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Veteran-owned. American-made. Bold, sustainable merino dress socks. Guaranteed to stay up and stay dry, all day long.
Veteran-owned. American-made. Bold, sustainable merino dress socks. Guaranteed to stay up and stay dry, all day long.
957 backers pledged $50,785 to help bring this project to life.

Short Video -- Spray Painted Ammo Cans -- Production Update

Posted by Penance Hall (Creator)
9 likes

Hi Everybody,

We're nearing the end of production -- just a few more days -- but as I mentioned last week, we hired Bill Goode, a Raleigh photographer and videographer to capture some of the action at our factory, Mayo Knitting Mill. Here is a short video Bill put together from the 60 minutes of "B-Roll" he shot. He cut it around a quick interview he did with Bryan, the mill owner. This is not a finished video in any sense -- you will likely see this footage, and parts of Bryan's interview in future finished web videos -- but you all have been so patient and helpful throughout this process I thought it only right to share it, in order to give you all a sense of detail -- the industry and work required -- and place. This is where our stuff comes from, thanks to you. Sock-making is quite technical, and has undergone a lot of improvements over the past few years. And Bryan (the interviewee) and his family made the decision to keep production here in America. Bryan has been central to Penance Hall's creation, coaching us at every step, and then opening up his vast rolodex when we needed to find suppliers (for nylon, spandex and wool). N.B. Almost all of the socks you see in the video are Penance Hall socks! There is video of the Blue+White, and Blue+Red both being dried and boxed. You can see from the stacks of socks that we are well into production -- and we also wanted to illustrate for you the boxing process, which is also in the video (look closely and you'll see our logo on the box). 

Next, something we've been thinking about for a while. To celebrate Penance Hall's military heritage, we bought an old 5.56mm ammo can, some bright orange spray paint, and then ordered a custom-made stencil (it goes in the mail today). We're thinking about putting some socks from our expanded line in there, and then giving it away to our favorite tweet, pin, or Facebook post of a backer wearing our socks. What do you all think? Do you have any other ideas?

No need to call the ATF -- unless they need some new socks!
No need to call the ATF -- unless they need some new socks!

As for production, we are just a few days (~6 business days) away from completion. Then it's on to our 3PL facility, and off to each and every backer.

Thanks again for your patience and support.

Josh + Team PH

occam, Doris Kranzley, and 7 more people like this update.

Comments

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    1. Andrew Knipe
      Superbacker
      on

      Hi, 9 more 'working days' and no more information, or signs of delivery. Is there any news about where the socks are and how soon we will get them?

    2. Penance Hall Creator on

      Hi Andrew,
      Thanks for writing. We can't wait for you to get your socks.
      Unfortunately, a "business day" is only a week day. Which means that from the 14th, 11 business days puts us at either tomorrow or wednesday depending on if the timeline was inclusive of the day on which it was given verbally, or not (i.e. "11 more days" could mean "eleven more days after today" or it could mean "eleven more days including today" -- frankly I didn't ask, I was just relieved to hear it).
      We are currently working out logistics of getting the socks from North Carolina up to Delaware (renting a tractor-trailer); the fulfillment center is standing by to send the socks out to you all.
      Thanks,
      Josh + Team PH

    3. Andrew Knipe
      Superbacker
      on

      Looking at this update again - trying to work out timings. On the 14th the update said it would be 11 business days to pickup from the production facility.
      9 business days later, it is now 6 business days to pickup - has there been a slippage again or can I not count?
      When will we get our lovely socks?

    4. Kari Lynne Fox Selph on

      I think the contest is a wonderful idea! It's a great way to show appreciation for your military backgrounds and get some great word of mouth advertising going too.

    5. Missing avatar

      Mike on

      The Mayo plant is 20 minutes from my home.Before I retired I visited that plant many times on business. I was involved in the design and development of some of the sock handling and packaging machines you briefly see in live production . Vacuum tubes taking socks away from the employee is one easy feature seen.The machines I was involved with were for ladies hosiery but process is identical.

    6. BJ Cook on

      Love the behind the scenes video. Also appreciate seeing that this provides jobs in the US.