BostonFIG 2014 Recap!
Last weekend, Dolly led her sister, mother, and father (me) in presenting Dolly's Bookworm at the Boston Festival of Indie Games at MIT in Cambridge, MA. It took us over a week to prepare. We printed several sets of game books on cardstock with the print-ready titles, artwork, and book summaries, also created in close partnership with our printing partners, AdMagic.
We folded the books and cut-and-stuck Velcro on the front and back of all of them.
We hand-built 3 game boxes to the exact shipping specifications: 14"x15"x5" -- Yes, it's going to be a significant game!
With 39 other tabletop games at the event, we wanted to make a big splash.
To do that, we got a 10x10 canopy and put balloons and several cutout Bookworms on it. We used the latest game box artwork from our printing partners at AdMagic to create banners and t-shirts. The result was a carnival-style tent that could be seen from across the room and clearly stood out from all the rest!
We had the pleasure of playing the game and talking with over 100 people of all ages. We have always known that kids love the game, but we were thrilled to get strong praise from young children, middle schoolers, professional librarians, teachers, even high school students and adults!!
When people played the game, they quickly figured out the classic questions to get started, e.g. "Is the Bookworm hiding in a blue book?" and "Does the book have magic in it?" It was particularly fun for us to hear people coming up with creative new questions on their own, e.g. "Was the author born in the 1800s?" and "Does the main character travel to Paris in the story?" As we've seen in other play tests, young kids love the tangible fun of removing the books from the bookshelves. Older students and adults preferred the extra challenge of keeping the books on the shelf and remembering which titles were excluded.
Here's a fun Instagram post from a new fan of the game, showing the bookshelf setup with all the final titles: http://instagram.com/p/s5fABBsgkA/ ... and here is what the game looked like after the game was over: http://instagram.com/p/s5fI_9sgkR/ (Thanks, @cgsunit!)
In addition to getting dozens and dozens of new fans for Dolly's Bookworm and starting our game pre-sales, we also got some great news: AdMagic is getting a table at the NY Toy Fair in February, and they will be showing Dolly's Bookworm! This is a very big deal, since that is the largest event where toy store wholesalers, retailers, and major game publishers all go to find and buy games for sale in the coming year.
We're so proud of Dolly and the way she confidently presented herself, her game, and her mission to inspire people to read more!! Thanks to you, too, our supportive backers! It is you who are bringing Dolly's Bookworm to life, and we hope you are as pleased with the artwork and momentum as we are. Stay tuned for more fun updates to come...!
Chuck and Dolly