The Leash started out as a safety strap for the Capture Camera Clip. During the design phase, it became apparent that the Leash could be so much more. First we realized that this safety strap could become a neck strap if we invent the right connection system. Then we realized that the neck strap could be the perfect sling if we make it long enough. Lastly, we saw that the whole system could be shrunk down into an amazingly useful hand strap.
Leash and Cuff took a long time to design because we wanted it to do every thing you could possibly want from a strap. We mean it when we say, "We think you're going to love it."
HERE'S THE PROBLEM
- Traditional camera straps are a pain to remove and even harder to attach.
- Existing quick-connect systems are bulky, often leaving connectors hanging off your camera body.
- Whether you're using a sling strap or neck strap, it can only attach to your camera in one way. Cameras change size and shape with different lenses grips and uses, and your strap should be able to connect wherever it makes most sense
- Straps are often bulky and expensive
- When using Capture, you might feel the need to have your camera tethered to your body
HERE'S THE SOLUTION
We believe the Leash will become the go-to camera strap for active photographers of all types and abilities, and this is why:
Brand new quick-connection system: We designed a connection system (patent pending) that is instant, secure, unobtrusive, and elegant. Small anchors attach to any loop on your camera or gear. By using a "cow hitch"...the simplest, most effective knot there is, it can withstand 200 lbs of force, making the Leash strong enough to stop any camera from falling. How'd we do it? Engineerin'.
Endlessly configurable strap: The Leash's simple design allows it to adjust to twice it's own length. This means that in addition to using it as a neck strap, you can extend it all the way to become a sling strap. We also added an Anchor on the Leash itself, which lets you connect one end of the Leash to your clothing/gear and use it as a fully-adjustable safety strap or video tensioner. For those wanting something even smaller, we created a downsized version of Leash called the Cuff - it uses the same connection system and acts as a minimalist wrist strap.
Rugged, Minimalist Design: The strap of Leash is made of a special ¾ inch seat belt style webbing and its quick-connect clips are made of lightweight glass-filled nylon resin. These materials are ultra-durable (we guarantee them for life) yet compact enough to fit in your pocket. This means that Leash will always be there when you need it, and can be easily stowed away when you don’t. It looks sleek and simple, and glides smoothly against your shoulder and chest.
Kickstarter is part of Peak Design’s DNA. In fact, we pretty much owe our entire existence to the Kickstarter community. Eighteen months ago we launched the Capture Camera Clip System with your support, and since then we’ve built a team, rented a workspace and brought Capture to photographers all over the world. We’ve spent the last year designing, prototyping and testing Leash and Cuff. Now, with the help of Kickstarters, we hope to launch our next revolutionary solution for active photographers. If Leash and Cuff are successfully funded at the $10,000 level, it will give us enough money to green light the mass production of units, and launch this product to the world.
Here’s the deal. Getting these things into people’s stockings for Christmas is going to be tight, but it’s doable with kickstarter’s funding. This is our perfect world scenario, and how we hope it will go:
2. If we hit that $10k and can green light production, we should be able to receive about 4000 Leashes and 2500 Cuffs in time to ship them the week of December 15th. If you’re in the US, this means you’ll likely receive it before Christmas. If you’re not in the US, that probably won’t happen, but it might. Shipping can take anywhere from 6 days to 3 weeks outside of the US.
I. Early Birds. These are limited so that we will have enough to send these out right away.
II. Everyone else. These are unlimited, so we may have more preorders than we have product available. Each of these will be fulfilled in the order that your pledge was made. This means that, if the Early Birds end up taking 2000 Leashes and 2000 Cuffs, we should have enough left over to fulfill the non-early birders right away. The sooner you pledge, the better your chances will be.
If I order the Early Bird and get a Capture, do I get to choose which plate I receive? Yup. We offer Capture with three different plates that we call, Pro Plates. You can learn about the difference here. You will choose the plate when you answer the survey, which occurs after the funding period ends.
What’s the difference between Leash and Cuff? Cuff is a scaled-down version of Leash that can be used primarily as a quick-connecting hand strap for your camera. Cuff has one connection point and is only 8 inches long, while Leash has 2 connection points and can expand to 60 inches long. Cuff has an adjustable buckle which lets you quickly tighten it to your wrist. Cuff comes with 2 anchors, whereas Leash comes with 4.
How much weight can Leash hold? It’s rated at 200lbs - designed to carry any camera/lens combination. What kind of cameras does it work with? Any and all. The anchor system lets you attach Leash to any loop on your camera. Whether it’s a DSLR, mirrorless or compact camera, Leash should attach to it just fine.
Yeah, but is it comfortable with heavy cameras? Surprisingly yes. While the Leash’s strap is thin and unpadded, the seat-belt-style webbing contours to your body quite well and glides smoothly along your clothes. In the future we plan to release a shoulder pad for Leash to improve comfort with heavier rigs over extended periods of time.
Where are Leash and Cuff made? Leash will be made and assembled under the supervision of Peak Design in Wuxi, China.
What if I want Leash in time for Christmas? The main purpose behind the timing of this campaign is to make these products available in time for the Christmas holiday. The amount we can produce, however, is finite. That's why we've created the Early Bird rewards, and set a limit to them. If we don't ship those units the week of December 16th, it's because something has gone wrong. And, in truth, there is plenty that can go wrong. Manufacturing things and shipping them all over the world is no piece of cake...it takes careful planning, contingencies, work-arounds, and super hard work. But we've already fulfilled one Kickstarter in the timing that was promised, and our estimates here are realistic.
What if I live outside the US? If you want your reward sent outside of the US, please add $10 to your pledge to cover international shipping. It is important to note that international shipments will be sent in the same order that domestic backers are fulfilled. However, due to the nature of international post, it is unlikely that these rewards will arrive in time for Christmas.
What if I want multiple Leash, Cuff or Capture Clip units? Add $25 to your pledge for every additional Leash you want. Add $15 to your pledge for every additional Cuff you want. In your post-project survey we’ll ask you to clarify which items you want. We are not offering Capture Camera Clips for sale separately through this project. Instead, please go to peakdesignltd.com to purchase the Capture Clip.
What if I want additional attachment anchors? Sets of 4 anchors will be available for purchase on our website after the kickstarter is completed. These anchors can be used to attach Leash to a lot of things - binoculars, water bottles, flashlights - we can’t wait to see what other uses you find for it.
Everyone involved with Peak Design has had a hand in bringing this product to where it's at today. Each member of my team: Adam, Art, Dave, Luke, Ryan, Jen, Moby, and of course Ivy. Also thanks to Peter Stoddard who shot and directed the video, and to Michael with good3studio, who's design contributions were invaluable. Great work everyone!
Risks and challenges
Fulfillment Risk: Likeliness = 15%, Impact = delayed fulfillment.
We’ve gone through Kickstarter fulfillment already with the Capture Camera Clip System, and holy smokes did we learn some stuff. The second time around, we’ve got our software and tools dialed in, our packaging materials on-hand, our shipping services pre-determined, and we’ve got more team members on board to help out. But if bad weather hits the East coast, or postal workers strike, or our label printer explodes, we might end up fulfilling orders a few days later than expected. For this reason, even with the Early Bird rewards, we cannot guarantee delivery by December 25, though we have reason to be hopeful. For orders outside the US, there is a pretty small chance that your reward will arrive by December 25, even in the best case scenario. But like we’ve said before, we’ll try our hardest.
Supplier Risk: Likeliness = 15%, Impact = delayed fulfillment.
There are some things we just cannot control. Any one of our suppliers could experience a delay of any kind - power outages, natural disasters, mechanical breakdowns, financial insolvency, monkey attacks, etc. We carefully select our suppliers (we recently met with them face-to-face) based on the quality of their facilities and output. We also try to pad our delivery estimates a little to compensate for 1 or 2 day delays here and there. But there’s always a chance of the supply chain conking out and us having to find new suppliers or wait longer than expected to receive articles.
Manufacturing & Assembly Risk: Likeliness = 10%, Impact = delayed fulfillment.
Ultimately, Leash and Cuff are products that are meant to provide their users with security. If you’re strolling around with a full-frame body, telephoto lens, flash and battery grip, you might have upwards of 10lbs. of camera gear. If you drop it from chest height, Leash and Cuff need to be able to safely arrest that drop. We’ve put countless hours of design, material selection and testing into these products to make sure they do just that and more. The First Articles all work great, and there’s no reason that mass production shouldn’t produce the same results. If they don’t though, the first thing we’ll need to do is tweak our processes to make things work, thereby delaying fulfillment of our rewards. Any part of the Leash or Cuff first articles that don’t meet our security or cosmetic standards will need to be rejiggered before preorders are fulfilled.Learn about accountability on Kickstarter
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