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The world's best everyday bags. Designed by photographers to revolutionize camera carry, but built for everyone to organize your life.
The world's best everyday bags. Designed by photographers to revolutionize camera carry, but built for everyone to organize your life.
The world's best everyday bags. Designed by photographers to revolutionize camera carry, but built for everyone to organize your life.
26,359 backers pledged $6,565,782 to help bring this project to life.

Give A Shot and your bags survey results!

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Lots to talk about on this Throwback Thursday.

#TBT the time that Peter Dering created the sickest logo ever*
#TBT the time that Peter Dering created the sickest logo ever*

*...made in Microsoft Paint.

Onto more savory things. We've got a whole Mississippi River barge-load of survey results to share with you. But first, something freaking huge happened today.

WE LAUNCHED GIVE A SHOT!

GiveAShot.org: Connecting Photographers & Environmental Nonprofits
GiveAShot.org: Connecting Photographers & Environmental Nonprofits

 

Many of you are photographers, filmmakers, and creatives. We at PD are fortunate to have hundreds of thousands of fantastic storytellers in our community and customer base. Additionally, after joining 1% for the Planet and the Conservation Alliance last year, we now have a direct relationship with hundreds of environmental nonprofit organizations. Earlier this year we made an oath of action: to build a website that connects these two groups so that they can enact positive change together.

That website—Give A Shot—went live on Tuesday. There are over 100 projects that have already been posted by nonprofits...projects that are in need of a talented photographer or filmmaker to provide necessary visual content. We would absolutely love for our Kickstarter community to get involved. It's totally free to use, and doesn't even require a login. How bout them apples?

--> PHOTOGRAPHERS & FILMMAKERS: FIND A PROJECT TO HELP WITH!

--> NONPROFIT ORGS: POST YOUR VISUAL CONTENT NEEDS!

TOTE INSTRUCTIONAL VIDEO IS HERE

Okay, okay, one last thing before we get into survey results:

Whether or not you own an Everyday Tote, we really recommend tossing aside your other responsibilities and throwing yourself head-first into this video. It's a real catch.

BAGS SURVEY RESULTS

First off, thanks to the 4318 of you who filled out our long, detailed bags survey. There are companies a hundred times our size who could never in a bajillion years get that many people to provide that kind of detailed feedback. So let's just start by saying how immensely lucky we are to have y'all.

Now, let's get down to bidness.

SURVEY RESULTS: JUST THE NUMBERS

For those interested in looking at the actual survey numbers, we've made those publicly available for you to browse through. You can check them out here:

--> BAGS SURVEY RESULTS

SURVEY RESULTS: QUALITATIVE ANALYSIS

Without interpretation, numbers are just numbers. So, here's are our biggest takeaways from the survey...

1. Y'ALL OWN A BUNCH OF BAGS

Just under half of respondents own 2 or more Peak Design bags. This chart gives a bit of detail on that:

Here's how many bags you own on average.
Here's how many bags you own on average.

One interesting thing to note is that if you have 2 bags, it's most likely that one is an Everyday Bag and one is a Field Pouch (not surprising). Also, a lot of folks own both an Everyday Messenger and an Everyday Backpack. Digging into the comments, the general sentiment was that people who own both prefer to use their backpack and messenger for different carry scenarios.

2. TYPE OF CARRY AND FREQUENCY OF USE HAS A DIRECT RELATIONSHIP WITH YOUR SATISFACTION

That is to say, if you use your bag often or everyday, you've much more likely to love it. If you primarily use your bag for camera carry, you're more likely to recommend it as a camera bag. If you primarily use your bag for everyday carry, you're more likely to recommend it as an everyday bag. That all seems very logical to us. But, just for fun, here's a chart showing each bag's Net Promoter score, sliced up by frequency of use and type of carry:

The highlighted numbers are Net Promoter scores (green is high, red is low). Net Promoter is a metric that many companies use to get high-level relative understanding of how much customers like their products. To get that score, we asked you to rate (scale of 0-10) how likely they would be to recommend our bags to a friend. Then we broke down those responses like this:

  • 0-6 = Detractors (people who are dissatisfied enough that they may give negative word-of-mouth about a product)
  • 7-8 = Passive (people who are satisfied, but not immensely stoked)
  • 9-10 = Promoters (loyal users who are excited to sing the praises of the product)

The rating system is somewhat arbitrary, but again, it's designed to give a relative—not absolute—score. To get the NP score we subtract the % of detractors from the % of promoters, and multiply by 100. The end number is somewhere on a scale from -100 to 100, and gives us a relative look at how happy folks are with our different products.

3. BACKPACK, MESSENGER, & SLING ARE YOUR OVERALL FAVES

Folks are most likely to recommend these bags, both as everyday and as camera bags.

4. YOU PREFER TOTE FOR EVERYDAY CARRY AND AS A BABY BAG

Tote users are far more likely to recommend tote as an everyday bag than as a camera bag. When we dug into this, we saw that most Tote users use it as an everyday bag:

For our other Everyday Bags, that graph is a typical bell curve.

We have a few thoughts on why the Tote is so much more popular as an everyday bag:

  • 1 in 5 Tote owners use it as a diaper/baby bag
  • Our marketing messaging and images often depict the Tote being used in everyday/family carry situations, not in photography situations
  • Tote-style bags are not commonly used as camera bags
  • The straps on our Tote have less padding than our other bags, and hence it's less comfortable to carry a Tote filled with heavy camera gear

5. RANGE POUCH HAD THE LOWEST SATISFACTION SCORE OF ALL OUR BAGS

Range Pouch was our biggest concern after analyzing the survey results. Our first big blunder was realizing we had done a bad job showing people how to use the Range Pouch. As a matter of fact, we haven't even made a Range Pouch Instructional Video (next on our list!).

  • 54% of RP users did not know that the Velcro closure is uni-directional

Well, we're not surprised. We essentially never told people about that feature. In a nutshell, the Velcro closure on Range Pouch catches in the up direction and releases in the down direction. We did this so that you can open and close Range Pouch silently...important when shooting weddings, wildlife, or other quiet settings. Soon we'll share an in-depth video that explains this and other RP features.

We also dug deep into the comments (thousands of them) left by those who were less satisfied with their range pouch. Here are the most frequent words from those comments:

Delving in deeper, commentary fell into a few main buckets:

  • Issues with using the Velcro closure system (not surprising)
  • Dissatisfaction with the size/capacity of the RP. This is also not surprising, given than lenses come in a vast array of sizes, whereas we only offer 3 RP sizes. But, we now have data that can help us determine how we can add to or change the sizes that we currently make.
  • Dissatisfaction with the stiffness of the RP's felt padding. Many folks cited the padding as a positive (ruggedness) but others found that the stiffness reduces capacity and usability. We're looking into other materials we might use for that padding.

6. Y'ALL WANT US TO MAKE SOME COOL STUFF

The top requested photography product was an ultralight tripod. The top requested bags were roller bags and a travel backpack. And, quite a few folks really liked the idea of us designing wallets and mobile accessories. NOTED.

THANK YOU!

Once again, thank you for not only supporting us, but helping to make us better.

Muchas smooches,

The PD Team

Diego Cuartielles, Paul Nguyen, and 64 more people like this update.

Comments

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    1. Missing avatar

      Martin Stockl on

      Hi folks,
      to be honest - I'm not using your Everyday Backpack 30L // Ash for any camera, I'm using it in a fully different way.
      As an applications engineer I do need to carry a really big, heavy Laptop (indeed a mobile workstation computer - Lenovo W540 Quadcore, 32 GB RAM, 1TB HDD, including a brick-like power supply), plus 2 Tablets, plus mobile phones, plus mobile hotspots, plus power banks, plus Raspberry PIs and a lot of cabling (chargers, HDMI, DisplayPort, USB, CAT5 networking, etc.) for visiting both my company office and customers onsite... when visiting my company office I can carry all of it in my Everyday Backpack, while riding my Harley... when visiting customers I can use it as my hand luggage on an aircraft and when riding trains.
      It does the job, it gives easy access to stored devices and it looks good!
      Plus my colleagues are some kind of really jealous...
      Great!

    2. Adam Hicks (PD Legit... They Hired me!) on

      We hi please can you email info@peakdesign.com I can see from our support software that each of your contacts has been answered, but you obviously have not been receiving the response.

      There has been an issue with your delivery address, in that your reward was sent, but not collected from the post Office Depot.

      If you email support a confirmation of your delivery address, rather than a direct message through Kickstarter, we will be able to help you out. This is the information we have been requesting, but appears you have not received our request.

      Many thanks

      Adam

    3. Wehi Lee Win on

      Hello Guys,

      I'm sorry to send here this kind of message but sadly, I haven't received my pledge - a 20L Everyday Backpack.
      I have sent you few messages through Kickstarter on February 16th, 21st and today again. Could you please help me get my pledge ?
      I can't wait to have it and have been waiting since then.

      Thank you for your help,

      Regards,

      Wehilani

    4. Ipsan on

      Thanks for sharing. It's awesome to read this.

    5. Giorgio on

      This level of openness and transparency is one of the many things that make me love this company. Keep rocking, PD!

    6. Pearl Doyle on

      I'd be incredibly interested in a wallet being made by you! I've looking for a wallet to replace the old one I have. I want one that can carry a good few cards, cash notes and coins and not have it be too bulky. I think Peak Design would design a perfect wallet. I'll be keeping an eye out to see if that happens. I'm loving my Tote. Amazing company and kickstarter.

    7. Missing avatar

      Andie LaMantia on

      Thanks for sharing your findings, and remaining humble about the results! Your transparency boosts my appreciation of the company!

      YAY Analytics!

    8. Ben Ko on

      As a kind-of-marketing-analyst -- but mostly as an avid Peak Design fan and loyal customer -- I have to say it's so incredibly awesome to see you guys publishing your findings for the community to share in. Most insights are probably validation of your hypotheses and gut feelings, but there are a few nuggets/surprises in there for sure! Awesome job, guys.

      I continue to be a promoter for Peak stuff -- so far got 8 people to buy your stuff, some after the Kickstarter campaign was already over -- and I feel like I'm putting on a ginsu knife stall demo whenever someone glances at my Sling/EDM/EDBP20/FP and casually says, "Hey, cool bag."