About this project
The campaign is over, but we are just beginning. Visit www.PenanceHall.com to pre-order more socks, or sign up for our mailing list. Want to know about future product launches? Follow us on Facebook, Twitter, and Pinterest.
Thanks for making Penance Hall one of the most successful Fashion projects in Kickstarter history. Though the Kickstarter campaign has come to an end, our brand is just beginning. We created Penance Hall to re-forge classic American style from the ground, or toes, up, by focusing on the values that imbue that style with meaning: hard work, and a completely American supply chain. Every time we wear one of our products we hold our head a little higher, and walk with that extra bit of confidence that comes with the pride of ownership, and the knowledge that behind our American aesthetic are American jobs and American fabrics. We hope you'll join us.
PENANCE HALL socks are the first sustainable, luxury sock project pitched on Kickstarter.
- Bold, vibrant colors that make a statement.
- American Made from the bottom up.
- Incredibly soft sustainably produced American merino wool.
- A unique design guaranteed to never fall down around your ankles.
Most socks are made overseas and sold for a huge markup.
Many large brands wave the American flag while quietly producing abroad, pocketing the profits from producing "luxury" items for pennies.
Instead of competing on price, we compete on craftsmanship and a core value they will never have: the knowledge that Penance Hall products are, and will forever be, completely made in America.
These are PENANCE HALL socks.
This is why they are the best socks you have ever worn:
The World's Softest Wool. Our rare, ultra-thin fine merino wool lasts 400% longer than cotton but feels just as soft. The big brands use wide cotton thread that makes their socks rough and itchy. Our weave is breathable, wicks away moisture, and is guaranteed to stay fresh and dry all day – or your money back.
Bold Colors. Our unique dye formula makes Penance Hall socks unusually vibrant. The big brands mass produce socks with dull, uninspired colors. Each of our eight designs will complete your outfit with a splash of bold, sophisticated color.
The Perfect Fit – Guaranteed. We were tired of seeing our socks bunched up around our ankles throughout the day. Penance Hall socks comfortably hug your calves and will never fall down. In fact, if they ever do, you can send them back to us for a full refund.
100% American Made. We spent a year searching for the softest wool in the world, and we found it right here in the USA. We use wool from South Carolina, dyed and woven in North Carolina by expert American craftsmen. You can rest assured that your apparel is not the product of child labor or sweatshops. And because we produce domestically, we minimize our carbon footprint -- unlike the big brands, which ship their socks from mills halfway across the world. Penance Hall supports American jobs, and our entire supply chain is consistent with the values you care about.
We started Penance Hall to revive the tradition of quality, classically styled apparel made right here in America. Our logo is a promise: our product is made from the best materials, crafted to the highest standards, and comes completely from the USA.
Beyond the Socks
The Penance Hall Alumni Association
As a thank-you to our Kickstarter backers, certain levels of support will receive Penance Hall Alumni Association membership. We will send you a personal code that entitles you as a backer to lifetime pricing on our funded socks at the limited-time-only Kickstarter rate of $20 (though certain restrictions apply -- e.g. you can't turn around and re-sell them).
The "We Won't Let You Down" Guarantee
Your Penance Hall socks are guaranteed to stay fresh and dry, and to stay up all day. If they don't, just send them back to us for a full refund.
How to stay involved.
And don't forget to check out our website, where we will be selling our socks from on.
-The PENANCE HALL team
Risks and challenges
Luxury merino wool is is expensive to buy in small quantities. That is why each pattern is carefully considered, and built to stand the test of time, and your demanding lifestyle.Learn about accountability on Kickstarter
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