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Help bring film from around the world to Philadelphia by supporting PFS in their effort to restore the Roxy Theater.
Help bring film from around the world to Philadelphia by supporting PFS in their effort to restore the Roxy Theater.
479 backers pledged $47,776 to help bring this project to life.

About this project

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$47,776

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The Philadelphia Film Society, the organization which produces the annual Philadelphia Film Festival, will assume operations and reopen the Roxy Theater located in Philadelphia's historic Rittenhouse Square neighborhood. It will operate as a first-run independent theater, providing festival-type films all year long.

There are fewer than 44 movie screens in the Philadelphia area. The Philadelphia Film Society (PFS) is committed to bringing the best in cinema to Philadelphia because we believe in the power of film to inspire, educate, and entertain.

The Roxy is due for a facelift, as it has not undergone major building maintenance, upgrades to seating, wall treatments, or carpeting for countless years. Projection updates are also needed, to make the necessary transition from 35mm film projection to digital. In order to attract patrons, the Roxy needs to be welcoming, clean, and state-of-the-art.

Many funding sources are being utilized in order to accomplish the Roxy's digital conversion and building renovations, but we are coming up short. In order to open in spring 2013, we need to quickly raise $40,000. This project will cover the cost of the seating in both theaters.

It is PFS’s intention to renovate the two theaters, adding new seating, flooring, digital projection, screens, sound systems, and a central computerized system. PFS also intends to renovate the lobby and concession area, adding a new ticketing system, digital monitors and new concession machines, as well as adding a new marquee outside of the venue. PFS budgets the capital needed to accomplish the majority of this, along with a contingency and overhead costs, at approximately $600,000.

The PFS Theater at the Roxy will provide an exceptional screening experience, and be a hub for film lovers in Philly. Our programming vision includes film series discussion groups, mini festivals and film events that will create partnerships with other non-profit groups in Philadelphia. We will present the best in current international and independent film that is not available anywhere else in the city.

PFS has been welcomed by the Rittenhouse Square neighborhood and we would love for our friends and neighbors to be part of the PFS Theater at the Roxy. Anyone who gives a gift over $500 will be recognized as a Founding Member of the theater.

It is a great time to get involved with PFS! We have over 900 members who are committed to the festival and enjoy movies year round. PFS is excited to breathe new life into the Roxy and establish a hub for film lovers in Philly - The PFS Theater at the Roxy. Thank you for your support!

Risks and challenges

The most formidable challenge that may arise after the PFS Theater at the Roxy is open is sustaining an audience.

PFS feels that by diversifying its programming, offering films not available elsewhere, and partnering with area organizations, we can successfully cultivate new audiences. PFS will develop programs for children and youth, to inspire young filmmakers, and provide access to film for under-served populations. We also look forward to serving the senior population in the neighborhood, and working with our neighbors to provide community building opportunities.

PFS has full-time staff committed to finding new funding sources, and a supportive Board of Directors that requires fiscal responsibility. PFS has experienced exponential growth in the past few years and has added staff and resources to keep pace with membership interest and the growth of the Philadelphia Film Festival. Based on our growth, having our own space is a natural next step. We are confident that there is an audience in Philadelphia for the renovated, state of the art, PFS Theater at the Roxy.

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  1. Select this reward

    Pledge $5 or more About $5

    Acknowledgement on the filmadelphia.org website and our sincere thanks!

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    Pledge $10 or more About $10

    Acknowledgement on filmadelphia.org and a Support the Roxy Button.

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    Pledge $25 or more About $25

    1 Original-design PFS Theater at the Roxy T-shirt in your size.

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    Pledge $50 or more About $50

    2 Tickets to a PFS Theater Screening and 1 original-design PFS Theater at the Roxy T-shirt in your size.

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    95 backers
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    Pledge $100 or more About $100

    PFS Theater at the Roxy Date Night: 2 Tickets, 2 Drinks and 1 Large Popcorn

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    Pledge $100 or more About $100

    2 Tickets to a PFS Theater Screening, 2 original-design PFS Theater at the Roxy T-shirt in your size, and 2 tickets to the sold out Roxy Fundraiser screening of UPSTREAM COLOR followed by a Q&A with writer/director Shane Carruth.

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    Pledge $150 or more About $150

    1 Philadelphia Film Festival Weekend All-Access Badge and 1 original-design PFS Theater at the Roxy T-shirt in your size.

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    Pledge $300 or more About $300

    2 Philadelphia Film Festival Weekend All-Access Badges and 2 original-design PFS Theater at the Roxy T-shirts in your desired sizes.

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    Pledge $500 or more About $500

    1 Philadelphia Film Festival All-Access Badge, 1 original-design PFS Theater at the Roxy T-shirt in your size, and 10 tickets to PFS Theater screenings.

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    8 backers
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    Pledge $500 or more About $500

    We’ll print a one-color logo or image of your choice (within reason) on 1,000 popcorn bags and use them at our concession stand.

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    Pledge $500 or more About $500

    PFS Theater at the Roxy Date Night: 2 Tickets, 2 Drinks and 1 Large Popcorn, 2 original-design PFS Theater at the Roxy T-shirt in your size, Two tickets to PFS Theater at the Roxy Grand Opening event (date TBD, but expected this summer) with reserved V.I.P. theater seating plus 2 tickets to the sold out Roxy Fundraiser on March 27th, including a screening of UPSTREAM COLOR preceded by a VIP Reception with writer/director Shane Carruth.

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    Pledge $750 or more About $750

    1 Philadelphia Film Festival All-Access Badge, invitation to private festival-launch event in September 2013, plus 10 tickets to PFS Theater screenings and 1 original-design PFS Theater at the Roxy T-shirt in your size.

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    Pledge $1,000 or more About $1,000

    2 Philadelphia Film Festival All-Access Badge, invitation to private festival-launch event in September 2013, plus 10 tickets to PFS Theater screenings and 2 original-design PFS Theater at the Roxy T-shirt in your desired sizes.

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    Pledge $1,000 or more About $1,000

    Early Bird Offer! Name a seat at the PFS Theater at the Roxy forever, with a custom-engraved commemorative brass plaque.

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    Limited 15 backers
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    Pledge $1,000 or more About $1,000

    Dinner with a visiting filmmaker or industry professional for you and a guest.

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    Pledge $1,250 or more About $1,250

    Dinner for 6 with PFS Executive Director, Andrew Greenblatt or Artistic Director, Michael Lerman.

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    Pledge $1,500 or more About $1,500

    Private Screening for 20 at a Philadelphia Screening Room.

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    Pledge $1,500 or more About $1,500

    Name a seat at the PFS Theater at the Roxy forever, with a custom-engraved commemorative brass plaque.

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    Pledge $2,000 or more About $2,000

    You’ll receive two GOLDEN TICKETS valid for one year from date of receipt. This magical ticket provides complimentary access to all regular PFS Theater film screening (subject to availability, advance reservation requested), plus a free medium popcorn and medium soft drink. If you love movies, this will pay for itself!

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    Pledge $2,500 or more About $2,500

    2 Philadelphia Film Festival All-Access Badges, 2 PFS Theater at the Roxy VIP cards (providing complimentary access to all screenings at the PFS Theater year-round), and 2 original-design PFS Theater at the Roxy T-shirt in your desired sizes.

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    Pledge $5,000 or more About $5,000

    Private screening for 60 people at the PFS Theater at the Roxy plus original-design PFS Theater at the Roxy T-shirt for all of your guests.

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Funding period

- (28 days)