Each Gold Rush comes with its own unique Gold Nugget prepared and presented exactly as it left the ground, that’s what makes it so special.
This is the worlds’ first pen designed around a Gold Nugget. We wanted to celebrate the entrepreneurial spirit of the early pioneers that helped form swathes of the USA in the California Dream.
We’ve sourced Alaskan gold and left it completely unchanged from the way it comes out of the ground right through to the nugget you see in your pen. Each pen is therefore truly unique and a reminder of the spirit of adventure that built so many great cities across America.
By using laser sintered print technology we have been able to bring our supporters another world first - the first Titanium 3D laser sintered pen. Each pen is strictly Limited Edition, houses a maximum size unique Gold Nugget and is hand finished.
We call the range PLUTUS after the Greek god of wealth.
The PLUTUS BESPOKE allows you to personalise your pen with up to fifteen characters that mean something special to you or a loved one. A name, a date, an affirmation, you decide. Create a truly unique heirloom product. Our date version shown supports the moon landing, what special event person or place would yours reflect?
Customisation at the point of manufacture is only possible because of the Kickstarter project based process. Our technology, in partnership with Titanium print experts brings you a bespoke pen at a fraction of the Retail cost. Grab one now while its possible, if these pens Retail they will cost thousands.
Responding to our backers we have introduced Limited Editions. This allows you to secure a first edition of a future classic brand in the making.
Each Limited Edition has a larger Gold Nugget, mesh size 9 in the MORPHEUS and the maximum possible in the case of the PLUTUS. Each nugget is hand selected before and after encapsulation.
On the MORPHEUS the Limited Edition detailing is on the top ring while on the Titanium PLUTUS the process allows up to place it elegantly down the face of the pens clip.
There are three pens in the Gold Rush range offering between two and four wriuiting experiences.
Our APOLLO (the Greek God of learning and knowledge) offers a unique gold nugget in each and all four writing nibs. APOLLO is priced so that all backers can experience the INFINITY Gold Rush. Gold is not single sourced and slightly smaller at mesh size 12.
The MORPHEUS (the Greek God of Dreams) brings a more exclusive format offering larger gold nuggets of mesh size 9 with each nugget used being specially selected. The range supports all four nib types. Each pen is fully hand finished and of Limited Edition.
The PLUTUS (the Greek God of Wealth) offers an exceptional writing instrument the features of which could only normally be found in bespoke writing experiences costing thousands. Each PLUTUS is hand finished. Only the largest nuggets are used and each must pass multiple quality checks before and after manufacturing.
A Titanium laser sintered 3D Print technology has been developed to enable bespoke customisation at the point of manufacture, this is a world first in pen design and manufacture.
There are up to four writing experiences to chose from.
The Rollerball offers a super smooth writing experience and fast drying black ink making it the perfect every day carry. It holds the excellent Pentel LR7 EnerGel refill available across the globe.
The beautiful Fountain Pen includes a fast fill ink converter for bottle filling or will take standard ink cartridges of any colour if you prefer.
The Mechanical Pencil comes in a 0.5mm format and will suit designers, architects, engineers or anyone needing more precision.
The Ballpoint option is supplied with the excellent Schmidt Easyflow 9000 black refill and will take almost any compatible alternative.
Please note that the PLUTUS in Titanium is only available in the Fountain Pen and Rollerball formats.
Our motivation was to create a stunning design piece that delivered ergonomically and visually while being completely practical, a true meeting of form and function.
We took our inspiration from the 'California Dream' - original Gold Rush driven by adventure, endeavor and entrepreneurial spirit. This event drove unprecedented growth in cities across the American frontier. Great cities like San Francisco were born.
We also set a hard target to deliver truly exceptional value. This was achieved by firstly driving out the inefficiencies of modern luxury product distribution. This sector is used to massive marketing spend and long expensive distribution chains that combined drive prices up around 1,000%.
The second element of delivering exceptional value is offering unique materials not normally accommodated by luxury goods manufacturers. In offering a unique shape gold nugget in each unit and even a bespoke manufacturing service in the case of the PLUTUS range we can deliver value simply unavailable in the 'standardised' luxury market.
Designing products for the luxury market is as much about delivering a fantastic user experience across all aspects that define and constitute the finished product.
We select our nuggets using painstaking manual processes to make sure each is fit to carry the INFINITY brand.
We hand assemble our pens at every stage of the process, constantly checking for defects. This is how we achieved better than 0.5% issue rate across our $125 Retail APOLLO level Pen from Space of over 3,000 units.
The standards on MORPHEUS and PLUTUS are raised again with a double inspection process.
We want the Gold Rush to be as cost effective for backers as possible.
We have worked really hard to find a way minimize packing and fulfillment charges and subsidise shipping to most of the world whilst also covering customs charges. We have also made it a priority to pass on all the savings from consolidated shipping costs.
Below is an explanation for each delivery group:
The United States and Canada (Shipping $5 & Customs included): We distribute INFINITY through Amazon in the US as they are accurate, have predictable shipping times and are cost effective.
European Union (Shipping $5 & Customs included): This is exactly the same as the US bound shipment, except this one goes to Amazon in England for EU-wide distribution.
Any country not in the EU nor the US/Canada ($10 shipping): If you're not in the EU or the US/Canada: for example South America, Mexico, Eastern Europe, Asia, Australia, New Zealand, etc. It’s only an extra $10 shipping for you guys. Local customs charges may apply.
Our last Kickstarter - The Pen From Space - was funded inside 12 hours and went on to secure 493 backers and deliver over 725 pens across the globe. Backers in the USA and Europe were delivered on schedule in 96% of cases.
The INFINITY Pen From Space went on to be selected by the WSF (World Science Festival) to be presented to over four hundred of the worlds top scientists and luminaries at their 2017 Gala Event in New York.
To date we have shipped over 3,200 units of The Pen from Space and experienced less that 0.1% requested returns. Under 0.5% of customers raised any issues at all with almost all relating to variences in the colour of the unique pieces of mereorite used. All were offered a full refund or exchange.
We received amazing testimonials from backers all over the world, here is a short sample of what they had to say.
Is the Gold proceeded after leaving the ground? No, the nugget comes out of the ground just the way you see it.
How are the nugget you used selected? To achieve perfect nuggets for encapsulation we had to hand pick the nuggets.
What country does the gold come from? The launch gold comes from Alaska in the USA.
What defines the Limited Edition pens? Only the largest and best shaped nuggets are used in manufacturing the Limited Edition units, the largest gold in the PLUTUS.
Why have Limited Edition ranges? We listened to our customers on the Pen From Space range. The most requested feedback was to run the Limited Edition ranges these exceptional products demand. We also wanted to offer exceptional value products, hence the APOLLO range.
How many units of The Pen From Space did you ship? We shipped over 700 units to over 450 backers. Since then we have shipped another 2,500 units so thats over 3,200 units so far.
What is your Retail price? The APOLLO range will Retails at $125 in line with the existing Pen From Space. The MORPHEUS will be $199 while the PLUTUS may have to be in the $1,200 range.
Why 3D Laser Sintered Titanium? We listened to our backers and what we heard over and over was the desire for something new to world, something exceptional and unique. Bespoke pens usually start at thousands of dollars so we researched how to offer a truly bespoke option and developed the Laser Sintered Titanium Pen System used on PLUTUS so we could offer personalization on each pen.
What Personalisation do you offer? Using our laser sintered Titanium manufacturing process we can offer every backer the opportunity to add up to fifteen characters on their Titanium pen. Maybe an important date, a child name, your partners name, the choice is yours.
Will you offer the Titanium customisation option after Kickstarter? We would like to but it is likely not possible outside of a project based format like Kickstarter.
How many returns of the Pen From Space did you have? We have had under 0.5% complaints in total to date with 0.1% of these being return requests. These we almost all about the size or colour of the meteorite received, each piece was of course unique. We want to delight our customers so we simply explained this and offered to swap out the pen for one of their choice. This resolved almost all the queries.
How can you offer a lifetime guarantee? We know our product development inside out and how to deliver on our promises. The core platform is mature now with over 3,200 units shipped and exceptionally low issue levels. We also know our customers and how to delight them. We like to keep business simple so why wouldn't we refund anyone that was not delighted, we want to grow a brand we and our customers can be proud of.
Risks and challenges
This is a follow up to our Pen from Space project. We learnt a lot from that and have put all that learning into place here.
We have created a full batch test build of 200 units including the Limited Edition laser engraving and the Gold Nugget encapsulation process. This is why we can offer the first 100 backers delivery before Christmas.
For logistics we are using Backerkit to manage the survey process and order fulfilment.
All main processes have been tested either on the first project or on the full batch run for Gold Rush.
To do a full Titanium Laser Sintered print is very expensive and technically challenging so we have partnered with experts in the field that produce medical parts for the health industry using the same technology.Learn about accountability on Kickstarter
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