A Small Letter from Pete Peanut
My name is Pete Peanut. I’m writing a book and I need your help to get it published. Won’t it look nice on your mid-century modern coffee table?
Trouble came to town when a birthday invitation dropped through my letter slot last year.
And now I need your support to tell the world about the trouble with birthdays and save the town I love.
I’m also holding the smallest yard sale that the world has ever seen to raise money for my book project. It’s possible that some of you might find value in my furniture or the other objects borrowed from my friends (even if they are a bit small for the average-sized human).
So that’s my proposition to you. It’s a small one. Watch my Kickstarter movie. Purchase a book. Or a scene from my yard sale. Or a human-sized yellow hat. And help me save the town I love from the serious trouble with birthdays. Afterwards, we can do a bit of peanut singing, and maybe, just maybe, a bit of dancing together.
Announcing New Backer Rewards and a Glimpse at the Future
They say that in the future there will be no books. Just iPads and Kindles and holograms. Don’t tell this to Pete Peanut unless you want a tiny battle on your hands. But just in case (and to celebrate Week 3 of his Kickstarter campaign), Pete has created a new future-ready way to experience Pete Peanut and the Trouble with Birthdays. Check out the $35 + $75 backer reward levels for more details.
As a special thank you, our $100 backers will also receive a Viewmaster, reel, and audio version of the book with their reward.
A Big Postscript from Team Pete
Pete Peanut and the Trouble with Birthdays began two years ago as a modern day correspondence project when Mimi posted this photo of Pete to her Instagram account from New York City. Across the country in San Francisco, Sean was inspired to put Pete’s story to paper: a narrative that touches on contemporary dilemmas and human-sized conflicts. When the first draft was complete, Mimi began to build Pete’s miniature world within the walls of her small studio apartment.
While human art and design enthusiasts may recognize the seminal works of art and iconic pieces of furniture, to Pete and friends, it’s just stuff. Below are some of the miniatures featured in the book.
About Our Ask
Pete Peanut and the Trouble with Birthdays is a full-color, hardcover book (~100 pages) that will delight for years to come. We will only be able to produce the book if we can order a minimum number of units from our printer. To that end, we’re gathering pre-orders before we go to press.
The money we raise through Kickstarter will largely go toward materials, copy editing, pre-press, and production. Unit costs will drop if we exceed our fundraising goals and order a greater number of books, but it is not our intention to profit from this campaign. Instead we'll use the funds to increase the experiential quality of the book by incorporating more costly production details (e.g. premium paper, cloth binding, heat stamping, Smyth sewing) that will bring joy to the most discerning of humans and peanuts alike.
Additionally, creating our Kickstarter film has been an act of love. With a few small exceptions, everyone involved has been paid with gratitude from Pete and in tiny yellow hats. If we are able to reach our goal, we'll be able to compensate a few members of Team Pete's Extended Family with cupcakes and small honorariums to cover just a fraction of the dedication they've poured into this project.
About Team Pete
- Sean Hewens: Sean is a writer and a designer with a day job at IDEO.org. When he isn’t writing about Pete, he obsesses over maps and the passage of time. With a little help from Pete, Sean wrote the words in Pete Peanut and the Trouble with Birthdays.
- Mimi O Chun: Mimi is a designer and artist who splits her time between the digital and analog worlds. She is currently working on Loveback, a new service dedicated to creating a more sustainable path forward for artists today. Mimi creates and photographs the miniatures, and meets regularly with Pete to discuss his typographic preferences for the book.
About Team Pete's Extended Family
- Ersatz Film: H.P. Mendoza and Mark Del Lima are Ersatz Film. Their most recent film, I Am a Ghost, appeared on multiple Top 10 lists in 2012. H.P. and Mark provided direction, photography, editing, and animation on Pete's movie.
- Joseph Stillwell: Joseph is a composer who has written works in a variety of genres, from solo piano and art song to wind ensemble and orchestra. His compositions are notable for their attention to form, economy of material, and how fantastic they sound played on instruments both big and small. Joseph composed Pete’s Petite Suite, the original score that accompanies Pete’s film.
- Magik*Magik Orchestra: Minna Choi founded Magik*Magik, a made-to-order orchestra for artists and creatives. The size of M*MO varies per project, ranging from a single violinist to an 80-piece symphony and choir. With Minna at the helm as conductor, a M*MO quintet performed and recorded Pete's Petite Suite.
- Andrew Vernon: Andrew is a sound designer and music editor who has contributed to numerous award-winning shorts and feature films. Andrew mixed the sound for Pete’s movie.
- CASAHAUS: Johannes Seemann and Miguel Cabra are designers and partners in CASAHAUS, a multipurpose space for creative projects. In addition to providing a location for Pete's shoot, Johannes lent his ingenuity to miniature set construction.
- Dave Zhou: Dave brought his photographer's eye to the role of casting, patiently auditioning hundreds of dry roasted peanuts for cameo appearances in Pete's film.
Risks and challenges
As of today, Pete, Sean, and Mimi have finished four of the ten chapters in Pete's book. With support from Kickstarter, our goal is to ship by the end of the year (December 2015).
There are two potential challenges. First, completing all of the miniature scenes may take us longer than expected. To help us meet our deadline, we've established a rough schedule: a chapter a month plus a few months for book design and production. We will meet regularly with Pete to hold ourselves accountable, and intend to post regular updates so that backers can follow our progress.
The second challenge is related to printing. We are experienced designers who have managed the production of numerous book projects; however, it is possible that we may encounter delays due to anything from color corrections to last minute text changes once we begin the proofing phase. We will lower this risk by engaging a proofreader early, requesting a loose round of proofs on all images before we release final files, and by putting our OCD tendencies and eyes for detail to good use. Pete may be an Aquarius, but he's a Virgo rising.
Thank you.Learn about accountability on Kickstarter
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