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www.pimentokitchen.com
www.pimentokitchen.com
207 backers pledged $33,092 to help bring this project to life.

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Pimento Jamaican Kitchen is more than a restaurant, we are dedicated to changing lives with every plate we serve. Community empowerment has always been at the core of our business philosophy and we are so proud to announce our partnership with the hunger relief organization Refill MN. When you buy a plate of Pimento's scratch made Jerk Chicken, Slow roasted pork, or curried veggies, you’ll also be providing a meal for a Minnesotan in need. In a few short weeks Pimento has provided over 2,000 meals to the 1 and 9 people who are food insecure in Minnesota. Our goal is 100,000 meals donated by 2017. We are well on our way to reaching that goal and we need your help. Donate today on Kickstarter so we can open our flagship location on Eat Street in the heart of Minneapolis. The sooner we can open our doors the sooner we can feed more of our neighbors. Join the movement! Bring authentic Jamaican street food to the Twin Cities and feed our neighbors in need.

Everyone knows and loves Jamaica.  Whether it's the beaches or Bob Marley or Usain Bolt, Jamaica's brand is one of the strongest of any nation on the globe.  Yet, one of Jamaica's greatest cultural contributions, its cuisine, hasn't expanded beyond mom and pop operations in a handful of urban centers.  Pimento Jamaican Kitchen is the first-mover in the fast casual space for Jamaican food.  We have a unique opportunity to capitalize on the foodie movement, the popularity of both grilled food and street food, and on the public's more refined and adventurous palate and desire for healthy, authentic and affordable food. 

WHO?

In the fall of 2009, Yoni, a Jewish rapper from Minneapolis, moved in next door to Tomme, a Jamaican business executive. After years of backyard BBQs and a trip to Tomme’s hometown of Kingston, Pimento Jamaican Kitchen was born.

WHAT?

Winners of Food Network’s reality show Food Court Wars, Pimento offers authentic Jamaican street food using family recipes, chef-inspired techniques and fresh local ingredients, all prepared from scratch. Gluten-free and vegan-friendly options available. Founded in 2012, the Minneapolis-based S Corporation has proof of concept after two profitable years at the Burnsville location and four successful seasons of vending at street events. Once the flagship location in Minneapolis is established, Pimento will expand to 10 locations in the next five years with eventual franchising and/or licensing to follow.

WHEN?

Grand Opening Fall 2015

WHY?

We have an amazing space on Eat Street, and we have raised 80% of the capital we need. We are so close, and with your support, we can close the gap and bring authentic Jamaican food, music and culture to the Twin Cities. 

By donating to Pimento, donors are helping us create a model with Refill MN to combat food insecurity. Every meal you buy at Pimento, will help provide a meal to someone in need.

HOW?

How are we going to invest your hard earned donation? We will invest it in hard assets like commercial kitchen equipment, and furnishings. Tomme has his MBA from Carlson School of Management and 10 years experience as a director at a major Twin Cities-based food company, so you can be sure we will be prudent with every dollar.  

Tomme and Yoni deep in thought at the office
Tomme and Yoni deep in thought at the office
What do you get when you take a Jamaican with an MBA, and a secret family recipe, sprinkle in a Russian chef trained in Paris, and garnish with a Jewish musician from Minneapolis? Pimento Posse (Yoni, Sergey and Tomme)!
What do you get when you take a Jamaican with an MBA, and a secret family recipe, sprinkle in a Russian chef trained in Paris, and garnish with a Jewish musician from Minneapolis? Pimento Posse (Yoni, Sergey and Tomme)!
simple ingredients; sophisticated flavor
simple ingredients; sophisticated flavor

Our Menu:

Signature Dishes:

Kingston Style Jerk Chicken

24 hour marinade, fire-grilled, oven-finished 

Slow-Roasted Jerk Pork 

pork shoulder, cooked low and slow for 6 hours 

Braised Oxtail

Cousin Pinky's original recipe, with carrot, Irish potato and country gravy 

Curried Veggies 

seasonal veggies simmered in mild coconut curry and island spices 

Vegetarian Stew Peas

New Orleans style rice and beans, the Jamaican way!

Sides: 

Coconut Rice & Beans 

red beans, coconut milk, island spices 

Sweet Fried Plantains

with spiced-vanilla glaze 

Island Slaw 

cabbage, carrot, scallion, sweet-citrus vinaigrette 

Extras: 

Jamaican Patties 

Jamaica’s version of the empanada (choice of mild chicken or spicy beef)    

Sauces:

Mild 

Sweet and Smokey 

Medium 

MN Nice Jerk BBQ or Jerk Ranch 

 Hot 

Kingston Kick Jerk BBQ

Extra Hot 

Kill Dem Wid It! - Spicy Habanero and Fresh Herbs

Dessert: 

3 Little Birds Ice Cream Sundae

praline pecan ice cream,sweet fried plantains, spiced-vanilla drizzle and toasted coconut

Our Credos:

At Pimento Kitchen we follow two credos:

American:  Healthy, flavorful, and fast 


Jamaican:  Anything the body consumes should enhance it, not harm it. 

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Our Vibes

- Authentic food, genuine experience

- Local, sustainable, gluten-friendly, vegan-friendly

- Fun, laid-back, non-pretentious 

- Dedicated to community empowerment, hunger relief and the arts

Ratings and Reviews

Yelp - 4.5 out of 5 stars

Google - 4.5 out of 5 stars

Food Network - 5 out of 5 stars

Facebook - 5 out of 5 stars

Urban Spoon - 5 out of 5 stars

Trip Advisor - 5 out of 5 stars

Star Tribune

http://www.startribune.com/lifestyle/taste/242627471.html

City Pages

http://www.citypages.com/restaurants/10-new-and-upcoming-restaurants-and-bars-to-look-out-for-7395027 

MSP Magazine

 http://blogs.mspmag.com/foodiefile/2013/08/now-open-pimento-jamaican-kitchen/ 

Heavy Table 

http://heavytable.com/pimento-jamaican-kitchen-burnsville-center-food-court/ 

Sun This Week: 

http://sunthisweek.com/2013/08/29/business-courts-shoppers-jamaican-jerk/

Risks and challenges

S.W.O.T. Analysis

Strengths:

• Fresh, healthy and flavorful food.
• Under $10 price points
• Low food costs and labor costs associated with food prep
• Speed of service
• Ease of consistency in preparation and presentation
• Brand Jamaica is strong
• First movers in the fast casual space for Jamaican food
• Only true Jamaican Restaurant in the Twin Cities
• Ease of model replication for future expansion
• Burnsville location is unleveraged, debt-free.

Weaknesses:

• Owners have minimal restaurant experience
• Jamaican food is too “foreign” for many would-be patrons
• Jamaican food is too spicy for many palates
• Failure rates of restaurants are high
• Restaurants are considered risky investments by banks, angels + VCs

Opportunities:

• Foodie/Chef movement is booming
• Capitalize on exposure from Food Network
• Explore “where are they now” segment with Food Network
• Similar menu to Chipotle in regards to familiarity; chicken, rice, beans, veggies, choice of sauce in a wrap or a bowl.

Threats:

• Competition from established fast casual brands
• Competition from well funded imitators
• Concerns about authenticity
• Fluctuating food costs
• The potential for high employee turnover
• Food born illness, litigation there of.

We understand that any business venture, in any economy is a risk. We respect the fact that a restaurant is inherently risky, and we have been very measured, deliberate and patient. We have taken the necessary time to refine our, product, our process, and our procedures. We have assembled a great team, and have the full confidence of the organizations and individuals who have helped us secure 80% of our total funding needs. We genuinely appreciate you taking the time to get to know us whether in person at the restaurant or right here reading this proposal. We are very fortunate to have come this far, and we can't wait to see you down on Eat Street! One Love,

-Tomme, Yoni, and the whole Pimento Posse

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Pimento Posse: Official Member of the Pimento Posse plus Big-ups on social media

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    Pledge $25 or more About $25

    Pimento Posse, Red Team: Package includes all benefits above plus Pimento Posse "Authentic Jerk" t-shirt.

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    64 backers
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    Pledge $50 or more About $50

    Pimento Posse, Green Team: Become one of the first to get your own jar of our Super Secret Signature Jerk Sauce. Package includes all benefits above plus your own Pimento Posse t-shirt and a jar of our mild signature jerk sauce.

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    Pledge $75 or more About $75

    Pimento Posse, Gold Team: Become one of the first to get your own jar of our Super Secret Signature Jerk Sauce. Package includes all benefits above plus your own Pimento Posse t-shirt and a jar of our spicy Kingston Kick jerk sauce. Caution: Easily Melts Minnesotans!

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    Pledge $100 or more About $100

    Pimento Ambassador, Team You can have it all! Both Mild and Hot Jerk Sauces: Become one of the first to get your own jar of our Super Secret Signature Jerk Sauce. Package includes all benefits above plus your own Pimento Posse t-shirt and jar of our signature jerk sauce (one mild and one hot).

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    Pledge $100 or more About $100

    Pimento Ambassador: Want your reward today instead of waiting till the end of the campaign? Here you go! Become an Ambassador and get a meal for you and a guest free at our Burnsville location any time you want it!

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  7. Select this reward

    Pledge $500 or more About $500

    Pimento Co-founder: Now you're a true investor in a Jamaican business. This certifies that you're officially a Yardie (the colloquial name for a Jamaican) and you'll be permanently listed on our Wall of Fame as a co-Founder of our new location. You'll also get all the items from the above packages plus four Invitations to the VIP Premier Party to sample new menu items before the restaurant opens.

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Pimento Visionary: You see the big picture. So, why cater a Jamaican party when you can learn to cook Jamaican jerk yourself. With this level, you get all the items from the previous packages plus a private cooking lesson for you and up to five guests from our Chief Jerk Masters. This is your opportunity to get the insider secrets handed down through generations of Jamaican cooks. Plus you'll be permanently listed on our Wall of Fame as a Pimento Visionary at our new location.

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    Pledge $2,500 or more About $2,500

    Pimento Visionary: At this level we will cater a party for you and up to 20 friends. Celebrate that special event Jamaican-Style. Pimento crew will deliver our signature items for your party. Plus you'll be permanently listed on our Wall of Fame as a Pimento Visionary at our new location.

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    Pledge $5,000 or more About $5,000

    Pimento Visionary: Want your own Jamaican VIP Party? Pimento Crew will set up shop and cook a special VIP menu onsite at your birthday, anniversary, wedding, bachelor/bachelorette party or special event for you and up to 50 friends! Let us bring the island to you. Plus you'll be permanently listed on our Wall of Fame as a Pimento Visionary at our new location.

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    Pledge $10,000 About $10,000

    Pimento Visionary: The Pimento crew will fly to anywhere you are in the Continental US to host a party for you and up to 20 guests. Plus you'll be permanently listed on our Wall of Fame as a Pimento Visionary at our new location.

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    Pledge $10,000 About $10,000

    Pimento Visionary: Kingston, Jamaica here we come! Meet us in Kingston for a 2 night stay, meals and a personal tour of Tomme's hometown by Tomme himself. All you need is a plane ticket and Pimento will provide the most authentic Jamaican experience around. Plus you'll be permanently listed on our Wall of Fame as a Pimento Visionary at our new location.

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Funding period

- (45 days)