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secret is a revolutionary flat engagement ring box
secret is a revolutionary flat engagement ring box
secret is a revolutionary flat engagement ring box
269 backers pledged $14,171 to help bring this project to life.

About

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secret - the world's best engagement ring box

$14,171

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THE INSPIRATION

The secret engagement ring box was born out of anxiety and many many ruined surprises. As jewelers in the heart of New York City's famed diamond district, we are surrounded by lots of jewelry and nervous guys looking to pop the question. 

Many of the rings are breathtaking but the boxes they come in are downright disappointing. They are usually ugly, bulky and made with cheap materials. We often wondered...why would anyone put a ten thousand dollar ring in a five dollar box??

It wasn't until one of us proposed that we realized there needed to be a flat well-made engagement ring box. We went to our packaging suppliers and looked through hundreds of boxes in their catalogs - not a single one was flat enough to conceal in a jean pocket. 

We decided to do something about it and quickly had a few prototypes on our desks. Every single client that came in curiously picked up the box to see what it was and ended up guilt tripping us into making one for them. 

Kickstarter, with your help we are now ready to make these boxes for the world. Don't ruin the surprise - help us save life's biggest moment. 

THE FEATURES

FLATNESS 

The most important feature in a surprise proposal is flatness and therefore concealability. Most ring boxes hold the ring upright which immediately limits the flatness to the height of the upright ring. We were able to maximize flatness by designing the box around the narrowest possible dimension of the ring. 

SIZE

Size was our single biggest point of contention. Aside from flatness, we could have made the box much bigger or much smaller. If the box was too big, it would detract from concealability. If the box was too small, it would feel like a toy and diminish the importance of the moment. We feel that we have landed on a size that still feels substantial in the hand yet remains easy to conceal. 

RISING PLATFORM

Diamonds and other gemstones sparkle by catching light and reflecting it into our eyes. To "sparkle" there needs to be light and movement. Our ring holder raises the ring as you open the box and enhances the brilliance and scintillation of your diamond. 

COLOR

While easy to overlook, the color and texture of the background to your ring plays an important role. Diamonds and many gemstones look the best within a narrow range of blue hues. In addition to the perfect color, we used a special matte suede that allows your ring to shine without distractions. 

LED LIGHT

Some people like to propose in dark romantic settings such as a candlelit restaurant or a park at night. Our Night Box comes with an LED light for when your diamonds need a little extra shine in those dark settings. 

 PICTURE FRAME

The frame inside the top of the box allows you to add your picture or a special message to really personalize your delivery. 

 DURABILITY

Most boxes feel disposable and seem to be made as an afterthought. Our box is constructed with genuine full grain leather for maximum durability. Think of your favorite leather wallet - our boxes are designed to wear just like it. The leather feels soft in the hand and smells wonderful. Even our branding is permanently stamped in a subtle way on the bottom so that there is nothing to fall or wear off. Most of the ladies use our box as their go to travel case after the proposal. 

 THE PROCESS

Our approach to making these boxes is just as meticulous as our approach to making jewelry. Check out our entire process in the above video. We started out by heading over to New York's famous Fashion District to source the finest leather, suede, and other materials available. 

We precision cut the structure of the box with cutting machines. Then we hand cut the leather and suede using simple tools like scissors and razor knives. 

The leather is stretched and hand glued over the structure of the box. 

Each box is meticulously handcrafted with obsessive attention to detail. 

Once assembled, each piece is blind-stamped with subtle branding on the bottom of the box similar to other high quality leather goods. 

Every box is inspected to make sure it is worthy of what's inside. 

THE OFFERING 

Risks and challenges

TIMELINE

As each of our pieces are handcrafted and take considerable effort and time to make, we may experience some delays if we get a sudden rush of orders beyond 2,000 units.

Our first prototypes took over 10 hours to produce each piece. Over the last few months, we have refined our technique and created an efficient production line process that can be scaled up to meet greater demand. With the help of newly acquired cutting and stamping tools, we can now produce a box in under 2 hours. We expect this production time to continue to decrease over time. As of right now, we have fully tested our production output at 30 boxes per day. If this campaign is funded, we will be able to increase our production to 60 boxes per day and are confident that we will be able to deliver up to 2,000 boxes by the April ship date.

If we do get a sudden order of more than 2,000 boxes, we will first jump up and down and be ecstatic for at least 10 minutes. Then we will start contacting one or both of our potential manufacturing partners. Their minimum orders are 1,500 units. We have met with and vetted both and are confident that they can deliver within the April ship date.

MATERIALS SOURCING

Our boxes are meant to hold engagement rings that are often worth tens of thousands of dollars. Therefore we think the box it is held in should not be a cheap throw-away item. Our mantra is to source the highest quality materials available and that is why we use the finest top grain leather and the softest suede. As the box is held, it should feel like a high-end wallet and be a reflection of the fine jewelry inside.

We work with diamonds on a day to day basis and we have found that a stone's brilliance and sparkle is best showcased next to a specific shade of blue and this is the exact blue we have chosen for our box. As the leather and suede are natural products, there will be slight variations in grain texture and color. We currently source our leather and suede from one of the largest suppliers in the world and will do our best to keep the box as consistent as possible.

PRODUCT QUALITY

Since the boxes are handcrafted, there will be slight variations in construction. We check each box for uniformity, symmetry, glue smears, etc after each one is made and reject ones that we think are poorly made. We will also check each box right before they are shipped out to make sure they are functioning properly.

A note on the Night Box with the LED light: the batteries are not replaceable and will eventually run out. They are designed to get you through the night-time proposal when the LED light is most important. After the proposal, the primary function becomes a travel case. We thought long and hard about how to integrate a user replaceable battery and the design limitations that come with maximizing flatness just won't allow it. The current electronics of a user replaceable or rechargeable battery are too big. Yes - we were annoyed when the iPhone first came out without a user-replaceable battery but we learned to live with it and love it.

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  1. Select this reward

    Pledge $1 or more About $1.00

    HIGH FIVE AND THANK YOU!!!

    Our eternal gratitude and karma points every time someone uses our stealth box to pop the question!

    ***Includes: regular updates, eternal gratitude, good karma***

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    Pledge $18 or more About $18

    RESERVE NOW | PAY LATER

    Not ready to propose but still want to help make this project a reality. Support us now and lock in campaign pricing. Choose the right box for you and pay the balance later.

    ***Includes: price protection, our nod of approval for being non-committal, regular updates, eternal gratitude, good karma***

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    Pledge $49 or more About $49

    EARLY BIRD: Secret - Day Box

    Proposing in a hurry? We will handcraft the first 25 boxes on a first come first served basis and ship them out right away so you can pop the question.

    ***Includes: 1 Day Box, immediate processing and shipping, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $98

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  4. Select this reward

    Pledge $49 or more About $49

    GIVE IT FULL SUNSHINE: Secret - Day Box

    Don't ruin the surprise with an abnormal bulge in your pocket. Get the world's best engagement ring box at half off retail.

    ***Includes: 1 Day Box, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $98

    Free US Shipping

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  5. Reward no longer available

    Pledge $49 or more About $49

    EARLY BIRD: Secret - Day Box

    Proposing in a hurry? We will handcraft the first 25 boxes on a first come first served basis and ship them out right away so you can pop the question.

    ***Includes: 1 Day Box, immediate processing and shipping, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $98

    Free US Shipping

    ::Updated - Lower International Shipping::

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    Pledge $59 or more About $59

    EARLY BIRD: Secret - Night Box

    Proposing in a hurry? We will handcraft the first 25 boxes on a first come first served basis and ship them out right away so you can pop the question.

    ***Includes: 1 Night Box, immediate processing and shipping, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $118

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  7. Select this reward

    Pledge $59 or more About $59

    PROPOSE LIKE A NINJA: Secret - Night Box

    Don't ruin the surprise with an abnormal bulge in your pocket. Get the world's best engagement ring box at half off retail. It lights up your bling!

    ***Includes: 1 Night Box, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $118

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  8. Select this reward

    Pledge $59 or more About $59

    EARLY BIRD: Secret - Night Box

    Proposing in a hurry? We will handcraft the first 25 boxes on a first come first served basis and ship them out right away so you can pop the question.

    ***Includes: 1 Night Box, immediate processing and shipping, our biggest congratulations, regular updates, eternal gratitude, good karma***

    Retail Price $118

    Free US Shipping

    ::Updated - Lower International Shipping::

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    Pledge $149 or more About $149

    GOT BOX, NEED RING

    Secret - Day or Night Box

    We'll handcraft and ship you a box right away - no waiting. You got the box, now you just need to find the ring. Get an unbiased 45 minute phone consultation with one of our diamond experts. We'll give you pro tips on what to look for, what to avoid, and where and how to get the best value and pricing. Shop like an industry insider and save thousands.

    ***Includes: 1 Night Box, immediate processing and shipping, 45 minute phone consultation, our biggest congratulations, regular updates, eternal gratitude, good karma***

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    Pledge $449 or more About $449

    SCHOOL OF ROCK

    Secret - Day or Night Box

    We'll handcraft a box for you right away - no waiting. You got the box, now you just need to find the ring. Get a private two hour in person crash course on diamonds with one of our founders and diamond experts. We'll give you pro tips on what to look for, what to avoid, and where and how to get the best value and pricing. You'll also get to play with real diamonds and learn how to grade them like a pro. Arm yourself with industry insider information and save thousands.

    ***Includes: 1 Night Box, immediate processing and shipping, 2 hour in person consultation, our biggest congratulations, regular updates, eternal gratitude, good karma***

    NYC ONLY

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    Pledge $3,000 or more About $3,000

    VIP EXPERIENCE

    Wow you single-handedly helped us reach our goal! You are a superstar and should be treated as such. Make a custom engagement ring and get the same VIP treatment as our celebrity clientele.

    Includes:
    - Lunch with the founders to discuss your ideas
    - Private design session of your engagement ring
    - Computer (CAD) renderings of your ring
    - 3D printed model of your custom design
    - Platinum or gold casting of your custom design
    - Meeting with a master bench jeweler
    - Free mounting of your own diamond
    - Custom engravings inside your ring
    - Laser inscription of your choosing on your diamond
    - Finished piece delivered to you with both the day and night boxes.
    - Independent lab appraisal of your one of a kind creation

    VALUED AT $6,000+

    NYC ONLY

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Funding period

- (30 days)