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Nourishing, gluten-free Italian pasta bowls: the warmth of Grandma’s cooking in a family-friendly, ready-to-eat ramen shop setting. Read more

New York, NY Restaurants
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$89,300
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Funded!

This project was successfully funded on July 5, 2014.

Nourishing, gluten-free Italian pasta bowls: the warmth of Grandma’s cooking in a family-friendly, ready-to-eat ramen shop setting.

New York, NY Restaurants
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About this project

Please stay in touch with Pasta Flyer by visiting our website, and following us on Facebook and Twitter.

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PRE-ORDER YOUR PASTA BOWLS FOR FALL 2014!

Pasta Flyer delivers soulful, traditional Italian pasta to a hungry customer’s belly as fast as a bowl of Japanese ramen, for under $10.

We need to meet our goal in order to launch our pop-up truck pasta tour in NYC, Chicago, Boston, D.C, Providence, Philadelphia and the SF Bay Area.

UPDATE! New $10k Reward: Sponsor the Pasta Flyer Pop-Up Truck!

As our pop-up truck sponsor you will receive:  Acknowledgment as a sponsor of Pasta Flyer's traveling pop-up tour, your name as part of the wrapping and logo design on the truck, unlimited pasta bowls at any of our pop-up truck locations. Discuss Pasta Flyer's plans over dinner for you and a guest with Chef Mark Ladner. Includes a free pasta bowl for 10 of your friends. 

UPDATE! New $10 Reward

INSTANT Pasta Flyer Bowls: Dorm Ready, Single Serving, Gastronaut Packs. Fresh extruded, gluten-free pasta, with a 1-Minute cook time!

Gluten-free fresh extruded, dried pipes and screws.  1-minute cook time. Al dente finish.
Gluten-free fresh extruded, dried pipes and screws. 1-minute cook time. Al dente finish.

After three years of research, development and endless testing, we have created a patent-pending pasta bowl that marries traditional Italian culture with Japanese ramen efficiency.

We want to create a restaurant serving these ready-to-eat pasta bowls and call it Pasta Flyer. We can’t wait for you to try it – but first we need your help.

WAIT -- IT'S GLUTEN FREE?

Yes! We have cracked the code on a gluten-free pasta recipe that results in unbelievably tasty and perfectly al dente noodles. For those of you who aren’t gluten intolerant, this will be a darn good bowl of pasta – it just so happens that it will also be 100% gluten free.  After every recipe test, our gluten-free pasta dough recipe not only tasted the most delicious, but also performed better in a quick-serve environment. 

Based on decades of experience in the hospitality industry, we know that gluten sensitivities are not simply a fad but a serious matter and we're thrilled to be able to serve diners with celiac and gluten allergies.  

DO YOU HAVE A MENU AND PRICING?

Our menu will consist of:

  • snacks
  • salads 
  • pastas
  • small flexitarian-style proteins 
  • sweets

All menu items are served à la carte, and ingredients are interchangeable -- every shape of pasta can be served with every type of sauce and side.

The photos below are examples of how we would chose to pair our individual ingredients based on a lifetime of cooking experience and regional Italian traditions.

 

During lunch, we'll serve Bene Boxes, or "good” boxes -- think of them like a Japanese bento box but for traditional Italian food.  Inside these convenient, compact and compostable boxes, you'll get a perfect portion of gluten-free pasta, salad, protein and a snack of the day for under $15.*

HOW DOES PASTA FLYER WORK?

  • Pasta Flyer will have a central commissary, or Mothership, outside of major cities where our pasta and sauces will be prepared. These items will be transported to our Pasta Flyer "satellite" shops. 
  • To ensure that our products are never contaminated, our Mothership will be a gluten-free certified facility. 
  •  All fruits, veggies, herbs and lettuces will be prepared directly onsite, reflecting the availability of fresh produce from your town's local farms and farmers' markets. 
  • Shops will feature a point-of-service kiosk for automated ordering, very similar to the systems we fell in love with in Japan. The platform will prompt customers through an intuitive ordering matrix represented by accurate pictures of each menu item that allow them to customize your order however you prefer. 
  • Once you’re done, ordering customers will receive their order in less than three minutes -- just like one would in a Tokyo ramen shop.

WHO IS MARK LADNER?

Mark Ladner is a New York City chef who has spent two decades in Italian fine-dining. He has worked within the Batali/Bastianich restaurant group since 1997. He helped open Babbo, Otto, Lupa and Del Posto. He is currently the executive chef of Del Posto, which is the only U.S. Italian restaurant to have received four stars from the New York Times in the past 40 years. Though Ladner does not suffer from celiac disease, he feels everyone is entitled to an equal dining experience and has always taken gluten allergies very seriously. In 2013, he created a gluten-free replica of Del Posto's entire pasta menu.

Ladner grew up between Cambridge, Mass., and Cape Cod, where he worked in pizza parlors and sandwich shops in his teens. The Northeast is very dear to his heart, which is why the majority of Pasta Flyer satellites will pop-up within that region.

The feedback from people within the culinary industry, as well as diners at Del Posto has been essential in shaping the concept, determining its strengths and weaknesses, and helping us improve:

WHEN CAN I EAT THIS?

Pasta Flyer at Johnson & Wales in Providence
Pasta Flyer at Johnson & Wales in Providence

Our ultimate goal is to open brick and mortar restaurants in towns with a large concentration of colleges and universities. Before we search for permanent locations, we are going to launch a satellite pop-up tour in six college-heavy cities in the Autumn of 2014. 

Every Pasta Flyer "satellite" pop-up will be a portable version of how our brick and mortar spaces will look, feel and function. This traveling satellite will pop-up within the following areas:

  • Washington D.C.
  • Philadelphia
  • NYC
  • Providence/Boston
  • SF Bay Area
  • Chicago

We are asking the Kickstarter community to choose the actual pop-up locations within these cities. Want Pasta Flyer to come to your campus, place of business, gallery opening, or hospital commissary? Tell your friends and family to kick in one dollar, or one hundred -- we're going to pop-up where we have the highest concentration of backers, not the most financial support.

WHY ARE YOU KICKSTARTING IT? 

We love New York, but we don't want Pasta Flyer to be known solely as a NYC-centric restaurant. We're using Kickstarter so that Pasta Flyer becomes a "family owned" business through the support of Kickstarter backers like you. 

By contributing to the company, you'll be helping to provide healthful, affordable, local, delicious and convenient food for your community.

WHAT'S MY CONTRIBUTION PAYING FOR?

  • Research and Development: 

    Eighty percent of our development and testing is complete. We need a few more months and a dedicated team to fully realize our goal. This includes beta testing our pasta for longer-term endurance, product performance and production in volume.

  • Design: Most of our design and branding is complete, but we also need to program our kiosk ordering system, create menus and customize service-ware.
  • Equipment:  

    We intend to buy equipment, build a small, gluten-free-certified commissary (the Mothership) and have a permanent work-space to ensure our pasta is of the highest standard.

  • Pop-ups: What's the point in having a delicious product if no one can taste it? The majority of funds will go to funding our pop-ups.
  • Salaries for Full Time Employees: 

    A portion of Pasta Flyer's Kickstarter funds will support the salaries of full-time employees working on research and development and serving as brand ambassadors at each of our pop-ups.

WHO IS NONNA FARINA?

Inspired by the mother of a good friend and long-time chef from Lucca, Italy, Nonna Farina is our beloved, animated mascot.

Pasta Flyer's whimsical story charts Nonna Farina's journey in a UFO as she travels from her home in Italy, to Japan, before delivering her pasta bowls to America. The brand teaches the value of smart, nutritional, flavorful cuisine.

PLEDGE REWARDS:

 

 

 

 

 


 

 

 

 

 

 

 

Risks and challenges

1. General economic conditions may become adverse, reducing demand for casual dining. MITIGANT: Pasta Flyer will target locations with high population density and college towns throughout the country, which consistently demand inexpensive, delicious, and efficient food offerings like Pasta Flyer's.

2. Pasta Flyer's concept may cause outside replication, and there are few if any barriers to entry to this highly competitive marketplace. MITIGANT: Besides utilizing a patent-pending gluten-free pasta and cooking technique, a potential competitor would be hard pressed to quickly replicate the 3+ years of R&D and tasting experiments we have already performed at Pasta Flyer. Moreover, our Nonna Farina concept and products are differentiated from currently existing pasta or ramen restaurants without the grassroot support from local Kickstarter communities.

3. Pasta Flyer may experience delays in securing suitable space for pop-ups, delaying their targeted opening dates. MITIGANT: The team has identified various potential sites with feasible space and cost combinations.

*Our pasta is gluten-free but not dairy-free, soy-free, vegetarian, or vegan. All pastas and sauces in our pop-up and brick and mortar facilities will be made in gluten-free-certified facilities.

** Though Pasta Flyer is gluten-free, we at Pasta Flyer are not nutritionists of dietitians. We are most concerned with service, hospitality, and a delicious product, rather than being seen as a "health food" restaurant. We stand by the fact that our pastas and sauces will be made in gluten-free certified facilities, and that customers will have the opportunity to construct and pair their ingredients however they like. Pasta Flyer will always be 100% transparent so please feel free to ask us anything.

Learn about accountability on Kickstarter

FAQ

Rewards

  • You selected
    Pledge $1 or more

    9 backers

    Community Backer - Every dollar counts! Get every friend, neighbor, relative and colleague to give $1 or $5. Pasta Flyer will set up one of our satellite pop-ups in locations within our six cities that have the most Kickstarter supporters. You'll get updates on Pasta Flyer's whereabouts and get a thank you from Chef Ladner.

    Estimated delivery:
  • You selected
    Pledge $10 or more

    44 backers

    U.F.Bowl Backer - Get beamed to the front of the line at one of our Pasta Flyer pop-up satellites in Philadelphia, Boston, Providence, NYC, Chicago, DC or the SF Bay area and get a nourishing bowl of gluten-free pasta topped with the full-flavored sauce of your choice at below retail cost. All product made in a gluten-free certified facility and cooked al dente in less than 3 minutes.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $10 or more

    21 backers

    INSTANT Pasta Flyer Dorm Gastronaut Pack- 100 grams (1 serving) of our microwaveable gluten-free pasta, with 1 minute cooking instructions, dehydrated gastronaut flavor packet, and a cool Nonna Farina compostable bowl.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $20 or more

    54 backers Limited (96 left of 150)

    Bene Backer: Get beamed to the front of the line and be the first to try our Pasta Flyer Bene Box! It's our Italian twist on a Japanese bento box. Get the perfect portion of gluten-free pasta, salad, protein, and a snack, dished into a convenient, compact and compostable box, at one of our Pasta Flyer pop-up satellites in Philadelphia, Boston, Providence, NYC, Chicago, DC, or the SF Bay area.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $25 or more

    94 backers

    New Reward! Can't wait for the Pasta Flyer pop-up to come to a town near you? Be the first to get a 500 gram bag of Chef Ladner's exclusive gluten-free pasta (with a 3 minute boil time) and a jar of Nonna Farina's red sauce delivered to your home! Both pasta and sauce made in a gluten free certified facility. Al dente finish. Feeds up to 4 people. Cooking instructions included.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $30 or more

    27 backers

    R&D Backer- Not hungry, but want to give
    to a good cause? Backers at this level will support Pasta Flyer’s research and development team. In return for your contribution, we will send you a special limited edition Pasta Flyer t-shirt.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $50 or more

    75 backers All gone!

    EARLY BIRD Sneak Peak Backer- Can't wait for the Pasta Flyer pop-up to come to a town near you? Be the first to get a 1 kilo bag of Chef Ladner's exclusive gluten-free pasta (with a 3 minute boil time) and a jar of Nonna Farina's red sauce delivered to your home. Both pasta and sauce made in a gluten free certified facility. Al dente finish. Feeds up to 8 people. Cooking instructions included.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $60 or more

    29 backers Limited (271 left of 300)

    Famiglia Backer - Treat your friends and family to lunch at one of our six pop-up satellites in Philadelphia, Boston, Providence, NYC, Chicago, DC or SF Bay area. Everyone gets their own Bene Box - our Italian twist on a traditional Japanese bento box. Get the perfect portion of gluten-free pasta, salad, protein, and a snack, dished into a convenient, compact and compostable box. (Limit 4 people)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $100 or more

    29 backers

    Pasta Flyer Culinary Stage - Join Team Pasta Flyer in the kitchen during a busy service at one of our pop-up locations and help us move some bowls! Enjoy cooking side-by-side with Chef Ladner as a part of our team for the day. Backers also get a Pasta Flyer chef-style t-shirt and apron.
    (Transportation not included).

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $175 or more

    12 backers

    Frequent Flyer Backer - Get unlimited pasta bowls while we're in your city! Create as many shape and sauce combinations as your little heart desires! You're welcome every day at one of our satellite pop-up locations between the hours of service. Good for unlimited pasta bowls at one Pasta Flyer pop-up in Philadelphia, Boston, Providence, NYC, Chicago, DC or SF Bay area.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    10 backers Limited (15 left of 25)

    Chef's Table (Boston) Backer (Two Seats)- Pasta Flyer will hold a special collaborative gluten-free dinner in Boston. Chef Mark Ladner and a local chef/restauranteur will team up and curate a gluten-free dinner in a private space in the Bean for 25 people. The menu will be based on what's available and what's in season within each city. Good for two seats at the table. Event kicks off with Q&A happy hour with Chef Ladner.
    Backers at this level will also get a free gluten-free pasta bowl at our pop-up location within the host city.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    7 backers Limited (18 left of 25)

    Chef's Table (Philadelphia) Backer (Two Seats)- Pasta Flyer will hold a special collaborative gluten-free dinner in Philadelphia. Chef Mark Ladner and a local chef/restauranteur will team up and curate a gluten-free dinner in a private space in Philly for 25 people. The menu will be based on what's available and what's in season within each city. Good for two seats at the table. Event kicks off with Q&A happy hour with Chef Ladner. Backers at this level will also get a free gluten-free pasta bowl at our pop-up location within the host city.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $300 or more

    2 backers

    Chef's Table (Providence) Backer (Two Seats)- Pasta Flyer will hold a special collaborative gluten-free dinner in Providence. Chef Mark Ladner and a local chef/restauranteur will team up and curate a gluten-free dinner in a private space in Little Rhody for 25 people. The menu will be based on what's available and what's in season within each city. Good for two seats at the table. Event kicks off with Q&A happy hour with Chef Ladner. Backers at this level will also get a free gluten-free pasta bowl at our pop-up location within the host city.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $500 or more

    5 backers

    Corporate Bento Backer - Let Pasta Bene be your lunch delivery service at your office for a day with a stylish bene box for the each member of your team. Everyone gets the perfect portion of gluten-free pasta, salad, protein, and a snack, dished into a convenient, compact, and compostable box. (Limited to 20 people. NYC area only)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $1,000 or more

    7 backers Limited (3 left of 10)

    Captain of the Ship Backer -
    Spend dinner with the captain of the Pasta Flyer ship: Chef Mark Ladner. A night filled with food, fun, shop talk, recipe exchange, and sake. Share a late night of snacking with your favorite pasta chef at one of his favorite Japanese izakaya restaurant in New York City.
    (Transportation to New York not included)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $2,500 or more

    1 backer Limited (9 left of 10)

    Abductee Backer - Become a Pasta Flyer beta tester and lab assistant for the day! Don a lab coat and an apron and spend the day in our NYC test-kitchen with Chef Mark Ladner and his Pasta Flyer team. Give us notes on Nonna Farina's red sauce, check for al dente on all of our noodle variations, weigh in on menu development, and taste some new things we have brewing (boiling) in the lab. Beta testers will be the first backers to try our pasta outside of the lab.
    In addition, each beta tester will leave with a box of Pasta Flyer gluten free pasta and a jar of homemade sauce to cook at home, as well as a free pasta bowl at the closet pop-up to their hometown.

    (Transportation and travel fees to NYC not included)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $5,000 or more

    1 backer Limited (3 left of 4)

    Buon Appetito Backer - Mangia Mangia! Gather 12 of your friends and family around your dinner table for a big Sunday pasta feast in your home. The night will begin with a gluten-free pasta demo by Chef Ladner in your kitchen. An apertivi of snacks and spritzers will open the meal. Dinner will be served family style with gluten-free pastas, salumi, formaggi, insalata, contorni, dolce, and vintage bottles of Chianti.
    This reward is limited to NY, NJ, CT, RI, MA, and PA backers only. (Cost of transporting Pasta Flyer team via ground to your dinner table is additional)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $5,000 or more

    1 backer Limited (29 left of 30)

    Campus backer - Have the Pasta Flyer pop-up show up at your school or university during lunch and dish out gluten-free pasta bowls for staff, faculty and students. Full menu will be available for purchase. This reward is limited to NY, NJ, CT, RI, MA, and PA backers only. (Cost of transporting Pasta Flyer team via ground to your home is additional)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $7,500 or more

    0 backers Limited (5 left of 5)

    Little Alien Backer - Pasta Flyer will host a gluten-free pasta party for kids. The Pasta Flyer team will set up a hands-on pasta demonstration, where kids can roll and shape their own gluten-free noodles, learn about fresh local ingredients, and get a fun lesson on Italian culinary vocabulary. Afterwards kids can enjoy a full Pasta Flyer menu with pasta bowls, proteins, snacks and a make-your-own soft serve gelato bar. Backers at this level can invite Pasta Flyer to a home, school or other kid-friendly venue.
    This reward is limited to NY, NJ, CT, RI, MA, and PA backers only. Maximum 15 children. (Cost of transporting Pasta Flyer team via ground to your home is additional)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $10,000

    2 backers Limited (3 left of 5)

    Outer Space Backer - Host your own private pop-up with Pasta Flyer! We will roll up in our mobile pasta unit and serve our entire menu for you and 50 of your friends for an afternoon. Give us your driveway, parking lot, backyard, school playground, or town hall - we'll beam our team to YOU and dish out the entire Pasta Flyer menu. This reward is limited to NY, NJ, CT, RI, MA, and PA backers only. (Cost of transporting Pasta Flyer team via ground to your home is additional)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $10,000

    1 backer Limited (1 left of 2)

    Pasta Flyer Pop-Up Truck Sponsor - As our pop-up truck sponsor you will receive: Acknowledgment as a sponsor of Pasta Flyer's traveling pop-up tour, your name as part of the wrapping and logo design on the truck, and get unlimited pasta bowls at any of our pop-up truck locations. Discuss Pasta Flyer's plans over dinner for you and a guest with Chef Mark Ladner. Includes a free pasta bowl for 10 of your friends.

    Estimated delivery:
    Only ships to: United States

Funding period

- (25 days)