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The days of bland, nutritionally lacking, or who-has-all-that-stuff-in-their-pantry?! complicated oatmeal are over.
The days of bland, nutritionally lacking, or who-has-all-that-stuff-in-their-pantry?! complicated oatmeal are over.
1,416 backers pledged $68,676 to help bring this project to life.

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$68,676

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THE WORK AIN'T OVER - STRETCH GOALS 

We met our funding goal (THANK YOU EVERYONE!) but the work’s not over yet. All pledges now are more pre-orders than investments, and will give us more cash flexibility to get an early crack at some projects we had lined up for down the road... (read the full stretch goal project update)

$50,000 - Oats-in-a-Cup 

  • At 50k we’ll be able to start sourcing packaging options and test-running individual serve-in-the-cup cups. One more way for Picky Oats to take “fast food” to a new level.

$60,000 - Multi-serving Resealable Bag 

  • We hear your requests to limit excess waste and offer larger/smaller portion sizes, and would love to bring a multi-serve bag to our line up. It’s on the radar, and at 60k we can start reeling it in.

We’ve also added a new reward level, “The Full Send”, which is a month’s supply of Performance Oatmeal for anyone looking to stock up, level up their pledge, or who eats three packs at a time like Jesse does.

Have you found yourself troubled with any of the following breakfast conundrums?

  • Your packet of instant oats kept you full for about two minutes before giving way to a massive sugar high, eventually leaving you in a mid-morning crash with your stomach audibly demanding second breakfast.
  • The massive bulk bin container of oats you equipped your kitchen with is more boring and troublesome than it is anything else, and is a real sad way to start your day.
  • Your pantry looks like a frozen yogurt topping bar with all the mix-ins you're adding to those plain oats (totally counteracting their frugality), and while delicious, your concoctions are definitely not nutritionally balanced.

Been there.

That’s why we took our athletic know-how, chef’s vision, and experience creating real food products to make Picky Oats, the first Performance Oatmeal on the planet*! We took this familiar breakfast food that’s trusted by athletes, professionals, and high performing people on the go and elevated it - Balancing it for optimal nutrition, lasting energy, and of course, incredible taste.

*awaiting fact check

Introducing Picky Oats Performance Oatmeal

When we set out to tackle creating an oatmeal built for performance, we had a few non-negotiables:

1) It had to taste good, first and foremost. Unique flavor combos and high quality “power ingredients” like beetroot powder, matcha, and chia seeds line our all-star ingredient list. 

2) Uncompromising nutrition. 10 grams of all natural protein, low sugar (most of which comes from fruits), and a healthy dose of fat and fiber to keep you full and your tank running. 

3) Convenience. Packable, portable, and easy to prep. Whether you’re traveling or backpacking, just stir in some hot water, grab your spoon, and get going. Booyah!

To bring all this to life we brought Elyse Kopecky on board, a wizard in the kitchen and New York Times Best Selling author of the cookbook Run Fast Eat Slow. She’s also a trained nutrition coach and former D1 collegiate athlete, so yeah, she knows her stuff.

What’d she come up with? Three flavors of all organic, gluten free, ridiculously delicious performance oatmeal that are carefully balanced to fuel your next big race day, work day, or just whenever the day needs a boost to get it going on the right foot. 

Highlight Reel:

  • High functioning “power ingredients” like beetroot powder, matcha green tea, and chia seeds
  • 40% less sugar than conventional instant oatmeal options
  • 100% organic and gluten-free
  • 300+ calories servings - Enough to fuel you but not weigh you down
  • 10g all natural protein 

How 'Bout Dem Apples

Apples, Cinnamon, Chia Seeds & Ginger

A top shelf upgrade to the classic! We amped up our version of this favorite with spicy ginger and energizing chia seeds for maximum cardio and recovery benefits. (They’re full of protein, omega 3s, and fiber, plus a host of other antioxidant and anti-inflammatory goodness.) Toss in almonds, date bits, and a little sprinkle of coconut sugar, and you’ve got a familiar yet fancified bowl of oats that’ll power you through whatever your day has in store. How 'bout dem apples?

  • INGREDIENTS: rolled oats, almonds, chia seeds, dates, dried apples, coconut sugar, sea salt, Red Ape ® cinnamon, ginger

Can't Beet Chocolate

Beet, Cacao, Chia Seeds & Almond

Oatmeal isn't typically a “pretty” food (despite its heavy presence on Pinterest…) but this is NOT that beige and boring bowl of mush. Vibrant magenta thanks to organic beetroot powder, and ribbons of chocolate chip goodness, this bowl of oats is close-up AND workout ready. Cacao powder gives a rich yet not overly sweet balance to the nitrate-rich beets (hello, endurance boost!), while chia seeds and almonds give a crunch and extra antioxidant punch.

  • INGREDIENTS: rolled oats, dates, chia seeds, almonds, chocolate chips (cane sugar, cocoa liquor, cocoa butter), beet powder, Holy Kakow® cacao powder (single origin, minimally processed cacao), sea salt

Game, Set, Matcha!

Matcha, Goji Berries, Pepitas & Cardamom [25mg of caffeine]

The bowl of oatmeal you never knew you needed, this ingredient list is pulled straight from the foodiest of foodies’ cupboards. Matcha - a Japanese green tea that’s been shown to aid in recovery - gives a nice antioxidant and caffeinated boost. Mix in mineral-rich pepitas and superfood goji berries - which legend has Himalayan monks used to gain greater health and vitality - and you’ve got a bowl of oats that hardcore athletes and foodies alike will appreciate.

  • INGREDIENTS: rolled oats, pepitas, dates, chia seeds, goji berries, coconut sugar, matcha green tea powder, sea salt, cardamom

So, why should you trust us with the most important meal of your day?

We're a real food company founded, owned, and run by three professional athletes (triathlete Jesse Thomas and runners/coaches Lauren Fleshman and Steph Bruce). We've spent the last seven years making energy bars that athletes and adventurers all over the world trust for their biggest days and regular routines. We added Elyse to the team for Picky Oats because if there’s anyone who can make something as basic as oatmeal be both super-powered AND super tasty, it’s her. She brings foodie street cred with the calculated balancing act of peak nutrition, and we think you’ll love what she's come up with.

Co-founders Lauren Fleshman + Jesse Thomas, Lead of New Product Development Elyse Kopecky
Co-founders Lauren Fleshman + Jesse Thomas, Lead of New Product Development Elyse Kopecky

Rewards 

If you know Picky you probably saw a trucker hat coming, and is a Bend company really even a Bend company if they don't have a Hydro Flask with their logo on it? We put together some pretty sick rewards (own horn, tooted!), and on top of things to wear and eat/drink out of, you could lock down personalized coaching, a weekend in Bend, or to hang out as Jesse's BFF in Kona before IM Champs. Maximum awesomeness potential available. One size fits all.

 

 

 

Risks and challenges

You might be asking yourself, why is a seven year old energy bar company turning to Kickstarter to launch a new product? We're glad you asked! First of all, we’re still 100% founder owned. Everything that comes out of here is funded on our own dime (sometimes quarter if we’re lucky). Unlike launching a new flavor of Picky Bars, Picky Oats involves a ton of money out of the gate, like product development, ingredient and packaging costs, new manufacturing, as well as the tricky aspect of forecasting sales and stocking product before it's sold. As a small company without outside investment, it can be tough to fund projects that involve that amount of extensive capital up front.

The good news is, we've figured out nearly all of it. Our recipes are finalized, ingredient and packaging suppliers have been sourced, and we found a great co-packer just over the mountains in Eugene who can put it all together for us. Picky Oats are ready!

All we need are some hungry backers to bring it to life.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Virtual High 5

    Honest as Abe himself, we'll high five the heck out of our computer screens for your $5 pledge.

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    Pledge $10 or more About $10

    Tri It

    Give each flavor a tri... err, try. A packet of Can't Beet Chocolate, How 'Bout Dem Apples, and Game, Set, Matcha! ready to fuel you.

    Includes:
    • Mixed Pack (1 serving each of all 3 flavors)
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    230 backers
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    Pledge $25 or more About $25

    Triple Play

    Stock up with three packs of all three flavors. This is the best bang for your oatmeal buck and will ensure you give each flavor a fair crack before naming a favorite.

    Includes:
    • Triple Play Mixed Pack (9 servings total)
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    539 backers
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    Pledge $39 or more About $39

    Truck Yeah!

    We're a real food company with a trucker hat problem. Foam front, mesh back, adjustable strap, and a sweet new Picky Oats design. Scientifically proven to improve coolness by at least 36%.

    Includes:
    • Triple Play Mixed Pack (9 servings total)
    • Trucker Hat
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    Pledge $45 or more About $45

    Between The Lines T-Shirt

    The hills are alive with the sound of oatmeal and your new favorite t-shirt. Custom artwork on a unisex baseball style 3/4 sleeve shirt, heather grey body with navy sleeves. Sizes XS-XL available. (We'll contact you to get your size.)

    Includes:
    • Triple Play Mixed Pack (9 servings total)
    • Baseball T-Shirt
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    Pledge $59 or more About $59

    Above the Belt

    A trucker for your noggin, shirt for your body, and oatmeal for your face hole. This ultimate Picky Oats starter kit has you covered from the waist up.

    Includes:
    • Triple Play Mixed Pack (9 servings total)
    • Baseball T-Shirt
    • Trucker Hat
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    Pledge $75 or more About $75

    Race Day Kit

    Goal race or a race around the world, we've got you covered. Canvas cinch bag with a zipper pocket and adjustable straps, 22 oz Purist sport bottle with watergate cap (max hydration potential!), t-shirt, and enough oats for a few tune up bowls before the big day. Game time - You got this.

    Includes:
    • Triple Play Mixed Pack (9 servings total)
    • Baseball T-Shirt
    • Purist Water Bottle
    • Drawstring Cinch Bag
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    27 backers
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    Pledge $79 or more About $79

    *JUST ADDED* The Full Send

    A month's supply of Picky Oats to fuel all your huckin, crushin, super sendy-ness. 10 packs each of Can't Beet Chocolate, How 'Bout Dem Apples, and Game, Set, Matcha!

    Includes:
    • The Full Send (30 servings)
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    49 backers
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    Pledge $85 or more About $85

    Office Space Kit

    Have you seen my Hydro Flask? This customized stainless steel food container will keep your oats hot (or cold, if that's your style) for hours. Add in a t-shirt and mixed pack of oats and you're set. Tell Milton to keep his hands off.

    Includes:
    • Triple Play Mixed Pack (9 servings total)
    • Baseball T-Shirt
    • Hydro Flask 12oz Food Flask + Spoon
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    156 backers
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    Pledge $179 or more About $179

    All Kitted Out

    If you're going, you're going ALL. IN. Get fully kitted out with all the rewards above, plus three Triple Play Mixed Packs (that's 27 servings total!) for ultimate Picky Oats performance and FOMO protection.

    Includes:
    • 3x Triple Play Mixed Pack (27 servings)
    • Baseball T-Shirt
    • Trucker Hat
    • Purist Water Bottle
    • Drawstring Cinch Bag
    • Hydro Flask 12oz Food Flask + Spoon
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    69 backers
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  11. Select this reward

    Pledge $999 or more About $999

    Put Me In, Coach!

    Three months of your choice of running or triathlon coaching from our pros, Steph Bruce or Matt Lieto. Includes a customized weekly training schedule, unlimited email communication, and monthly video call check-in.
    You'll also get a nutrition evaluation, custom meal plan, and recipes from certified nutrition coach Elyse Kopecky.
    To keep you fueled during training you'll get $100/month towards the Picky Club, which you can fill with whatever mix of Oats and Bars you like.
    And of course, all the other Kickstarter goodies.
    Start anytime between November and January.

    Includes:
    • 3 Months of Coaching
    • 3 Months of Picky Club ($100/mo)
    • Baseball T-Shirt
    • Trucker Hat
    • Purist Water Bottle
    • Drawstring Cinch Bag
    • Hydro Flask 12oz Food Flask + Spoon
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    Limited 3 backers
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    Pledge $2,500 or more About $2,500

    Bend Weekend

    Come hang out with us in our adventure paradise home of Bend, Oregon! We'll cover your flight and two nights of accommodations, and will give you a firsthand tour of all of our favorite trails and food/watering holes. Good times guaranteed.

    Pick the dates of your choice, Picky Crew schedule permitting. Roundtrip airfare within the continental U.S. + 2 nights hotel accommodations included. Bring a guest if you like (must arrange own travel.)

    Includes:
    • RT Airfare + 2 Nights Accommodations
    • Triple Play Mixed Pack (9 servings total)
    • Baseball T-Shirt
    • Trucker Hat
    • Purist Water Bottle
    • Drawstring Cinch Bag
    • Hydro Flask 12oz Food Flask + Spoon
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    Pledge $5,000 or more About $5,000

    Jesse's Kona BFF

    If you've ever dreamt of super-fanning a pro triathlete at a world championship event, this is your chance. Join the Picky Crew for official Jesse Thomas Cheer Squad duty, all (or none) of the fun you can handle leading up to the race, and name-dropping rights for the rest of your life. Jesse's Kona BFF will be treated to [at least] a pre-race dinner, all the bars and oats they can eat while on the big island, and the rest of the tangible Kickstarter rewards. No travel or accommodations provided.
    (Rewards will deliver in Nov, BFF'ing occurs week of October 9th, obviously.)

    Includes:
    • 3x Triple Play Mixed Pack (27 servings)
    • Baseball T-Shirt
    • Trucker Hat
    • Purist Water Bottle
    • Drawstring Cinch Bag
    • Hydro Flask 12oz Food Flask + Spoon
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    Ships to Only United States
    Limited 0 backers
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Funding period

- (15 days)