Pimento Jamaican Kitchen is more than a restaurant, we are dedicated to changing lives with every plate we serve. Community empowerment has always been at the core of our business philosophy and we are so proud to announce our partnership with the hunger relief organization Refill MN. When you buy a plate of Pimento's scratch made Jerk Chicken, Slow roasted pork, or curried veggies, you’ll also be providing a meal for a Minnesotan in need. In a few short weeks Pimento has provided over 2,000 meals to the 1 and 9 people who are food insecure in Minnesota. Our goal is 100,000 meals donated by 2017. We are well on our way to reaching that goal and we need your help. Donate today on Kickstarter so we can open our flagship location on Eat Street in the heart of Minneapolis. The sooner we can open our doors the sooner we can feed more of our neighbors. Join the movement! Bring authentic Jamaican street food to the Twin Cities and feed our neighbors in need.
Everyone knows and loves Jamaica. Whether it's the beaches or Bob Marley or Usain Bolt, Jamaica's brand is one of the strongest of any nation on the globe. Yet, one of Jamaica's greatest cultural contributions, its cuisine, hasn't expanded beyond mom and pop operations in a handful of urban centers. Pimento Jamaican Kitchen is the first-mover in the fast casual space for Jamaican food. We have a unique opportunity to capitalize on the foodie movement, the popularity of both grilled food and street food, and on the public's more refined and adventurous palate and desire for healthy, authentic and affordable food.
In the fall of 2009, Yoni, a Jewish rapper from Minneapolis, moved in next door to Tomme, a Jamaican business executive. After years of backyard BBQs and a trip to Tomme’s hometown of Kingston, Pimento Jamaican Kitchen was born.
Winners of Food Network’s reality show Food Court Wars, Pimento offers authentic Jamaican street food using family recipes, chef-inspired techniques and fresh local ingredients, all prepared from scratch. Gluten-free and vegan-friendly options available. Founded in 2012, the Minneapolis-based S Corporation has proof of concept after two profitable years at the Burnsville location and four successful seasons of vending at street events. Once the flagship location in Minneapolis is established, Pimento will expand to 10 locations in the next five years with eventual franchising and/or licensing to follow.
Grand Opening Fall 2015
We have an amazing space on Eat Street, and we have raised 80% of the capital we need. We are so close, and with your support, we can close the gap and bring authentic Jamaican food, music and culture to the Twin Cities.
By donating to Pimento, donors are helping us create a model with Refill MN to combat food insecurity. Every meal you buy at Pimento, will help provide a meal to someone in need.
How are we going to invest your hard earned donation? We will invest it in hard assets like commercial kitchen equipment, and furnishings. Tomme has his MBA from Carlson School of Management and 10 years experience as a director at a major Twin Cities-based food company, so you can be sure we will be prudent with every dollar.
Kingston Style Jerk Chicken
24 hour marinade, fire-grilled, oven-finished
Slow-Roasted Jerk Pork
pork shoulder, cooked low and slow for 6 hours
Cousin Pinky's original recipe, with carrot, Irish potato and country gravy
seasonal veggies simmered in mild coconut curry and island spices
Vegetarian Stew Peas
New Orleans style rice and beans, the Jamaican way!
Coconut Rice & Beans
red beans, coconut milk, island spices
Sweet Fried Plantains
with spiced-vanilla glaze
cabbage, carrot, scallion, sweet-citrus vinaigrette
Jamaica’s version of the empanada (choice of mild chicken or spicy beef)
Sweet and Smokey
MN Nice Jerk BBQ or Jerk Ranch
Kingston Kick Jerk BBQ
Kill Dem Wid It! - Spicy Habanero and Fresh Herbs
3 Little Birds Ice Cream Sundae
praline pecan ice cream,sweet fried plantains, spiced-vanilla drizzle and toasted coconut
At Pimento Kitchen we follow two credos:
American: Healthy, flavorful, and fast
Jamaican: Anything the body consumes should enhance it, not harm it.
- Authentic food, genuine experience
- Local, sustainable, gluten-friendly, vegan-friendly
- Fun, laid-back, non-pretentious
- Dedicated to community empowerment, hunger relief and the arts
Ratings and Reviews
Yelp - 4.5 out of 5 stars
Google - 4.5 out of 5 stars
Food Network - 5 out of 5 stars
Facebook - 5 out of 5 stars
Urban Spoon - 5 out of 5 stars
Trip Advisor - 5 out of 5 stars
Sun This Week:
Risks and challenges
• Fresh, healthy and flavorful food.
• Under $10 price points
• Low food costs and labor costs associated with food prep
• Speed of service
• Ease of consistency in preparation and presentation
• Brand Jamaica is strong
• First movers in the fast casual space for Jamaican food
• Only true Jamaican Restaurant in the Twin Cities
• Ease of model replication for future expansion
• Burnsville location is unleveraged, debt-free.
• Owners have minimal restaurant experience
• Jamaican food is too “foreign” for many would-be patrons
• Jamaican food is too spicy for many palates
• Failure rates of restaurants are high
• Restaurants are considered risky investments by banks, angels + VCs
• Foodie/Chef movement is booming
• Capitalize on exposure from Food Network
• Explore “where are they now” segment with Food Network
• Similar menu to Chipotle in regards to familiarity; chicken, rice, beans, veggies, choice of sauce in a wrap or a bowl.
• Competition from established fast casual brands
• Competition from well funded imitators
• Concerns about authenticity
• Fluctuating food costs
• The potential for high employee turnover
• Food born illness, litigation there of.
We understand that any business venture, in any economy is a risk. We respect the fact that a restaurant is inherently risky, and we have been very measured, deliberate and patient. We have taken the necessary time to refine our, product, our process, and our procedures. We have assembled a great team, and have the full confidence of the organizations and individuals who have helped us secure 80% of our total funding needs. We genuinely appreciate you taking the time to get to know us whether in person at the restaurant or right here reading this proposal. We are very fortunate to have come this far, and we can't wait to see you down on Eat Street! One Love,
-Tomme, Yoni, and the whole Pimento PosseLearn about accountability on Kickstarter
- (45 days)