Project image
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€5,337
pledged of €20,000pledged of €20,000 goal
48
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 11 2019
€5,337
pledged of €20,000pledged of €20,000 goal
48
backers
Funding Canceled
Funding for this project was canceled by the project creator on Jun 11 2019

About


Nowadays water is the most precious resource of our planet and the production of an ordinary pair of jeans requires 8.000 liters of water which is the equivalent of the amount of water you drink in 7 years! Can you believe it?

Paguro uses 50% less water than an ordinary jeans. So 4,000 liters of water are saved for each pair produced! 

We created Paguro, the antibacterial jeans made to save water that reduce any unnecessary materials for a more sustainable and fair fashion industry. 

Paguro fabric is made with an innovative process based on the use of a natural substance called chitosan, developed and patented by Canepa Evolution Research Center in collaboration with the laboratories CNR - ISMAC, which gives the following properties to our fabric: ANTIBACTERIAL, ANTISTATIC and ANTIPILLING 

Designed for exploring the city and what lies beyond it, Paguro is a collection of minimalist jeans made for urban explorers and outdoor lovers. The refined regular fit silhouette is extra comfortable and breathable and offers a contemporary aesthetic that covers everyday terrain in style. Whether you're going to work or hiking mountains, Paguro is perfect for your daily adventures!  

THE PROBLEM

The fashion industry is not an industry we often think of as having an environmental impact. When you buy new clothes, you consider many things, such as how the garments feel, how they look etc. What we often do not think about is how much water was wasted in the making of the item. But as it turns out, the fashion industry is a wasteful one. And cotton is a major drain on the world’s water supply. Suffice to say that 1 kg of cotton needs around 10,000 liter of water for growing!

THE SOLUTION: RECYCLED COTTON, INNOVATIVE DYEING TECHNOLOGY 

An effective way to be more sustainable is to reuse the cotton transforming it in a new garment. (Nowadays only 1% of textiles produced for clothing have a second chance to become clothes!)

By adopting a technological water-friendly approach that includes the use of recycled cotton and sustainable dyeing technologies, Paguro uses 60% of recycled cotton in order to reduce its impact. Doing this, 4,000 liters of water are saved for each pair produced

Raw Indigo Color Option
Raw Indigo Color Option
Navy Blue Color Option
Navy Blue Color Option

Paguro jeans are available in three solid colors: raw indigo, navy blue and light blue. Our jeans have a regular fit, mid waist, straight leg.

These colors are obtained thanks to a water-friendly wash with ozone that saves 120 liter of water!

THIS IS NAVY BLUE COLOR OPTION
THIS IS NAVY BLUE COLOR OPTION
THIS IS LIGHT BLUE COLOR OPTION
THIS IS LIGHT BLUE COLOR OPTION
THIS IS RAW INDIGO COLOR OPTION
THIS IS RAW INDIGO COLOR OPTION

Did you know that microplastics from synthetic textile fibers such polyester are primarily responsible for the pollution of our seas?

If we continue business as usual, by 2050 we will have more plastic than fish in the oceans. That's why Paguro minimize the use of synthetic fibers such a Polyester. 

Hazardous substances and heavy metals such PVC and Chlorine could be in contact with your skin in an unexpected way. Paguro avoid them completely by using cutting edge technologies that are able to create a 100% PVC and Chlorine free jeans. Our denim complies with Greenpeace Detox guidelines and only uses low-water consumption materials. 

To make Paguro more sustainable and to reduce our impact even more, we also opted for an essential stitched logo, instead of using extra unnecessary materials for labels. 

We really believe that LESS IS MORE. 

Essential stitched logo / No extra materials added / Raw Indigo Color Option
Essential stitched logo / No extra materials added / Raw Indigo Color Option

It is easier to be transparent if you truly believe in it and what your initial vision or objectives are. We did things that we believed in, especially to do with the environment and workers' welfare. To achieve this, one also needs serious business partners that you forge strong partnerships with. We have done things differently from day one working on a more sustainable line of production and visiting manufacturing companies in order to meet the artisans and the people involved in the project.

To make PAGURO a reality, we decided to invest in the country we live in. Italy has a thriving fashion industry, here you can find the best materials and technologies but also the best artisans to work with. We’ve worked closely with them designing, adjusting and improving the jeans day by day until reaching the perfect balance between fit, comfort, price and sustainability. And we're proud to be able to make this happen in a fair and ethical way

"We're Andrea and Guillermo and we want to make a positive contribution to Earth offering you a sustainable pair of jeans. The drop in our logo and on our product remind that you can make the difference by doing something valuable once at a time."

Use this #everydropcounts and spread the word with us! Together we can really make the difference!

Guillermo & Andrea co-founders of Paguro
Guillermo & Andrea co-founders of Paguro

We would like to thank you for supporting us and to take this opportunity to make Paguro a sustainable company in the fashion industry.

By supporting the project, you will be making a big difference and you will help us making fashion revolution's important work demanding a cleaner, safer, fairer, and more transparent fashion industry. This means that everything we do is made possible by support from people like you. 

It’s really easy to do. Just choose your fav reward, you can also opt to donate any amount you want. With your help, we can start to create sustainable denim that save water, building together a positive future for us and for the planet. Thank you!

Risks and challenges

Before launching a campaign, it’s important to get aspects such as cost, production, and delivery time under control. We’re working of this project every day doing our best to deliver a product that is exactly what you expect (our aim is to go beyond your expectations!)
We have spent lots of time with our suppliers in order to manage the timeline of the production and the logistics and delivery aspects consequently. We’ve already designed, prototyped and tested our jeans so we’re pretty sure you were amazed by the quality and the feeling of wearing them.

We’re really proud of presenting Paguro to this community for the very first time and your satisfaction is our top priority. Regardless of our expectations, if anything does happen to hinder production or shipping, you will be the first to know.

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Support

  1. Select this reward

    Pledge €88 or more About US$ 100

    PAGURO SUPER EARLY BIRD

    Be the 1st to get ONE pair of Paguro jeans.

    ⚡️Retail Value 180€ | Save 92€ | 51% OFF⚡️

    You'll be able to select size and color of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 31 backers
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  2. Select this reward

    Pledge €98 or more About US$ 112

    PAGURO EARLY BIRD

    Get ONE pair of Paguro jeans at 46%OFF Retail Price. Save 82€ now!

    ⚡️Retail Value 180€ | Save 82€ | 46% OFF⚡️

    You'll be able to select size and color of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
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  3. Select this reward

    Pledge €108 or more About US$ 123

    PAGURO KS PRICE

    Get ONE pair of Paguro jeans at 40%OFF Retail Price. Save 72€ now!

    ⚡️Retail Value 180€ | Save 72€ | 40% OFF⚡️

    You'll be able to select size and color of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
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  4. Select this reward

    Pledge €178 or more About US$ 203

    PAGURO COMBO PACK

    Get 2 pairs of Paguro jeans at 51%OFF Retail Price. Save 182€ now!

    ⚡️Retail Value 360€ | Save 182€ | 51% OFF⚡️

    You'll be able to select sizes and colors of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
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  5. Select this reward

    Pledge €248 or more About US$ 282

    PAGURO TRIO PACK

    Get three pairs of Paguro jeans at 51%OFF Retail Price. Save 292€ now!

    ⚡️Retail Value 540€ | Save 292€ | 54% OFF⚡️

    You'll be able to select sizes and colors of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
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  6. Select this reward

    Pledge €326 or more About US$ 371

    PAGURO FAMILY PACK

    Get 4 pairs of Paguro jeans at 55%OFF Retail Price. Save 365€ now!

    ⚡️Retail Value 720€ | Save 394€ | 55% OFF⚡️

    You'll be able to select sizes and colors of your choice at the end of the campaign.

    Includes:
    • Paguro Jeans
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
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Funding period

- (31 days)