A specialized gaming lounge and night club designed with the gamer in mind. Video games, food & drink, cosplay, special events, & more! Read more
This project's funding goal was not reached on September 2, 2012.
About this project
Although this image above does not represent the final design of Level Up, it gives you a pretty good idea what it will actually look like. As you can see, the main bar will feature TV's built into the bar reminiscent of the old cocktail table arcade cabinets. Just pull up a stool at that bar, order a drink and play one of your favorite classic games.
To the right of the bar is a hallway that leads to the bathroom area, or what we like to call, the Kingdom of the Gamer of Thrones (see reward level below for details).
And then just to the right of the bar is a staircase leading to the console LAN play area, the fighting game arena and the private room for music games. Concept images of this area are coming soon. Xbox 360's and PS3's will be set up for epic LAN battles of Halo or Call of Duty or any other game you want to play. You can choose games from our on-hand library or bring your own. All gaming will be free - just make sure to tip your servers well!
As you can see from the image above, there is a glass railing from which those on the second level can get a bird's eye view of the action on the dance floor below. The second floor loft can also be reserved for private parties or events, or can simply be rented out as a VIP area for a night.
This image gives you a little taste of what to expect from Level Up. Over the next few days, we will be posting additional concept images of other areas of the bar. Be sure to check back often for updates.
After reading the description below, please also view our FAQ at the bottom of the page, and the latest UPDATES via the Updates link. View the FAQ for the latest update on Level Up's LOCATION.
The completion of an exciting new extension to complement existing Pink Gorilla Games stores, that will allow us to provide the community with more than just games, but a new social gaming experience.
Pink Gorilla has been Seattle’s favorite gaming store for over 7 years, and we’re growing every day with the continued support of our loyal fans and customers. Now, we aim to bring you even more Pink Gorilla goodness, and take our love of fun and games to a whole new level: LEVEL UP!
Level Up is the upcoming Pink Gorilla branded pixel pub and gaming lounge—a gamer’s paradise and pit-stop for all things geeky and fun. Level Up is designed with gamers in mind, and will combine the heart and soul of gaming culture with the cool vibe of city nightlife.
The Level Up Founder’s Club
Everyone who pledges $15 or more, will automatically be enlisted into the Level Up Founder’s Club. As part of the club, you’ll not only have your name engraved on Level Up’s prominently displayed Wall of Magnificence, you will also receive exclusive access to member’s-only events throughout the years. The first member’s-only event will be the Level Up Grand Opening. As time goes on, we’ll host a number of special events, such as holiday parties, private industry parties, new game premieres, developer showcases, etc. These gatherings will be packed with industry professionals, big names and big companies, and only those who are part of the Founder’s Club shall be worthy enough to enter!
Gaming – A Social Experience
- Level Up will showcase a wide variety of games to accommodate all styles of play
- Video game and tabletop gaming stations throughout the entire lounge.
- 25 flat-panel TVs to accommodate almost any video game you desire.
- Screens embedded inside our custom designed bar, and at every booth running current and previous generation consoles.
- Going retro? We got you. NES, SNES, N64, Sega Genesis, you name it.
- Island tables kept clear for table-top gaming. Feel free to bring your own board games and cards.
- Dedicated system-link multiplayer arenas and fighting game stations, for all you competitors out there.
- Dedicated soundproof Music Game Room for games of the music/rhythm genres.
- Don’t see a game you like? Bring your own! We’ll run any game we have a console for.
Special Events & Night Life – The Culture of Gaming
- During normal conditions, enjoy video games and tabletop games in a comfortable environment, with the lounge music kept at pleasing game-friendly volume, so as not to disturb your concentration.
- On the weekends, turn it up and hit the dance floor night-club style, with live bands, chiptune & nerdcore acts, and DJs spinning the music gamers want to hear!
- Trivia and Game Show nights—prove your knowledge of geekdom!
- Tournaments—All challengers step forward on these epic nights
- Ladies Nights! Because we know you girl gamers are just as good as the guys!
- Private event rental and table reservations
- Special Events throughout the year, open only to our Founder’s Club members.
- Holiday parties, private industry, developer parties, etc.
- Dedicated VIP area, reserved for our most special guests.
Cosplay – Not just for conventions anymore!
- Server staff (both female and male) to be dressed in fun costumes every day of the year!
- All servers in coordinated outfits during special themed events.
- Costumes based on a wide variety of fashion cultures, and characters from popular video games, comic books, movies, and anime.
- Non-judgmental environment. Wear what you want!
Food & Drink – A Gamer’s Fuel
- Enjoy all kinds of adult beverages & cocktails from our full bar.
- A very generous Happy Hour from 4-8pm!
- Huge selection of draft beers for whatever you’re in the mood for.
- Creative game themed cocktail menu and house specials.
- Energy drinks, fountain drinks, and coffee also available.
Contributor Rewards: The Extended Edition
All contributors deserve something for their support, and we intend to deliver! In the world of Pink Gorilla, your level of contribution will earn you a rank within our great gaming kingdom. Whether you are a peasant or a king, a grunt or a knight, all of our citizens are equally necessary and appreciated. Remember, ALL contributors of $15 or more (Minion Level and above) will be named on our Wall of Magnificence, and be enrolled into the Founder’s Club, which grants access to our special member’s-only events previously described. Now, choose your role wisely, and level up!
A Few Reward Clarifications:
Regardless what it says in the sidebar text...
* Update: YES it will be possible to COMBINE REWARDS via the survey at the end of the project. See FAQ for details.
* ALL backers of $10 or more will receive a Level Up pint glass.
* ALL backers of $25 or more do have the ability to bring a guest to special events.
* ALL backers of $35 or more will receive a Pink Gorilla lanyard.
Banana Level - $1 (unlimited quantity)
Buys a virtual banana for our gorilla (AKA, you have our sincere gratitude).
Peasant Level - $5 (unlimited quantity)
Even commoners deserve a reward after a hard day of plowing the fields. As a Peasant, you’ll receive one limited edition set of five Pink Gorilla / Level Up pins!
Grunt Level - $10 (unlimited quantity)
Grunts may be dispensable, but get enough of them in one place, and there’s no telling what amazing feats they can accomplish! All Grunts who give it their all will receive one special Level Up pint glass as a token of our appreciation.
Minion Level - $15 (unlimited quantity)
No great empire could be built without a legion of fearless Minions, willing to thrust themselves into the front lines of the battlefield. Your sacrifices shall never be forgotten, as your name will be permanently emblazoned on Level Up’s Wall of Magnificence, and enlisted into the ranks of the Founder’s Club, granting you exclusive member’s-only invitations to special Level Up events throughout the years.
Blacksmith Level - $20 (Limit 250)
Help forge the great swords that will bring about a new era of social gaming!! Before Level Up is revealed publicly, join us for the Level Up groundbreaking pizza party! You'll get first look at the space before it undergoes its transformation, and enjoy food, drinks, music, and gaming, all compliments of Pink Gorilla. The party will be held shortly after the Kickstarter funding goal is reached, before Level Up construction begins.
P.S. - YES, this particular event will be open to ALL-AGES!
Minion Plus One - $25 (unlimited quantity)
What’s better than a Minion? Another Minion! After all, you can never have enough loyal Minions to march into battle. In addition to obtaining access to all Founder’s Club events, the Minion Plus One is allowed the additional advantage to bring along 1 of their Minion comrades with them to all such gatherings.
Mini-Boss Level - $30 (Limit 100)
Any Mini-Boss worth their weight in pixels desires to kidnap princesses. All Mini-Bosses will take home their very own collection of gamer “princesses” in the form of our Pink Gorilla Gamer Girls of 2013 Calendar! This magnificent scheduling device features 12 beautiful and 100% authentic gamer girls, and is teeming with game trivia, cheat codes, and more! Your calendar will be signed by our cover princess, Leslie, along with a personalized message.
Mecha-Minion Level - $35 (unlimited quantity)
Minions!--Transform into Mecha-Minion! With your upgraded super robot powers, you'll receive all the benefits of the Minion Plus One, PLUS the added armor security of a Pink Gorilla Lanyard!
NOTE: Regardless of not being stated in the sidebar at higher levels, ALL levels Mecha-Minion and above (backers of $35 or more) will receive the PG lanyard in addition to their regularly listed reward.
Warrior Level - $40 (Limit 200)
As a Warrior of Level Up, it is important that the populace be able to identify your propensity for glory on the battlefield. You will receive 1 of 200 limited edition Warrior t-shirts. All will pay respect when they see you in this special armor, which has twice the power of a normal Pink Gorilla tee, and gives you the Warrior treatment any day of the week at Pink Gorilla stores.
Heroes & Heroines Level - $50 (Limit 100)
You too can be a true Hero or Heroine, or at least you will be to us! All Heroes and Heroines will receive an even limited-er edition Pink Gorilla T-Shirt (1 of 100), a testament to your selfless title. Wear this mystical garment into Pink Gorilla stores on any given day, and take advantage of the adoration it brings, a benefit beyond even that of the Warrior tee.
*** Typo correction: Hero/Heroines reward sidebar text should read: "You'll receive the added Hero/Heroine treatment..." (not Warrior treatment)
Barbarian Level - $75 (Limit 100)
A tough and brawny Barbarian roughing it through the wild forests and wastelands will need additional protection from the cold! Barbarians never leave home without their Pink Gorilla Hoodie, a thick and durable animal hide to keep the wearer warm and secure among the dangers of the outside world. Of course, like Warrior and Hero t-shirts, this garment will bring many a thrifty benefit while wearing it within the walls of Pink Gorilla stores.
Serf Level - $75 (Limit 20)
Ever wanted to work within the glorious walls of the Pink Gorilla castle? Consider this offer of serfdom your formal interview! A serf may still be a commoner, but a chance to go behind the scenes and work alongside PG royalty will surely have its benefit. All serfs will schedule one full day to prove their worthiness as an intern at Pink Gorilla, and perhaps with enough diligence get their foot in the door to the castle.
Hyrdra Level - $100 (unlimited quantity)
The mighty Hydra has many vicious heads. Each head of this Hydra has a taste for design, especially those many Pink Gorilla brand designs from throughout the years. Hydra heads will often fight over which design is best, but only the strongest and most cunning head will be able to choose one unique Pink Gorilla t-shirt design, past or present, to be printed on a large high quality canvas, to admire forevermore!
Dragon Level - $100 (unlimited quantity)
While many a Mini-Boss will collect maidens, the noble Dragon desires something more sacred to add to his pile of pillaged treasure from fallen warriors. As a Dragon of great power, any princess may be yours for the taking—Just make your selection from the Pink Gorilla Gamer Girls 2013 Calendar scroll, one of which you will receive, and your maiden of choice shall be immortalized on a large high quality canvas print pin-up to display within your cavernous lair. (Signature and personalized message on canvas print highly likely, though not guaranteed, and subject to availability of the girl)
Muse Level - $100 (Limit 30)
Mirror, Mirror, on the wall, who is the most pixilated of them all? Ever wonder what you might look like in pixels? Inspire us with your musings and you’ll receive one 8”x10” custom pixel-art portrait of your likeness, rendered by a talented local pixel artist.
Prince & Princess Level - $150 (Limit 6)
Be treated as the Prince or Princess you truly are among the company of Pink Gorilla royalty. For one night, you and a friend shall be guests of honor in a hang-out session with the PG crew for a night of shenanigans fit for a Prince (or Princess!).
Fair Maiden Level - $200 (Limit 6)
After a day of marauding and pillaging, bring your travel party to Level Up for a night of revelry. You and up to five of your barbarian friends will receive one night (four hours) of VIP service. Our lovely Pink Gorilla manager and calendar girl, Leslie, will cheerfully wait on your party, and only your party during your stay. Before embarking on your next adventure, all members of your crew will receive a Level Up pint glass as a memento of your conquests.
Man-Servant Level - $200 (Limit 6)
Barbarians and brutes are not the only ones who get to have fun around here! Your fanciful party might prefer a lofty man-servant to carry out your every want and need! That is why you and up to five of your friends will receive one night (four hours) of VIP service. Our hunky Pink Gorilla manager and leather-clad extraordinaire, Gabe, will cheerfully wait on your party, and only your party during your stay (He might even perform his special dance if you ask nicely!). Before embarking on your next adventure, all members of your crew will receive a Level Up pint glass as a memento of your conquests.
Lords & Ladies Level - $200 (Limit 40)
Guests of honor such as yourself, ought not be reduced to sharing a cup with commoners. That is why all Lords and Ladies of Level Up will receive their own custom glass, to be kept behind the bar, and only used by you upon your visits. This will truly be a place where everyone knows your name, because you’ll be drinking out of it! (in the most Lordly and Lady-like fashion of course)
Storm the Castle Level - $300 (Limit 10)
Rally the troops and march onward, to the castle gates! You will lead the siege in a private event for up to 100 of your warriors, for one day between 10am and 4pm at Level Up castle. Once inside the gates, just think of all the festivities you and your army could enjoy! As the master conqueror, you'll have the place all to yourself for the celebratory event of choice--birthday parties, game competitions, street-pass meets, and so forth!
Assassin Level - $300 (Limit 1)
The sly Assassin lurks stealthily among the shadows, concealed from all sight as he stalks his target. His target: a frosty brew from the Level Up tap. BUT before he can achieve his goal, he must first sneak past the guards and breach the keep. As the skilled Assassin, you’ll be granted the ability to skip the line any night, and be on the guest list any night, as many times as you’re on the prowl for one full year.
Knight Level - $250 (Limit 20)
Before crashing the castle, you’ll need a reliable horse to ride triumphantly upon into the fray. As a noble Knight of Level Up, your “horse,” is actually one of our sturdy bar stools. Your initiation into knighthood includes the naming of your horse (your name permanently etched into the seat, er... saddle), and the exclusive right to lay claim to your named seat during any member’s only event. The Level Up staff shall assist you in clearing Grunts, Minions, and other unworthy miscreants away from your trusty steed during these times, so that you alone can make pretend horse noises while sitting upon it.
Illusionist Level - $500 (Limit 25)
What would a gaming lounge be without plenty of flat screen TVs? All those shiny magic panels cost a fair amount of gold, and that is where you come in! All Illusionists will have their name engraved on one pixilated illusion box (AKA, flat-panel TV), to adorn the hallowed halls of Level Up. Additionally, one special TV at Level Up will be a dedicated message board, a public bulletin to address the people with a slide-show. As the Illusionist, you will have the ability to contribute one slide to the rotation. Your personalized message or ad will play on continuous loop at Level Up for a full year. This is a great opportunity to be heard, to show off your wares, or simply remind all of your friends how cool you are. (All messages must be PG-rated, and subject to approval).
Royal Ambassador Level - $750 (Limit 1)
As Level Up’s Royal Ambassador, you shall accompany Pink Gorilla’s envoy to the annual Penny Arcade Child’s Play charity auction and dinner. There, you will feast with Pink Gorilla among hundreds of other ambassadors from the gaming industry. Fine dining, exquisite auction items, and all part of a noble cause. You will be responsible for your own transportation to and from the event.
Mason Level - $1000 (Limit 4)
As a crafty Mason, your specialty is to build. Level Up will need sturdy booths for patrons to sit, and while you won’t actually be building them yourself, credit shall go to the Mason regardless. As Mason, your name will be permanently be engraved on one of Level Up’s booth tables. For such a grand architectural contribution, you’ll be further rewarded with the right to reserve your named booth for you and your friends at any member’s-only events, and up to 5 additional times on any regular night (given at least 24 hours notice). Finally, you will also have a small portrait by a talented local artisan, to hang above your booth in honor, and a canvas copy of the portrait to take home to your own manor.
Scribe Level - $1000 (Limit 8)
The Scribe relishes the important task of recording history, and as part of Level Up’s history, we shall require your services. Scribes will be tasked with writing in the Book of Kujira, a very special menu of drinks that only club members will have the privilege of viewing during our member’s only events. As the author-in-part, you will envision, name, and detail one specialty drink of almost anything your creative mind desires (within the reason and limitations of the bar). Of course, all Scribes should retain a copy of their work, thus you shall receive this menu, printed as a canvas scroll for your own use, and to show off to your peers what a great writer you are.
Alchemist Level - $2000 (Limit 1)
Every great Alchemist dreams of having a potion named after them, and now is your chance. The Alchemist will receive the privilege and honor of having one special elixir (AKA, adult beverage) named after YOU, to become a permanent fixture on Level Up’s primary drink menu. If you're feeling particularly inspired, you can even use your astounding skills to help design the recipe for your concoction. The Alchemist will also be embodied in a portrait, rendered by a talented local artisan, which will hang above the bar, and one canvas copy to bring home and remind you and your peers of your genius.
Gamer of Thrones - $2000 (Limit 1)
Although perhaps not quite as glamorous as the Patron Saint, the Gamer of Thrones title is every bit as prestigious. The Gamer of Thrones will have his or her portrait done by a talented local artist, which will hang directly across from the porcelain throne of the royal lavatory. Not only will you earn fame and recognition from every bathroom dweller, the Gamer of Thrones will receive the additional benefit of always being first in line to the throne room. The Gamer of Thrones will also receive a copy of their portrait printed on canvas, perfect for your bathroom at home.
Knights Templar - $2500 (Limit 1)
OK, so our VIP table isn't exactly round (more of a rectangular shape), but it's still the best seat in the house. All those worthy enough to claim a seat at YOUR table will know YOUR name, as it shall be engraved there on a conspicuously located plaque. During all exclusive members-only events, the sacred Knight’s VIP table will be automatically reserved for you and your guests. Additionally, you may exercise the privilege to reserve your table up to ten additional times on any regular night (24 hours advance notice required, rare exceptions may apply).
Bard Level - $4000 (Limit 1)
The Bard brings joy to all with his/her whimsical tunes. As a practitioner of the musical arts, surely you will require your own fair studio so that one might compose in peace. The Bard of Level Up shall be honored in a portrait to hang within the specialty Music Game Room. All those with a hankering for music and rhythm games will enter here and recognize you as the grand composer. As Bard, you may also exercise your right to reserve the Music Room ten times for you and your friends to make beautiful music together without interruption. A copy of your portrait will also be delivered to grace your studio at home.
Overlord Level - $7500 (Limit 1)
Every inspiring Overlord needs his/her own hide-out, especially one that overlooks the minions and grunts scurrying about the dance floor. To the Overlord goes the honor of having the VIP loft area at Level Up named after you. Your portrait, rendered by a local artisan, will be conspicuously placed at the entrance to your lair, warning all those who dare trespass to tread lightly. As the Level Up Overlord, your VIP lair will be reserved for you and your guests during member’s only events. Additionally, you and up to 20 of your friends may reserve the space a total of six times for your own events (An Overlord birthday party, perhaps?), or to simply kick it with your inner circle of evildoers on any given night. On these six occasions, the Overlord and his/her troops shall be on the guest list, and march to the front of the line. A copy of your Overlord portrait delivered to your home base is also in order.
Cosplay King or Queen - $7,777 (Limit 1)
Hear-ye! Hear-ye! The King (or Queen) of cosplay has arrived! Make way for your majesty of cosplay and elegance, for the Cosplay King or Queen needs not wait in line for anything while wearing their royal crown. What’s that? Yes, you heard right. For our King or Queen, a CROWN shall be crafted, and held at Level Up, reserved exclusively for you, whenever you choose to grace us with your presence. Additionally, your majesty will stake a claim to the entire fully-staffed Level Up court for one night, perfect for a birthday ball, or any royal private party you desire to hold. Choose a cosplay theme for your party, and our entire staff will dress for the occasion while they provide service fit for a King (or Queen!).
Patron Saint of Level Up - $10,000 (Limit 1)
For a measly $10,000, you will come to be known as the Patron Saint of Level Up. To honor your extreme act of kindness, we will create a large (and we do mean LARGE) portrait of you, framed and printed on canvas, to forever adorn the great entryway of Level Up. The portrait will be rendered by a talented local artisan, with input from the Patron Saint. The portrait will be accompanied by a plaque to identify you and memorialize your generosity. To cater to your ego, we shall also provide a same-size copy of your portrait to hang above your mantle in your own castle. The Patron Saint will also claim right to reserve the entirety of the fully-staffed Level Up facility on two occasions for private events (up to 6 hours per event), along with other great benefits, far too numerous to list, during all member’s-only events. After all, the best way to reward generosity is to repay with generosity in kind. Here’s to the Patron Saint!
PLEASE NOTE: All rewards involving scheduling a date or making reservations at Level Up, will be scheduled at the mutual convenience of Pink Gorilla and the reward recipient. We will do our best to accommodate all rewards as promptly and adequately as possible, but please keep in mind potential limitations (such as hours of operation, available labor, schedule conflicts with existing events, actual amount of time existing in a single day, etc). Ongoing rewards that could potentially stretch over an extended period of time (such as the ability to do something x amount of times), are set to commence into action no later than January 2013, but the actual fulfillment date of such rewards will ultimately be determined by the reward recipient.
If you have any questions about anything here, please ask questions, and we’ll be happy to clarify!
We know you've all been curious about the location, and while we can't reveal it publicly yet, we'd like to let you in on some more details, and provide the opportunity for you to find out.
First of all, we can tell you where it WON'T be: Level Up will NOT be U-District, International District, West Seattle, Bellevue, Redmond, or anywhere else besides Seattle. It will NOT be south of Pink Gorilla's ID location, west of Pink Gorilla West, or north of Pink Gorilla U-District. It will NOT be in Belltown or Pioneer Square.
Next, we can't tell everyone yet, but here's how YOU can find out: All backers of $200 or more are eligible to find out the location upon signing a non-disclosure agreement. Contact us in a private message for more details.
The location will be in a popular Seattle neighborhood, which will be revealed to everyone publicly the minute the funding goal is reached. But timing is essential. The faster we reach goal, the faster we can lock in our location.
Are you referring to our awesome MS Paint drawings!? :)
Keep in mind please, that everything you see on this page and in the video is not even close to what the final product will look like in regards to interior design, logos, etc. The conceptual Level Up logo is not anywhere near final, and may end up looking entirely different. The club design is still in the early planning phase. Because time is a factor in securing our location, concept images were created FAST to provide a quick visual. We DO have graphic designers and professional interior decorators to assist in the actual production when the time comes.
Absolutely. As a place of gender equality, we will have male servers at Level Up too. A charming Link or Sora perhaps? Pink Gorilla has always made a priority to appeal to girl and guy gamers alike. Our stores are pink for a reason you know!
Level Up will be 21+ establishment by default. All-ages events might be a possibility under special circumstances in the future, but because Level Up's space may not be configured for all-ages, and features a full bar serving alcoholic beverages regularly, keeping the venue 21+ to comply with liquor laws is the plan for now. For the younger crowd, our U-District Pink Gorilla store already hosts many all-ages events throughout the year, with plans to remodel for better all-ages accommodation there. By the time the younger folks turn 21, Level Up's doors will still be open waiting for 'em!
No, Level Up is not at all like game lounge x or barcade x. With an emphasis on all generations of console video games, a fun twist of cosplay, a cool night club vibe, live music and industry events, Level Up is like nothing the greater Seattle area has ever seen before.
What if I want to combine two awards (for example attending the groundbreaking party, and a higher level)
You can! We will send out a survey at the end allowing you to make notes and requests for combining rewards. As long as the sum of your pledge is equal to or greater than the sum of the rewards you want, and as long as those rewards are available or unlimited, you can combine them in the end. Just be sure to pledge an amount that would cover the combined price of the rewards you want, select the reward you want the most first, and make a note about additional rewards in the end survey.
***FOR EXAMPLE: you pledge $55 total, and select the $20 Blacksmith Level pizza party reward (limited to 250). On the end survey, you note a request for the $35 Mecha-Minion Level (an unlimited quantity available) because you also want the lanyard, etc. Since your $55 pledge was enough to cover both levels ($20 + $35), you would be eligible to receive both of those rewards.***
Yes! While Level Up itself will be 21+ during normal hours, the groundbreaking party will be open to all-ages.
- (30 days)