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Your personal assistant in a mobile app that immediately reminds you when you leave behind any of your most important belongings!
Your personal assistant in a mobile app that immediately reminds you when you leave behind any of your most important belongings!
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966 backers pledged £55,850 to help bring this project to life.

About

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THE O: Wearable + App to Never Lose or Forget Anything.

£55,850

966

1. Attach THE O to your most important belongings that you cannot afford to lose or to forget.

 2. The moment you are about to leave something behind the app immediately alerts you (unlike other devices that only help you to locate an item once it is lost).

 3.  THE O also checks and alerts you if you leave your house without something essential for the day.

THE O is the first smart accessory that acts as a comprehensive virtual personal assistant through its mobile app. THE O proactively alerts you when you’re about to leave something behind. Never again worry about your belongings. Be more carefree!

Designed to blend seamlessly into your life 

One of us, Rose, is an expert in jewelry and luxury fashion design and our industrial designer learnt how to combine form and function in the Swiss watch industry. We wanted to to make THE O  as beautiful and versatile as possible. Based on feedback from backers, we gave it a replaceable battery while still keeping it waterproof!

To use THE O for keys, bags, briefcases and other items, we developed a special key chain accessory. It is cast in brass and plated in gunmetal rhodium with a mirror finish. We kept the organic feel of the device and made it sophisticated, gender-neutral and cool. The manufacturing quality competes with the most beautiful accessories in the fashion world.

On Kickstarter, we are also offering a luxury version that will be plated in 14 karat gold. And for those who prefer a sporty, nearly weightless solution to attach THE O onto something, we are offering a light rubber version.

Made to be yours

We believe wearables are about you. And we want to make them feel individual. We are starting with three different key chains. Each one with a different personality. And we would like to make more for you in the future!

And colors of course! We know that some of you want to keep it as minimal as possible while others want to make a vibrant splash with THE O. So we had our early backers choose two mulit-color packs to offer to you. See what they decided on below! For every 4 O's you order, you can choose your style at the end of the campaign.

A mobile app that understands your needs

It was our goal to create an app that you never needed to open. One that just works, by itself. And we made every effort possible, so THE O only alerts you when it actually should.

The basics are simple: always get an alert when you lose something or forget something at home, at the office or at a friends place.

But there are a lot of small smart tweaks that you will only realize when you use it. At home, everything is safe, so no alerts. Once you leave THE O automatically watches over all the things you take with you (no need to manually activate). It knows what is essential and what is not, so will not remind you of the things you don't need.

When you are at a friend's BBQ, THE O let's you enjoy the party without any alerts. Once you leave, however, it will silently check if you are taking everything back that you brought. Same if you leave something at a coat check. THE O will consider your jacket or bag temporarily safe. But once you leave the vicinity, it will remind you if you are leaving something behind.

Artificial Intelligence - so much more coming in 2016!

THE O never stops learning how to improve your life. We are working on additional features that will be fully automated, without user interaction. We want to keep things simple and elegant, so please help us to prioritise what additional features you want most. As a backer you will be able to suggest what we include first. Below are some examples.

There were a couple of tricky challenges when we went from design on the drawing board to functional production design. It was a real priority to minimize size, make the device waterproof and prevent the battery from starting to drain before a customer starts using the product. 

Our PCBs (printed circuit boards) are custom-made to perfectly fit our case and take up as little space as possible. For the casing, we use ABS, the highly durable plastic used for Lego bricks. Our devices consist of two plastic parts that are assembled with a technique called ultrasonic welding to achieve a totally flush, waterproof finish. 

Finally, we use a small PET slip that needs to be pulled out for the battery to connect to the circuit. A highly pressurized silicon rubber fills the tiny gap so it stays waterproof afterwards. It’s a neat and an extremely resource-efficient solution.

If you are interested to see more of how the app behaves, we have made some short demo videos for you to check out (with our ugly prototype app):

1. Connect devices (make a 'virtual leash') and get loss alerts

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 2. Define safe zones and get no more alerts while safe

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 3. Mark item as essential and get reminder when leaving without it

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We are asking for your help here on Kickstarter! The funds we raise will be used to:

  • Perform more stress testing and refine our firmware
  • Get the required product certifications such as FCC, CE, CPSIA
  • Design and production of branded packaging
  • Procure production supplies in large quantities to minimize cost
  • Produce, assemble and ship the devices to you

In return for bringing THE O to life, we have a broad variety of rewards you can pick from. Having reached our minimal funding goal, you can now choose from two multi-color options and add from three different key chain accessories.

     For members of BackerClub check out our exclusives there.

We already have a finished product that is ready for production. But there are still some things left to do.

Thank you!

Great things are built with the support of a lot of great people. We are endlessly grateful to our dedicated volunteers who helped us while we were testing our products, collecting and summarising feedback, spreading the word and providing the emotional support when we needed it most.

And if you made it until this point on this site, THANK YOU! We hope you, too, will become part of this story with us. If you like what you see, please pick a reward on the right!

If you have a question that you can't find an answer to here, please don't hesitate for a second to get in touch with us!

Finally, if you were wondering who we are:

 And this is us, too..

         
 
  

Risks and challenges

"Hardware is hard" they say. And THE O faces just the same challenges as other hardware projects. This is why we have spent a significant amount of time throughout the last year to make sure our product meets the highest quality standards in every step of production: electronics, plastics, and careful assembly. The devices shown in our pictures are all functional and were produced with the manufacturing partners we will use going forward. They have delivered outstanding quality so far and we are confident that we can tackle any upcoming (unexpected) challenges with them as we have done in the past.

The mobile app is software. And as such, it is normal that in the hands of thousands of users, we will find bugs and potential to further improve the experience. We will rely on your feedback to figure out what improvements to prioritise and are committed to deliver updates to the app stores as quickly as possible. But we are confident you will be very happy with what you get in our first release.

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Support

  1. Select this reward

    Pledge £1 or more About US$ 1.22

    BE A PART OF IT - Thank you! Every single person counts and your support means the world to us. Pledge what you can afford and we will keep you posted with updates and inside stories.

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    43 backers
    £

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  2. Select this reward

    Pledge £6 or more About US$ 7

    LIGHT ACCESSORY (does not include THE O) - made of light, flexible and durable rubber to tightly hold THE O on your keychains, bags, luggage and alike. --- If you want to buy this accessory in addition to your pack of O's simply add any multiple of £6 to your existing pledge!

    (Estimated retail price $14)

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    Ships to Anywhere in the world
    2 backers
    £

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  3. Select this reward

    Pledge £12 or more About US$ 15

    PREMIUM ACCESSORY (does not include THE O) - Cast in rhodium black mirror finish to perfectly hold THE O on anything from a keychain to a handbag or briefcase.

    (Estimated retail price $29)

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    Ships to Anywhere in the world
    8 backers
    £

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  4. Select this reward

    Pledge £31 or more About US$ 38

    LUXURY ACCESSORY (does not include THE O) - Plated in real 18K gold, it competes with the most beautiful luxury accessories in the world.

    (Estimated retail price $69)

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    Ships to Anywhere in the world
    4 backers
    £

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  5. Select this reward

    Pledge £37 or more About US$ 45

    THE O LIGHT EDITION - A pack that comes with
    * 4 O's
    * our light and sporty key chain attachment

    (Estimated retail price: $79)

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    Ships to Anywhere in the world
    158 backers
    £

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  6. Select this reward

    Pledge £44 or more About US$ 53

    THE O ORIGINAL - A pack that comes with
    * 4 O's
    * our premium key chain accessory in Rhodium black mirror finish

    (Estimated retail price: $89)

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    Ships to Anywhere in the world
    115 backers
    £

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  7. Select this reward

    Pledge £70 or more About US$ 85

    THE O OCTOPUS EDITION, EARLY BIRD - A pack that comes with
    * 8 O's
    * 2 premium key chain accessories in Rhodium black mirror finish

    + be among the first to receive your delivery
    + preferred access to become a beta tester

    (Estimated retail price: $149)

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    Ships to Anywhere in the world
    Limited 99 backers
    £

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  8. Select this reward

    Pledge £70 or more About US$ 85

    THE O LUXURY EDITION - A pack that comes with
    * 4 O's
    * our exclusive luxury accessory, plated in real 18K gold

    (Estimated retail price: $129)

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    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    £

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  9. Select this reward

    Pledge £77 or more About US$ 94

    THE O OCTOPUS EDITION - A pack that comes with
    * 8 O's
    * 2 premium key chain accessories in Rhodium black mirror finish

    (Estimated retail price: $149)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    101 backers
    £

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  10. Reward no longer available

    Pledge £31 or more About US$ 38

    THE O LIGHT EDITION, EARLY BIRD - A pack that comes with
    * 4 O's
    * our light and sporty key chain attachment

    + be among the first to receive your delivery
    + preferred access to become a beta tester

    (Estimated retail price: $79)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    £

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  11. Reward no longer available

    Pledge £38 or more About US$ 46

    THE O ORIGINAL, EARLY BIRD - A pack that comes with
    * 4 O's
    * our premium key chain accessory in Rhodium black mirror finish

    + be among the first to receive your delivery
    + preferred access to become a beta tester

    (Estimated retail price: $89)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 300 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Reward no longer available

    Pledge £63 or more About US$ 77

    THE O LUXURY EDITION, EARLY BIRD - A pack that comes with
    * 4 O's
    * our exclusive luxury accessory, plated in real 18K gold

    + be among the first to receive your delivery
    + preferred access to become a beta tester

    (Estimated retail price: $129)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    £

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

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Funding period

- (30 days)