About this project
ŌURA is a revolutionary wellness ring and app, designed to help you get more restful sleep and perform better. It enables you to learn how your lifestyle choices affect your sleep, and how the quality of your sleep affects your ability to perform.
Check the video below for more details about ŌURA.
The ŌURA ring can automatically tell when you are sleeping. When you go to sleep, the ŌURA ring analyzes the quality of your rest and recovery by measuring your heart rate (optically), respiration rate, body temperature, and movement. While you are awake, it monitors the duration and intensity of your activities, and the time you spend sitting.
The ŌURA app integrates and visualizes this data to identify patterns between your sleep quality and daily activities. By understanding how well you slept and recharged, it can determine your readiness to perform and help you adjust the intensity and duration of your day’s activities. It can also uncover actionable insights for changes to your daily activities that can help you sleep better.
We’ve spent years conducting scientific research, building hardware prototypes and developing the algorithms for ŌURA . The end result is the most advanced wearable wellness device ever created, hidden in a ring that is elegant and ergonomic. A device that can be worn all day and all night. Scratch proof and waterproof, ŌURA ring is made to be used anywhere, anytime.
Help the world become smarter about improving sleep
ŌURA monitors sleep, activity and readiness with laboratory-level accuracy unlike any other wearable device. By getting ŌURA into thousands of fingers we can transform the world's understanding about sleep. We are co-operating with We Are Curious, a personal data platform and community to make it easy for you to share your ŌURA data with leading sleep researchers from around the world. Sharing is optional, but if you choose to do so, you will contribute to a new level of understanding about sleep within the context of normal daily life.
Sleep quality has a profound impact on your daily performance, well-being and overall quality of life.
ŌURA works wherever and whenever you sleep. There is no need notify the ring or app that you are planning to turn in. ŌURA is so smart that it knows when you are sleeping.
With its proprietary technology and algorithms, the ŌURA ring identifies deep sleep, REM sleep, light sleep, and periods of wakefulness. This information is used to create nightly sleep profiles and to gauge the quality of your sleep. A balanced sleep profile is important to help you recharge your body and mind during sleep.
While you sleep, the ŌURA ring continuously measures your pulse waveform, the exact time between heartbeats, and your body temperature. From these data points it calculates your heart rate, respiration rate and other parameters needed to accurately analyze sleep in order to create your sleep profile.
The sleep profiles produced by ŌURA parallel the profiles produced by the gold standard of sleep laboratory instruments.
If you want to improve your sleep quality, tracking your sleep is not enough. Many other factors, like your physical activities, daily rhythms and lifestyle choices, influence your ability to get restful sleep. ŌURA helps you understand the effect of these factors on your sleep quality.
Your sleep quality and your lifestyle also impact your ability, or readiness, to perform during the day. ŌURA helps you understand how your sleep and activities contribute to your readiness. It can even help you identify which daily practices are most effective at helping you recharge.
During the day, the ŌURA ring automatically measures all your physical activity and time spent sitting. The ring counts your daily steps and total distance traveled. It also estimates the calories burned per day. The app delivers actionable recommendations to adjust the intensity, duration and timing of your activities based on your readiness to perform. It also offers activity-related suggestions to help you get more restful sleep at night.
When prompted via the app, the ŌURA ring can also measure your physiological response to activities during the day. This enables ŌURA to learn what practices help you recharge, and to offer suggestions that help you maintain a state of readiness throughout the day.
ŌURA is designed to help maximize your readiness – your ability to perform at your best both mentally and physically. It’s a game-changing perspective on how to go about your life, in order to achieve top performance.
The Readiness Score is a simple measure designed to help you identify days that are ideal for challenging yourself, and those that are better for taking it easy. The score, which is displayed as a percentage, is generated using all of the sensor data, physiological signals, sleep and activity patterns that are monitored by ŌURA.
Sleep is one of the most important variables to get right in order to help sustain both cognitive and physical performance. A night with little deep sleep would have negative impact on your score because deep sleep is important for physical recovery. A good amount of REM sleep is a strong indicator of mental recovery. Variance in your resting heart rate as well as changes in your autonomic nervous system reactions over the time indicate how well your body and mind recharge from the challenges of daily life.
The Readiness Score is just the tip of the iceberg. ŌURA also provides actionable recommendations that help you perform at your best. It even lets you dig into detailed sleep, activity, and readiness dashboards to identify patterns and correlations between your lifestyle choices, your readiness, and sleep quality.
We designed the ŌURA ring to be stunning, comfortable, and simple. Our goal was to create a wellness device that matches seamlessly with your style and daily life. The sophisticated and minimal design will look great anywhere, from the beach to the office, from the yoga studio to the opera and cocktail party.
We chose the ring form factor because it is comfortable to wear for long periods of time, meaning you can wear ŌURA all day and all night. A ring also fits snugly against your skin and is the most convenient place to accurately capture the body signals necessary for measuring and interpreting your sleep, physical activity and performance related indicators.
ŌURA ring is made with a premium ceramic compound that has a beautiful and smooth feel, and comes in a glossy or matte finish. It is also scratch proof and waterproof, so you can take ŌURA anywhere.
The ŌURA ring works without demanding your attention, or distracting you and your lifestyle. The ring knows when you go to sleep, and when you wake up, when you are active, and when you are sitting. It uploads data to your phone automatically. If your phone is not available, it can collect and store data for up to three weeks, as long as you keep wearing and charging it. It’s that simple – no actions are required from you.
We want the ŌURA ring to go with you everywhere, and to let you do everything you would normally do.
The ŌURA app is a powerful companion to the ring. It delivers personalized and actionable recommendations, and visualizes data regarding your sleep, activity and readiness. It also lets you control settings of your ŌURA ring, and access support content.
The ŌURA app is easy and intuitive. The sleep, activity and readiness dashboards are designed to let you deep-dive into your daily data. You can also dig into visualizations highlighting longer-term trends and patterns.
ŌURA’s groundbreaking recommendation engine functions like a virtual coach committed to improving your sleep quality, performance, and readiness. Over time, it learns about your unique rhythms and provides more personalized advice.
Some of the most exclusive sports cars are stealth black. This inspired us to create a very limited edition of ŌURA Stealth Black.
Manufacturing a dramatic stealth black surface requires an additional level of precision and pushes the limits of manufacturing feasibility. Perfecting the surface requires meticulous, skilled human attention to microscopic details, hence the radically limited quantity and price.
We are ready to ship ŌURA rings from our warehouses in the US (to North America) and Finland (to rest of the world), and release the Apple iOS app, in November 2015.
ANDROID Users: To allow you to benefit from the lucrative prices of this Kickstarter campaign you will now get the option to delay the shipment of your ring until the ŌURA Android app is released. During this waiting period you have the possibility to cancel your order and get a full refund of both your pledge and the shipping costs. Regardless of when the ring is delivered, you will have a 30 days return period after receiving it to get a full refund for the product (but not the shipping costs).
Our team has worked hard for over two years, together with our experienced partners. We are past the prototyping phase and already focusing on mass production capability. We manufacture ŌURA in Finland, in one of the most advanced electronics manufacturing locations in the world, close to our company’s main R&D site. This ensures maximal speed, rapid improvements and premium production quality.
The ŌURA ring has undergone rigorous testing of reliability and durability, and the time between now and shipping will be mostly spent on fine-tuning the software and user experience.
We’re excited to announce our collaboration with We Are Curious - a personal data platform built around a growing community of individuals who have questions about their sleep, health, and wellness.
With your pledge you will have the option to link your ŌURA data to the Curious platform where you can track additional factors—set up as ‘tags’ that you can easily track—and see how they influence your sleep quality and performance. Whether you’re interested in your daily consumption (caffeine, alcohol, sugar), sleep aids you might be trying (valerian, melatonin, acupuncture) or other factors in your environment (barometric pressure, CO2, pollen count), the Curious platform enables fast and easy manual entry or automated import, as well as graphing and other analytical functions. You can share your questions and discoveries with other Curious users who share your interests.
Collaboration of ŌURA and We Are Curious makes it also possible for you to share your ŌURA data and lifestyle related data with world-leading sleep researchers. Sharing is optional, but if you choose to do so, you will contribute to creating a whole new level of understanding about sleep and performance in the context of normal daily life.
We have a team with extensive hands-on experience in Health & Wellness, Medtech, Mobile/Telecoms/ICT industries, and in consumer electronics and software including over 20 years of experience in creating algorithms for the world’s leading heart rate monitors and activity trackers. The team has strong expertise in applying science, conducting research, bringing out successful products and services, and cultivating continuous customer satisfaction. We couldn’t be more excited about what we are doing at ŌURA. We look forward to seeing the ring on your finger and hearing your thoughts on it.
Petteri Lahtela · Product
Bringing together his passion on wellbeing, physiology and creating products that people love, Petteri is a serial entrepreneur with 20+ years experience in creating market leading high-tech products in mobile telecom, health and wellness sectors as well as building international businesses and market entries in dozens of countries. (Linkedin profile)
Kari Kivelä · Technology & Design
Driving the pioneering work for design and miniaturization at ŌURA, Kari has previously led global software development at Nokia for 10+ years. Also, as a jewelry start-up entrepreneur Kari is uniquely familiar with design and form factor elements of a ring. (Linkedin profile)
Hannu Kinnunen · Science & Algorithms
Responsible for the science making ŌURA the most advanced wearable wellness device in the world, Hannu has 15+ years of experience at heart rate and activity monitoring pioneer Polar. Hannu is behind most algorithms used in Polar products today and credited in dozens of patents and scientific articles relating to heart rate based signal processing, biosignal detection, and analysis of activity, training, recovery and sleep. (Linkedin profile; ResearchGate profile)
Harri Laakkonen · Software
Bringing intelligence into the world’s first ring-size wellness computer by creating the firmware software, Harri is a signal processing, machine-learning algorithms and embedded SW development pioneer and serial entrepreneur with 25+ years experience in creating demanding high-tech products for global markets. (Linkedin profile)
Markku Koskela · Hardware
Creating innovative solutions for accessing body signals in high precision, Markku is an optoelectronics and hyperspectral imaging specialist with 20 years experience in creating demanding measurement systems and embedded solutions for global markets. (Linkedin profile)
Ashley Colley · User Experience & UI Design
Creating the ŌURA user experience. Ashley brings his 25+ years industry experience in User Experience, UI design and innovation to ensure that ŌURA is a delight to use. (Linkedin profile, ResearchGate profile)
Tommi Pyykönen · Supply chain & Customer care
With his 20+ years of experience on multiple management fields, most recently in the global supply chain management of Polar, Tommi is now building world class supply chain and customer care approaches at ŌURA. (Linkedin profile)
Virpi Tuomivaara · Comms
Virpi brings in her international experience in communications and various talents in dealing with people and delivering the key messages in creative ways. (Linkedin profile)
Markku Hooli • Operations & Customer care, USA
Markku brings in his 20 years of experience in global customer support and care from Nokia. He is responsible for this ŌURA Kickstarter project as well as global customer care, support, and communications. Based in San Francisco. (Linkedin profile)
To arrive at the perfect design, we went through several generations of prototypes and managed to fit all this intelligence into a small, durable ring. Product development began over two years ago with technology studies and concept development. First industrial design mock-ups were fabricated during 2013. We managed to integrate sensors, electronics and battery to the first fully functioning ring prototype in spring 2014. User testing has been done in our team from the beginning of 2015 onward. Design of the ring and ring box were frozen in June 2015 after extensive electrical, reliability and environmental testing.
In an unprecedented way, ŌURA combines insightful jewelry design, elegance and ultimate wearing comfort with top tier science and technology to create absolutely unique user benefits. It is the first product of its kind - world’s first ring-size wellness computer and app that provide actionable recommendations to improve sleep, and optimize activity, towards better balance and performance.
We are all set to begin volume production of the ŌURA rings and deliver them from our warehouses in the US and Finland to our backers in November (Apple users) or in Q1/2016 (Android users). Before shipments start we will send you free of charge the complete size range (US6-13) of plastic fitting rings so that you can take your time on choosing your preferred finger for wearing your ŌURA ring and the ring size that matches perfectly with it.
ŌURA enthusiasts already exist in 60 countries. We will ship ŌURA worldwide, with the exception of:
- no shipping to the following countries due to US embargo: Iran, Sudan, Syria, North Korea (listed as not fully cooperating) - no shipping to Brazil due to challenges in customs handling.
Please note that shipping to any country outside North America and EU/EFTA may be significantly delayed or even cancelled depending e.g. on the feasibility of local product approval requirements or local import regulations. In a case of cancellation your pledge will be refunded by OURA.
Please note that there may be additional duties, fees or taxes raised by the authorities in your country. You may need to take care of them yourself when receiving the shipment.
Shipping & handling costs: US & Canada $10 rest of the world $25
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
Risks and challenges
We make a miniature hardware design product with groundbreaking technology and software to go with it. To arrive at the perfect design, we went through several generations of prototypes and managed to fit all this intelligence into a small, durable ring. Together with our experienced partners we have tested materials, mechanics, electronics, software, and their interoperability extensively to make sure everything works at as high a level as we require.
However, despite all this thorough work on all aspects of the product, something surprising may still occur. We are very confident that any emerging challenges can be promptly solved with our collective expertise.
All the technical and logistical resources involved in the development of OURA are located within a 30 min drive from the manufacturer. With this expertise and proximity we can deal with any issues that may arise in person and in real time, and be able to implement any corrective and preventive actions that will be required.
We are working with market leading logistics partners. With their world class knowledge and support we can solve any issue that may emerge in our logistics structure. We are confident that you will receive your ŌURA without issues.
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