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For LBTQIA+, gender non conforming, non-binary and lesbians. More than a dating app, a community.
For LBTQIA+, gender non conforming, non-binary and lesbians. More than a dating app, a community.
1,736 backers pledged $47,779 to help bring this project to life.

About

PERSONALS: A text-based dating & community app for queers project video thumbnail
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$47,779

1,736

Personals
Personals

Personals is a text-based dating and community app for LBTQIA, gender non conforming, genderqueer, non-binary & dykes, based on old school newspaper personal ads. More than just a dating app, it’s about creating a space for community. Personals is about making deeper connections with people who live in your neighborhood or across oceans.

Personals is open to LBTQIA+, non-binary, & intersex people. We encourage QPOC, people with children, 35+ crowd, rural queers, people with disabilities, people with chronic illnesses, asexuals, queers worldwide, to join.

Currently, Personals exists as an Instagram account. I am using the funds raised on Kickstarter to build an app based on @_personals_ Instagram. The Personals Instagram will not go away, it will complement the app. 

Personals on Instagram (@_personals_) has amassed over 34K followers. I get so many submissions per month I’ve had to limit the open call to 48 hours, and in that time I receive close to 500 submissions.

We've outgrown Instagram. We need an app that is:

  • Independent, not regulated by Facebook!
  • Open 24/7, post personals whenever you feel!
  • Location, sort by tags, find queers in your town or across oceans
  • Identity, sort by queer identities and find people you’re into. eg., want to see all the self defined butches? Click ‘butch’ tag to sort.

Here's how Personals app works:

  • Login through Instagram or your email. You’ll be able to choose whether you want to show your Instagram handle or select a new user name.
  • Scroll thru personals from all over the world, or choose a location that interests you.
  • Press the heart icon to save your favorites.
  • Click the note icon to send a message to the babe of your dreams. Write a friendly message and press send.
  • On the Settings page, list your handle, location, age and distance preferences. You can describe yourself and your desires in multiple ways. Personals also allows you to select the type of person and relationship you are looking for. How do you identify? Edit identities and preferences depending on your mood.
  • Personals app will be free to use, but we'll employ the 'freemium' model or subscription based model. Still working out payment model.
Prototype
Prototype

Watch queers who have already met, found friends or fallen in love — hear why Personals is important to them.

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“I love the self-representation this forum provides. I never can quite figure out what “kind” of gay I am, and seeing all the different ways that people do gay and look for love and express their interests and desires is so powerful.” —KP

"The personal ad process is so powerful for identifying what you really want and putting it out into the universe. Manifesting is real! I'm now dating the butch babe of my dreams, and I swear almost every butch babe I corresponded with after my personal posted is now dating the femme babe of their dreams.” —HW

Personals app is not yet available for cis gay men, we want time to build
our own queer space first. Please be patient!
Personals is not for cis couples.

Personals from On Our Backs
Personals from On Our Backs

While digging thru the internet to find images for my lesbian culture account @h_e_r_s_t_o_r_y, I found an online collection of the lesbian erotica magazine On Our Backs, published in the 80s & 90s. In the last pages of every issue were personal ads written by lesbians in search of sex & love. I was struck by how explicit the women were about their desires, defining clearly and succinctly who they are and what they were looking for. I wanted to bring that directness of expression to contemporary dating, I asked followers of h_e_r_s_t_o_r_y, to write their own personals. Immediately it was took off, there were so many submissions I opened a new Instagram account dedicated to personals.

People are already talking and reading about Personals, the Instagram account and future Personals app. Click logos to read the articles. 

Them. This New Queer Dating App Is About More Than What You Look Like PERSONALS started as an Instagram account, and is transforming the queer dating scene through the timeless form of personal ads.

Buzzfeed This Instagram Account Is Helping Queer Women Fall In Love Inspired by personal ads from erotic lesbian magazines, @herstorypersonals helps queer women and trans and nonbinary people find friends, sex, love, and community.

DAZED The Instagram matchmaking queer women via old school personal ads. Spoiler alert: it’s led to cross-country love affairs.

AUTOSTRADDLE Public Personals: A Peek Inside the Queer Instagram Dating Experiment

Timeline

This is the timeline we're following so far. Our goal is to have a beta version of Personals to users by Fall 2018. 

Timeline
Timeline

Cost Breakdown

100% of the funds will go towards building an app. We need to pay designers, developers, maintenance and hosting, and any fees that come up when building the platform.

  • 40% Design
  • 40% Development
  • 20% Maintenance, hosting, legal fees
Cost Breakdown
Cost Breakdown

Help grow this independent space for queers to meet, fall in love, and build community.

With your support, you'll be the first to download a free beta version of Personals, and you'll be able to share your thoughts and help shape the direction of this app!

I’m Kelly Rakowski, founder of h_e_r_s_t_o_r_y and Personals. I have been working in the design world for 13 years and living on the internet since the mid-90s. I'm passionate about getting the Personals app made & out into the world. 100% of the funds go towards building the app, I am working for free, for now. 

Kelly Rakowski
Kelly Rakowski
SUPPORT QUEERS $5 or more
SUPPORT QUEERS $5 or more
DEAR PERSONALS, RELATIONSHIP ADVICE $10 or more
DEAR PERSONALS, RELATIONSHIP ADVICE $10 or more
 
WRITE A SUMMER LOVE PERSONAL $25 or more
WRITE A SUMMER LOVE PERSONAL $25 or more
POST ON h_e_r_s_t_o_r_y $50 or more
POST ON h_e_r_s_t_o_r_y $50 or more
DYKE/HOMO LOVE $100 or more
DYKE/HOMO LOVE $100 or more
PERSONALS NEWSPAPER & LOVE $100 or more
PERSONALS NEWSPAPER & LOVE $100 or more
HOMO SWEET HOMO mat $125 or more
HOMO SWEET HOMO mat $125 or more
BROOKLYN, 60 MIN. FACIAL $200 or more
BROOKLYN, 60 MIN. FACIAL $200 or more
PERSONALS NEWSPAPER & DYKE HOMO PIN $250 or more
PERSONALS NEWSPAPER & DYKE HOMO PIN $250 or more
LONDON, TATTOO for $300 or more
LONDON, TATTOO for $300 or more
BODY CONFIDENCE SCULPTURE, Donate $350 or more
BODY CONFIDENCE SCULPTURE, Donate $350 or more
QUEER BEACH TOWEL + NEWSPAPER + PIN $400 or more
QUEER BEACH TOWEL + NEWSPAPER + PIN $400 or more
HERSTORY X OTHERWILD T-SHIRT 6 PACK $500 or more
HERSTORY X OTHERWILD T-SHIRT 6 PACK $500 or more
GLUTEN FREE DYKE PICNIC $500 or more
GLUTEN FREE DYKE PICNIC $500 or more
LOVE AND KARMA $1000 and up
LOVE AND KARMA $1000 and up

Thanks to designers Andrew LeClair & Anna Feng. Thanks to Mandana Mofidi & CJ Dominguez for audio and video expertise. Thanks to BLKKATHY for music. Thanks to the Personals community for making selfie videos: Aisyah Sumito, Asher Ford, Azsa West, Bea Duncan, Calli Calzone, Capri Williams, Caroline Mcnally, Cassaundra White, Chemo Hines, Chenxi Lu, Claudia Gerbracht, Heather Krcha, Helena H. Rebensdorff, Isabel Munson, Jacquelin Thomas, Jay Thomas, Johannah CordonHill, Katelin Whitaker, Kayln Bohl, Lillian Robinson, Lilly Maetzig, Line Hjorth, Morgan Mesi, Muller Birk, Priya Choudhuri, Sado Opera, Vana Steele, Xina Graham-Vannais, Zoe Varcoe. Thanks to Laurel Golio, Rachel Berks/Otherwild, Masami Hosono, Sam Greenleaf Miller, Chelsea Fairless for your generous donations.

Special thanks to Marina Galstyan, JD Samson, Lily Marotta, Sarah Zapata, Deanna Viva Garcia, Arley Marks, Carl Williamson, Chelsea Fairless, Ainara Tiefenthaeler, Elizabeth Orr, Emma Hedditch, Lydia Orkent, Luke Baker, Becca Albee, Mary Manning, JJ Chinois, Kate Jinx and Matthew Cassity. 

Follow Personals on Instagram or Twitter.

Visit Personals website for more info. 

                                
$125 or more HOMO SWEET HOMO mat
$125 or more HOMO SWEET HOMO mat

Risks and challenges

Personals is already proven to be highly coveted product for the lesbian, queer-trans, non-binary queer community. We've already conceptualized and designed the app, the next step is implementation thru front and back end developers. Through the guidance of experienced tech mentors I will produce a streamlined, stripped down beta version of Personals. The goal is to have a highly functioning introduction to the app.

Because of my budget there will be limitations to start but room to grow in further iterations. Starting simple, and moving forward from there.

Some of the functionality in the prototype design images may change. But the core features will remain the same.

The beta model will get Personals up and running, and will lead to a more advance version.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    SUPPORT QUEERS

    Thank you queers & allies for supporting our community. You're helping to build Personals app, an independent space for queers to meet! Donate $5 or more to receive positive vibes & shout out to your handle on @_personals_ Instagram. Thank you!

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    DEAR PERSONALS, RELATIONSHIP ADVICE

    Sick of dyke drama or want more dyke drama? Are you in need of love & relationship advice for your LGBTQIA+ lives? Donate $10 or more & get your relationship questions answered by Chelsea Fairless (co-founder of @everyoutfitonsatc) & me (Kelly Rakowski), we'll solve all your dramz. Chelsea & Kelly met on the internet in 2008 & never looked back. We're just good friends. Advice open to gay men & allies, too! We'll follow up with a submission form after campaign ends.

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    WRITE A SUMMER LOVE PERSONAL

    DONATE $25 or more, write a personal to be posted in July 2018! A personal can be more than just searching for love, it can be anything queer related! For example: did you see a cutie at the farmers market but were too shy to introduce yourself? Write a 'missed connection', she might be thinking of you. Or advertise your queer improv class, find queers to dance in your performance, put a call out for pen pals even! After the campaign ends I'll follow up with info on how to submit your special edition Personal.

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    PERSONALS 'In Search Of' TEE SHIRT

    Pledge $40 or more for, PERSONALS 'In Search Of' TEE SHIRT! ☼ HOT ☼ NEW REWARD ON THE SCENE! PUSH GOAL EDITION! ☼ Inspired by phrases posted on Personals–written by you–how you describe yourself and what you're looking for. Excited for this special-edition reward! Tee shirt will ship a couple months after Kickstarter ends, it take some time to get made. Last minute edition! Thank you!

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    POST ON h_e_r_s_t_o_r_y

    Do you want to get the word out to over 130K queer-posi audience about your queer rock band or short film or drag show? Donate $50 or more & I'll post your queer project on @h_e_r_s_t_o_r_y! I'll follow up after this campaign ends with info on how to submit your post. I don't normally post contemporary dyke/queer subjects or events, this is a Kickstarter-exclusive reward! Many people ask for this, now is your time. Thank you for donation to Personals app!

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    SWEETFLAG SHOP: VENUS & RAINBOWS

    Donate $75 or more and receive love vibes for supporting queer community, plus fertility goddess Venus of Willendorf candle & Rainbow rolling papers from queer owned Sweetflag.club.

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    • Development updates & news
    • Venus of Willendorf candle
    • Rainbow rolling papers
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    DYKE/HOMO LOVE

    With your donation of $100 or more, you'll be supporting a space filled love & kindness in the queer community. You'll be championing a much needed and unique platform built by the community for the community. Choose between the 'DYKE' or 'HOMO' pin, made by HERSTORY X OTHERWILD as an additional reward.

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    • Development updates & news
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    PERSONALS NEWSPAPER & LOVE

    With your donation of $100 or more, you'll be supporting a space filled love & kindness in the queer community. You will receive the first ever limited-edition PERSONALS NEWSPAPER, featuring 100 personals written by NYC Area LBTQTIA+ people, the reverse side is a v queer poster – delivered to your door. If you live outside NYC now is you can read this coveted publication.

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    NYC GENDER NEUTRAL HAIR CUT

    Creative Director of gender neutral salon NYC Vacancy Projects – Masami Hosono – will give you the queer cut of your dreams. Check out Masami's IG & get inspired, https://www.instagram.com/masamihosono/

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    • Development updates & news
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    HOMO SWEET HOMO, BY OTHERWILD

    Donate $125 or more for HOMO SWEET HOMO door mat by Otherwild. You'll be welcomed into your queer home everyday with this sweet message. Made in the USA on a 19" x 29" natural cocoa mat, with black type. Also you receive endless queer homo blessings for backing this project. xo! Otherwild will contact you with details after July 13th.

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    • Development updates & news
    • Homo Sweet Homo door mat
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    DYKE WITCH ASTROLOGY READING

    Donate $150 or more, Receive an astrological chart reading from dyke witch Sam Greenleaf Miller! Sam will provide in-depth & meaningful experience that will help guide you. Highly recommend!!

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    NYC: CENTURY 21 QUEER IMPROV CLASS

    Donate $150 or more to receive good vibes & blessings from queer community – plus – only in NYC, CENTURY 21 Queer Improv Class taught by Lily Marotta & Alex Schmidt. Dates are July 10, 17, 24, 31 at Century 21. Fashion! Laughs!

    Includes:
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    • Development updates & news
    • Queer Improv Class NYC
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    BODY CONFIDENCE SCULPTURE

    Donate $250 or more to receive good vibes & blessings from queer community – plus – a one of a kind ceramic sculpture by Body Confidence/Alex Schmidt, similar to the one pictured here (see kickstarter page). Donate to receive a gorgeous goddess to live in your home.

    Includes:
    • PERSONALS beta download
    • Development updates & news
    • Body Confidence Sculpture
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    BODY ART BY ROMILY ALICE WALDEN

    Donate $200 or more to receive good vibes & blessings from queer community – plus – limited edition silkscreen print based on this neon sculpture by queer artist Romily Alice Walden. Printed A3 size paper with pink and black ink. See kickstarter page for inspiration image.

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    • Development updates & news
    • Silkscreen print
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    NYC: 1 HR FACIAL by HILLERY SKLAR

    Donate $225 or more for a relaxing, soothing facial by licensed aesthetician & wonderful person Hillery Sklar. Also receive good vibes & love from queer community, you'll be glowing after this facial! Located in Williamsburg, Brooklyn.

    Includes:
    • PERSONALS beta download
    • Development updates & news
    • 1 hour facial by Hillery Sklar, NYC
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    QUEER BEACH BABE

    Take yourself to the gay beach decked out in the queerest wears! Otherwild is generously donating: Slogan Beach Towel, "Gay Power" cap and "How Dare You Assume I'm Straight" Tank Top! All three goods are a collaboration with HERSTORY X OTHERWILD.

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    PERSONALS NEWSPAPER & DYKE HOMO PIN

    With your donation of $300 or more, you'll be supporting a space filled love & kindness in the queer community. You will receive the first ever limited-edition PERSONALS NEWSPAPER, featuring 100 personals written by NYC Area LBTQTIA+ people, the reverse side is a v queer poster. Also Choose between the 'DYKE' or 'HOMO' pin, made by HERSTORY X OTHERWILD as an additional reward.

    Includes:
    • PERSONALS newspaper
    • DYKE/HOMO pin
    • PERSONALS beta download
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    LONDON: TATTOO BY DOMINIQUE HOLMES

    Donate $300 or more for a small tattoo by London-based artist Dominique Holmes, works solely by hand, using traditional techniques of pen and ink drawing and a focus on creating shape and texture with line, shunning technology in favour of craft in order to connect with her art in a physical sense. She works at Black Lotus Studio; an exclusive, private tattoo and art space in East London. Gorgeous! Check out her work @domholmestattoo on IG or dominiqueholmes.com You'll also be receiving good vibes and so much love from the queer community. xox

    Includes:
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    • Small Tattoo by artist Dominique Holmes, London
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    QUEER BEACH TOWEL + NEWSPAPER + PIN

    With your donation of $400 or more, you'll be supporting a space filled love & kindness in the queer community. You will receive the first ever limited-edition PERSONALS NEWSPAPER, featuring 100 personals written by NYC Area LBTQTIA+ people, the reverse side is a v queer poster. Also Choose between the 'DYKE' or 'HOMO' pin, made by HERSTORY X OTHERWILD as an additional reward. And!! in time for summer gay beach the HERSTORY X OTHERWILD SLOGAN TOWEL, printed with LGBT slogans from the 70s,80s,90s. So hot.

    Includes:
    • PERSONALS newspaper
    • DYKE/HOMO pin
    • Slogan towel
    • PERSONALS beta download
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    GLUTEN FREE DYKE PICNIC

    Founder of Personals Kelly Rakowski will shop the Park Slope Food Coop and prepare an lavish organic, gluten free, vegan spread. We will picnic on a blanket in Prospect Park. Bring one friend or lover.

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    HERSTORY X OTHERWILD T-SHIRT PACK

    Donate $500 or more to receive ultimate assortment of Herstory X Otherwild tee-shirts! This includes: DYKE tee, GAY POWER tee, LESBIAN CULTURE pocket tee, BEST OF SLOGANS long-sleeve tee, NIP tee, HOW DARE YOU ASSUME I'M STRAIGHT tee! Select different sizes per tee, if you want to share this reward with friends/lovers. Otherwild will contact you after July 13 to get info.

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    • 6 tee shirt collection by HERSTORY X OTHERWILD
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    NYC PORTRAIT BY LAUREL GOLIO

    Donate $800 or more, Get your portrait made by award-winning, queer photographer Laurel Golio in her Brooklyn studio or at your NYC home or studio. Need a professional portrait or headshot? Laurel has photographed many of the HERSTORY X OTHERWILD collections over the years, and for many established brands. She also works on an on-going photo project, We Are The Youth, documenting the lives of queer youth across the US.

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    REWARD IS LOVE & KARMA

    With your donation of $1000 or more, you'll be supporting a space filled love & kindness in the queer community. You'll be championing a much needed and unique platform built by the community for the community.

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    • Development updates & news
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    DEEP GRATITUDE FROM QUEER COMMUNITY

    With your donation of $1000 or more, you'll be supporting a space filled love & kindness in the queer community. You'll be championing a much needed and unique platform built by the community for the community. I'll keep you personally updated on development & send you any item you'd like from HERSTORY X OTHERWILD collection, along with PERSONALS NEWSPAPER first edition. Deep love and thanks.

    Includes:
    • PERSONALS beta download
    • Development updates & news
    • DYKE/HOMO pin
    • PERSONALS newspaper
    • Item of your choice from HERSTORY X OTHERWILD collections
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Featured

Funding period

- (30 days)