🔥 Calculate and compensate your CO2 emissions
With the app you will not only be able to calculate your carbon emissions for any journey in a train, car or plane, but also the impact of what you consume and eat. All the models will be open-source, available for everyone to check or improve on GitHub.
♻️ Zero waste guide in the app! Why?
In the app, you will learn how to create your own toothpaste, biodegradable sponge or even an all-purpose cleaner without chemicals.
😋 Including simple & delicious vegan/vegetarian recipes!
Farmed livestock like cows produce a big amount of methane, an important greenhouse gas with a global warming potential of 34 compared to CO2 (potential of 1). As a result, livestock farming represents 14 % of greenhouse gas emissions, uses about 70% of agricultural land and is one of the leading causes of deforestation, biodiversity loss, and water pollution.
According to IME, 1 kg of beef (2,2 lb) consumes approximately 15 000 litres of water (2 640 gallons). The same amount of pork consumes approximately 6 000 litres (1 580 gallons) while 1 kg of rice consumes 2500 litres (660 gallons) of water and vegetables like tomatoes or cabbage need less than 300 litres (80 gallons).
NGO’s like L214 have reported many animal abuse like cannulated cows or have revealed images of slaughterhouse’s employees bleeding a cow while it shows signs of consciousness. The only way to make sure this doesn't happen anymore, is to stop eating meat!
What about technology?
Did you know that your digital activity also has a carbon footprint ? The app will include many tips helping you to reduce your digital carbon footprint. Why don’t we Netflix and chill in a sustainable way!
No tote bag, no mug that you don't need and already have. Instead, you can receive beautiful stickers made by the amazing illustrator Nini Wanted to spread the word!✌️
Stickers are lights, so the carbon footprint of the transport is small compared to t-shirts, which are usually made far away by children or under payed workers in developing country. T-shirts can also produce pollution during their life cycle.
✨ Choose your reward!
30 000 SEK ~ 2 770 euros : 4 months of coding - Release app February 2020
- App free for everyone, on iOS and Android, without ads, in English
80 000 SEK ~ 7 400 euros: + 2 months of coding
- Can switch to imperial system (pound, miles...)
- App also available in French
120 000 SEK ~ 11 200 euros: + 2 months of coding
- Dark Mode
- Advance mode : calculate with high precision your CO2 emissions
38% app development :
- Code the app for iOS and Android (React Native)
- Design app with Sketch
- Developer account for the App Store and Google play
- Website hosting and domain name
18% marketing (video)
19 % App content - sustainable guide
25% Rewards (illustration + print + postal delivery + CO2 offset)
🌱 Environmental commitments & values
The app is environment friendly by design : almost everything lives on your phone and doesn’t need any server support to operate. The app doesn’t use any artificial intelligence, nor machine learning, nor any similar buzz word. These algorithms bring so little value to the product compared to the energy cost it comes with.
The ultimate goal of this app is that you stop using it after some time. This is not a startup driven by growth or profit to pay dividends to investors. Otherwise, things would have been easier, but we have decided that this is against our values. We will give 80 % of our revenue to our partners and anyone will be able to check our figures.
Privacy and Ethic by design
We won’t require access to your emails or any kind of personal data. We won't track what you do in the app, what you click, how long you stay on a particular screen... etc.
We won't exploit psychological vulnerabilities like bottomless feeds or auto-play to keep users from leaving.
Not My Fault is owned by his backers and is only here to help people to transition to a sustainable life.
🎉 Follow us
Click to open the link :)
🕺 Behind the project
Pierre Bresson - Developer and Founder
Anthony Abitbol - Designer
Romain Delajoux - Motion Designer
Nini Wanted - Illustrator
Our partner in the app for carbon removal will be announced after the Kickstarter is done.
Not My Fault is a registered trademark. Made with ❤️ in 🇸🇪 and 🇫🇷
Risks and challenges
The release date of the app might be subject to changes, but on a technical level everything is feasible.Learn about accountability on Kickstarter
- (30 days)