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$30,388
pledged of 12.000 $pledged of 12.000 $ goal
200
backers
52hours to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 23 2019 7:59 AM UTC +00:00.

PERSU: Functional Bags Designed for the Modern-Day Hustler

Travel with ease with the sleek Ama Backpack featuring a TSA compliant laptop pocket and 20+ hidden functions. Plus, a 3-way belt bag!

PERSU: Functional Bags Designed for the Modern-Day Hustler

Travel with ease with the sleek Ama Backpack featuring a TSA compliant laptop pocket and 20+ hidden functions. Plus, a 3-way belt bag!

$30,388
pledged of 12.000 $pledged of 12.000 $ goal
200
backers
52hours to go

All or nothing. This project will only be funded if it reaches its goal by Sat, November 23 2019 7:59 AM UTC +00:00.

About

 Lay-Flat TSA Compliant Laptop Pocket - no need to take your laptop out during airport security with the Ama Backpack!

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Inside Ama's largest compartment are two neoprene inner pockets: one sized to fit up to a 15-inch laptop and strategically placed to lay flat when the backpack is unzipped. It's an ideal set up for getting through TSA checks without having to pull out your laptop.

With 7 different interior pockets ranging from soft-lined to see-through mesh, we have a place for all your valuables, tech accessories, and supplies: 

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The Quila Bag can be worn 3 ways: as a crossbody, belt bag, and clutch

Ready for many roles, the Quila bag can be used as a clutch for a night out, a crossbody for weekend brunch and client meetings, or a chic belt bag. Top handle allows for easy carry as a clutch. Gold D-rings allow you to attach the adjustable shoulder strap to turn this bag into a crossbody.

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With our adjustable vegan leather belt strap, the Quila bag can be turned into a stylish and hands-free bag that can be dressed up or down for everything from working events to running around with the kids. 

At PERSU, we know that having too many bells and whistles come at an aesthetic cost, and our solution has always been to design bags with the perfect balance of style and function. We include the functions you need, without the ones you don’t, in order to present you with gracefully designed, highly-functional bags with trim silhouettes and sleek materials for all your work, travel, and leisure activities.

Persu Collection bags have been featured in:

See what previous Kickstarter backers think about Persu:

I spent the last 3 years carefully researching, developing and testing multiple iterations and prototypes to finally create the perfect balance of style, function, and durability. Here is the history...

The Iterations of the Ama Backpack:

The Ama Backpack went through multiple sketches/cad concepts, 2 different size options, 2 exterior back colors, MANY MANY function tweaks, and 3 shape designs before finally reaching the final, perfected golden sample. 

The Evolution of the Quila Bag:

The Quila bag started off as a rectangular bag that evolved into a circular shape in order to have a more stylish look and improved belt functionality. I created and tested 4 samples to get to the final prototype.

Prototype Testing:

I personally tested every single prototype, while receiving feedback from hundreds of people over the last 3 years. I brought each prototype out with me on a day-to-day basis to ensure that each feature was necessary and useful - making tweaks to the prototype as needed. Tweaks that involved better placement for use, and increasing the ease of the functions. I also brought each prototype out on countless travels, testing the TSA-compliant compartment at many airports domestically, and internationally to ensure the function worked perfectly...and it did. :)  

Final Prototypes Product Demo:

Here is a simple, unedited continuous take demo of the final sample of the Ama Backpack and Quila Bag.

After 3 years of R&D, I am finally ready to bring the Ama Backpack and Quila Bag to life and in your hands, and I just need your help in funding the first round of production. With the golden samples ready to go and a trustworthy, quality manufacturer already secured, we are just around the corner from introducing the only two bags you need for all your work, travel, and leisure activities!

The Kickstarter goal is the minimum amount needed to produce these two new bags. If we are to exceed our goal and hit stretch goals, additional funds will go toward producing NEW COLORS of the Ama Backpack and Quila Bag that will include backers' feedback and suggestions. Together we can create beautiful, functional bags for our modern-day lifestyles. :)

TIMELINE

  •   OCTOBER 23, 2019: Campaign launches  
  •   NOVEMBER 22, 2019: Campaign ends 
  •   DECEMBER 2019: Production begins 
  •   MARCH & APRIL 2020: The Ama Backpacks and Quila Bags out for delivery  

Note: Kickstarter is an all or nothing funding website so if the goal of $12K is not reached by November 22, 2019, pre-ordered bags will not be sold and all backers will not be charged. If the goal has been reached before November 22nd, all backers won't be charged until the end of the campaign.

Meet Stephanie! 

As a solo, female entrepreneur, Stephanie Su first launched her line of premium and functional bags called Persu Collection on Kickstarter in 2015. Stephanie has a passion for designing functional yet sleek products while supporting and helping others to also "Persu" their dreams. She is an advocate of collaboration over competition, and a member of the latest cohort of female entrepreneurs in the F Project.

The Story

"After launching my first Kickstarter campaign in 2015, I was thrown into the fast-paced world of entrepreneurship. While constantly running from meeting to meeting, and traveling consistently domestically and internationally, I saw that there were two crucial bags missing from my collection: a backpack, and a small essentials-only bag. I needed a backpack that would make my travels easier, keep me organized, last for years to come (the ones I was using broke easily), and still maintain a sleek, clean exterior. And, I needed a smaller bag that could hold just my essentials, be versatile enough to transition from day to night, and allow me to be hands-free -without looking like a sporty fanny pack.

So, I spent the last 3 years designing two bags that could solve all these problems: the Ama Backpack and the Quila Bag. With a TSA-complaint laptop pocket in the Ama and over 20 features, this backpack can withstand the hustle and assist in all of life's work, travel, and leisure activities. And, the Quila Crossbody Belt Bag can be worn 3 ways, depending on how you need it, eliminating the need for multiple bags - all without compromising style."

-Stephanie Su, Founder + Designer of PERSU 

I designed these bags for the modern-day hustler (and am also one myself), so this time, I'm taking my Kickstarter challenge as an opportunity to increase my personal growth. I often find myself moving so quickly through life that I often neglect to give time to myself on a daily basis. So, for the 4-week run of my Kickstarter campaign, I will release a new #modernhustlerchallenge theme each week and hold myself accountable to follow-through on the activities. You will get all my #modernhustlerchallenge updates as a backer, and I'll include mini activities in case you would like to follow my challenge with me! 

My Team:

From L to R: Satomi, Angie, Me, Jane
Devin and I (and using the Quila bag)
Myself, My Dad (to my right), and his friends in Taiwan

While I'm a solo entrepreneur, I could not have brought these bags and this project to life without the monumental help of these 5 people: My Dad, Devin Scott, Jane La Motte, Satomi Yuinawa, and Angie Steele. My team has collectively put in hundreds of hours to assist me in manufacturing, videography, post-production, graphic design, photography, and project coordination. Thank you for being part of this long and tedious process and helping me bring my vision to life!

Some of you may be familiar with the first two bags I launched on Kickstarter in 2015 - the Tom and Jessica bags, named after my incredibly supportive parents. This time around, my two new bags are named after two equally important and extremely influential beings in my life. 

The Ama Backpack:

The Ama Backpack is named after none other than my amazing 94-year old grandmother who helped raise me from the day I was born. Ama (阿媽) is what I call her and it means ‘grandmother’ in the Taiwanese dialect. Like many incredible grandmothers out there, my Ama is the strongest yet most selfless and caring person I know. After raising six kids alone in Taiwan, my Ama came to the US to help take care of her 3 grandchildren after their father passed at a young age. Shortly after, when I was born, Ama then came to our house every single day to care for myself and my two siblings. Ama communicated most with her actions due to speaking only Japanese and Taiwanese because of the Japanese Occupation of Taiwan in her childhood. We communicate in the only language we share, a limited version of Mandarin. 

She never had a lot in terms of wealth, but she gave everything she had to everyone others and dedicated her entire life to help and care for those around her. I'll never be able to come close to matching what she's given me with her love, patience, sacrifice, and care, but I dedicate this backpack to my Ama -  ready to withstand anything the world could throw at her, and do it with ultimate class.

The Quila Bag:

The Quila bag is dedicated to the partner in crime I had for half of my life: my chihuahua Tequila who passed away in March of 2018. 

Tequila (also nicknamed "Quila") was the first purchase I made after receiving my first paycheck at 16 years old and was the best thing to have ever entered my life. A small but confident little guy, he made home a home for me and was by my side through all the rough teenage years, the typical quarter-life crisis, and the rollercoaster ride of this entrepreneurship journey. He was by my side during the two weeks I was in the garage packing 800 bags from my first Kickstarter campaign in 2015. And, although he didn't make it to see the final prototypes of this one, he did see the making of it.

So, I designed my new Crossbody Belt Bag in the spirit of Tequila. The lovely Quila is ready to be carried as a clutch or tucked under your arm as a shoulder bag, and can perform hands-free as a belt bag. 

I hope you’ll feel as I do that these two new stylish and versatile bags are inspired by passion and the spirit of two truly incredible and amazing beings.  


 Click here for a list of Persu pop-up events to view samples of the Ama Backpack and Quila Bag during the Kickstarter campaign.

Please help us share the campaign!

Instagram: @persucollection
Facebook: Persu Collection
Twitter: @persucollection
YouTube
Pinterest: Persu Collection

I want to give a very special THANK YOU to everyone below. While this campaign is crowdfunded, the making of this project also couldn't have happened without the participation, efforts, feedback, and mentoring of all of these amazing people.  Thank you so much for your support of this journey, I couldn't make this campaign happen without you.  -Xoxo, Stephanie

My Right Hand: Jane La Motte

Videography, Post Production, Graphic Design, Photography, PR: Devin Scott, Satomi Yuinawa, Angela (Angie) Steele, Sheila Estaniel

Models: Brock Davies, Ru Scott, Tanya Scott, Pia Shah, Emily Wang, Nola and Easton Marti, Cindy Mao, Lexi Palozzi, Lucy Splichal, Sean Scott, Meron Yemane, Jeannine Savory, Angelica Pierre, Ashley Randall, Mari Simak, Jackie, Melissa Adao, Lesa Marie, Rochelle B., Michelle R., Samantha Hunter, Lezah Victoria, Maria Disla, Sucha Kumar, Marvin Madariaga

Sounding Board & Mentors: Virginia De Assis, Jey Wagner, Megan Sette, Miki Reynolds, Priya Barbera, Samantha Zhang, Brooke Tjarks, Mia Danilowicz, Eri Taniguchi, Kimi Rinchak, Sandy Vu, Kate Ogata, Amy Jones, Kyra McAndrews, Nicola Brown, Terri Johnson, Trevor Fong, Kelly Collins, Courtney Henderson, Marion Crampe, Samantha Carney, Amy Guion,  Kelsey Padigos, Julia Feiffenberger, Tom & Jessica Su

Risks and challenges

I have a trusted, long-term relationship with quality manufacturers overseas and a production schedule ready as soon as our goal has been met. The manufacturers are skilled and professional and I do not foresee any issues in the production process. However, if any delays are to arise during production, I will be transparent and keep backers informed on updates. I also have back-up manufacturers ready to step if there are any production issues to occur within one manufacturer. To help ensure timely delivery, I will send myself or one of my partners overseas to oversee the production and search for back-up manufacturers in case of a delay. I hope to have all PERSU bags to you on time so that you can go out and enjoy them as soon as possible!

Learn about accountability on Kickstarter

Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Long-lasting design

I've designed my products to be long-lasting and durable by choosing high-quality materials that can withstand quite a bit of use. These products are ones that you can use for years and years to come with its mixture of quality, functionality, and timeless designs. These are not fast-fashion or trendy bags, these are premium bags that you can use time and time again.

Questions about this project? Check out the FAQ

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    Early Bird Quila Bag - 41% Off!

    There are perks to being early! Receive the Quila Bag with adjustable shoulder strap and belt strap at this special Early Bird Price. Save up to $56 off the suggested retail AKA 41% off. (Retail: $135)

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    Flash Sale: Ama Backpack - 46% Off!

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    There are perks to being early! Receive the Ama Backpack with removable and adjustable straps at this special Early Bird Price. Save up to $116 off the suggested retail AKA 42% off. (Retail: $275)

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    Receive the Ama Backpack with removable and adjustable straps at this exclusive Kickstarter Price. Save up to $96 off the suggested retail AKA 35% off. (Retail: $275)

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    Backer's Request Bundle - 51% Off!

    New tier added by popular demand! Save up to $211 AKA 51% off the suggested retail price with this bundle. Receive 1 Ama Backpack with removable and adjustable straps + 1 Quila Bag with crossbody and belt straps for only $199 through November 1st at 11:59pm PST. (Retail: $410)

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    The Modern Hustler Bundle - 47% Off!

    Want one of each? Save up to $191 AKA 47% off the suggested retail price with this bundle. Receive 1 Ama Backpack with removable and adjustable straps + 1 Quila Bag with crossbody and belt straps for only $219. (Retail: $410)

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    Girl Gang - 63% Off!

    Grab your girl gang and take advantage of this exclusive deal for 5 x Quila Bag (crossbody and belt straps for each included) for only $249! You'll save up to $426 off retail. (Retail: $675)

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    The Team Effort Bundle - 53% Off!

    Gather your team and take advantage of this exclusive deal for you and your team and receive 5 x Ama Backpack (removable and adjustable straps for each included) for only $649! You'll save up to $726 AKA 53% off retail. (Retail: $1375)

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    Let's Get Things Done in LA or the Bay

    Let's Get Things Done Together in LA or the Bay includes: 1 Ama Backpack with removable and adjustable straps + 1 Quila Bag with crossbody and belt straps (Retail: $410) with free shipping + A custom curated day for you with me which includes: a brainstorm/collaboration over lunch and a curated just for you personal growth workshop or activities for us to do together.

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    The Supporter

    Every dollar counts, thank you so much for your support! Stay updated on the progress of this project while getting backers-only behind-the-scenes updates on producing these bags and updates on the founder's 4-week Kickstarter Modern Hustler Challenge (details in the story under Creator section)!

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