All About Shipping!
Lots of backers (particularly those in the EU) have commented on the shipping prices for Hyperspace.
We've decided to go with a somewhat unusual strategy as compared to many other KS projects. But it is luckily very straightforward and easy to explain:
We have worked to bring you the best possible discount and greatest value for our Hyperspace rewards. For example, the retail value of the Starship Captain pledge is ostensibly $519. Really, it’s higher, because that “retail value” doesn’t include the 8 native alien figures nor the "Secret Items" the first of which we revealed earlier today - the massive Space Amoeba. This means that you are getting somewhere around a 50% discount off the “real” price. That’s what local game stores typically pay their distributors. You are, in effect, able to buy ALL of Hyperspace as if you were a retailer yourself (hence there is no “retailer” pledge level, as they’d be getting basically the same deal!).
And you’re getting a LOT for that money. The Starship Captain for example, has 296(!) miniature figures, not counting the secret bonus figures (which, by the way, are BIG).
One of the side effects of this aggressive pricing on our part is that we are unable to easily conceal the price of VAT and shipping. We have shipped hundreds of thousands of products to tens of thousands of backers over the past 4 years - we deeply understand the true costs of shipping a global Kickstarter, and all the import fees involved. Most Kickstarter creators simply "bake" these costs into the pledge levels themselves. We could have done this too. But at the expense of the deep discount we are already offering on the pledge levels!
Imagine if we had simply priced the Starship Captain at $40 more, so it was now $339 – in this case, we could have priced European shipping at $39, exactly the same as USA shipping. The extra $40 would have been hidden to your view. We chose to go a different route. But if we did that, then many backers all around the world who do not have as steep import taxes would be subsidizing Europe (and a handful of other countries). We are instead trying to give everyone the biggest price break possible, and then let the shipping & VAT costs fall where they may.
Now, even with this, we are still eating some of the cost of shipping and VAT. For example, Corvette Pilot shipping to Europe is only 9% more than to the USA, which obviously means we are covering at least half the VAT out of pocket.
We are not complaining about the situation. We want this game to be as affordable as possible! We just want to explain that doing this means that we can’t use subterfuge to hide the different costs of shipping. The bottom line is Europe isn’t actually paying more than another campaign would charge. It’s just visible. Isn’t it better to know?
In the end if you still feel the shipping prices are too high for your area, please feel free to pretend that your shipping IS lower, but that your pledge level costs more. Which is the alternative method used by many campaigns.
- Arthur, project director