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How Our Mastery of Food and Environment May Have Contributed to Unprecedented Obesity and Chronic Disease
1,101 backers pledged $88,217 to help bring this project to life.
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  1. Select this reward

    Pledge $5 or more About $5

    Coffee Club - Sure, we'll help

    Think it sounds like a worthwhile project, but want to wait until you finish that other pile of books? Skip a Starbuck's one day and be a part of funding this project. You'll get backer updates and notification when the book is released.

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    Pledge $22 or more About $22

    Our Broken Plate - Get the book before it goes on sale. You'll be credited in the book as one of the contributors that made it happen. There will also be some previews of material in the book and updates on progress.

    (international shipping not listed will be charged separately when ready to ship)

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    362 backers
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    Pledge $27 or more About $27

    Signed Copy - Our Broken Plate

    Our Broken Plate - Get the book before it goes on sale. You'll be credited in the book as one of the contributors that made it happen. There will also be some previews of material in the book and updates on progress.

    (international shipping will be charged separately when ready to ship)

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    306 backers
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    Pledge $99 or more About $99

    Spread The Word

    Buy 5 books and one will be signed. You can give the other 4 away and get the message out.

    You'll be credited in the book as one of the contributors that made it happen. There also will be some previews of material in the book and updates on progress.

    (international shipping will be charged separately when ready to ship)

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    57 backers
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    Pledge $49 or more About $49

    Our Broken Plate/Presto

    The Bundle - Our Books tell different sides of a similar story and having read Penn's draft I'm certain it will leave you laughing

    You'll be credited in Our Broken Plate as one of the contributors that made it happen. There also will be some previews of material in the book and updates on progress.

    (international shipping not listed will be charged separately when ready to ship)

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    325 backers
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    Pledge $500 or more About $500

    Let Penn Answer Your Phone

    You get Our Broken Plate/Presto Bundle - both books will be signed and personalized.

    Want Penn to record your phone message? Want to send a message to a friend from someone and get their attention? Or do you just need an in your face reminder to step on a Withings scale every day and make it to your goal?

    Penn will record a message for you. It might make them move. It might make you move. Maybe everyone will ignore it, but it will be a lot of fun and you'll help me make this book project happen.

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    5 backers
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    Pledge $1,000 or more About $1,000

    Spend 3 Days with Dave Lakhani and Ray for a Personal Lifestyle Transformation.

    Get Our Broken Plate-signed

    5 people, all meet in Boise (tentatively early February - exact date will be determined after close of kickstarter).

    Work with us one on one in a small group format for 3 days. We'll focus on lifestyle transformation and behavior change: diet, business, personal.

    The package Includes detailed psychological testing and interpretation by a Ph.D psychologist with one on one in person consultation so that you may truly understand motivation, drive and behavior.

    Also includes 90 day follow up program, one call with each of us per month (total of six calls)
    This package is a $7500 value.

    (travel and lodging to event will be at your own expense, but meals will be provided)

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    Pledge $1,250 or more About $1,250

    Fire & Water - With Steinhart Aquarium Senior Biologist, Rich Ross

    Get Our Broken Plate/Presto Bundle - both books will be signed and personalized.

    Rich is an unbelievably smart and funny guy - this will be an intellectually incredible and FUN two days!

    Rich is a glass blower (see atomicglass.com) and on day one he will give you and your guest a 3 hour hot glass blowing lesson in Alameda, CA. Rich will also help you create your own glass artwork. Look at his gallery - this isn't your grandmother's fancy glasses that were never used. You'll sketch some ideas with him and watch them grow out of molten glass.

    On day two, he will give you and your guest a 2 hour personal tour of the Steinhart Aquarium in the California Academy of Sciences with a peek behind the scenes. Rich is a renowned cephalopod expert, having made a variety of breakthroughs in breeding and displaying the class of marine animals which includes cuttlefish, squid and octopuses, known for their intelligence and unique anatomy.

    (travel and lodging to San Francisco will be at your own expense)

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    Pledge $1,300 or more About $1,300

    Crowdsourced Book Cover Design Sponsor

    Help me fund the book cover. I want to involve everyone in this process. You'll be sponsoring the book cover design with credits on the crowdsource page and on the on the back credit.

    Also included is the Broken Plate/Presto Bundle - both books will be signed and personalized to you.

    (international shipping will be charged separately when ready to ship)

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    Pledge $1,500 or more About $1,500

    Pitch your tech company to Tech angel - Cyan Banister

    Get Our Broken Plate/Presto Bundle - both books will be signed and personalized.

    Forbes listed Cyan as one of the top 3 female angels in tech. She will host you and your guest for dinner at San Francisco's exclusive restaurant, The Battery, a private social club. It won't be the hectic pace of an incubator and startup meetings. Time to relax and share your vision. She's been an incredible inspiration for me in writing this book and her advice is always valuable.

    If you're in the tech startup now, you won't get a better opportunity than this. No crowds, no fatigue, no rush - a relaxed evening.

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    2 backers
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    Pledge $1,500 or more About $1,500

    Pitch your tech company to tech angel - Cyan Banister

    She offered two more rewards! Wow!

    Get Our Broken Plate/Presto Bundle - both books will be signed and personalized.

    Forbes listed Cyan as one of the top 3 female angels in tech. She will host you and your guest for dinner at San Francisco's exclusive restaurant, The Battery, a private social club. It won't be the hectic pace of an incubator or startup meetings. Time to relax and share your vision. She's been an incredible inspiration for me in writing this book and her advice is always valuable.

    If you're in a tech startup now, you won't get a better opportunity than this. No crowds, no fatigue, no rush - a relaxed evening.

    (travel and lodging to San Francisco will be at your own expense)

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    Reward no longer available
    2 backers
    $

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  12. Reward no longer available

    Pledge $2,000 or more About $2,000

    Dinner, show, and book bundle with Penn & Ray

    Get both Our Broken Plate and Presto - signed with an amazing Penn and Teller evening.

    Penn and I will join you and your guest for an AMAZING 4-star dinner prepared by renowned Chef Andreoni and hosted by Vincenzo Granta at Panevino - Las Vegas's premiere authentic Italian grille. Penn and I had dinner here after shooting the kickstarter video and it was fantastic.

    We'll head over to the Rio and attend the Penn & Teller show. While the crowd is getting autographs and taking photos with the guys, you'll be hanging out in the monkey room where Penn & Teller and Mike Jones will join us later (the new aquarium from Tanked is amazing). There's no telling what other guest might show up - they have a lot of interesting friends.

    (travel and lodging will be at your own expense)

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    Pledge $2,500 or more About $2,500

    Afternoon with Astronaut Scott Parazynski and Ray in Houston

    You will receive our Broken Plate/Presto Bundle - both books will be signed and personalized to you plus an amazing afternoon.

    Scott Parazynski, MD has flown on 5 shuttle missions and spent 47 hours in EVA spacewalks constructing and repairing the International Space Station. Scott has summited Cerro Aconcagua and Everest along with all 59 of of Colorado's peaks over 14,000 feet. He recently served as Founding Director and Chief Medical Officer of UTMB's Center for Polar Medical Operations where he oversaw the medical screening and on-ice care of the National Science Foundation's US Antarctic Program.

    (travel and lodging to Houston will be at your own expense)

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    1 backer
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    Pledge $3,500 or more About $3,500

    Personal Coach with Ray

    Get Our Broken Plate/Presto Bundle - both books will be signed and personalized.

    For the last 3 years, I've coached Penn along with over 100 others to help fund my research, but I plan to get out of the coaching biz to focus on research.

    With this donation you'll have weekly calls from me once a week for 12 weeks and I'll monitor your progress remotely using a Smart Body Analyzer provided to you by Withings. It's a great tool. As soon as you step on the scale, I'll have the weight on my phone. If you don't step on it, I'll also know. You won't be able to run and hide.

    If you want to transform your relationship with food, learn to cook some tasty meals, and are otherwise healthy, this is the opportunity to make it happen.

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    5 backers
    $

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Funding period

- (42 days)

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