It all began one cold December in a tiny New York City
apartment with inventor and entrepreneur Nicole Sollazzo Lee struggling to bake
the perfect batch of cookies for her friends and family. Nicole grew up with fond memories of baking
with her grandmother and wanted to replicate her “secret” cookie recipe. After several less than perfect batches, a
sink full of dishes and ingredients everywhere Nicole was left tired and
frustrated. She thought to herself, I
wish I could just place a bowl under each ingredient canister, push a button
and the exact amount of every ingredient would be dispensed.
Two patents, an award winning product designer, and a Silicon Valley design and
engineering firm later, we are close to making Nicole’s dream a reality with
the PantryChic™ Store & Dispense System™.
This product will represent a brand new category in the $2.0 Billion
food preparation market but more importantly, it will help people the world
over fall in love with baking again!
The Baker’s Dilemma –
Why Measuring Matters:
So why did Nicole struggle with her cookies that fateful
December day? Whether you are an
occasional home baker or a professional pastry chef, accurately measuring ingredients
is critical. Due to the chemistry involved in baking, recipes require very
precise measurements. The correct balance of ingredients will not only ensure
that food turns out tasting great, but also that the ratios of ingredients
produce the proper consistency and density. There is nothing worse than
spending all your time preparing a recipe, to end up with a sub-par or even
worse, an inedible finished product just because you didn’t measure properly.
Weighing ingredients is more accurate than using volume
measures such as measuring cups and spoons, which is why professional bakers
routinely weigh their dry ingredients to remove variability. Despite this knowledge, many American home
bakers still commonly use their measuring cups when preparing recipes because
it's how they were taught and it’s easier than converting recipes from volume
We conducted an experiment
during a focus group including a mix of casual and experienced bakers. Two
volunteers were selected and asked to measure 1 cup of flour from the same
canister utilizing the same measuring cup. After each volunteer measured 1 cup
of flour, we asked them to place their cup on a scale. What did we find? Each
cup had a different weight. How might this affect your recipe? You may end up
with a denser, dryer batter, or worse, a cake that collapses!
PantryChic™ Store & Dispense System™:
Why is the PantryChic
Store & Dispense System™ Unique?
The PantryChic™ Store & Dispense System™
removes all the guesswork for you. Use
the unit of measure your recipe calls for and the PantryChic™ Store & Dispense System™ does the conversions for
you for over 50 pre-programmed ingredients! Now you can get the best of both worlds,
accuracy without the complexity. Even better, you don't have all those extra
measuring utensils and dirty countertops to clean because the PantryChic™ Store and Dispense System™
automatically dispenses precisely from the canister straight into your bowl.
How it works:
PantryChic's Advanced Technology - Bluetooth®
The recipe preparation workflow
has changed and computers, tablets and smartphones have become fixtures in the
kitchen as more and more consumers go to the internet to look up recipes. As a result, we thought it would be essential that Bluetooth® technology be integrated into the PantryChic™ Store & Dispense System™.
Bluetooth® integration takes the user
experience a step further by allowing users to control their Store &
Dispense System™ and facilitate a “recipe walk through” with Apps built for
their various devices. This will allow the user to:
- Use their tablets to control the device
- Easily 'walk through' a recipe with Apps that will instruct the user to
insert each canister in the order the recipe calls for so it can dispense the
proper amount of each ingredient without the user having to program anything
into the system.
- Track frequency of recipe use
- Modify and store recipes according to user preferences
We completed breadboard and "proof of concept" testing to identify the most efficient and effective dispensing mechanism...
We leveraged 3D Printing to test parts and build a Functioning Prototype...
We are fine-tuning the functional prototype to get it ready for tooling & manufacturing
Preparation Appliance Market Opportunity:
Like many entrepreneurs we
began this journey trying to solve a common problem but through research we
have found that the PantryChic™ Store & Dispense System™ represents a new
category in a very attractive market:
food prep appliance market grew 5% to $2.0B in 2012 (3% unit growth to 31
CAGR through 2017 to 34 million units*
culture,” slow economy and healthy eating trends have contributed to growth*
mixers grew 8% in 2012 to 2.0 million units*
wedding registry items*
International, February 2012
Baking has been around
since humans learned to grind wheat and corn into flour. Most of us eat at least one baked good every
day, whether we start the day with pancakes, eat a sandwich for lunch, or spoil
ourselves with a delicious cookie or cupcakes.
To accommodate our busy lifestyles the PantryChic™ Store & Dispense
System™ will revolutionize the home baking experience by making it more
convenient and consistent while minimizing clean up. We are confident that the
PantryChic™ Store & Dispense System™ will help people fall in love with
baking again! We have decided to partner
with Kickstarter to connect with you and those interested in bringing innovation
to a space that hasn’t changed in more than a century.
We sincerely hope you become as passionate about the
PantryChic™ Store & Dispense System™ as we are and invite you to
participate in our journey as we strive to bring a modern approach to a
traditional pastime. We are very close
to realizing our dream but need to raise funds to help finance further testing, validation and tooling for manufacturing.
Use of the Funds
We’ve set a goal of $50,000, to
help us build the tooling for manufacturing and production of the PantryChic™ Store
and Dispense System™ for an anticipated launch as soon as February 2015.
Every dollar raised by Kickstarter will go towards further testing, validation and tooling for manufacturing and packaging of the PantryChic™
Store & Dispense System™.
Please Note: The money raised by our generous backers will only be transferred to PantryChic if the campaign reaches or exceeds its goal of $50,000 by the end of the campaign on Wednesday, August 27th at 8pm EST.
our KickStarter goal
represent a significant milestone towards bringing the PantryChic™
Store & Dispense System™ to homes nationwide! By
helping us unlock our stretch goals, you'll receive special perks that'll make
Store & Dispense System even more convenient!
Manufacturing & Timeline:
Our next step is to finalize the tooling and molds and lock
in the components for the production devices including the custom chip boards,
LED display, Bluetooth® connectivity and scale.Our developers will finalize the firmware and begin building apps to
facilitate the recipe walk through. Once
we are satisfied with our final prototype and confident that we can deliver a
high quality product we will begin our first production run and ship our
backers their PantryChic™ Store & Dispense Systems™.
Pantry Chic™ Team:
Meet the creators
and contributors of the PantryChic™ Store & Dispense System™.President & Inventor, Nicole Sollazzo Lee has
assembled an exceptional team with a wealth of knowledge and experience in
product design, engineering, sales and marketing.Collectively the team has built and managed
successful high profile brands for companies including Ford, Nike, Apple and
Johnson & Johnson.
Nicole Sollazzo Lee – President and CEO of Nik of Time,
Nicole, the inventor
and founder of the PantryChic™ Store & Dispense System™, has over 11 years
of successful sales and marketing experience in the healthcare and media
industries with 3 major fortune 500 companies: Clear Channel Communications,
Johnson & Johnson and da Vinci
robotic surgical system maker Intuitive Surgical. A proud graduate of Villanova University,
Nicole holds 2 US Patents and several sales awards for achieving exponential
Angelika Schubert-Belle - Product Designer & Co-owner
of Carbon Project, Inc.
Carbon Project Inc. in 2001, a strategic and experience based design
consultancy offering a holistic approach to design and business. She bringsover 20 years of experience in brand strategy and product design working
with brands such as: Ford, Nike, Black & Decker, and Whirlpool to name a
Angelika holds a
Bachelor of Science Degree with Honors in Industrial Design from the Art Center
College of Design USA. She has received
over 12 international design excellence awards from competitions, such as IDSA,
IF Awards and Design Innovations and is a holder of 12 international design