The EDL and what it means to us. Plus, pals you should meet.
Props to @yulmbutler for capturing that morsel of #realnews the other day. When we saw this on the ol' Twitter machine it got us thinking: golly, our Everyday Line of bags (EDL for short) sure has opened a lot of doors at PD. So, we thought we'd share a bit more detail on what the EDL means to Peak Design:
1. We see PD bags EVERYWHERE. On the news, on the streets, in the airports, and even on Marshawn Lynch. And from the notes you've been sending into our customer service team, it sounds like many of you have as well. It's a pretty swell feeling.
2. REI now carries PD gear. Having a complete bag line was a big factor that tipped the scales here. We hope to continue building partnerships with retailers in the outdoor and lifestyle space.
3. Our customers are more emotionally attached to the stuff we make. We're aware that sounds a bit fluffy, but for us it's a big difference from what we've seen in the past. Many folks carry our bags every single day. It holds all of their most important everyday things. It becomes part of their life in ways that our other products don't, and the longer folks use them the more they discover new bits of functionality that they previously overlooks. This article from the Verge is a good example of that. The writer states "It’s one of those rare products that makes you smile unexpectedly as you discover yet another great feature over time."
4. Peak Design is not just a photography brand anymore. We've always viewed ourselves as a carry brand (i.e. we make stuff that carries your stuff) but we nonetheless spent our first years focusing on camera carry. With the launch of our EDL, the world at large has started to view PD as less of a company that makes good camera stuff, and more of a company that makes good stuff, period. That's another reason why we're in REI now. It's also why magazines like Outside have been covering us lately.
5. We've been able to grow our company and grow our design capacity, so we can work on some really, really epic stuff. 2 years ago we had 2 full-time designers. Now we have 6 full-time designers, and a 9-person design + supply chain team. That's 3x the design bandwidth, and boy oh boy have we been busy. We're not going to issue any spoilers just yet, but if you want to start guessing, take a look at the results from our last customer survey. We're working on a number of the projects that were most requested by our backers.
That brings us to our last point...when will our next Kickstarter be?
Well, for a variety of reasons, it may not come this year. And that's fine. We launch Kickstarter projects when we have big new products to bring to life. While we'll definitely be launching some exciting new things later this year (things which you'll be the first to know about) we'll likely reserve our next Kickstarter for something that we believe is truly a breakthrough. And that something, if all goes well, will be coming to KS in the first half of 2018. Stay tuned.
CURRENT KICKSTARTER PROJECTS THAT WILL TICKLE YOU
Okay, so we just spilled the beans that we won't (well, probably won't) be doing a 2017 Kickstarter. But that's ok, because there are a handful of projects/companies right now that are doing some pretty dope things that we think are right up your alley.
Arsenal, the intelligent camera assistant (just hours left to pledge!)
We've seen a number of clever camera triggering devices pop up on Kickstarter over the years, each of them touting their own specialties. Arsenal, which has raised over $2.3M already, is by a long shot the most well received smart camera control to hit crowdfunding. A sleek combo of hardware and software, Arsenal is the first camera control to boast the use of machine learning to help you take better pictures with less manual tuning. With under 20 hours left in their campaign, you've still got a chance to pre-order one yourself.
Kayaks are great, until you have to take them off the water. Then they're an unwieldy plastic/kevlar behemouth that make an ordeal out of travel and storage. If you live in a city, you probably don't even think about getting a kayak. Enter Oru, who designed an ultralight kayak that folds into a box that can be easily schlepped on your back or in a compact car. Oh, and guess what? They just joined 1% For the Planet!
If there's one thing millennials crave, it's festival wear. And Rumpl, makers of the original puffy ultralight camp blanket, recently launched the ultimate puffy festival poncho. It doubles as a blanket, it holds a beer, and it's got a pretty funny KS video to accompany it. Also note that it's for more than just festivals...it's for carefree road trips, #vanlife, camping with nice clothes on, urban picnics, and any other highly 'grammable moment.
And that's all for now. As always, happy shooting!
The PD Team