HERE IS THE DEAL: I love skateboarding, I especially love building boards, and I want to share my creations with the world.
HERE IS THE PROBLEM: I have no money. Seriously, I have about three dollars and sixty-five cents right now. (10/28/09) Why is this a problem? It is a problem because it takes money to start a business. The costs are described below in a little more detail.
HERE IS THE SOLUTION: Go look in a mirror. Really, go do it! Wave to yourself. (hi!) You can be the solution and help Metzger Skates get off the ground. The rewards listed over there at the side are what you can get for helping out, but they are minimums. If I can afford to throw in some bonus surprises for you, I definitely will.
HERE IS WHAT THE DOLLARS ARE FOR: The expenses, as I've counted them, fall into three basic categories - Legal expenses, Marketing/Promotional expenses, and Materials/Prototyping expenses.
Legal expenses: These are the dollars it takes to set up and register an LLC.
Marketing/Promotional expenses: These are the dollars it takes to have a website hosted and the domain name registered. I'll save a lot of money (and have some fun too!) by building the site myself, but it still costs money to host the website.
Materials/Prototyping expenses: These are the dollars it takes to build prototypes and test models. Costs include wood veneer for the boards themselves, Titebond III wood glue, fiberglass, carbon fiber, and other materials for board construction; steel, springs, and a hydraulic bottle jack to build a press with; foam, wood, and quick-setting concrete to build the board molds at various stages of development; and hardware to test the boards and find the best setup. I have to make sure the designs are the best they can possibly be before they go on sale. Each model goes through several revisions (each one often needing a new custom mold) and rigorous testing before being publicly released
HERE IS THE TIMELINE:
October-December 2009: funding begins on Kickstarter.com, I build website locally in preparation for launch, I finish the semester's classes.
December 17, 2009: funding period ends, semester ends, my girlfriend returns from her semester abroad in the Dominican Republic, and there is much rejoicing all around.
Christmas Break 2009/2010: website goes live, materials are purchased, non-skateboard rewards go out to project backers
January-May 2010: prototyping and product testing takes place, word continues to spread about Metzger Skates in preparation for launch, reward boards get built and sent out, I complete my final semester at Bethel College, smiles are a go for everyone.
May 2010: I move to Michigan to live with my brother and begin full-time production of boards in my (family's) workshop. Metzger Skates official launch. Products are available for purchase by the general public. Worldwide celebration ensues.
If you have any questions don't hesitate to ask! Thanks for your support!