Paperino // The World's first retro-styled kick scooter
Paperino // The World's first retro-styled kick scooter
Simply the coolest kick scooter in the world, for riders who want visual impact, enduring style, fun & function.
Simply the coolest kick scooter in the world, for riders who want visual impact, enduring style, fun & function. Read more
About this project
Kick scooters for Kickstarters
Whether you're a very young kid, an all-grown-up big kid, or somewhere in between, the Paperino appeals to the spirit of youth that's in all of us.
Inspired by the enduring style of the classic Italian motor scooter, the Paperino - which in Italian translates as 'Duckling' - brings real design innovation to the huge kick scooter market.
Popularised by two leading Italian brands, the classic motor scooter dates back to early post WW2 years and addressed the nation's urgent need for a modern and affordable mode of transportation for the masses.
From its humble roots, the motor scooter has since become synonymous with 'cool' chic, typified by iconic appearances on film such as the 1952 Hollywood classic Roman Holiday, starring Audrey Hepburn and Gregory Peck. Then again, in 1973, motor scooters were integral to the motion picture Quadrophenia which was accompanied by a soundtrack from English rock band The Who. This defined yet another generation of youth and the 'mod' sub-culture that grew to prominence in the 60s and 70s.
1. Rear view mirrors*
2. Adjustable height handlebar
3. Easy-grip handles
4. Fully working headlamp*
5. Tilt-and-lean steering mechanism
6. Moulded plastic fairing (offers extra rider protection)
7. Storage compartment (elasticated to hold bottle, snacks etc.)
8. Authentic horn* (based on horn sound of motor scooter)
9. Three-wheels (two front, one rear)
10. Speedometer/milometer* (fully working display)
11. Footplate grips*
12. Foot-activated rear brake
*Our aim is to pack as many as these cool features on our standard series, but the exact scope will be dependent on final costings to be agreed with the manufacturer vs providing an affordable scooter to the crowd. Your pledge will secure you the standard model Paperino Scooter and we will be in touch with you on the feasibility of these extra features.
Our vision is to have a range of Paperino scooters and accessories, covering all sizes and ages. In the first instance, we are going to develop and manufacture one model that targets the key 4-11 years age group.
There will be two versions of the scooter available:
Paperino Mk1 - Pledge £129 or more to secure (estimated availability December 2014)
We plan to produce a limited batch-production run of Paperino scooters to be available for December 2014 – in time for Christmas! Manufactured using batch-production and rapid prototyping techniques, the Mk1 will be hand-finished and include a personalised metallic nameplate for each customer. The Paperino Mk1 is a limited-edition product, and you get to experience the fun before anyone else!
Paperino Mk2 - Pledge £59 or more to secure (estimated availability October 2015)
We plan to have a Mk2 model ready for October 2015. This model will be mass-produced in volume, and will be readily available in stores all over the world.
Having looked at the growing kick scooter market - and identified the opportunity for a product that stands out and delivers in terms of style and function - we have gone through the sketch concept phase and also created some initial working prototypes built around an existing scooter chassis, using cardboard, polystyrene cups, masking tape and tin foil.
Indeed, we plan to use an existing kick scooter as the core of the chassis for the production version of the Paperino. As such, we have evaluated many models and manufacturers and are close to making a final decision.
The early cardboard prototype (shown above) has been 'road-tested' (or rather 'pavement-tested') with children of different ages to:
- Gauge initial consumer reaction (which has been really positive, even based on a crude mockup)
- Ensure that the fairing does not hinder rider movement or ride ability
- Ensure there is enough space to accommodate the storage that is planned (for water bottles and snacks)
Several iterations of the cardboard prototypes have been tried, experimenting with different shapes for the fairing and we believe we now have something that addresses all the key issues:
- Looks stylish and evokes the image of classic italian scooter
- Offers better rider protection
- Provides adequate room for a storage solution
The next step is to develop and create some prototypes using plastic and metal instead of cardboard, so we can refine and finalise the shape of the fairing (the final design will be a compound curve, something that that is difficult to mockup in cardboard) and develop the detail for all the additional functional features like the working headlamp, horn, and storage net.
The new prototypes will look and feel like the final product. They will also be used to as the templates for production of the Mk1 Paperino and used to design the tooling required for the manufacture of the Mk2 Paperino.
And we would like your support to do this!
As well as the Paperino scooter, we are offering a whole host of other cool products to show our appreciation to all who back us. Everyone will receive our love and heartfelt thanks and there are also some tangible, Paperino-branded objects to get your hands on, from handwritten postcards and signed posters to apparel, messenger bags and drinks bottles.
Below is an infographic summarising what you receive in return for your pledge to the Paperino project.
Bringing innovation to the huge kick scooter market
Any parent who does the school run, goes to the park or jogs by the beach will know that practically every household has at least one scooter with many having multiple scooters for additional children. And with the trend towards encouraging more healthy and eco-friendly ways of getting around, this market is only going to grow.
Of course, there are many different models of kick scooter already available on the market by many different manufacturers but, other than choices around colour and graphics, there is really very little differentiation when it comes to structural design and innovation.
So, by harnessing the enduring style of the classic Italian motor industry, we have an opportunity to deliver a truly unique alternative with mass appeal across the spectrum, from kids to adults and from 'mods' to über cool fashionistas.
The Ship & Duck team bring together many years experience working for successful global companies. And today we continue to work with brands and manufacturers from around the world, helping them to develop new, innovative products, from concept stage to retail release. We know how to turn great ideas into great products.
A team combining expertise in IT, licensing, product design, brand strategy, finance.
From left to right:
Roger Cheung (designer of Paperino)
The man in charge of product development at Ship & Duck, Roger is something of a design wizard and the brains behind the Paperino. He brings a wealth of knowledge and expertise in the design and development of both physical and digital products, primarily in the games industry, from his time spent at the likes of Hasbro, Hasbro Interactive and Square Enix. To add to the list of his many talents, Roger also speaks fluent Cantonese, which is another real bonus when it comes to dealing with manufacturing partners in the far east.
One of the Ship & Duck co-founders and head of our creative team, Simon's forte is design and branding. At several leading agencies in both London and Manchester, he has worked with numerous blue chip clients including Agent Provocateur, Coca-Cola, Levis, Mars, Mattel, Premier League, Reebok, Sainsbury's and Unilever. Simon's early career was predominantly in the music industry, designing record sleeves for artists such as Foo Fighters, Tina Turner and Robbie Williams.
One of the Ship & Duck co-founders and our CEO, François was previously a Managing Partner in the mergers and acquisitions firm, LD&A Jupiter. During his seven years with the company, he led over 20 international transactions, from fundraising to M&A and sale trades for high technology SMEs. Before his switch to the dark forces of finance, François gained an MS in electrical and computer engineering at Georgia Tech, USA.
Identified as the best graphic design student from Manchester Metropolitan University's 'Class of 2013', Tess was headhunted to join the Ship & Duck team, following her graduation. She has a real passion for design and regularly attends exhibitions, fairs and seminars in the UK and Europe to feed her insatiable appetite for the creative industries.
Like Tess, Jim was also recruited in 2013 from MMU, while studying for his MA in Multimedia Journalism. Already a BA in Archaeology and Ancient History, Jim is a very articulate and well rounded character with a broad general knowledge. His versatility means he fulfils two roles at Ship & Duck, one as our Editorialist, the other as our Shop Manager.
Our über cool marketing and licensing powerhouse, Silvio adds real heavyweight credibility to Ship & Duck with the considerable career experience and industry contacts he brings from his time with the likes of Italian giants Ferrari, Maserati and Ferrero. An Economics graduate from the Università di Bologna, Silvio also spent two years at the University of Denver, where he studied Marketing.
Graduating in 2010 from The University of Wolverhampton, with a BA in Graphic Design & Communication, James began his career working for Cole&Co, a small independent consultancy established by Simon Cole. James continues to forge his strong working relationship with Simon, now at Ship & Duck, where primarily he has been responsible for the design and build of our online store.
The IT genius behind our websites and more, Duncan is a software developer with over 10 years of industry experience, specialising in: Enterprise architecture, domain modelling and UX. Enviably, much of his career to date has been spent in the hi-octane world of Formula 1, where he has worked for the racing teams at McLaren and Ferrari.
The Paperino kick scooter is a product we are extremely excited about. Please support us in making it a reality and bringing it to market.
Risks and challenges
The Paperino scooter is a new product with new design features. However, the technology and techniques for manufacture are well-established and we will be using leading suppliers.
And while there are always risks associated with developing a new product, the Ship & Duck team have a lot of experience in developing new products.
Delays in production and manufacture are always a risk, especially with a new product with unique components.
However, we will be mitigating risk in a number of ways:
• Initially, the basic chassis of the scooter will be a tried and tested unit sourced from an established supplier.
• We will be using experienced teams and suppliers for the development, production and assembly of the new components.
• Extra time has been built into the schedule to allow for delays in production.
• We have a two-tier production strategy (Mk1 and Mk2), with two separate timelines to avoid bottlenecks causing delays.
There are always risks when developing and producing a new product, but we will keep all backers updated with progress and schedules!Learn about accountability on Kickstarter
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