price) a few weeks after Kickstarter backers receive it. Once the limited-edition hardcover is sold out here, it's sold out for good.
I’ve spent more than 15 years running my own web design business and the last few years writing self-published books that have sold thousands of copies to date. The main lesson I’ve learned, and that I share in the book, is that you can run your business your way.
I've experimented, failed and spent the last two decades learning what it takes to do meaningful creative work as an entrepreneur. Now I want to share those lessons with you – and I know that you can’t see the depth of your creative potential until you start experimenting with it.
I also see a future where books create a more direct connection between authors and their readers – and I think a Kickstarter campaign is the best way to make that happen.
If I raise more than the campaign goal, I'll add automatic bonuses for every backer. The first bonus is a professionally recorded audio version of the book that includes the full text, plus additional stories, new ideas and even some interesting tangents. The more I raise, the more bonuses and extras I'll add. Each hardcover copy will also be numbered and signed.
This book truly represents everything I know.
"Paul speaks to the guts of creating. I say guts, not heart or soul, because what he's calling us to do is be gutsy. Be gorey. Be scared shitless. Fuck shit up. And keep creating." — Dyana Valentine
ABOUT THE BOOK
Everything I Know is about creativity, fear and choosing your own path. Following someone else’s plan for success won’t guarantee your own, so why not align your work with what you value?
We don’t know the consequences of our choices until those consequences become the present or the past. No one call tell you with any certainty that if you follow specific steps, you’ll reach your destination (especially not this book). If someone promises that kind of certainty, run screaming in the other direction.
This isn’t self-help and there aren’t any tips, tricks or tactics. The Internet is full of e-courses, webinars and advice about how to achieve success. But none of them really explore how success can mean different things to different people. Or how your own values are what really matter, not what’s important to some experts.
I’ve simply laid out what I’ve learned and how I’ve run my business, along with a few other examples of people who’ve done the same. It’s up to you to figure out your own path. Following what I’ve done won’t get you anywhere. Instead, the book simply provides ideas for you to consider and a new way of looking at your work. Most of all, it encourages you to question and find what you value most.
"I love your take on everything you do—I'm a huge fan of your work." —Erika Lyremark
I’m working with Cheri Hanson to edit this book, and she’s the editing brain behind my last two titles. I’m also working with Marc Johns for the cover illustration. Justine Musk is writing the foreword. Printing and order fulfillment are ready to go. All that's left is some more editing and digital + physical book production, once this project is successfully backed.
WHAT IS THE MONEY FOR?
It will cover production costs—printing hardcover books, shipping, order fulfillment, illustration, editing and hiring other professionals.
The physical book will be a work of art—cloth bound, gorgeous paper stock, and embossed with original artwork.
The book will be completely self-published and promoted, and I'll do the design, print setup for the hardcover, and ebook development in all formats.
Editing & copyediting: ~$3,000
Cover illustration: ~$1,000
Book printing (for 500 copies): ~$8,000
Order fulfillment of book packaging + shipping: ~$8,000
STRETCH GOAL, Audio version: ~$2,000
“Reading your work is like taking a cold shower, in a waterfall.” @meredithtuqan
WHO AM I
I'm Paul Jarvis and I've always chosen my own adventures in work and life. I've founded several start-ups, toured the US and Canada in bands, written two self-published books that have sold over 6,500 copies and worked as a freelance web designer for over 15 years.
I've worked with Fortune 500 companies, best-selling authors and the world's biggest entrepreneurs. I've done design work with Danielle LaPorte, Marie Forleo, Kris Carr, Dyana Valentine, Alexandra Franzen and lots of other bad-asses, too.
Risks and challenges Learn about accountability on Kickstarter
The book is not yet finished, which I know will be the biggest challenge. I've got a solid draft, though, and have a brilliant editor, Cheri Hanson, who's working with me to polish it into a shine. I also have an awesome illustrator, Marc Johns, lined up to create the cover (and more pages if the funding is surpassed). Every part of the process is set up and ready to go once the book is copyedited.
Writing my last two books taught me what it takes to complete big publishing projects. I've also spent the last 15 years delivering exactly what I say I'll deliver to my clients.
Another big risk, as I see it, is that I die before publication, which I obviously hope won't happen. I promise I won't do anything too risky until the book is done (and probably not even after that). I'll look both ways before I cross the street and avoid breaking down without a cell phone in the middle of the woods, where there's only a mysteriously empty cabin within walking distance and my flashlight is just about to die...
I already have a printing company in place, a fulfillment partner, and a head full of ideas for stretch goals—like an audio version for every backer, regardless of the pledge amount.
Have a question? If the info above doesn't help, you can ask the project creator directly.
Pledge $8 or moreYou selected
88 backers All gone!
EARLY PDF COPY - get an advance copy of Everything I Know as soon as it's complete (Kickstarter exclusive—will retail for at least $14)Estimated delivery:
Pledge $22 or moreYou selected
65 backers All gone!
PLUS FULL DIGITAL PACK, BEHIND-THE-SCENES JOURNAL & MY PREVIOUS BOOK. Everything above, PLUS digital copies of Everything I Know in mobi and epub formats, PLUS behind-the- scenes PDF journal (will retail for at least $25) + my previous PDF book, Be Awesome at Online Business (retail $17)Estimated delivery:
Pledge $44 or moreYou selected
94 backers Limited (106 left of 200)
PLUS SIGNED LIMITED EDITION BOOK - everything above, PLUS a signed and numbered limited edition hardcover copy of Everything I Know. INCLUDES SHIPPING FOR US/CANADA (add $10 for shipping if you're outside the US or Canada)Estimated delivery:
Pledge $88 or moreYou selected
15 backers All gone!
PLUS ONE 15-MINUTE SKYPE CALL WITH ME - Everything from the $44 level above, PLUS a 15-minute video consultation with me via Skype to discuss your website, digital marketing strategy, publishing or any creative project you're working on. The last time I did 15-minute consulting calls, 30 people booked within 20 minutes.Estimated delivery:
Pledge $98 or moreYou selected
6 backers Limited (4 left of 10)
PLUS ONE 15-MINUTE SKYPE CALL WITH ME (BY POPULAR DEMAND SINCE THE PREVIOUS $88 SOLD OUT QUICK) - Everything from the $44 level above, PLUS a 15-minute video consultation with me via Skype to discuss your website, digital marketing strategy, publishing or any creative project you're working on. The last time I did 15-minute consulting calls, 30 people booked within 20 minutes.Estimated delivery:
Pledge $108 or moreYou selected
8 backers Limited (42 left of 50)
NO-BRAINER OPTION: HARDCOVER 3-PACK - and everything digital above. One book for you, two for your friends to have. Shipped to the same address. INCLUDES SHIPPING FOR US/CANADA (add $40 for shipping if you're outside the US or Canada)Estimated delivery:
Pledge $298 or moreYou selected
0 backers Limited (10 left of 10)
HARDCOVER 10-PACK - Ten signed, numbered, limited edition copies of the hardcover book PLUS full digital pack (10 copies total – a Kickstarter exclusive), shipped to the same address. INCLUDES SHIPPING FOR US/CANADA (add $90 for shipping if you're outside the US or Canada)Estimated delivery:
Pledge $2,000 or moreYou selected
2 backers All gone!
PLUS ONE PAGE WEBSITE DESIGN - You get everything at the $44 level PLUS I'll design a single-page website mockup for you. After a Skype consultation and follow-up email, I'll design a beautiful, functional one-page website and deliver the design to you in PSD (Photoshop file). It's up to you to get the site coded. (Retail price: $3000)Estimated delivery:
- (30 days)