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Calculate and compensate your CO2 emissions. Reduce your waste, transition to a sustainable life
Calculate and compensate your CO2 emissions. Reduce your waste, transition to a sustainable life
35 backers pledged SEK 33,800 to help bring this project to life.
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Not My Fault - Fight climate change and biodiversity loss 🌱

SEK 33,800

35

🔥 Calculate and compensate your CO2 emissions 

More visuals on the website - click image to open it

With the app you will not only be able to calculate your carbon emissions for any journey in a train, car or plane, but also the impact of what you consume and eat. All the models will be open-source, available for everyone to check or improve on GitHub.


♻️ Zero waste guide in the app! Why? 

Source : Eurostat

In Europe, only 30 % of the plastic is recycled, the rest is land-filled (31%) and incinerated (39 %). Plastic, unlike glass or metal, cannot be recycled infinitely.

In the app, you will learn how to create your own toothpaste, biodegradable sponge or even an all-purpose cleaner without chemicals. 

Learn to do more with what you usually throw away, replace any plastic by sustainable material

😋 Including simple & delicious vegan/vegetarian recipes!

Why?

Pollution

Farmed livestock like cows produce a big amount of methane, an important greenhouse gas with a global warming potential of 34 compared to CO2 (potential of 1). As a result, livestock farming represents 14 % of greenhouse gas emissions, uses about 70% of agricultural land and is one of the leading causes of deforestation, biodiversity loss, and water pollution. 


Water issue

According to IME, 1 kg of beef (2,2 lb) consumes approximately 15 000 litres of water (2 640 gallons). The same amount of pork consumes approximately 6 000 litres  (1 580 gallons) while 1 kg of rice consumes 2500 litres (660 gallons) of water and vegetables like tomatoes or cabbage need less than 300 litres (80 gallons).


Animal suffering

NGO’s like L214 have reported many animal abuse like cannulated cows or have revealed images of slaughterhouse’s employees bleeding a cow while it shows signs of consciousness. The only way to make sure this doesn't happen anymore, is to stop eating meat!

What about technology?

Did you know that your digital activity also has a carbon footprint ? The app will include many tips helping you to reduce your digital carbon footprint. Why don’t we Netflix and chill in a sustainable way!


🎁 Rewards

No tote bag, no mug that you don't need and already have. Instead, you can receive beautiful stickers made by the amazing illustrator Nini Wanted to spread the word!✌️

Why stickers? 

Stickers are lights, so the carbon footprint of the transport is small compared to t-shirts, which are usually made far away by children or under payed workers in developing country. T-shirts can also produce pollution during their life cycle.


✨ Choose your reward!


🏆 Goals

30 000 SEK ~ 2 770 euros : 4 months of coding - Release app February 2020

  • App free for everyone, on iOS and Android, without ads, in English

80 000 SEK ~  7 400 euros: + 2 months of coding

  • Can switch to imperial system (pound, miles...)
  • App also available in French

120 000 SEK ~  11 200 euros: + 2 months of coding

  • Dark Mode
  • Advance mode : calculate with high precision your CO2 emissions

💸 Budget

38% app development :

  • Code the app for iOS and Android (React Native)
  • Design app with Sketch
  • Developer account for the App Store and Google play
  • Website hosting and domain name

18% marketing (video)

19 % App content - sustainable guide

25% Rewards (illustration + print + postal delivery + CO2 offset)

The last 3 months have been dedicated to the design of NMF. More than 50 different versions have been made.

🌱 Environmental commitments & values 

The app is environment friendly by design : almost everything lives on your phone and doesn’t need any server support to operate. The app doesn’t use any artificial intelligence, nor machine learning, nor any similar buzz word. These algorithms bring so little value to the product compared to the energy cost it comes with.

The ultimate goal of this app is that you stop using it after some time. This is not a startup driven by growth or profit to pay dividends to investors. Otherwise, things would have been easier, but we have decided that this is against our values. We will give 80 % of our revenue to our partners and anyone will be able to check our figures.

Privacy and Ethic by design 

We won’t require access to your emails or any kind of personal data. We won't track what you do in the app, what you click, how long you stay on a particular screen... etc.

We won't exploit psychological vulnerabilities like bottomless feeds or auto-play to keep users from leaving.

Not My Fault is owned by his backers and is only here to help people to transition to a sustainable life. 


🎉 Follow us

Click to open the link :)


🕺 Behind the project

Pierre Bresson - Developer and Founder

Anthony Abitbol -  Designer

Romain Delajoux - Motion Designer

Nini Wanted - Illustrator


Our partner in the app for carbon removal will be announced after the Kickstarter is done.

Not My Fault is a registered trademark. Made with ❤️ in 🇸🇪 and 🇫🇷 

Risks and challenges

The release date of the app might be subject to changes, but on a technical level everything is feasible.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge SEK 50 or more About $6

    Every little bit helps 💪

    Contribute to the app and stay informed + a little surprise

    Includes:
    • Receive the newsletter
    • Tutorial to contribute to the app
    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    SEK

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  2. Select this reward

    Pledge SEK 200 or more About $21

    Sticker Kit 🌍

    Free worldwide shipping included.

    Includes:
    • Receive 3 beautiful stickers
    • Receive the newsletter
    • Tutorial to contribute to the app
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    SEK

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    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge SEK 250 or more About $26

    Offset a long-haul flight ✈️

    Mitigate the equivalent of a flight like Paris / New York.

    Includes:
    • Receive the newsletter
    • Tutorial to contribute to the app
    • 2 tonnes of CO2 removed (United Nations Certified)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    5 backers
    SEK

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  4. Select this reward

    Pledge SEK 400 or more About $42

    Premium Pack : stickers & offset 💎

    Be among the first to use the app on iOS and Android 🤩

    Includes:
    • Early access to the app
    • Receive 3 beautiful stickers
    • 2 tonnes of CO2 removed (United Nations Certified)
    • Tutorial to contribute to the app
    • Receive the newsletter
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    SEK

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  5. Select this reward

    Pledge SEK 1,000 or more About $104

    Sponsor - Github 👨‍💻

    Showing your love to the open source community ✌️

    Includes:
    • Featured as a sponsor on Github app repository
    • Receive 3 beautiful stickers
    • Tutorial to contribute to the app
    • Receive the newsletter
    • Early access to the app
    • 2 tonnes of CO2 removed (United Nations Certified)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    SEK

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  6. Select this reward

    Pledge SEK 3,000 or more About $312

    Sponsor - Website ❤️

    Eternal thanks on Not My Fault website 👏

    Includes:
    • Featured as a sponsor on http://nmf.earth website
    • Receive 3 beautiful stickers
    • Tutorial to contribute to the app
    • Early access to the app
    • Receive the newsletter
    • 2 tonnes of CO2 removed (United Nations Certified)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    SEK

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)