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Creating intelligent and playful cards for girls that expand their horizons and take them beyond 'pink and pretty'. Cards worth keeping
240 backers pledged £10,188 to help bring this project to life.

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Out of the Box Cards - intelligent, playful cards for girls project video thumbnail
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£10,188

240

Update!

We've reached our target with just under two weeks to go! Thank you to everyone who has supported us so far, but don't worry there is still time to make a pledge, get your hands on our initial range of cards and be part of our founding story. We will invest any additional funds raised in Out of the Box Cards, delivering more cards that expand horizons. 

Exceeding our target will enable us to:

  • commission a beautiful, bespoke website that delivers more of what we need without monthly fees. 
  • launch our website with a wider range of card designs, and create even more during our first year, expanding the range beyond cards designed with girls in mind.
  • promote our cards more intentionally, rather than only relying on friends and family to spread the word (although you're our best advocates so we'd love you to keep doing that too!) 
  • meet the extra costs in fulfilling all the additional pledges

So please keep sharing the idea, and if you haven't yet pledged, then please do!

About

We often buy cards for our nieces, cousins, friends and sisters, but it's usually a depressing experience. The cards on offer for girls depict them as pink and pretty, they are always passive and posing. These cards imply that what’s important about you is your appearance; you need to conform and fit in. 

Young women are under enormous pressure to conform to a very stereotypical femininity and they need wisdom and guts to navigate that and remain true to themselves. We don't want to contribute in any way to the message that what’s most important about them is their appearance or their size, even through a poor choice of birthday card. The girls we know are intelligent, creative, bold and full of potential. We want to celebrate all that's amazing about them, not put limits on who they are and what they might become.

So we're creating a range of cards, designed with girls in mind, that expand their horizons and assume they are adventurous, active and brave. When a girl receives an Out of the Box card, she'll know that someone believes in her and sees her potential. When you send an Out of the Box card, you're speaking affirmation into a girl's life and celebrating who she is. You're showing her a world outside the pink and fluffy box that society offers her. 

The designs

We've created our first eighteen designs for girls and women of different ages to give you a taste of what Out of the Box Cards will produce when we are fully launched. We can't wait to get people sending them! Support our kickstarter and you'll give us a head-start on our first year of business, so we can spread our cards far and wide. 

Out of the Box cards will be printed on Callistro 300gsm matt FSC card. We'll only package them in clear display bags when that's absolutely necessary, and when we do the bags will be biodegradable.

For younger girls, there are birthday number cards that show them playing sports and having fun. Eventually, we'll do number cards from one to 12, and each will be available with girls from different ethnicities, but for now we've done ages three to six.

Inspired by Herstory, four of our cards show women from the past who surpassed expectations and achieved amazing things. There's a short bio on the back of each card that tells you more about them. You could send these to a budding performer, a curious scientist, a passionate activist or a keen sports player to show her what's possible. 

We're honoured to have words from four incredible female poets on cards for older girls or adults - Vanessa Kisuule, Hollie McNish, Bridget Minamore and Erin Bolens - with a section of the poem on the back.

These four cards have the words 'You may not always feel it, but this is what I see in you' inside, and enable you to affirm great qualities in the people you love.

And finally two more cards, including the idea that started this all off. 

The team

Out of the Box Cards is Jenny BakerDaisy Mojave Holland, Grace Rae, and Phoebe Reith Ibery. Between us, we are social entrepreneurs, gender activists, a talented illustrator, feminists and friends. 

The plan

We're not just asking you to preorder cards; we want you to help us set up a business. Backing our kickstarter will: 

  • set us up for our first year in business, giving us a head start to build on
  • give us a stock of cards to sell and use in promotion
  • allow us to create a website to sell cards online
  • enable us to create more designs regularly throughout 2019
  • send us to our first trade fair next year
  • start us marketing the cards and selling them through shops and other outlets

We'll fulfil the pledges in January 2019 and we'll have the website up and running in Spring 2019, when we'll also have our launch party in London. We'll keep our supporters up to date with our progress, so you'll have plenty of notice of our launch date. 

The future

Of course, you can send these cards to anyone - not just girls. Boys need affirmation too. All of us are subject to limiting gender stereotypes and we have lots of ideas of how to expand our range to include cards for lots of different occasions and audiences, which this kickstarter will enable us to do. But we're starting with girls because we would have loved cards like these when we were younger, and we want to be able to send them to the women we love now!

We know that tackling gender inequality needs changes at macro and micro levels, within structures, communities and individuals. We need legislation that protects equality for women and men, we need women and men who are modelling healthy lives and we need the transformation of hearts and minds. A birthday card is a micro intervention in the life of a girl, but it's an excellent opportunity to open up her world and strengthen your relationship with her - and who knows where that could lead?

Thank you!

Huge thank you to Bhav Mistry for filming and editing our video, to Millie Suu-Kyi Holland for additional footage, to Sam Thompson and Jacob Berry for permission to use their music. 

Risks and challenges

Our cards are all designed and we have had samples printed, so we are confident that we have excellent quality products to sell. We have run focus groups to find out what people think of our ideas, and have got some really constructive feedback. The first focus group gave us the idea for the number cards. The second helped us rethink the poet's cards, and made us realise how much we love them!

Between us we have experience of delivering different types of projects so we know how to work to deadlines and deliver what is promised.

All of us work or study full-time, so the biggest challenge will be delivering the project on top of our everyday responsibilities. But we know how to work hard, there's a team of us to share the load, and we believe in this project so we'll put the hours in to make it happen.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £5 or more About US$ 6

    Emailed card design

    £5 will get you a place on our website wall of fame, and one of our card designs emailed to you

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    8 backers
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  2. Select this reward

    Pledge £10 or more About $13

    Card

    Be one of the first people to send an Out of the Box card. Promise us £10 and we'll send you the card of your choice, and we'll put you on our website wall of fame.

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    52 backers
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  3. Select this reward

    Pledge £15 or more About $19

    Birthday card for you

    We'll send you a handwritten Out of the Box card on your next birthday (or to someone you nominate). Plus your name on our website wall of fame.

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    13 backers
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  4. Select this reward

    Pledge £25 or more About $31

    Six cards + party

    Replenish your card stash with six assorted designs from across our range to send to the girls and women in your life, or anyone you think would appreciate them. Plus an invitation to the launch party in London in Spring 2019. Plus your name on our website wall of fame.

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    95 backers
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  5. Select this reward

    Pledge £40 or more About $50

    12 cards + party

    This gets you 12 assorted cards which sets you up to send a card a month to someone in your life over the next year. And we'll invite you to our launch party in London in Spring 2019 - come and celebrate with us! Plus your name on our website wall of fame.

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    30 backers
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  6. Select this reward

    Pledge £75 or more About $94

    A4 print + six cards

    We'll send you a high quality limited edition A4 print of one of our women of history for you to frame, plus six assorted cards, and your name on our website wall of fame

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    4 backers
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  7. Select this reward

    Pledge £100 or more About $125

    18 cards - one of each of our designs

    Just think of all the people you could delight with a stash of 18 of our cards - one of each of our initial set of designs created for this kickstarter. Use them for birthdays, best wishes, congratulations or just to bring a smile to the face of 18 people you love. Plus an invitation to our launch party, an Out of the Box card on your own birthday, and your name on our website wall of fame.

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    14 backers
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  8. Select this reward

    Pledge £150 or more About $188

    All 2019 designs + 18 cards

    We have exciting plans for new designs during our first year, and this way you'll get them all! We'll send you our new cards once a quarter - at least four cards every three months - plus you'll get all 18 cards listed here, an invitation to our launch party and your name on our website wall of fame.

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    9 backers
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  9. Select this reward

    Pledge £300 or more About $375

    Monthly card, all new designs plus more!

    If you love getting post, this is the reward for you. We will send you a unique, handwritten update on Out of the Box once a month, plus all 18 of our initial cards, plus all our new designs in 2019 - at least four cards a quarter - plus your name on our website wall of fame, and an invitation to our launch party.

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    Limited 2 backers
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  10. Select this reward

    Pledge £1,000 or more About $1,251

    Beautiful, unique illustration

    Daisy Mojave Holland, who has done all the illustrations for our kickstarter cards, will create a unique illustration from a photo that you send her - of you, your family, or someone you love. Plus you'll get all 18 of our initial cards, an invitation to our London launch party, a mention on our website wall of fame and our eternal gratitude.

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Funding period

- (21 days)