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Again and Again is a book set in Christchurch, New Zealand in 2012. It explores the land and people after constant earthquake activity.
Again and Again is a book set in Christchurch, New Zealand in 2012. It explores the land and people after constant earthquake activity.
101 backers pledged $5,878 to help bring this project to life.

About this project

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About the Project: 

Again and Again is a self-published monograph that will be available to the public. It is the culmination of a project photographed in 2012 in Christchurch, NZ where constant aftershocks were a way of life after a few major seismic events brought down much of the central city and some suburbs.

I traveled to Christchurch initially to make a project about a city enduring and recovering from constant earthquake activity. (Thanks in large part to many people who helped me make a successful previous Kickstarter campaign). What I found instead was a city stuck in limbo for various reasons. Residents were nervous to proceed and rebuild because of consistent ongoing tremors that could, at any moment, elevate into another destructive shake. Other residents eager to rebuild were held up by overburdened insurance companies and city inspectors. The resulting book is an impressionistic, non-linear narrative that studies a contemporary, westernized landscape and people who have had their lives altered by an unexpected and sustained change. 

About the Team

The book has had a great team of people working together to make it happen. Designer Elana Schlenker and photo editor Melissa Catanese have been hard at work creating a fresh edit and sequence of this project. Craig Reinbold, a Wisconsin-based writer has served as the editor for the brief text portion of the book. The book will be printed by Conveyor Arts in New Jersey. 

It's been a great feeling to have passionate, talented people do what they're best at to help make this final piece. As a designer, Elana was included in Print Magazine's 2013 New Visual Artist's list. She also publishes a fantastic magazine devoted to typography called Gratuitous Type. Photo Editor Melissa Catanese's 2012 book Dive Dark Dream Slow (culled from a private collection of vernacular photography) was on many of the "Best of" lists for the year that it came out. She also runs Spaces Corners, a photobook gallery and exhibition space in Pittsburgh. Reinbold has had his essays published in many notable literary outlets, including Guernica, Gettysburg Review, and the American Reader.

There are already so many photo books out there, why does this one deserve to exist?

I feel strongly about seeing this project through primarily because I have met so many wonderful people while making this work, and although their efforts have already been extremely valuable, I believe that the printing of this book would be a further and climactic justification of their efforts. 

Although the book only represents a fraction of the homes, people and stories I encountered I believe that it can serve as an aid in the healing process for those who have been through the Christchurch earthquakes. The book is also edited in such a way where, although it takes place in Christchurch, it looks like it could be any number of places. This is intentional and it is my hope that this will allow for a wider appeal. Many people I met while making this book likened sharing their earthquake stories to me as a sort of therapeutic encounter. I think that this book finds beauty, strength and growth in an altered landscape, and I hope that it continues to be therapeutic in that respect. 

Finally, I am a photographer and I feel I communicate best with photographs. This is how I've always envisioned the work. As a big fan of photography books I have always wanted to contribute to the genre with work that speaks to dualities of life/death and growth/destruction that are consistent themes that I explore.

Why Kickstarter (Again?)

My foremost goal with this Kickstarter is simply to be able to get the book out there and into people's hands, but I also don't want to print a glut of books. I can measure, reasonably, how many copies I should print through this platform. I have structured the book reward at various price levels, some including prints from the project. The price levels include a subsidized version (only available to previous backers), an approximately "at cost" copy (this also accounts for set up fees, shipping etc), and a "pay it forward" version, where excess funds from your donation will be put towards sending copies of the book to a select group of people, including those who appear in the book, as thanks for their help along the journey of making it. 

I need to raise about $5500 to pay for the minimum production costs of producing the first 100 copies of the book (this includes Kickstarter and Credit Card fees as well as a few pre-production costs already incurred). After that, the actual cost per copy goes down somewhat and if we exceed the goal I will print as many books as can be afforded by the campaign up to a run of 325 copies (hence the limit on all reward categories that include a copy of the book). 

And then there is the community of Kickstarter. A lot of you helped fund the making of these photographs, and I'd like to give you a chance to see the final version of the work. The social nature of Kickstarter also gives this book launch a wider audience. I've been excited to contribute to other campaigns and have gotten great work through Kickstarter, so besides my needing the funding, I'm a fan of this platform in general. 

Will the book be available outside of Kickstarter?

Depending on how the campaign goes, there may be some copies available for purchase after the campaign. If this is the case, they likely will cost more than they offered for in this campaign.

There is discussion about producing a possible very small, hand made artist edition of 10-20 copies. If this happened it would be later in the year and few, if any would be available for purchase, likely at a cost of $500+.

In short, if you think you want a copy, this Kickstarter is going to be your best bet.

Book Details (subject to slight change):

Hardcover. 124 pp. with 59 color illustrations. Signed and numbered edition of 100-325. Edition number will be decided based on a number of factors, including the result of this Kickstarter campaign. Books are printed and bound at Conveyor Arts in New Jersey. 

To see a partial representation of the images in the book:

See a different iteration of the project published in February, 2013 at CNN.

Recent online interviews and features:

Communication Arts

This is the What

Top Photography Films

Phases Magazine

I Love That Photo

About the project collaborators:

Photo editing by Melissa Catanese

Design by Elana Schlenker

Text Edited by Craig Reinbold

If you are considering pledging for a print reward the reward options are shown below (excluding the $25 mark where I will choose the prints):

Small Print Edition ($75 Pledge): Images are 7x7" on 8.5x11" paper. Print is Archival Pigment Print on Moab Lasal Lustre paper. Open Editions. Choose 2 from the following: 

Sumner Bay
Sumner Bay
Redcliffs at Night
Redcliffs at Night
Path in Lyttleton
Path in Lyttleton
Whitewash Head Home
Whitewash Head Home
Empty Lot in Avondale
Empty Lot in Avondale

A3 Limited Edition Print ($200 Pledge): Print is a 15" x10" image on A3 (16.5" x 11.7") Archival Pigment Print on Canson Baryta Photographique paper. Edition of 5

Kaiapoi Red Zone
Kaiapoi Red Zone

 Large Print $500 Pledge (Image is an archival pigment print 20"x20" on 24"x24" Moab Entrada Natural 300 gsm paper). Edition of 3.

Lyttleton Path
Lyttleton Path

Risks and challenges

This project has already been photographed, designed, edited and proofs have been made. (Shown in video)

The main risk here is that if I don't raise enough funds to make a print run of this book, it won't happen. I am hoping you all can give me the help to push the "go" button on the presses. I feel strongly that this project deserves to be realized in its final form and I'm hoping you'll feel the same. A secondary risk is a production delay, as Conveyor tells me that it will take about 6 weeks to complete the book order, and after I receive and inspect the books I will be shipping them out. But, as you can see, we already have made a few test copies so aside from a bit of tweaking, the pre-production is done. We just need to press 'Go.'

One last issue is the possibility that at the current reward structure, we could get 120-140 or so backers buying a book while not quite meeting the overall cost of production. This is why backers of other amounts are also super important! As stated above that's because the book rewards are set approximately at their 'per copy' cost - and that doesn't account for incurred set up fees that I am also accounting for in the Kickstarter minimum.

If this happens I will subsidize any difference required to make sure you all get the book, and this is a risk I am prepared to take to get this run printed. This project is all about getting this art out into the world. If I manage to break even that's an additional victory.

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  1. Select this reward

    Pledge $10 or more About $10

    Digital Thanks:
    Every backer is important to me, and I'm grateful for all support. With this pledge you'll be listed with thanks on the project's web page and get project updates.

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    Pledge $25 or more About $25

    Set of 2 5x7 open edition, archival pigment prints from the project.
    Prints may or may not be images in the book.

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    Pledge $38 or more About $38

    ***Only previous backers of mine are eligible***
    A signed and numbered copy of Again and Again the book for those who previously backed the project Christchurch: A Year after the Earthquake. Because this is less than the book costs to produce I have to cap this award at 25.
    **If you were not a previous backer and accidentally choose this option I will contact you and give you the option of changing your pledge to the full price option or of retracting your pledge**
    Thanks!

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    Pledge $48 or more About $48

    The Book - A signed and numbered copy of Again and Again with postcard.

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    Pledge $60 or more About $60

    "Pay it Forward" Copy.
    A copy of Again and Again, postcard and accompanying 5x7 archival print from the project. This pays for the production of the book with a little bit extra for me to put towards making more books, which will be distributed mostly to families who participated in the project as well as galleries, specialty retailers etc.

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    Pledge $75 or more About $75

    Small print edition:
    A signed and numbered copy of Again and Again with a set of 2 8.5x11 Archival Prints. Images are 7x7 on 8.5x11 paper. See project summary for details.

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    Pledge $200 or more About $200

    A signed and numbered copy of Again and Again with one A3 limited edition (edition of 5) archival pigment print. Image is 15"x10" on 16.5 x 11.7 paper. See project summary for details.

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    Pledge $225 or more About $225

    5 copies of Again and Again.
    This is primarily for any small bookstores that are interested in the book, or team up with a group of friends. Cut down on shipping, give the print count a boost. Spread photo books to new people.

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    Pledge $500 or more About $500

    A signed and numbered copy of Again and Again and one 24"x24" limited edition (edition of 3) archival pigment print. Image will be 20"x20" on 24"x24" paper. See project summary for details.

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Funding period

- (32 days)