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£119 pledged of £3,000 goal
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By Ajom Khan
£119 pledged of £3,000 goal
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About this project

What is Pixei wooden alphabet toys?

Pixei Alphabet is a new range of interactive educational toys that fuse augmented reality technology with FSC approved wood to help children visualise, play and learn the entire alphabet.

These augmented reality educational toys are designed with beautiful graphics and a unique marker to provide a fun interactive way for your child to learn.

Pixei wooden alphabet cards - front graphics
Pixei wooden alphabet cards - front graphics
Back of cards
Back of cards

26 Wooden alphabet cards are the first wooden products in the Pixei alphabet range that fuse augmented reality technology with FSC approved rubber wood to help children visualise and learn the alphabet.

Initial Prototype - Wooden Alphabet Cards
Initial Prototype - Wooden Alphabet Cards

How it works

When the back of the wooden cards (markers) are  shown in front of a webcam or scanned using a smartphone and/or tablet, a 3d image is super-imposed on your screen - the wooden cards come alive! For example when alphabet card A is shown in front of a webcam, smartphone and/or tablet a 3d apple is brought to life in front of you, when alphabet card B is scanned a 3d ball is brought to life and so on. - like the image below...

A super-imposed 3d model appears when black markers are scanned on back of wooden cards
A super-imposed 3d model appears when black markers are scanned on back of wooden cards

Try the basic version- HERE.

Follow this LINK to try our basic web version - all you need to do is download, print and follow instructions!

Free upgraded version will have animation, sound and other interactive features to increase play value and the learning experience.

TRY - download and print
TRY - download and print

Play on PC - wooden cards come alive!

Pixei wooden alphabet cards can be played online using our website www.pixei.co.uk. The best thing about our website is that no software is needed to be downloaded or purchased - Just visit the website, click and play!

Its even better when a child is accompanied by an adult - hours of fun :)

Note: We currently have the basic version of the augmented reality application on our website - as a result, we are working hard to add animation, sound and other interactive features to stimulate the senses and increase play value and the learning experience.

Parent and child playing alphabet cards on PC using www.pixei.co.uk
Parent and child playing alphabet cards on PC using www.pixei.co.uk
How it works on a PC
How it works on a PC

Play on smartphones and tablets - wooden cards come alive!

Pixei wooden alphabet cards can be also be played on smartphone and tablets - were currently finalising the iOS version, and the android version should follow. Just download the app and your ready to play! - Its a great way to play and learn on the go..

How wooden alphabet cards work on smartphones and tablets
How wooden alphabet cards work on smartphones and tablets
App - Walk through step 1
App - Walk through step 1
App - Walk through step 2
App - Walk through step 2

Just play

Don't have a PC, tablet or smart phone - that's ok! The fun illustrations on the front and simple letter silhouette on the back of our wooden cards allows children to visualise and learn the alphabet without any software.

There's no restrictions - allow your child to make up their own games with the cards. Children can trace the letters on paper and learn to write, draw the illustrations and get creative, sort the cards into order and even stack them like building blocks .... let imaginations run wild!

Benefits

  • visualise, play and learn the entire alphabet
  • analyse alphabet objects in 360 degrees
  • learn upper case and lower case letters
  • learn to spell
  • learn to write
  • learn words
  • learn sounds of words
  • learn to match, stack and sort into order ( A-Z)
  • made with child safe non-toxic materials
  • provides endless hours of entertainment and fun.
  • perfect for play at home or when traveling!
  • plus much more…

Why we created Pixei Alphabet

1. Play is important. - Pixei Alphabet products can facilitate different types of play, both on screen and off screen.

3. Play together
Pixei Alphabet wooden toys and digital apps allow kids and their parents to play together. Fun and rewarding for both of you!

4. Embrace technology
Technology is something positive and apart of you and your child, sometimes kids are more 'tech savy' then some parents and we should embrace it!

5. Love Natural Safe Product
I believe safety always come first. That's why we use safe natural rubber wood which is sustainably sourced and tested to meet child safety standard.

Design, Development and Manufacture

I has put a lot of creative thought and hard work into the design of the alphabet cards and technology. As i am a designer and tech enthusiast (graduated with a masters in product design) i wanted the alphabet cards to beautifully designed and technologically engaging to help children visulaise, play and learn.

Design and development 

To ensure i obtained beautifully designed alphabet cards i went through many stages of product development and graphic styling, starting from many paper models, then onto card, then mdf and finaly reaching ready rubber wood cards to ensure i have reached a stage where i believe that the products are not just child safe but ergonomically correct with sophisticated detail and graphical attention along with striking photo realistic augmented reality models, that really set them apart from other toys!

Manufacture - pre-production

I was involved in every step of the pre production process, dealing with the factory though product prototyping stages to ensure i got the quality product i envisaged in my early prototypes and none of the high quality design had been sacrificed during the production process. When the alphabet cards go into production the same quality controls will be followed to ensure a beautifully designed and manufactured product is produced!

Project status so far

- Prototypes made and tested with family - COMPLETE

- Pre-production sample tested with children and adults: COMPLETE

- Manufacturer chosen (worked with them previously): COMPLETE

- Artwork completed: COMPLETE

- Final wooden material and water based paints chosen - COMPLETE

- Freight Forwarder (Shipping) chosen - used previously! 

- Courier service chosen - COMPLETE

- Warehouse and storage chosen and waiting - COMPLETE

- Production ready to start: As soon as we are funded!

All systems ready! 

Materials and child safety

Our wooden cards are made from FSC approved rubber wood. This means the wood from these forests is often quickly renewable, limiting the impact on both the environment and the people and demonstrating a social benefit in the process.

We use solid rubber wood as it provides a beautiful high quality nostalgic finish to our cards as well as provides strength and longevity hence we hope that our toys can last generations to teach, inspire and stimulate both physical skills and help develop creative imaginations.

Prototypes provided by the factory have been put through child safety testing (EN71 parts 1, 2 and 3) to ensure our products are safe and reliable for children and meet child safety standards.

-Passed Child safety testing - En71  parts 1, 2 and 3

- CE marked

How will the Money be used? 

The money we collect from Kickstarter will go towards:

  • Manufacturing - Some of the money will go towards the cost of manufacturing the augmented reality alphabet cards
  • App - Some of the money will also go towards adding additional features to our iOS (iphone and ipad) app and developing an android version.
  • Website -A small amount of money will go towards developing fun interactive features for our website so that the same fun learning experience can be achieved on website, phones and tablets - so nobody misses out!

In the Pipeline

Once the alphabet cards are released we plan to create a whole line of fun interactive toys to help educate and inspire young minds. - The next products in the pipeline are alphabet blocks with augmented reality technology and wooden books with augmented reality technology - both will provide fun interactive ways to explore, play and learn.

Note: images below are for illustration purposes only as the blocks and books are in early stage of developed hence the product may change.

Safari Book Visual - early prototype
Safari Book Visual - early prototype
Pet Book Visual - early prototype
Pet Book Visual - early prototype
Fruit Book Visual - early prototype
Fruit Book Visual - early prototype
Alphabet Blocks Visual - early prototype
Alphabet Blocks Visual - early prototype

The Rewards

Risks and challenges

Pixie wooden alphabet toys will be produced overseas and as a result, we may run into some unforeseen complications. However during my previous role as a toy designer I have worked with this factory on many occasions and have built up a very good rapport hence I believe this will be crucial in sorting any issues quickly and efficiently. I have also given myself ample time to account for any issues that may rise hence I believe there shouldn't be any delays in receiving our products and shipping these to our backers on time.

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Support this project

  1. Select this reward

    Pledge £1 or more About $1.53

    Get a link to download and print any alphabet card of your choice. - Like the 'Try the basic version' example! (maybe your child's favorite letter?) - use our website or app to play

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  2. Select this reward

    Pledge £2 or more About $3.06

    Get a link to download and print a flat version of any alphabet block of your choice - similar to the 'Try the basic version' example! Printed alphabet block can be cut and constructed into a 3 dimensional cube and played with on our website and app - nice craft project :)

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  3. Select this reward

    Pledge £3 or more About $5

    Get a download link to download and print alphabet cards A,B and C to visualise play and learn on our website and app.

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  4. Select this reward

    Pledge £4 or more About $6

    Get a link to download and print a flat version of alphabet blocks A,B and C. Printed blocks can be cut and constructed into a 3 dimensional cube and played with on our website and app - nice craft project :)

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  5. Select this reward

    Pledge £10 or more About $15

    Get a full set of alphabet cards to download, print and play- all contain the augmented reality technology- cards can be played with on our website and app

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  6. Select this reward

    Pledge £11 or more About $17

    Get a link to download and print the full set of alphabet blocks. Printed blocks can be cut and constructed into a 3 dimensional cube and played with on our website and app - nice craft project :)

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  7. Select this reward

    Pledge £20 or more About $31

    Pre-order 1 set of wooden alphabet cards with augmented reality technology. All 26 cards are made from FSC approved rubber wood. Please add £10 for international shipping and £3.99 for UK shipping

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    Ships to Anywhere in the world
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  8. Select this reward

    Pledge £25 or more About $38

    EARLY BIRD SPECIAL - Pre-order 1 set of wooden alphabet blocks with augmented reality technology. All 26 blocks are made from FSC approved rubber wood. Please add £10 for international shipping and £3.99 for UK shipping

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  9. Select this reward

    Pledge £40 or more About $61

    SAVE £5 - Pre-order 1 set of wooden alphabet blocks and 1 set of wooden alphabet cards (both contain augmented reality technology and made from FSC approved rubber wood). Please add £10 for international shipping and £3.99 for UK shipping

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Funding period

- (30 days)