Party of One speaks volumes to me. I am the definition of Party Of One. This product is created for people like me. Most of the steps I've taken, especially in the past four to five years have been a party of one experience and I'm Loving It! Others will make a bold statement when wearing my designs and doing it all while turning heads!
This particular project will begin as an online store for me to sell and for others to purchase apparel. My target audience are those that are between the ages of 18 and 40. But of course, I do not discriminate, my product is accessible to people of all ages and genders. New designs will be available after start up. The funds will be used for start up costs which include equipment, supplies, shirts and setting up an office space.
The main product that will be advertised and accessible is t-shirts. I am starting out with a few designs of the Party Of One logo. In the future, a couple more designs will be available for purchase.
In the age we are currently living in, social media is a very present power source. There are billions of individuals all over the world that are connected to that source in some form or fashion at any given moment. By making periodic advertising appearances, it will be a great way of staying visible. People shop with there eyes first. If they see something they really want, they will get it or find a way.
I have done prior and at the present moment continue to do research to gather all key components to make the brand successful. Those components consist of everything from getting started to advertising to designs to the web page to taking orders to shipping options to bookkeeping.
Risks and challenges
I am very excited and look forward to all the challenges and victories that the next days, months and years will bring. Although, of course, there will be situations that will arise but they are definitely welcomed and will be faced head on.
At this point I have to set up a formal web page for customers to view merchandise and place secure orders. In addition, I must decide on suppliers, invoices, packaging and shipping to get the product out. I have the green light to do business as Party Of One Apparel and need to get the necessary legalities and licensures in place to begin operations.
The worse thing that could happen is that no one would care about what you are doing. Remaining in the eye of the consumer through proper advertising and providing a quality product is key in staying operational.
This business will primarily be my main source of income, so it has to work. At least ten shirts must be sold per day but by no means will I place limitations that may hinder my potential success. This is a short term goal and I would like to double that in no time in order to sustain and secure the necessities of my life and the business.Learn about accountability on Kickstarter
- (30 days)