Wow~ 12 hours to go. THANK YOU to everyone who has contributed to this project! I have some exciting news, which is that People and the Planet has been selected by The Baum Foundation as a recipient of one of their grants. I'm thrilled to pieces because 1) One of their specialties is to launch new initiatives, hence, they will help us build the strong pillars that will support the initiative's long term goals. 2) We have a fiscal sponsor! That's right! That means in the future, when people write us huge checks, they will be able to make make charitable donations!
While thinking of edgy subject title that would make draw in a last crew of backers for this project, I considered “This is your last chance to save the Whales” for a fleeting second…as a way to remind people that there is just 12 hours before 8:16pm on October 5th to donate and get your face in our first People and the Planet video (it’s about people healing in the presence of whales).
I didn’t use the “Save the whales” lingo because…that’s the antithesis of what People and the Planet is about. It isn’t about using the language of saving, securing, or conserving, it’s about using the language of love. (Yes, you read that right).
Jacques Cousteau says, “We protect the things we love.” So why not use love as the path to language, story, and our online outreach strategy? For those of you who are already on board, a reminder of the benefits (that’s right~ and this is when the bribery begins if you are still toying with the idea of jumping on board) since you can get some awesome gifts when you donate (but go now, the campaign ends at 8pm on October 5th)
A few more details about how much money is needed...3k puts the deposit on the boat we will film on in the Dominican Republic, 12K secures the productions crew.
Backer Gifts include: a signed copy of the poster above by world renowned whale photographer, Bryant Austin; post cards from our shoot in the Dominican Republic; dinner with Bryant, your name in our book, and your photo in our video (check out a little example below). (If you want to see how it will look in the actual video~ here is a mock up
I've also opted to put a photo of EVERY SINGLE PERSON who donates...(I can't put that in the 4% backer award~ but I swear upon my chinny-chin-chin that I will put everyone who contributes photo in our video as a way to send a message to the world that these are the people behind these kinds of stories.
Thoughts? Questions? Answers? I love hearing from you.
All the best,