About this project
OXFORD STREET MELBOURNE
Founded in April 2015, Oxford Street Melbourne is the vision of Melbourne based creator Mathew Fagan. Oxford Street offers luxury men’s basics & sleepwear with a modern interpretation.
The Oxford Street man is masculine but elegant; tempestuous at times with a touch of melancholy; but we always have a definitive sense of self & style.
Mathew’s philosophy behind the brand is that in our hyper-paced world it’s easy to miss ‘sensory moments,' moments in time when we take pleasure from connecting with our environment through touch, sound, smell and taste. These sensory moments create and solidify memories for a lifetime: lusty evocative memories from our first lover’s perfume; the stillness of time experienced in moments of silence, or the warmth and security felt at the touch of a well-worn sweater.
Oxford Street aims to evoke these senses: to be with us every day as we experience and create our own sensory moments. From the textured linen paper packaging to the supple fabrics, Oxford Street offers a luxurious multi-sensory experience.
Oxford Street believe in ethical fashion. We aim to work with manufacturers that uphold labour standards, are environmentally aware, and provide transparency into their work practices.
WHY WE EXIST
We exist to provide beautifully made basics and sleepwear that make you feel special when wearing it. We exist to provide moments of luxury, but we also exist because we think that some luxury basics on the market today are beautifully made, but are so highly priced that only a select few can enjoy them. We think everyone should be able to feel special, every day.
WHAT WE CREATE
Oxford Street offers timeless pieces of light-weight and super soft men's basics and sleepwear. From classic crew-neck t-shirts and singlets, to relaxed boxer shorts, the cotton-modal fabric and brushed elastic waistband is luxurious, durable, breathable and drapes to prevent clinging to the body. Each garment is individually presented in its own textured linen Oxford Street box.
Our garments are designed in Melbourne, Australia and manufactured in Indonesia. We work with a reputable manufacturer who respect workers rights and the environment. All fabric are hand dyed and dried by the sun avoiding the use of electric machinery.
Our factories also employ a zero waste manufacturing policy, where all left over fabric is reused and either donated to local orphanages or mechanics.
All of our underwear, sleepwear and tops are made using a 50/50 blend of Cotton-Modal fabric. When modal is added to cotton, the result is a fabric that shrinks less, is softer to the touch and is more absorbent than fabric made from pure cotton. Our fabrics are pre-shrunk.
The fabric is extremely soft and silky to touch with a bit of bounce that helps to prevent clinging to the body.
Our garments are true to size, but for a more relaxed fit, we recommend taking a size larger than your usual size.
All of our garments currently come in S, M, or L. Unfortunately as a start-up we have limited sizing, but as we grow we will extend our range of sizes.
While we've designed our range with the male figure in mind, we've also had great feedback from female customers who love the fit of our t-shirts & singlets.
We have already manufactured all of our tops, which are available for shipping now on our website, but that has meant that we don't have the budget to place an order for our underwear and fulfill pre-orders.
Not only that, we searched high and low to source the best quality waistband elastics to complement our designs.
We've now found an elastic manufacturer to custom make our elastic, but the same old story that every start-up businesses faces, there are minimum order quantities.
By backing and successfully funding our campaign, you will help us finance the order and manufacture of our underwear elastic, which will then help us fund the manufacture of our first underwear collection.
Please visit our website to view the full collection of underwear, t-shirts and singlets.
OFFER 1: $10 The VIP Room
Stay up to date on our story and announcements. Receive the latest offers as part of our VIP email list.
OFFER 2: AUD$30 - A Brief Encounter (1X Briefs)
Receive a pair of Briefs in your choice of size and colour. Each pair beautifully presented in our linen card box.
OFFER 3: AUD$40 - The Weigh In (1X Boxer or Boxer Brief)
Receive your choice of Boxer or Boxer Brief in your choice of size and colour. Each pair beautifully presented in our linen card box.
OFFER 4: AUD$63 - The Old One Two (1X Brief & 1X Boxer/Boxer Brief)
Even guys need a different pair of underwear for different occasions. Mix things up with a pair of Briefs & Boxer or Boxer Brief in your choice of colour and size. Each piece beautifully presented in a linen card box.
OFFER 5: AUD$81- The Sure Thing (1X Brief & 1X Singlet)
Surprise your partner with a brief encounter with a pair of Briefs and Singlet. Mix it up with your choice of size and colour. Each piece beautifully presented in a linen card box.
OFFER 6: AUD$90 - A Good Night Sleep (1X Boxer or Boxer Brief & 1X Singlet)
If it feels good, do it. Luxuriate and treat yourself to a relaxed set of super soft Boxers or Boxer Briefs with a Singlet. Mix and match with your choice of size and colour. Each piece beautifully presented in a linen card box.
OFFER 7: AUD$99 - Baby It’s Cold Outside (1X Boxer or Boxer Brief & 1X T-Shirt)
Cozy up with a pair of super soft Boxers or Boxer Briefs & T-shirt. In your choice of size and colour. Each piece beautifully presented in a paper linen box.
OFFER 8: AUD$200 - 2-Month Subscription - Underwear
Never run out of fresh underwear. Mix and match your underwear to the value of $200. We’ll send a package a month over 2-months with your pre-selected pieces.
OFFER 9: AUD$600 6-Month Subscription - Underwear & Tops
Mix & match your underwear and tops to the value of $600. We’ll send a package a month over 6-months with your choice of underwear and tops. You’ll always look fresh.
OFFER 10: AUD$1,000 12-Month Subscription – Underwear
We’ll send you your selection of underwear each month over 12-months. Never worry about getting caught with your pants down.
OFFER 11: AUD$2,000 12-Month Subscription - Underwear & Tops
You’re serious about your underwear and basics. You only want the best for yourself, so do we. We’ll send your selection of underwear and tops each month for 12-months.
Risks and challenges
We have an established relationship with our manufacturer who produces our t-shirts and singlets. So we know they're up to the challenge.
However, the greatest risk to the project is the manufacture of our elastic and delivery to the factory. A delay in the elastic will push our manufacturer's production back.
We are mitigating this risk by providing the elastic manufacturer with pre-approved samples to minimise mistakes and speed up the approval processes.
Our factory also has pre-approved production samples of the full underwear line, so as soon as they receive the elastic, they're ready to go.Learn about accountability on Kickstarter
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