Project image
)}
£2,987
pledged of £10,000pledged of £10,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 21 2019 1:41 PM UTC +00:00
£2,987
pledged of £10,000pledged of £10,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, April 21 2019 1:41 PM UTC +00:00

About

WHAT GAP IS PRODUCT FILLING?

This new offering to the cards, greeting and gifts market fills a gap for a range that is more diverse using primarily the ducth wax print aesthetics which in itself was originally influenced by indonesian batik print but now associated with the African style.  The concept is to change the perception of 'Giving'. Reminding ourselves of the links and contributions different cultures have made especially African to prosperity and heritage we all share today. Each time a gift is given we reaffirm and celebrate through one of the most beautiful, kind and loving acts - Giving.

We interlace symbols and motifs from different cultures into our signature concept gift packaging wax print aesthetics as a celebration of the contributions and exchanges by the various cultures of the world - telling a story with each design using bold and beautiful patterns, colours and quality material.

Our unique range of gift boxes, gift bags, wine tubes, wrapping paper and money wallets are designed and prototyped by our in-house team in London and made from high quality eco-friendly sourced paper material and mass manufactured to food safe grade in Far East. 

And all our products once ready for manufacture are registered on the international distribution database and identifiable by a unique barcode throughout the supply and distribution chain. 

Playing on the ‘TAG Company’ name, we will supply our products with complimentary gift tags so friendly and loved ones know who to thank and love even more.


WHY ARE WE RAISING FUNDS?  

We currently we some trial designs out based on idea that we have market tested and obtained some very good and valuable feedback. And based on those feedbacks we are now ready to make some alterations detailed below and proceed to production of a complete full range collection.

Hence we are crowdfunding for the following reasons:

  • Create a complete full range for existing trial product starting with the Butterfly design  - this single design will run across all product range (Gift Bags, Gift Boxes, Gift Tubes, Wrapping Paper and Money Gift Wallets) and in different sizes (Small, Medium, Large)
  • Updating the bag handles ribbon of our existing trial Butterfly design from broad 30mm satin to narrower 20mm ribbon.
  • Updating length of handles making them 25mm shorter.
  • Manufacturing additional sizes for our existing trial Butterfly design. 
  • Manufacture additional colourways (colour options) for existing trial products and in larger quantity. 

 WHY KICKSTARTER?   

The Kickstarter community have supported many great products and most importantly make those visions a reality.  With the incredible support of the community, I believe we can succeed in making our dream of bringing a full range of our unique and great quality product a reality and move on to have them stocked in every major stocklist globally in celebration of diversity. And most importantly uphold our vision for social-entrepreneurship where turing a profit and doing greater good is encouraged.


THE PROJECT & CONCEPT

The story told by the concept of the TAG Company is built around a journey that begins 50,000 years ago with modern humans expanding from Africa  into Europe, Asia, North America and Oceania giving the world an opportunity for a more diverse people and cultures.  

With an aesthetics associated and inspired by the African Wax / Batik print which has it's root in the Dutch wax print which in itself is inspired by the Indonesian Batik Print, we interweave the motifs / symbols from different cultures such as the Scottish, Irish, Walsh, Mexican, Roman, Chilean,  Spanish, Portuguese, Dutch, German, French, Indonesian, Egyptian, Zulu, Masai, Aborigine, Maori, Ghanaian  Kente, Asian, Arabian, Roman, Armenians, Turkish / Ottoman, Balt, Circassian, Georgian, Greek, Slavic, Middle  Eastern, Scandinavian, North American Indian, Caribbean and various South American cultures into a celebratory product range highlighting the contribution and exchanges by these different cultures who all started out from a single place - Africa.  

Through what is now considered an African visual expression (the wax print aesthetics), we remind and make visible the ‘act of giving’ from a culture whose voice and contribution to world culture and history has sometimes gone unnoticed.

The strapline “Making Giving So African” is a move to change the perception of Africa as a continent that is always on the receiving end, as well as to remind the world and Africans alike of a culture steeped in the act  and tradition of generous giving and sharing of cultural experiences. And as world faces more divisions and calls for a less giving society grows, we want our beautiful and striking packaging to be a reminder of our shared humanity and also that the act of giving is kind, loving and beautiful.


We are also paying special homage to one of the important act of ‘giving’ by women through “Giving Birth”. And further acknowledging the generous contribution and sacrifices women of all standing make not just as mothers and sisters within families but in our society as a whole. This is the reason we chose the elephant a matriarchal species as our symbol.

TAG Company also aims to encourage social-conscious entrepreneurship and enterprise, as we believe it builds better communities and benefits the wider society. Our vision is of a gift-packaging brand that keeps on giving through the support of a number of initiatives in the future. 


OUR STORY

 Our journey began when our founder Kim was out in the shops looking for special gift packaging that said and meant much more whilst also capturing the essence of a friend's nuptial with a guestlist that could only be described as the 'United Nations' or 'Umbrella Nation', but was surprised to find none. 

And being the entrepreneur that he is set out creating a range (including wallpaper) based on the concept. TAG Company was born - the first of it's kind. 

The final catalyst to drive the concept into sample stage earlier than planned was a buglary that changed his Life. And with absolute resolve decided that something good and positive will be made of that event. The agreed insurance settlement was then split into charitable donation and part spent on developing the product samples. 

He was further spurred on by a dismissive business bank manager who had never run a business or understood the market but had a very negative responds to the concept. 

Through many tribulations but never giving up, we now have possibilty of a diverse gift packaging offering on the market.    

Our founder believed in the idea and mission so much that he borrowed from friendly and family at difficult times of the journey to get that dream to this stage. Even in the face of severe personal and professional adversity at certain times in the journey he persisted.

We hope you will join us in making the vision of a full range a reality, to change perceptions and to inspire more creatives. 

Why not come on this incredible journey with us and help change the world and how it views the 'act of giving' 

Yes, "Let's change the world together one gift at a time"


DESIGNS FOR NEW PRODUCT FULL RANGE MANUFACTURE

These are the designs for our new full range of products starting with the Butterfly design (inspired by the symbol of Scotland, the beautiful, fierce and robustThistle ). It represent a proud, courageous and resilient people within beautiful landscape. The symbol chosen by Alexander III has be interwoven into design to tell the story of cultural exchanges between Scotland and the African in the past and continues today.  

Having market tested an initial trial product in a single large size, we are now making a few changes such with the broad 30mm satin to narrower 20mm ribbon, tag strings and updating the size and most importantly manufaturing additional sizes plus a full range in the pattern (in different sizes too) covering gift boxes, gift tubes, wrapping paper and money Wallets based on market test feedback. And need your backing to achieve that goal.

New Gift Box Full Range Design
New Gift Box Full Range Design
New Gift Bag Full Range Design With New Handle Material and Sizes
New Gift Bag Full Range Design With New Handle Material and Sizes
New Wrapping Paper Design For Full Range Production
New Wrapping Paper Design For Full Range Production


New Gift Tube Full Range Design
New Gift Tube Full Range Design

PRESENTATION USING EXISTING TRIAL PRODUCTS BASED ON THE IDEA / CONCEPT

Gift presentation illustration with sample of existing trial gift tube design (trademarks are property of their respective owners)
Gift presentation illustration with sample of existing trial gift tube design (trademarks are property of their respective owners)
Gift Box presentation illustration with sample of existing trial design
Gift Box presentation illustration with sample of existing trial design
Wrapping Paper illustration with sample of existing trial designs
Wrapping Paper illustration with sample of existing trial designs
Wrapped Gifts illustration with sample of existing trial wrapping paper designs showing quality
Wrapped Gifts illustration with sample of existing trial wrapping paper designs showing quality

 OUR STORY WITH MARKET TEST 

MARKET TESTING OF IDEA / CONCEPT 

Autum Fair 2018 NEC - Birmingham, UK 1st — 4th September 2018

Product Sample Market Test (Booth Presentation Shot)
Product Sample Market Test (Booth Presentation Shot)

Armed with production quality samples we attended industry fairs to guage demand and present the idea to the gifts, greetings and packaging industry. 

With great reponse and enagement with the trial product samples that saw great interests ranging from shops, wine makers, candel makers and heritage museum shops in the UK,  together with distributors in France, Germany, Austria, Netherlands, USA, Australia, Canada, Ghana, Nigeria, Norway, South African, Angola, Cameroun, Brazil, India and and many more. 

We are now ready to release a full range taking in the feedbacks, comments and create additional complimentary products. This means having a to make alterations and to produce a full range starting with a chosen design. 

Further expansion of the range in future from a design point is not a problem as we are working dozens of designs and counting including those inspired by William Morris, Art Deco to Bauhaus. As you can see, we love and enjoy what we do, so where don't you join us on this journey and share some of that excitement and love.

This is more than gift packaging but a STORY, a DREAM, a JOURNEY and celebration of GIVING

Come on. Join us and "Let's change the world together one gift at a time"

With Love, Always 

From TAG Company


TOP REWARDS COLOURWAYS OPTIONS GUIDE

 INCLUDES: 

• New Money Gift Wallets colourways (1-18) of existing trial design release Named After You, a Special Person or Loved One (options will be sent at end of campaign with election priority based on order of backing). 

• Product will be registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.   

Reward also includes: 

• 100 x Money Gift Wallets (New colourways release named after You or that Special Person or Loved one) 

• All of the above in addition to being listed on our website as an early backer of the brand

 INCLUDES: 

• New Gift Wrapping Paper colourways (from above options 1-8) release named after You, a Special Person or Loved One (options will be sent at end of campaign and selection priority will be in order of backing). 

• Product will be registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.    

Reward also includes: 

• 100 x Gift Wrapping Paper (New release colourways named after You or that Special Person or Loved one) 

• All of the above in addition to being listed on our website as an early backer of the brand

 Note:  Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have longer name and story, if required. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown...

INCLUDES:

• New colourways (from above options 1-8) release for existing trial design Gift Tube named after You or a Special Person, Loved One or organisation (options will be sent at end of campaign and selection priority will be in order of backing).

• Product will be registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.   

Reward will also include: 

• 40 x Gift Tubes (New release colourways named after you or that special one or loved one) 

• All of the above in addition to being listed on our website as an early backer of the brand

 Note:  Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have long name and story, if required. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown...

 INCLUDES: 

• New Gift Box colourways (from above options 1-8) release of existing trial design named after You, that Special Person or Loved One (options will be sent at end of campaign and selection priority will be in order of backing). 

• Product will be registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.   

Reward also include: 

• 20 x Small Gift Boxes (New release colourway snamed after you or that special or loved one) 

• 20 x Medium Gift Boxes (New release colourways named after you or that special one or loved one) 

• 20 x Large Gift Boxes (New release colourways named after you or that special one or loved one) 

• All of the above in addition to being listed on our website as an early backer of the brand

 Note:  Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have long name and story, if required. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown...

INCLUDES: 

• New Special exclusive product in collaboration with your design for your special event such as engagement, wedding, baby shower, birthday or  corporate event. This means you get the special wax print aesthetic for your event.  

Reward also include: 

• 500 x Large Gift Bags (of your special exclusive design) 

OR 

• 1000 x Medium Gift Bags (of your special exclusive design) 

OR 

• 2000 x Small Gift Bags 

OR

 • 500 x Large Gift Boxes (of your special exclusive design) 

OR 

• 1000 x Medium Gift Boxes (of your special exclusive design) 

OR 

• 1500 x Small Gift Boxes  

OR 

• 500 x Wine Tubes

 INCLUDES: 

• 1 x Full Range Design (Bag, Box, Tube, Wrapping Paper, Money Wallet) named after You, that Special Person or Loved One (design option will be sent at end of campaign with selection priority based on order of backing). 

• Product will be registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.    

Reward will also include: 

• 50 x Gift Bags (Small, Medium, Large of New release colourway named after You) 

• 20 x Gift Boxes (Small, Medium, Large of New release colourway named after You) 

• 20 x Wine Tubes (Standard Size New release colourway named after You) 

• 50 x Gift Wrapping Paper (3m Length rolls of named after You)

Note:  Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have long name and story, if required. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown...

If we reach 1000% of our funding goal,  we will release our 'GIFTED - LOVE LIFE' range in form of medium bag in support and collaboration with a planned art exhibition in London exploring the social consequences of the recent increase in youth knife violence in UK. The exhibition will feature two international artists. 

This is part of our aim of social responsibility and social-conscious entrepreneurship initiative. Every backer will receive a FREE medium sized bag with their original reward and latest information should the collaboration got ahead.

'GIFTED - LOVE LIFE' stretch goal design
'GIFTED - LOVE LIFE' stretch goal design

TIMELINE / SCHEDULE 

May 2014 - November 2016 — Dreaming, Action, Concept Analysis, Research, Design, Development and Selecting Manufacturing Partners.

December 2016 - March 2017 — Further Discussions with Manufacturing Partners on processes and detailed requirements. 

April - December 2017 — Sampling, Colour Test, Quality Assurance Testing and Production Quality Prototype Samples 

January 2018 - July 2018  — Trial Sample Market Testing with Family, Friendly and Local contacts. Feedback Collection and Analysis. 

September 2018 —  Presentation of Production Standard Trial range to Gifts, Greetings and Packaging Industry Event.  

March - April 2019 — Kickstarter campaign!

April - June 2019 — Start production for full range of products

July 2019 — Full range production shipped to our London warehouse from Far East

August - September 2019 — Package and ship Kickstarter rewards

Risks and challenges

Experience
This is our first Kickstarter campaign but have worked on a number of projects involving design, planning / scheduling, coordinating, manufacturing and delivering products to customers on time. We have worked hard in building a good relationship with a reliable manufacturing partner.

The Team
Our small team is lead by a determined and self-motived founder who will do what it takes to effectively get a project to realisation even under pressure with great understanding of timelines, costs, and potential huddles / bottlenecks in the manufacturing process.

Personal Investment
Our founder has invested a significant amount of time and money prototyping, researching manufacturing partners, paper quality, producing a trial range and securing some warehouse space in London. We are now ready go.

He believes in the product and mission so much that he sold various assets to help get this vision to this stage.

Overall Preparedness
We have all the new designs and colourways ready and proofed the manufacturing process for each product through production and testing of existing trial products. We are ready for production of full range in large quantity.

We created various samples to test the different manufacturing process to maintain colour and quality consistency as different products within the collection required a different process. We have taken the time to choose and build a relationship with our manufacturing partners capable of handling large orders. They also have a clear understanding of our need for safe products, quality, cost effectiveness, production efficiency and reliable lead times. We have the benefit of having a good social relationship with our chosen manufacturing and are in almost weekly communication. This has certainly given us confidence in our agreement and supply chain we have put in place. We are ready to go!

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Support

  1. Select this reward

    Pledge £10 or more About US$ 13

    Listed on TAG Company website as backer

    Name will be listed on TAG Company website as an early backer.

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    3 backers
    £

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  2. Select this reward

    Pledge £20 or more About US$ 25

    Large, Medium & Small Gift Bags

    INCLUDES:
    • 4 x Large Gift Bags
    • 4 x Medium Gift Bags
    • 4 x Small Gift Bags
    • All of the above in addition to being listed on our website as an early backer of the brand

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £

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  3. Select this reward

    Pledge £50 or more About US$ 62

    Wine Tubes & Gift Boxes

    INCLDES:
    • 4 x Wine Tubes
    • 4 x Medium Gift Boxes
    • 6 x Medium Gift Bags
    • 4 x Small Gift Boxes
    • 6 x Small Gift Bags
    • 6 x Large Gift Bags
    • All of the above in addition to being listed on our website as an early backer of the brand

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    Ships to Anywhere in the world
    0 backers
    £

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  4. Select this reward

    Pledge £100 or more About US$ 123

    Gift Bags,Gift Boxes, Wine Tubes & Wraps

    INCLUDES:
    • 4 x Gift / Wine Tubes
    • 6 x Medium Gift Boxes
    • 16 x Medium Gift Bags
    • 6 x Small Gift Boxes
    • 16 x Small Gift Bags
    • 12 x Large Gift Bags
    • 6 x Gift Wrap Paper
    • All of the above in addition to being listed on our website as an early backer of the brand

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    £

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  5. Select this reward

    Pledge £500 or more About US$ 614

    BRONZE REWARD

    INCLUDES:
    • New Money Gift Wallets colourways of existing trial design release named after You, that Special Person or Loved One (options will be sent at end of campaign with priority based on order of backing). This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keep on giving.

    Reward also includes:
    • 100 x Money Gift Wallets (New release named after You or that Special Person or Loved One)
    • All of the above in addition to being listed on our website as an early backer of the brand

    Note:
    Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have your full name and story. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Ling' Alpine Brown....

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  6. Select this reward

    Pledge £800 or more About US$ 983

    SILVER REWARD

    INCLUDES:
    • New Gift Wrapping Paper colourways release named after You, that Special Person or Loved One (options will be sent at end of campaign with priority based on order of backing). This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured.

    Reward also includes:
    • 100 x Gift Wrapping Paper (New colourwayS release named after You or that Special Person or Loved One)
    • All of the above in addition to being listed on our website as an early backer of the brand

    Note:
    Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have your full name and story. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Ling' Alpine Brown....

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  7. Select this reward

    Pledge £1,500 or more About US$ 1,842

    GOLD REWARD

    INCLUDES:
    • New colourways release for existing trial design Gift Tube named after You or a Special Person, Loved One or organisation (backing order priority applies)
    • Product registered throughout the international distribution database with a unique barcode. This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured and keeps on giving.

    Reward will also include:
    • 40 x Gift Tubes (New colourways release named after You or that Special One or Loved One)
    • All of the above in addition to being listed on our website as an early backer of the brand

    Note:
    Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have your full name and story. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown....

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £

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  8. Select this reward

    Pledge £3,000 or more About US$ 3,684

    DIAMOND REWARD

    INCLUDES:
    • New Gift Box colourway release of existing trial design named after You, that Special Person or Loved One (options will be sent at end of campaign with priority based on order of backing). This means anytime and anywhere in the world a gift is given with that design, You, that Special Person or Your Loved One gets honoured.

    Reward also include:
    • 20 x Small Gift Boxes (release named after you or that special or loved one)
    • 20 x Medium Gift Boxes (release named after you or that special one or loved one)
    • 20 x Large Gift Boxes (release named after you or that special one or loved one)
    • All of the above in addition to being listed on our website as an early backer of the brand

    Note:
    Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have your full name and story. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink...

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  9. Select this reward

    Pledge £5,000 or more About US$ 6,139

    PLATINIUM REWARD

    INCLUDES:
    • New Special exclusive product with your design for your special event such as engagement, wedding, baby shower, birthday or corporate event. This means you get the special wax print aesthetic for your event.

    Reward also include:
    • 500 x Large Gift Bags (of your special exclusive design)
    OR
    • 1000 x Medium Gift Bags (of your special exclusive design)
    OR
    • 2000 x Small Gift Bags
    OR
    • 500 x Large Gift Boxes (of your special exclusive design)
    OR
    • 1000 x Medium Gift Boxes (of your special exclusive design)
    OR
    • 1500 x Small Gift Boxes
    OR
    • 500 x Wine Tubes

    • All of the above in addition to being listed on our website as an early backer of the brand

    Note:
    Design will have to adhere to our guidelines and design / sample proof sign-off will be required.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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  10. Select this reward

    Pledge £8,000 About US$ 9,822

    TITANIUM REWARD

    INCLUDES:
    • 1 x New Full Complete Range Design (Bag, Box, Tube, Wrapping Paper, Money Wallet) named after You or a Special or Loved One or One (design option will be sent at end of campaign with priority based on order of backing).
    This means anytime and anywhere in the world a gift is given with that design, it will be in honour of You, that Special Person or Loved One.

    Reward will also include:
    • 50 x Gift Bags (Small, Medium, Large)
    • 20 x Gift Boxes (Small, Medium, Large)
    • 20 x Wine Tubes (Standard Size)
    • 50 x Gift Wrapping Paper (3m Length rolls)

    Note:
    Naming conversation will be monogram or approved name not longer than 5 letters based on modern Latin alphabets. However, product description will have your full name and story. Example of formats are: 'MJT' Tropical Green, 'Alex G' Beach Marine, 'Yinka' Savannah Pink, 'Ahmed' Emerald Green, 'Marco' Burgundy, 'Pierre' Riviera Blue , 'Xiem' Alpine Brown...

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    £

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Funding period

- (30 days)