We need no impossible tools. We can achieve excellent results by making the most of what we already have. A laptop and an idea are all we need to start. We are currently living a revolution which has changed everything, forever, and this revolution is called the “Internet”. Today it is possible to relocate your job, we don’t need an office, city or target-time bonds. Freedom has never been so free. That's what we stand for and the concept at the core of MINIM.
The dry and compact design is thought to adapt itself. Not only in the colour, but also in shapes and materials. The idea is to never get bored of it and to be able to customize it.. like we change our clothes.
To design a product which could be adapted to multiple circumstances isn't easy. Our answer is “simplicity”. In contrast to ordinary backpacks which aim to be the most "this and that", MINIM aims to be as less bulky as possible. Remaining elegant but flexible at the same time. It's up to you now, to combine it with your needs, taste, and style.
The shape of the backpack has been designed to make sure you can the essential for a whole working day.
The aluminium stick its light and has a smooth finish thanks to the anodization process, to carry your stuff with style and pleasure.
The shape of the stick it's engineered to keep the interchangeable SKINS tight and solid to the body
It's small enough to look dry and compact on your shoulders, but big enough to fit a MacBook Pro 15" plus all the items showed in the gif above, simultaneously.
Compact in size with high capacity, minim is equipped with a 5mm layer all-around foam.
Simple but highly engineered the SKINS are made with a velcro strap to make sure you can hold as much weight, and also three magnets that ensure a perfect fitting when closing.
They are designed to be swapped as you wish. Colourful and smooth, are meant to create a huge amount of combinations to match your style.
There are plenty for each taste. From the more sporty to the classy ones. Each of them is designed to fit different moods, seasons and styles. Build your own product by making the composition that you like the most.
We placed not one but two USB door so you'll never be out of battery again. You can add and plug your own battery in the dedicated pocket, placed at the bottom of the backpack. MINIM will be delivered with all the plugs and cables, ready to go. Otherwise, you can add the 10 mAh battery to your reward as ADD-ONS, following the instructions in the section below.
We placed a waterproof magnetic plug close to the bottom of the backpack
This allows you to recharge your backpack in a MagSafe way. Indeed we've been inspired by the old MacBook's charging plug.
MINIM it's filled with 5 mm foam so your tools will stay safe from every day's bumps. The double coated materials used to manufacture MINIM is waterproof.
We wanted to make the experience of carrying your tools as enjoyable as possible. It's designed to stay comfortable for all day long.
There are three version available: Polyester Black, Polyester Camo and PU eco-Leather Black. Each of them it comes with 2 or 4 skins. Please note: the battery is not included. If you want to add it to your pledge just follow the instructions in the Add-Ons section.
The inner lining is smooth and thick. Inside we find a pocket which it can fit your laptop (11"/12"/13"/15") perfectly
Overlab is a startup London based. Our focus is to create something unique and useful. We're doing it by loving the process of the creation. Hoping you enjoy the campaign, as much as we did making it.
We already successfully run and deliver a Kickstarter campaign in 2015 where more than 700 backers pledged us. We have experience with the manufacturer and we know how to deal with couriers and logistics services. We already made enough mistakes so we won't make them again. We are ready to mass produce MINIM and deliver them straight to you, using well-known global fulfillment services.
Risks and challenges
We have been working with our shops for several years now; we have a great relationships with them and they do quality work. Additionally, they have considerable capacity with multiple machines - always good to know in case this project requires larger than expected quantities! The biggest risk to beginning shipping on the stated delivery date, as always, is their production capacity or scheduling of other work at the time of our actual order.
For those of you who are new to our projects, we have a lot of product development & crowdfunding delivery experience. We love working with our crowdfunding community and communicate oftenLearn about accountability on Kickstarter
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