Project image
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$1,135
pledged of $5,000pledged of $5,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, October 28 2019 1:11 AM UTC +00:00
Last updated October 28, 2019

Penny Cakes Food Cart

Delicious and customizable 3" mini cakes coming to a food cart pod in PDX this winter!

Penny Cakes Food Cart

Delicious and customizable 3" mini cakes coming to a food cart pod in PDX this winter!

$1,135
pledged of $5,000pledged of $5,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, October 28 2019 1:11 AM UTC +00:00
Last updated October 28, 2019

About

Penny FitzMaurice, Owner of Penny Cakes
Penny FitzMaurice, Owner of Penny Cakes

Baking has been a life long love of mine, ever since I started making no-bake cookies with my Mom as a little kid. I even wrote my first recipe when I was eight years old! I went to Scottsdale Culinary Institute in 2007 and received a degree in Hospitality and Restaurant Management. I moved to Portland in 2009 and shortly after went to the Oregon Culinary Institute (Best School Ever!) and graduated with a degree in Pastry & Baking. 

During the last few months of Culinary School I was thrilled to get an internship at Papa Haydn in Sellwood and loved every minute of it.  I followed that up with a year long job at Finales Fine Cakes and Desserts, where I learned so much about production baking and wedding cakes. When a job as a Cake Decorator at Papa Haydn opened up, I was so excited to apply and then get the job. It was by far one the funnest jobs I ever had. 

In 2012 I had to quit my job to stay at home with our first child, and then a year later we had our second fiery little boy. We found out a few years later, after years of doctor's appointments, that our oldest child has a rare genetic syndrome. Because of the needs and complexity of his Syndrome, I needed to stay at home with him. It's time that I wouldn't trade for anything. I cherish every moment I got to have with my sweet boys. 

But! Next year they will both be in elementary school and I'll be able to go back to work. I could not be more excited to not only go back to work, but to be opening my own bakery. The idea of a food cart really excites me and has so many opportunities for growth and direction.


Layout of trailer.
Layout of trailer.

The Cart is already being custom built in Nashville, Tennessee and will be ready to pick up in October. I'll be flying out there and then driving it back to Portland. It is already going to have all of the kitchen equipment installed, I will just need to purchase all of the baking and cooking tools, ingredients, and the wrap and signs when I get this beautiful trailer home. 

I have found the perfect home for my Cakery Cart at a brand new food cart pod opening up on SE 35th & SE Powell BLVD. There are already some killer carts there and a beer hall, John's Marketplace, will be opening up soon! I am so excited for this space and the concept of the layout and the businesses landing there. 

3" Mini Cakes
3" Mini Cakes

Cake has always been one of my favorite desserts. There are endless combinations and decorations. It's such a creative and delicious outlet. When I started thinking about what i'd like to bake in a bakery food cart, I knew I had to keep the menu limited and simple in order to do it really well with the small space. 

I knew I wanted to do cakes and have thought about in the past making cakes more customizable on an individual level. I thought it would be so fun to have 5 cakes bases, 5 icing options, and 5 different sprinkle options. I just love the variety of sprinkles you can get these days. They are so fun and make any dessert feel special. 

The 5 cake options will be: Petite Gateaux (Chocolate Cake), Financier (French Almond Cake), Madeleine (French Butter Cake), Pate a Choux (Light Pastry Dough, think eclairs), and Dacquoisettes (Hazelnut Merignue).

The 5 Icing options will be: Vanilla French Buttercream, Citrus French Buttercream, Chocolate Ganache, Caramel Ganache, and Chantilly Cream.

The sprinkles will be a rotating blend of fun and sometimes seasonal blends. If Sprinkles aren't your thing, I'll also have seasonal fruit as an option. I'll be selling drip coffee, espresso, and sparkling water. Pictured below in this gorgeous and dreamy espresso machine I want to get! Part of the funds will help me purchase this!

M58 V2 Espresso Machine by Quick Mill

I can't wait to go pick up my food cart and start the process of opening it up! I am so excited for this opportunity to go back to work and do what I love. With your help I'll be able to open up with limited amount of debt, which will help me so much in the beginning as I build up a customer base. I really appreciate any and all donations made to helping my dream come true and I can't wait to serve you some delicious cake!

Donation rewards will include custom designed Sticker & Button Packs (designed by Moreen Guese), Reusable Tote Bags, Gift Certificates for Penny Cakes, Punch cards to redeem Penny cakes, an option to pick your favorite flavor combo and have it named after yourself, and an invite to a Preview Bash!

All money raised over the goal will be a invested into the financial security of the first year while i'm raising my customer base. Thank you so much!!!

Penny Cakes Tote Bag
Penny Cakes Tote Bag
Sticker and Button Packs will feature these six images
Sticker and Button Packs will feature these six images

Risks and challenges

As with any new business their are risks and challenges involved in building your customer base. It will take a couple of months of being open to experiment with the days and times I will be open, how much to make on a daily basis to not run out, but to also not make too much. I plan on starting out cautious and with the mentality of "It's better to sell out". I'll keep records each day of how much I sold each hour and use this as a guide to make the right amount of cakes.

I have 8 years of restaurant experience, 3 of which were in Bakeries. Owning and operating a food cart will be new territory for me, but I have joined a Facebook group for mobile food owners and am joining the Oregon Mobile Food Association. I will use this a resource for advice and help to start the business.

i will not be using a commissary kitchen, so I'll be storing everything in my cart, which makes space tight. However, that is why I planned a simple menu and will keep the drink list minimal.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Thank You Card

    As appreciation for your contribution, I'll send you a hand written thank you card.

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    2 backers
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  2. Select this reward

    Pledge US$ 10 or more About US$ 10

    Sticker Pack

    -Thank you Card
    -Sticker Pack of 6 Penny Cakes Stickers.

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    2 backers
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  3. Select this reward

    Pledge US$ 15 or more About US$ 15

    Gift Certificate

    -Thank You Card
    -Receive a certificate for two Penny Cakes

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    4 backers
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  4. Select this reward

    Pledge US$ 20 or more About US$ 20

    Sticker & Certificate Pack

    -Thank you Card
    -One package of 6 stickers
    -One Certificate for 2 Penny Cakes

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    5 backers
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  5. Select this reward

    Pledge US$ 30 or more About US$ 30

    Stickers, Buttons, & Cake, Oh My!

    -Thank you Card
    -One package of 6 stickers
    -One package of 3 buttons
    -Certificate for two Penny Cakes

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  6. Select this reward

    Pledge US$ 50 or more About US$ 50

    Swag Bag

    -Thank you Card
    -One package of 6 stickers
    -One package of 3 buttons
    -Certificate for two Penny Cakes
    -One Penny Cakes Tote Bag

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    2 backers
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  7. Select this reward

    Pledge US$ 100 or more About US$ 100

    Swag Bag Delux

    -Thank You Card
    -One package of 6 stickers
    -One package of 3 buttons
    -Certificate for four Penny Cakes
    -One Penny Cakes Tote Bag

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    4 backers
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  8. Select this reward

    Pledge US$ 150 or more About US$ 150

    Penny Cakes Punch Card

    -Thank You Card
    -One Package of 6 Stickers
    -Punch Card for One Penny Cake per month for a year

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    Limited 1 backer
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  9. Select this reward

    Pledge US$ 200 or more About US$ 200

    Swag Bag + Punch Card

    -Thank You Card
    -One package of 6 stickers
    -One package of 3 buttons
    -Punch Card for One free Penny Cakes Once per Month
    -One Penny Cakes Tote Bag

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    Limited 0 backers
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  10. Select this reward

    Pledge US$ 300 or more About US$ 300

    Name a Penny Cake Blend

    Get the Chance to Pick your own Penny Cake combo and have it named after you. It'll be on the menu for everyone to see! Plus you'll get a Punch Card for one free Penny Cake once a month for a year.

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  11. Select this reward

    Pledge US$ 500 or more About US$ 500

    Penny Cakes Preview Bash

    Receive and invite to a preview bash! I'll have all of the cake combos out for you to sample. You'll also get a punch card for one Penny Cake a month for a year. I don't have an open date yet, but I'm aiming for sometime in December! I'll give you 30 days notice for the date of the party!

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  12. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    The Whole Package (local)

    You'll get it all!
    -Thank you Card
    -One package of 6 stickers
    -One package of 3 buttons
    -One Penny Cakes Tote Bag
    -Punch card for One Penny Cake a month for one Year
    -Name a Penny Cake combo after yourself
    -Invite to the Preview Bash

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    Limited 0 backers
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Funding period

- (30 days)