This project's funding goal was not reached on February 4, 2013.
This project's funding goal was not reached on February 4, 2013.
Well folks, there's less than 2 hours left in this amazing Kickstarter campaign. We've come a long way, and raised more than $10,000!! That in itself is an achievement, even if we didn't meet our goal. And thanks to all of your overwhelming support, we've decided that there is no way we're giving up that easily!
We made this signup page so that when we're ready to take another stab at it, we'll be able to keep in touch with all of you:
Tell all your friends ;)
This is instafocus. It's beautiful, and we love it. But for some reason, some people think we've given up -- that there's no way we could reach our goal. We're here to prove you wrong: there ain't no givin' up here, kid.
We're asking for your help on Kickstarter because that's what we want instafocus to be: amazing.
We want to build instafocus into a standalone photo-sharing platform that you can trust. We'll protect your data, we'll promote talent, skill and creativity, and most of all, we'll never sell out. It's going to be completely independent from Instagram, with our own photo-sharing service, better communication tools, and it'll be built from the ground up - not as a service to be sold to some big tech giant - but for you, the people, the photographers, our friends.
We wrote this a couple of days ago in the hopes of inspiring people with our vision. It's from the heart, and worth a read: http://blog.instafoc.us.
There are hundreds of thousands of you awesome photographers out there who've yet to be found -- that's why we're opening up the doors completely: anyone will be able to join instafocus and share their photos. We'll still showcase beautiful photography, but we'll make discovering other photographers a whole lot easier.
We're also here on Kickstarter because we don't want to rely on investors telling us what we can and can't do; in effect, we're making you guys the investors. We're letting you tell us what you want, instead of someone else you don't know calling the shots. If you've heard about app.net, you'll understand that we're trying to build a similar platform built upon honesty, by humans with morals.
So what's it going to cost you? A tiny fee of $2/mo. Well, that is unless you're on app.net! 'cause we'll waive that fee for you guys!!
This small monthly fee will get you this stuff:
Of course, the great thing about backing us on Kickstarter now is that you won't have to pay later. Even $5 will get you an account for three months! $70 will get you that account for life.
Are you hooked yet? Well, if not, read on and learn about everything we are.
The back story.
If you don't already know, we (that's Brandon, Jeremy & Rebecca) built instafocus (yes, it is spelled with a lower-case "i"). It's a universal app for iOS that takes some of Instagram's finest photographers and curates their photos into a real-time showcase.
Frankly, it's not enough.
People love instafocus, but we're still bound by Instagram's existing infrastructure, which not only binds our success to that of another company, but it's exceptionally challenging to work with too:
Communication is almost impossible to manage, recent API limitations have crippled some our core functionality (most notably the real-time API that ensures photos appear on the showcase), and we're finding it harder than ever just to find those great photographers out there that should be added to the showcase.
Seriously! Paying for a service like this might seem a little outrageous at first, but consider that by paying, you wouldn't be somebody’s product anymore. We'll be able to control spam, we'll be able to protect your privacy, and we'll never be forced to sell out. Besides, $2 really is less than the price of a cup of coffee.
Here's the stuff we had to leave out:
We're human like you, so we're going to build instafocus' privacy architecture with our families and loved ones in mind. And because people will be paying to use instafocus, you'll never have to worry about foggy or cryptic policies. We'll also do our best to translate any "legalese" into language that makes sense.
None. Period. Ever. We might want to allow people to promote their own posts, but that would be the extent of any sort of promotions. And this would be reasonable too -- remember, we want instafocus to always be beautiful, so why would we want to ruin that with ads?
This one deserves it's own heading because it's just that big of a deal. We're going to be completely honest with you from the start, and we promise that we'll try our absolute darnedest to be as completely up front and transparent with you about the way we're running the show. That way, if you ever have a problem with anything we do, you know you can trust us to make things right.
Don't believe us? Hey, we were already honest about charging you for instafocus ;)
We're currently in the middle of the planning stage. People have been asking for us to do this while (it's not new to us) but we've still got a lot of work to do before we start building anything.
We are in awe at how much mobile photography has changed all of our lives, and we hope you're as excited as we are about taking it to the next level.
Let's build this!
Building a platform from scratch without knowing how it's going to grow can be challenging. We're going to do our best to ensure instafocus is designed to scale, but that doesn't guarantee we won't have some bumps along the way.
We've got a great team of people though, and all we can do is work through issues as they present themselves and learn from them.
Over-budget development costs
It's not unheard of that when developing software you sometimes go over budget. Well, ok, truthfully that actually happens a lot. We've tried our best to make sure we'll have extra funds left over for emergencies without going overboard.
While we've done considerable research into the cost of Amazon's services, until we actually begin to host thousands of users, we won't have a clear idea of how much server power we'll actually need. We've budgeted in some padding to cover server emergencies, but the rest will need to come from active subscriptions.Learn about accountability on Kickstarter
No way! Anyone can have an account so long as they're cool with the $2/mo subscription fee. We're still going to have the showcase of curated photos be the _centerpiece_ of the app (and instafocus will always be photography-focused), but we want people to share their moments and memories on the app and have a chance to have their great talents noticed.
We're going to keep the showcase working more/less the way it is now - selected photographers will have an opportunity to have their work curated into the main 'showcase' page. The great thing about about controlling the entire service though, is that we'll be able to enhance the showcase with things like categories, hash tag searching, and other organizational tools, which will open up new opportunities for more showcasers.
The biggest difference now though, is that rather than just a handful of people getting value out of the app, anyone with an account can post their work and build relationships within the community.
Some of you have asked about it costing extra (or less) to have your photos on the showcase.
Let us be absolutely clear: we will not be charging extra for anyone to have their photos appear on the showcase. We're aiming for equal opportunity here, and that would be counterintuitive.
Pre-activated in a nutshell:
Since we're charging $2/mo for an account, by backing the kickstarter at a particular level, we'll waive the fee for the indicated number of months.
Case: You pledge $5, you get 3 months for free (instead of having to pay $2/mo). You save $1: hooray!
Case: You pledge $20, you get 1 year for free (instead of having to pay $2/mo). You save $4: cha-ching!
- (24 days)