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Cracking open the last closed platform: the TV.  A beautiful, affordable console -- built on Android, by the creator of Jambox.
Cracking open the last closed platform: the TV. A beautiful, affordable console -- built on Android, by the creator of Jambox.
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63,416 backers pledged $8,596,474 to help bring this project to life.

Welcome Muffi!

So it’s time for us to reveal our secret weapon, someone who has been working with us tirelessly behind the scenes to bring OUYA to life, and today we’re pulling back the curtain.

Meet Muffi Ghadiali from our team, who is in charge of making the OUYA product, hardware and software. 

Muffi joined OUYA from Lab126, a part of Amazon, where he worked on the Kindle line of products. 

I thought it would be best if you heard directly from him, so he wrote to you...



I’m Muffi, and I want to tell you a little bit about what we’re working on at OUYA. 

I came out of Lab126’s product team where I worked on the Kindle line -- hardware and software. I worked every day with engineering, product design, industrial design, operations, supply chain, and QA teams. 

I joined OUYA because I saw--early on--the potential for an open technology to change how gaming works. Gamers are unique. They are sophisticated and they follow products from the first idea all the way to market. For a product guy like me, that's exciting. We're getting a lot of feedback, great support and lots of questions. Sometimes those are tough questions but they keep me at the top of my game. It's pretty cool that Kickstarter facilitates a direct dialogue with future users. 

My job at OUYA is to ensure that we meet the needs of gamers and developers. 

In short, I’m here to deliver OUYA.

I know from experience that this can be done:

  • I’ve built consumer technology products for more than 15 years--both hardware and software. I’ve worked on set-top boxes, media streaming devices, handheld devices, content services, and other big consumer products. 
  • I’ve been playing a key role in designing the path that will take OUYA to market, from technology to production. 
  • And while it may seem aggressive, the technology here is actually fairly standard. We’re not building a hovercraft or a nano-bot.
  • If you look online at the teardowns of other devices with some of the same components, you’ll see that our device can be built for well under $99. 
  • What IS innovative is the beautiful design from Yves Behar, and our model for working with game developers. From my perspective, I’m tackling the easy part. 

So here’s what we’re doing now...

  • Developers, we’re working to get an SDK in your hands as fast as we can, please be patient. It will be pretty simple to start, using the existing Android SDK and adding the ability to promote your game, and to charge OUYA customers. We’ll add to it as we go.
  • We’re getting our ducks in a row on the hardware production. NVIDIA is helping us with production designs, and selecting the right device manufacturer. We’re in talks with a few manufacturers. I was just playing with our circuit board yesterday.
  • NVIDIA is also helping us maximize the performance of our Tegra 3 chips -- they’ll work even better than the demos you see online. We’ll be able to support some intense games.

And we heard your feedback: yes, yes, we’ll add an Ethernet jack. We have a lot of consoles to make, so I wouldn’t expect too many more changes to the spec. 

Please keep sending your comments. We are doing everything to deliver for you.




Again, thank you to the almost 40,000 of you (!!) who are backing OUYA -- we can’t wait to get it in your hands. 


P.S. Muffi is also hiring some engineers to join our team. So if you know the Android OS well, and want to help us make OUYA, hit us up. (We bet you can figure out a way to get in touch with him...)

  • Image 138116 original
Gal n' Romy Baicher (deleted) likes this update.


    1. Oscar Bell on August 8, 2012

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    2. Oscar Bell on August 8, 2012

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    3. Oscar Bell on August 8, 2012

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    4. Oscar Bell on August 8, 2012

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    5. Oscar Bell on August 8, 2012

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    6. Oscar Bell on August 8, 2012

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    7. Oscar Bell on August 8, 2012

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    8. Oscar Bell on August 8, 2012

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    9. Oscar Bell on August 8, 2012

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    10. Oscar Bell on August 8, 2012

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    11. JohnSolo on August 1, 2012

      Any chance we are going to see IR control on the console (for those with a Harmony Remote)? Would also be great if it shipped with XBMC!

    12. Steve Gussman on July 21, 2012

      Sounding good. I'm excited :)

    13. Missing avatar

      Kofex on July 20, 2012

      All info you need pal: ______web page of him _______CV of him… ______an interview to him
      I think he have enough experience to be trusted....

    14. Rakaydos on July 20, 2012

      "Muffi", what time frame were you working for Lab 126? I'm trying to confirm (or deny) the bona fides of the Ouya group, and I happen to be related to one of the seinor programmers there.

      My relation,, has been working with Lab 126 since they were "all on one floor"... as they are occupying "three buildings" my relation points out he might not reconize the individual... if he was a fairly new hire. Still, even if true, it implies Muffi Ghadiali is not the celebrity designer the update implies he is.

    15. Sergio Giustri on July 20, 2012

      @Zach Pinner all console are a Dev Kit so you can take the 99$ version! If you prefer to have pomotion of your game for one year it cost only 699 but you have a diferent service!!!!

    16. Missing avatar

      A.F. on July 19, 2012

      Awesome work so far on idea, concept, and implementation, this is my first backing of kickstarter project so I am ecstatic on it's progress and target date. One question I do have is why not upgrade the ram on the device, which is android based, I know this device will most likely be rooted, so the second part of the question is still it have expandable memory for storage of profiles, settings, games, and other miscellaneous items or apk related material?

    17. Chris Howard on July 19, 2012

      Way to go, Muffi! Cool project.

    18. Zach Pinner on July 19, 2012

      I like the software idea, but I'd like it on top of the console. I'm a gamer and a developer, but also a student so don't have the money for the $699 one like I wish :/

    19. Adam Martin on July 19, 2012

      According to the Tegra 3 has a SATA port no die.

      "Given Tegra 3 will find itself in convertible Windows 8 tablets, this next feature makes a lot of sense. NVIDIA's latest SoC includes an on-die SATA II controller, a feature that wasn't present on Tegra 2."


    20. Adam Martin on July 19, 2012

      How will we be able to expand the amount of disk space on the device? Will we have to use external USB, or will we be able to install a SATA HDD, or a MicroSD card?

    21. NiNJACQUES on July 19, 2012

      I simply cannot wait. A $99 console is a PERFECT addition to my collection :)

    22. Missing avatar

      aalhx on July 19, 2012

      The lack of realistic expectations here is kind of astounding. What they are delivering for $99 is fantastic.

    23. Marcus on July 19, 2012

      Or a kinect usb to allow us to create gesture control games. I know you can use an adapter but to be able to plug direct in and have SDK plugin would be really cool.

    24. Marcus Allred on July 19, 2012

      Careful of your expectations! I am sure it will be awesome, but it can't do everything!

    25. SuperBigBlack on July 19, 2012

      @Johann What android device you know runs a disk drive? Did you not understand what this? this isn't to take out PlayStation and Xbox, it's too give people a different choice. Look up the price for internal blu Ray drives this is to be a cheap console.

    26. Marcus on July 19, 2012

      A card slot would keep the price down if you where going to add anything. 64gb of flash memory would push up the unit above the $99 price tag. This is supposed to be a low cost unit, but the expansion of a card reader should not be prohibitive. The only cost effective way to do a Blu-Ray drive would be as an optional extra later but the optical IO and or HDMI in are not cheap or small.

    27. Missing avatar

      Brandon Schapekahm on July 19, 2012

      A blue-ray drive would likely increase the price by 50%. I think the streaming model is not only cheaper, but it's the most common form of video media consumption. I think physical media will continue wane, while capabilities, features, and resolution will get better with streaming media.

    28. Missing avatar

      Johann de Waal on July 19, 2012

      Welcome, Muffi!

      The ethernet jack is a good start. Now please add a Blu-Ray drive.

    29. Missing avatar

      Jason Tokarz on July 19, 2012

      Ethernet port: Excellent - can't wait to run XBMC on this.

      Needs more storage, either increased internal flash memory (64GB :-) and/or SD/microSD card slot.

    30. Douglas E Pendleton on July 19, 2012

      I am glad they are adding a ethernet jack. Thank you Based Ouya.

    31. Sebastian Perez on July 19, 2012

      I agree, at least 4 controllers would be great!

    32. Missing avatar

      Daniel Freeman Akebulan Enterprises LLC on July 19, 2012

      I think it is key that this console be able to run Movie Streaming apps such as Netflix , HBO GO ect.. If it is hooked up to the big screen it should be the one device you want to use for everything.

    33. Missing avatar

      Kofex on July 19, 2012

      I bet they are already working on the controllers problem, they know a console must support at least 4 controllers, they aren't n00bs you know =P...

    34. Missing avatar

      Timothy Lauer on July 19, 2012

      Compatibility with more than two controllers is important for gamers (and therefore developers!)!

    35. Missing avatar

      yaniv on July 19, 2012

      You need to make more then two controller at least 4

    36. Rudolfs Caune on July 19, 2012

      One more thing. Will there be any possibility of communication (text, audio or video chat) between players?

    37. Rudolfs Caune on July 19, 2012

      Is it possible to make changes so console supports more than 2 controllers. I'm owner of Wii and sometimes even 4 controllers is not enough. So this 2 controller limit is huge problem (disappointing) for me.

    38. Missing avatar

      Prizm on July 19, 2012

      Thanks for the update!

    39. Einar Örn Gissurarson on July 19, 2012

      Bee: One thing I happen to like about the OUYA is the customizable part. Opening up the console and adding additional memory, is supposed to be a fairly easy task.

      It might be delivered as an eco-car, but it has the potential to be turned into an ego-car.

    40. Devon Mullane on July 19, 2012

      The bizarre part about asking for upgrades is the upgrades being asked for. Keep in mind that they are making a ninety-nine dollar box. Not a hundred and twenty dollar box, not a sixty-five dollar box, a ninety nine dollar box suited for a specific purpose and reason. That being said, an ethernet port is being added and that's just great. I'd still prefer a form of removable media to internal media, but as we most know, there is room for expansion at the personal level.

    41. Bee on July 19, 2012

      Will everybody PLEASE stop asking for upgrades? You are not going to "buy" a PC, it's a console, a fixed set. Don't think of the OUYA as a VW you can upgrade to a Porsche now. Think of it as an eco car, something new and different. The idea is not to increase specs but to develop a great community and games for this given set.

    42. Missing avatar

      Brenden Gansner on July 19, 2012

      I think you guys might be surprised at what can be added to this machine. I wouldn't be surprised if there wasn't a header on the board for an exansion card, or for RAM.

    43. lobstercowboy on July 19, 2012

      I know Android, not well, but enough to start a conversation, I'd like to be a paid Hanger on. Maybe I can just test games. Heck, I'm 65, that alone should nbe of interest since I still play games, and I'm not under 30.
      Tom Sobieski

    44. Missing avatar

      Peter The Wondergoth on July 19, 2012

      Is there any possibility of there being and Ouya+? I can understand wanting to keep fragmentation low but even a plus model that has Tegra 4 some USB 3 ports and a 2.5" bay (if that's not already in the works) would be keep things similar and a lot of people would happily fork out the extra cash for the plus version.

      @Jason Gotsch:
      Do you know where they mentioned being able to open it up and add a HDD? I've been looking around for that and haven't seen it >_< It and ethernet were the two things I really wanted added to the console, I'm happy to use a USB hub for extra ports but I need ethernet for media streaming (soooo happy with that confirmed :)) and 8GB is tiny, the library of indie games on my computer that would all happily run on the OUYA go's wayyyy beyond 8GB so an internal HDD seems essential.

    45. Jerry G on July 19, 2012

      True, but it does show that a bilateral stream of data can transmit the game data from the Ouya to a PC and back again. This could be an AMAZING way to utilize the Ouya to play games on your PC in front of your television without having to have either a second PC or by moving the tower over to the the television itself. I'm impressed!

    46. Missing avatar

      Brenden Gansner on July 19, 2012

      @Gary G:

      The Tablet doesn't do any of the hard work, the P.C. the Tablet is connected to does. That means the Tegra 3 is unlikely able to handle Skyrim that well.

    47. Gary G on July 19, 2012

      Tegra 3 - game Skyrim

    48. Brandon Jaquez on July 18, 2012

      How about composite or component cables? I'm still rocking a nice SDTV- don't see the need to jump into HD yet as the TV I have works perfectly fine.