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Kickstarter's most funded bag ever. Beautiful, intelligent and adaptable, The Everyday Messenger is a giant leap for bag-kind.
Kickstarter's most funded bag ever. Beautiful, intelligent and adaptable, The Everyday Messenger is a giant leap for bag-kind.
17,029 backers pledged $4,869,472 to help bring this project to life.

Ash, Ash, Baby!

Posted by Peak Design (Creator)
56 likes

Everyday Messenger backers, what UP?!

Before we get into it, can we just Ash you something real quick? Have you ever wished the Everyday Messenger came in another color-way? Well friends, that day hath come. Introducing the Everyday Messenger in ASH:

 

 

 

 

 

 

 

The Ash color-way features the same weatherproof, durable nylon canvas found on our other Everyday Messenger (and bags in general) in a classy heathered light grey. The handles and zipper pulls are finished in a beautiful natural leather. The stitching and interior accents are in rich blue. Ash Everyday Messengers are stocked globally in both 15" and 13" models, and are available for purchase from our website, Amazon, and local retailers near you.

 A QUICK UPDATE ON EVERYTHING ELSE

Golly it sure has been awhile. Last time we updated you we were in the closing hours of our Everyday Backpack, Tote and Sling campaign, which topped our EDM campaign in funding to become our biggest Kickstarter yet. We cannot thank our Kickstarter community enough for their continued support.

That said, there's been a whole lotta stuff happening outside of the Kickstarter world that we owe you an update on. So hold on to your boots. Or your pants? Or is it hold on to your chair? Just hold on to something. We got a LOT to share...

OCEAN BEACH CLEANUP THIS WEEKEND

 

In the Bay Area? Join us and our Kickstarter friends at United by Blue, Oru Kayak, and Sunski for an Ocean Beach cleanup this Saturday from 10am to 12pm. RSVP here!

GIVE A SHOT CONNECTS PHOTOGRAPHERS AND NONPROFITS

 

 

Earlier this year we launched giveashot.org, a website that connects photographers and videographers with environmental nonprofits in need of visual content. Give A Shot is an effort to give our customers and friends an easy, direct path to use their creative skills to support causes that they're passionate about.

REPEAT CARRYOLOGY TWO-FER

 

 

      

 

Recently, the experts at Carryology and it's readership of bag/carry enthusiasts bestowed their highest accolade - the Carry Award - upon the Everyday Backpack (Best Active Backpack) and the Everyday Sling (Best Active Messenger). Last year, the Everyday Messenger and Field Pouch won Carry Awards. What'll happen next year? Time will tell.

WE'RE ON A MISSION

This past November the entire team (26 of us now) took a couple days off to step back and think about what, exactly, the whole point of Peak Design is. We harvested the important nuggets from that brainstorm and refined them into what we now call our Mission Statement, and we couldn't be more proud to share it here with our board of directors:

01. MAKE THE BEST THINGS

02. SUCCEED AT THE EXPENSE OF NOBODY

03. TREAT OUR CUSTOMERS AS PEERS

04. OFFSET OUR ENVIRONMENTAL IMPACT

05. USE OUR VOICE TO INSPIRE POSITIVE CHANGE

06. PRIORITIZE HAPPINESS OVER GROWTH

There's a lot to unravel and unpack in there, and that's why we've created a whole new section of our website dedicated to what our Mission means, and how we're translating it into meaningful action. We highly recommend a poke around, and we'd love to hear what you think about it.

STICKING UP FOR BEARS EARS

In February Peak Design followed in the footsteps of Patagonia and announced our plan to boycott of the Outdoor Retailer show in Salt Lake City. The boycott, which grew to include many outdoor brands big and small, was intended to influence Utah's state government to allow the federal protection of 1+ million acres of environmentally and culturally significant land called Bears Ears.

 

To understand why we joined the boycott, read our original announcement. To learn more about the result of the boycott and the future of Bears Ears, read this update we posted last week.

Take note of mission statement number 5: use our voice to inspire positive change. Following 6 very fortunate years of Peak Design's growth, we now have the ears of hundreds of thousands of people worldwide who use our products, follow us on social media, or subscribe to our newsletters and journals. We have a voice, and every year that voice gets a little louder.

We've made it an integral part of our mission to use our voice to speak up for things that we believe are important. We know that not all of our customers/followers will share all of our values, but that's okay. It's also our mission to treat all of our customers like peers. That means that we will foster respectful 2-way communication, especially when discussing hot-button issues that have political implications. We live in a polarizing time right now...that makes it all the more important to speak up for our values and treat others with decency and respect.

WHADDAYA THINK?

Whaddaya think about all this? It's been a long, long time since we last chatted. How are you liking your bags? How do you like the direction that Peak Design is moving in? What would you like to see from us in the future? Let's stay in touch!

Cheers, and as always, thank you for your support!

The PD Team

JEL, Kevin D, and 54 more people like this update.

Comments

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    1. Foster McLaughlin on

      I love the Ash! My only problem is apparently all of you at Peak like to take my money!!! I can't! I want them all thou! If anything next I think a JetBlack EDB would be amazing with Tan highlights like those on the Ash color.
      Keep up the amazing work! Not just providing the best products of their kind but also contributing back to your community! Thank you Peak! That is why I truly love your company.

    2. Justus Ackermann on

      Still love and use my EDM every day. I have the ash EDB and it is gorgeous, so I would definitely recommend an ash EDM,

    3. Jacob H on

      Love me messenger bag. Hopefully you've worked the strap kink as if doesn't hold. I may have to go with a smaller ash 13" one as I don't need that much space. Thanks again !

    4. Cliff Hairston on

      Hi guys and gals! Still loving my EDM. Still comes with me everyday and still travels with me everywhere. In fact, I'm just about to make another trip over to your part of the world (San Fran to be a little more precise). This will make the 4th or 5th long-haul I've done with it, not to mention literally carrying it around with me most every workday.

      I do have a couple of frayed threads here and there but, let's be real, that's to be expected. One thing I have noticed since getting it from the campaign, my bag does not seem to repel water all too well. Never has really. I'm guessing mine may have sipped through the cracks during that mad frenzy of shipping during the KS release way back when. Any particular spray water repellents you would suggest? And if they can be locally bought in SF all the better as I'll pick a small can or whatever there and treat it then.

      Thanks again for a brilliant product and keep up the excellent work!!!!

    5. Missing avatar

      grant mathis on

      When are we going to be able.to.buy the flex fold v2 on the website !?