Short Video -- Spray Painted Ammo Cans -- Production Update
We're nearing the end of production -- just a few more days -- but as I mentioned last week, we hired Bill Goode, a Raleigh photographer and videographer to capture some of the action at our factory, Mayo Knitting Mill. Here is a short video Bill put together from the 60 minutes of "B-Roll" he shot. He cut it around a quick interview he did with Bryan, the mill owner. This is not a finished video in any sense -- you will likely see this footage, and parts of Bryan's interview in future finished web videos -- but you all have been so patient and helpful throughout this process I thought it only right to share it, in order to give you all a sense of detail -- the industry and work required -- and place. This is where our stuff comes from, thanks to you. Sock-making is quite technical, and has undergone a lot of improvements over the past few years. And Bryan (the interviewee) and his family made the decision to keep production here in America. Bryan has been central to Penance Hall's creation, coaching us at every step, and then opening up his vast rolodex when we needed to find suppliers (for nylon, spandex and wool). N.B. Almost all of the socks you see in the video are Penance Hall socks! There is video of the Blue+White, and Blue+Red both being dried and boxed. You can see from the stacks of socks that we are well into production -- and we also wanted to illustrate for you the boxing process, which is also in the video (look closely and you'll see our logo on the box).
Next, something we've been thinking about for a while. To celebrate Penance Hall's military heritage, we bought an old 5.56mm ammo can, some bright orange spray paint, and then ordered a custom-made stencil (it goes in the mail today). We're thinking about putting some socks from our expanded line in there, and then giving it away to our favorite tweet, pin, or Facebook post of a backer wearing our socks. What do you all think? Do you have any other ideas?
As for production, we are just a few days (~6 business days) away from completion. Then it's on to our 3PL facility, and off to each and every backer.
Thanks again for your patience and support.
Josh + Team PH