We all know that house parties often end up being the best nights out. You, your friends and their awesome music make these kind of parties better than any other get-together. That said, full-on DJ gear is not always available and more often than not, prepared playlists don't do the job. The night usually ends in friends lining up to play their favorite tunes from their own music device, resulting in a rather obnoxious mix of music, abrupt silences and the notorious crackling of the audio cable.
We figured out a way to give each party, be it simple get-togethers, office drinks or celebrations of any kind, the musical experience they deserve. We thought it should be an easy-to-use device that will give you and your friends the ability to amp up the playlist! That's why we designed the Djoclate: a pocket sized music mixer that is small enough to bring to any event. It gives us all the power of mixing music from multiple devices in one seamless track. No more awkward silences...
a year of developing in 2010, we came up with the design of our first Djoclate:
a small simple and easy-to-use music mixer with two inputs, one output, two
full size faders and a bass kill function. Struck by its awesomeness we decided
to launch the Djoclate last December. Soon it was available throughout Europe.
It was received with great enthusiasm and people loved it like we did.
products come with a learning curve. We received a lot of amazing feedback from
our fans and even from some professional DJs to improve
our product. For example many people suggested adding
a pre-listening (monitor) function to our product. This is a feature that will enable the user to select the next song
and pre-listen to it before it's brought into the mix.
With your pledge we want to bring the second version of the Djoclate on the market!
A device that will
have an extra feature but that maintains the simplicity of our first product.
We will add the pre-listening function. Therefore the Djoclate II will have an
additional output for a headset, with a switch to coordinate between
the two tracks playing. The pre-listening function makes it possible to pre-listen to both input channels: either separately or both of them mixed together.
the Djoclate II will be equipped with a Bluetooth transmitter in order for the
mixer to connect wirelessly to your Bluetooth speaker or sound system. You can place your Pepperdecks Djoclate-set anywhere in the room! Even when you are
not mixing, you can just use the Djoclate as a Bluetooth sender. Furthermore
the Djoclate will feature a build-in pre-amp to ensure the sound quality.
All the features:
summarize, the Djoclate II wil have:
Two full size faders, switch from one channel to the other to make smooth transitions.
Bass kill knobs on both channels, ease your transitions by temporarily killing the base and create loudness ('hands-in-the-air') effect by switching it back on.
Two inputs, one output to the stereo and one output for your headphones, connect any music player with a 3.5mm jack connection.
Separate volume controller for your headphones.
No battery or external power needed; just recharge your Djoclate by mini-USB cable.
Pre-listening or monitor function, listen to your tracks before you bring them into the mix, choose the channel you want to pre-listen to with the channel switch.
Equiped with Bluetooth transmitter, which enables you to connect the output signal to any Bluetooth receiving speaker or sound system.
Included: 2x 3.5mm jack cables (70cm) to connect the music players to the Djoclate and 1x mini-USB cable to charge the Djoclate.
Specs of the Bluetooth transmitter
BM21AVD01 is a compact, highly integrated, ultra-low cost, CMOS single-chip RF + baseband module for Bluetooth v3.0+EDR (Enhanced Data Rate) 2.4GHz audio transmitter applications. BM21AVD01 is fully compliant with Bluetooth specification and completely backward-compatible with BT1.1, 1.2, 2.0 or 2.1 systems.
Our goal. Our offer.
People love the product for its simplicity and usability and we greatly appreciated all the feedback we got from both our users and professional DJs. We would love to be able to realize this amazing project. In order to do that we do need your backing to kickstart our project. We need USD 30,000 to produce the first order of the Djoclate II.
We expect the suggested retail price for the Djoclate II will be $89,=
For all you backers - first users of our new product - the price will be $65. For early birds even $45!
Djoclate II? Nope, we are crowdsourcing the name!
It's too easy to call the second version of our product the Djoclate II. Now that we let the crowd realize our new product, we think it's also up to the crowd to come up with the name. If you back us and you have a good suggestion for a name (Djoclate ________), leave it as a comment! The best suggestion will be honoured with a free Djoclate II and with that suggestion being the definite name, printed on each and every Djoclate _____________.
From Idea till
April 2011 - Queensday (Dutch national holiday). Maarten
was spinning songs at a house party from his mobile phone and a friend asked to
play another song from her phone. While switching the phones, people on the
dance floor, confronted with a sudden silence, gave them an annoyed look. The
idea was born.
2011 – Desired functionality was defined. Father of a friend of ours, Ruud, was asked to build a first functional prototype
of the mixer. Friend and designer Sven was asked to turn the sketch into a
photorealistic 3D render of which we made a mock-up of carton and Styrofoam to get
a feel for the right dimensions.
2011 - The search for a reliable manufacturing partner started online. At first
we only found manufacturers that wanted to sell us their own products. Then a manufacturer in Taiwan got hooked on our idea. After
doing some research we learned that this company manufactures high quality
consumer electronics for several reputable international brands. Weekly emails
and Skype sessions with their Research and Development (R&D) department resulted in the
final Djoclate I with robust and sleek design and equipped with hardware that worked
how we imagined it.
2012 – The first 5 prototypes of the Djoclate I were delivered. We were so
happy to see our product for real for the first time! And we liked the result.
We brought our product everywhere to show it to people. And they loved the product.
2012 – After designing the packaging, and recording an awesome promo video starring all our friends, it was time to reach out to potential
resellers. Once again people were as enthusiastic as we were. At this point we were 100% percent sure we wanted to launch this product.
2012 – We invested our own money to purchase the mold (for the
casing) and to order the first batch of products.
2012 – The batch arrived in The Netherlands.
December 2012 – We delivered the first products to the resellers and to
people that pre-ordered their mixer on our website. We sold 50 Djoclates during
an in-store promotion in a major department store, just before Christmas.
Spring 2013 – Soon after the first
sales we got some good feedback. One feature request kept coming back: the pre-listening feature. We started thinking about an extended version of
the Djoclate. During the redesign and R&D we
decided that a boost of the output volume level and a Bluetooth transmitter, to
connect to your sound system wirelessly, would make the new Djoclate complete. We asked Ruud and Maarten's father Dick to extend the current Djoclate with these three features.
The new specifications and electronic scheme were shared with our
manufacturer, who investigated the components to be added and the modifications of the mold needed to produce the Djoclate II. We had several discussions about the placement of the features. Together with our manufacturer we decided where the features would be placed, keeping user friendliness in mind.
April 2013 – Now costs for modification of the production tools and the
costs for ordering the first batch of Djoclates II are formally agreed on with
the manufacturer. However we need capital to place the order. We contacted Reinout van Santen, a previous colleague of Maarten de Jong, and Miguel Rojas to
discuss collaboration on a crowdfunding project on Kickstarter. They are in!
June/July – Kickstarter campaign
August – After a successful Kickstarter campaign we will take the next
We give our
manufacturer in Taiwan the go to modify the mold. Confirmed lead time 2 weeks;
According to the
amount pledged, we order the batch of Djoclate II;
manufacturer starts production;
Up to 12.000
units can be produced within the confirmed lead time of 2.5 months;
products are shipped to New York and to Amsterdam. Confirmed
maximum lead time 6 weeks;
Import and customs formalities. Estimated (based on experience) lead time 1 week;
January 2014: preparing
and sending out all parcels. Our partners in New York, Miguel Rojas and
Reinout van Santen, will take care of all parcels to the backers
in the US. The team in Amsterdam will take care of the parcels for all other backers, in the
EU and elsewhere. Estimated lead time 2 weeks.
Though the team is still small and everyone is involved in nearly everything,
yet tasks have been divided over the team. Co-founder Maarten Smit, working
full time for Pepperdecks, is responsible for sales, marketing and
logistics/fulfillment. Co-founder Maarten de Jong, two ‘Pepperdecks days’ a
week, coordinates R&D and finance. Melissa
Dasdores, doing a full time internship, greatly supports the founders on
marketing and communication.
Our friend Sven Meuleman designed the product based on our
sketches. He brought our ideas to life with his great 3D visuals.
R&D The Netherlands
Ruud van Kan is the father of a good friend and is a very skillful electronics engineer. He volunteered in building the electrical circuits and prototypes, together with Dick de Jong, Maarten's dad.
Logistics and fulfillment USA
In respect to the Kickstarter project, Miguel Rojas and Reinout van
Santen, both based in New York, are asked to be responsible for shipping the
rewards to all the backers in the USA.
Our manufacturer has been in the audio equipment production for over
20 years and works with large international brands. They have their
own R&D department, a full assembly line and testing facilities. Our
manufacturer is a full-service supplier. Hence, they deliver us a finished, packed
and ready-to-sell product.
We work closely together with Anna and Matt. They know
exactly what can and what cannot be done in terms of design, production and lead
times. Thanks to them we have found a way to modify the mold of the Djoclate I
in order to produce the Djoclate II.
Risks and challenges
Product development, production and finally shipping the products to the customers, all comes with challenges. Luckily we have been through the whole process before, with our previous product, the first Djoclate, which is now widely available in Europe.
The product development - a thorough collaboration between the team in The Netherlands and our trusted manufacturer in Taiwan - is done: we have a working and ready-to-produce prototype. Modifications of the production tools, such as the mould, that are needed to build the second version of the Djoclate, are defined and formally agreed with the manufacturer.
As soon as the target amount of 30k USD is reached on Kickstarter, we request our manufacturer to start production. From experience on the previous product, we estimate that it takes 2.5 months to produce. Nevertheless delays are possible. Another two months are needed to ship the products to New York and to Amsterdam, including one week for customs and import formalities. Our partners in New York, Miguel Rojas and Reinout van Santen, will take care of sending out all parcels to the backers in the US. The team in Amsterdam will take care that all other backers, in the EU and elsewhere outside of the US, get their orders. We have set the delivery date to January 2014.
Since we ship from New York and Amsterdam, shipping costs in the USA and the Netherlands, are $0. Shipping to other EU countries requires you to add $8 to the reward yourself. For example add $8 to the $45 reward and plegde a total of $53. For the rest of the world choose the option 'ship outside US' then the $17 shipping costs will automatically be added to your pledge.
In order to fill in your mailing address without the automated $17 shipping costs you have to choose the option 'shipping to the US' and afterwards fill in your own Dutch address and we will make sure the Djoclate II will get to your home.
In order to fill in your mailing address without the automated $17 shipping costs you have to choose the option 'shipping to the US' and afterwards fill in your own address. However make sure you do pledge an additional $8 to cover your shipping costs and then we will make sure your Djoclate II will be shipped to your home.
Based on our experience with the Djoclate I that doesn't require a battery, we concluded that you need power to maintain great sound quality. Therefore, the Djoclate II has a pre-amplifier build in that gives you the experience you need when you are rocking a party.
When the battery of the Djoclate II is empty you will not be able to use it. However when you plug the Djoclate to a power source with the USB cable you can use it right away, as long as it is plugged in, untill it is charged again.
AMSTERDAM INVITE: we pay for two return tickets (New York/Washington/Boston) and take you and your friend on a 3- day Pepperdecks tour in Amsterdam that you will NOT forget! We take you to all the parties and after parties, sharing with you the awesomeness that Amsterdam has to offer. It will be your Amsterdam experience of a lifetime. On top of that, you will be able to try out the prototypes and will be the first one to receive your own Djoclate II in December. Included in the travel package are: airline tickets, festival tickets, entrance fees to all parties we will bring you, three meals a day, drinks, and a three night stay in a cosy and comfy hotel in the city center of Amsterdam.