The secret engagement ring box was born out of anxiety and many many ruined surprises. As jewelers in the heart of New York City's famed diamond district, we are surrounded by lots of jewelry and nervous guys looking to pop the question.
Many of the rings are breathtaking but the boxes they come in are downright disappointing. They are usually ugly, bulky and made with cheap materials. We often wondered...why would anyone put a ten thousand dollar ring in a five dollar box??
It wasn't until one of us proposed that we realized there needed to be a flat well-made engagement ring box. We went to our packaging suppliers and looked through hundreds of boxes in their catalogs - not a single one was flat enough to conceal in a jean pocket.
We decided to do something about it and quickly had a few prototypes on our desks. Every single client that came in curiously picked up the box to see what it was and ended up guilt tripping us into making one for them.
Kickstarter, with your help we are now ready to make these boxes for the world. Don't ruin the surprise - help us save life's biggest moment.
The most important feature in a surprise proposal is flatness and therefore concealability. Most ring boxes hold the ring upright which immediately limits the flatness to the height of the upright ring. We were able to maximize flatness by designing the box around the narrowest possible dimension of the ring.
Size was our single biggest point of contention. Aside from flatness, we could have made the box much bigger or much smaller. If the box was too big, it would detract from concealability. If the box was too small, it would feel like a toy and diminish the importance of the moment. We feel that we have landed on a size that still feels substantial in the hand yet remains easy to conceal.
Diamonds and other gemstones sparkle by catching light and reflecting it into our eyes. To "sparkle" there needs to be light and movement. Our ring holder raises the ring as you open the box and enhances the brilliance and scintillation of your diamond.
While easy to overlook, the color and texture of the background to your ring plays an important role. Diamonds and many gemstones look the best within a narrow range of blue hues. In addition to the perfect color, we used a special matte suede that allows your ring to shine without distractions.
Some people like to propose in dark romantic settings such as a candlelit restaurant or a park at night. Our Night Box comes with an LED light for when your diamonds need a little extra shine in those dark settings.
The frame inside the top of the box allows you to add your picture or a special message to really personalize your delivery.
Most boxes feel disposable and seem to be made as an afterthought. Our box is constructed with genuine full grain leather for maximum durability. Think of your favorite leather wallet - our boxes are designed to wear just like it. The leather feels soft in the hand and smells wonderful. Even our branding is permanently stamped in a subtle way on the bottom so that there is nothing to fall or wear off. Most of the ladies use our box as their go to travel case after the proposal.
Our approach to making these boxes is just as meticulous as our approach to making jewelry. Check out our entire process in the above video. We started out by heading over to New York's famous Fashion District to source the finest leather, suede, and other materials available.
We precision cut the structure of the box with cutting machines. Then we hand cut the leather and suede using simple tools like scissors and razor knives.
The leather is stretched and hand glued over the structure of the box.
Each box is meticulously handcrafted with obsessive attention to detail.
Once assembled, each piece is blind-stamped with subtle branding on the bottom of the box similar to other high quality leather goods.
Every box is inspected to make sure it is worthy of what's inside.
Risks and challenges
As each of our pieces are handcrafted and take considerable effort and time to make, we may experience some delays if we get a sudden rush of orders beyond 2,000 units.
Our first prototypes took over 10 hours to produce each piece. Over the last few months, we have refined our technique and created an efficient production line process that can be scaled up to meet greater demand. With the help of newly acquired cutting and stamping tools, we can now produce a box in under 2 hours. We expect this production time to continue to decrease over time. As of right now, we have fully tested our production output at 30 boxes per day. If this campaign is funded, we will be able to increase our production to 60 boxes per day and are confident that we will be able to deliver up to 2,000 boxes by the April ship date.
If we do get a sudden order of more than 2,000 boxes, we will first jump up and down and be ecstatic for at least 10 minutes. Then we will start contacting one or both of our potential manufacturing partners. Their minimum orders are 1,500 units. We have met with and vetted both and are confident that they can deliver within the April ship date.
Our boxes are meant to hold engagement rings that are often worth tens of thousands of dollars. Therefore we think the box it is held in should not be a cheap throw-away item. Our mantra is to source the highest quality materials available and that is why we use the finest top grain leather and the softest suede. As the box is held, it should feel like a high-end wallet and be a reflection of the fine jewelry inside.
We work with diamonds on a day to day basis and we have found that a stone's brilliance and sparkle is best showcased next to a specific shade of blue and this is the exact blue we have chosen for our box. As the leather and suede are natural products, there will be slight variations in grain texture and color. We currently source our leather and suede from one of the largest suppliers in the world and will do our best to keep the box as consistent as possible.
Since the boxes are handcrafted, there will be slight variations in construction. We check each box for uniformity, symmetry, glue smears, etc after each one is made and reject ones that we think are poorly made. We will also check each box right before they are shipped out to make sure they are functioning properly.
A note on the Night Box with the LED light: the batteries are not replaceable and will eventually run out. They are designed to get you through the night-time proposal when the LED light is most important. After the proposal, the primary function becomes a travel case. We thought long and hard about how to integrate a user replaceable battery and the design limitations that come with maximizing flatness just won't allow it. The current electronics of a user replaceable or rechargeable battery are too big. Yes - we were annoyed when the iPhone first came out without a user-replaceable battery but we learned to live with it and love it.Learn about accountability on Kickstarter
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