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210 connecting photo cards, in a set with games & activities for the visually curious. OuiSi fosters creativity, empathy & presence. FALL 2019
210 connecting photo cards, in a set with games & activities for the visually curious. OuiSi fosters creativity, empathy & presence. FALL 2019
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329 backers pledged $20,017 to help bring this project to life.
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OuiSi: The Photo Connection Game That Ignites Wonder

$20,017

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I see. You see. OuiSi!

The name of this inventive set of photo cards is “yes-yes” in French and Spanish, pronounced “we see” in English. Fun, isn’t it? It’s a nod to one of our core beliefs: that pictures are a language we all speak, regardless of age or background. For example, while the pictures below are different, we see that they look the same. 

Matching patterns on the left, matching shapes on the right.
Matching patterns on the left, matching shapes on the right.

That’s the magic added to OuiSi. Each lush photo card matches visually with other cards in the deck based on similar patterns, shapes, colors, compositions and even concepts.

Pictures are a language we all speak regardless of age.
Pictures are a language we all speak regardless of age.

"My mom and nephew don't play as many games together anymore, so it was great to watch them play OuiSi and have a conversation inspired by what they saw."  - John B. / artist and entrepreneur

There are a myriad of exciting connections waiting to be found in OuiSi. And as you play, your brain will start to look for connections in your actual surroundings, too, not just inside the deck.

Taking a break to match color and shape at work.
Taking a break to match color and shape at work.

This is why we made OuiSi. Because it invites players to look closely at our marvelous, everyday world by making connections.

From left to right, we see a shape connection, then colors, then pattern and pattern. What do you see?
From left to right, we see a shape connection, then colors, then pattern and pattern. What do you see?

But OuiSi is more than just a set of 160 matching photo cards (more if we hit our stretch goals!). Inside you’ll find:

  • Instructions for six creative games and activities similar to Storyboarding, Dominoes and I Spy. Playable solo or cooperatively.
  • Instructions for two competitive games (ages 12+) that demand visual acuity and strategic thinking. Gameplay similar to Codenames, Bridge and Apples to Apples (instructions in our FAQs).
  • Suggestions for unconstrained play and learning. 

In other words, whether you are a parent of young kids, a lover of games or a workplace creative, you’ll love OuiSi!

With our prototype sets, we’ve seen players make up their own games and activities. These two began to improvise by adding stories to guide their matches.
With our prototype sets, we’ve seen players make up their own games and activities. These two began to improvise by adding stories to guide their matches.

Igniting young minds through connection

It's exciting when the kids in our lives share with us something that they've seen in a different light. It's their unique perspective, creativity and empathy shining through. And now we’re realizing that these abilities (selfie-taking didn't make the cut) are what our children need to thrive in an uncertain future. OuiSi can help build these muscles.

She has a lot to teach us!
She has a lot to teach us!

But more importantly, OuiSi is fun! Kids adore our prototypes, and adults love having an easy-to-use, thoughtful activity at home for their children. The cards are durable, and unlike other card sets it’s okay to lose a card or add one to the mix. So, grown-ups can toss a handful of cards into their bag for creative play on-the-go.

"To be able to pull these out of a bag - and to feel good about it - is just a win-win for moms and dads."  - Chris S. / documentarian, technologist and mom

A game of OuiSinoes in action.
A game of OuiSinoes in action.

Igniting adult minds, too!

Doesn’t it feel like we’re always glancing at our phones or staring at screens? Thousands of images flying at us each day; always an email to answer. It’s tough to slow down long enough to enjoy activities that harness curiosity, or to engage in real dialogue with those closest to us. OuiSi offers an antidote, reconnecting us through play.

OuiSi is a nudge to see your beautiful everyday in a new way.
OuiSi is a nudge to see your beautiful everyday in a new way.

OuiSi is a fun and challenging pastime, whether after dinner or at a cafe. Best of all, while you are surprising and delighting friends with each satisfying match, you’re also learning “how” each of you see.

We think folks of all sorts will enjoy OuiSi, including:

  •  Colleagues: discover how your teammates see
  •  Backpackers: surpass language barriers
  •  Seniors: strengthen cognitive functions
  •  Workshop facilitators: break the ice
  •  Mindfulness practitioners: notice differently
  •  Photographers: build visual muscles
  •  Designers: celebrate your eyes

This list isn't exhaustive, of course. OuiSi is for anyone and everyone.

The nuts and bolts of OuiSi.
The nuts and bolts of OuiSi.

“As someone who is highly visual, I am excited to play this game.” - Swiss-Miss design blog

Collaborative and Creative Activities

These activities are for children 5 and up. But they are also great for anyone looking to see differently, including caretakers of the elderly, workshop leaders and mindfulness practitioners.

OuiSinoes: Make photo-card connections in this engaging take on dominoes! One at a time, add cards to the board based on how each new card visually connects with already played ones.

Imaginate: Use your creativity to imagine what a picture “could” be. For example, a croissant is of course a croissant! But it also might look like a curled up puppy, or a crescent moon, or a lobster’s claw.

Trainmaker: Make a train of connected images one at a time, with each image connecting to the one prior. There are so many connection possibilities that you’ll never make the same train twice!

Storyboarder: Choose cards as prompts to craft your next written adventure. Use the Imaginate activity to heighten the story (perhaps a lobster is eating a croissant under the moonlight!).

Scavenger: Explore your surroundings for matches that connect with a chosen card. Then, find a card that matches what you just found in your surroundings! Continue back and forth. For parents looking to introduce technology as a creative tool, document the growing thread with a camera.

Eye Spy: Choose a card and then find something in your environment that connects visually. Have friends guess what you’ve spotted. This makes for a fun alternative to regular “I Spy” on road trips with the family.


Competitive Games

We’ve built two competitive games ideal for anyone old enough to understand complicated game rules (we think 12+). See FAQs for detailed gameplay.

Capture: Gameplay found in pastimes like Codenames and Bridge get spiced up by OuiSi’s visual connections. “Seers” capture cards using one-word clues to describe multiple cards (e.g. “green”) to their teammates. Teams bid for the right to capture in a round, while opponents attempt to block easy connections. The result is a demanding game of creativity, visual acuity and strategy.

The long and short of competitive OuiSinoes!
The long and short of competitive OuiSinoes!

OuiSinoes: Much like Apples to Apples and Cards Against Humanity, players take turns as a blindfolded judge. Remaining players add a card to a dominoes-style board where they believe they’ve found a great OuiSi connection. The judge determines who’s made the best play.


Shipping

Shipping is included for Backers in the US and Canada. For backers in the EU, it's an extra $10 for a single game. BUT, we've decided that we will ship EU-bound products from within the EU. This means no extra customs charges for our friends there.

Stretch Goals

Holy cow, we're funded! We're making this thing and we are incredibly grateful for your support. We want to make OuiSi even better, so we've added some stretch goals!

Thank you again for supporting us, for sharing our vision and for sharing with friends!


Two friends mending culture and communication

We met at THNK School of Creative Leadership in Vancouver where Kaz taught human-centered design. Finding like-mindedness, we began to look for meaningful ways to connect people with each other and with the world around them.

LA-based Kaz Brecher (an innovation strategist) and NY-based Paul Brillinger (an entrepreneur). They came together over a shared passion for people, connection and photography.
LA-based Kaz Brecher (an innovation strategist) and NY-based Paul Brillinger (an entrepreneur). They came together over a shared passion for people, connection and photography.

In 2017, we launched the OuiSi app, a home for photographic conversations. Our app turns the simple act of sharing photos into an engaging visual dialogue (what we call a “photologue”). The app channels the spirit of old parlor games like Exquisite Corpse and Telephone.

Our app invites you to connect with your friends, family, colleagues and your own creativity using a language we all speak: pictures!
Our app invites you to connect with your friends, family, colleagues and your own creativity using a language we all speak: pictures!

Yet we recognized that many longed for an offline experience like the one in the app. Et voila, OuiSi. And now we need your support.

We have to admit it: prototyping was a lot of fun!
We have to admit it: prototyping was a lot of fun!

Thanks and contact info

For this Kickstarter and recent updates to the OuiSi app, we want to acknowledge Jeff Puskar (design), John Baumgartner (video), Oona Eager (writing and strategy), Phil Loden (development), Raquel Hernandez (development), Marek Mrowiec (website), Elana Iaciofano (graphic design), Bartek Starak (graphic design), Michael Mills (design) and Jimmy Chen (design). Thank you for making this project happen.

95% of the photos for the cards and this Kickstarter campaign have been taken by Kaz and Paul. However, we are thankful for the close friends who have shared some of their favorite shots for our game.

Thanks! We appreciate your time, resources and eyeballs. Hooray!

Risks and challenges

Often, making card games can be a simple affair since there are many companies that manufacture card games. That said, OuiSi photo cards have specific needs, from size and texture to perfect borders and coloring. So, we can't use templates offered by traditional manufacturers. Instead we will work with specialty printers to ensure a great final product.

We have experience writing and printing books and have done strategy work on past Kickstarters. We also have a strong network of fellow toy and game-makers. This has increased our ability to anticipate problems during manufacturing and fulfillment. We promise to give regular updates on what we’re doing to ensure a high-quality, on-time delivery.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    A Digital Download Appetizer

    A do-it-yourself mini-version of the OuiSi card game. Print the PDF and play! A subset of cards and instructions are included.

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    Pledge US$ 35 or more About US$ 35

    One OuiSi Card Set

    An early copy at a discount to the retail price! Shipping included in the US and Canada.

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    Ships to Only certain countries
    162 backers
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    Pledge US$ 65 or more About US$ 65

    Two OuiSi Card Sets

    Buy two sets and get an even greater discount! Shipping included in the US and Canada.

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    48 backers
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    Pledge US$ 85 or more About US$ 85

    Three OuiSi Card Sets

    Get three copies. On top of the discount, you will have two thankful people in your life if you give them a set! Shipping included in the US and Canada.

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    37 backers
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  5. Select this reward

    Pledge US$ 250 or more About US$ 250

    10 OuiSi Card Sets

    Wow...you want 10? That's incredible. These sets are great for after-school programs or at retirement and community centers. Shipping included in the US and Canada.

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    11 backers
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    Pledge US$ 550 or more About US$ 550

    25 OuiSi Card Sets

    You must be a store. Or perhaps you are looking for unique party/wedding favors or thoughtful conference gifts? Well, whatever it is, we hope you love offering this as much as we love making it. Shipping included in the US and Canada.

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    0 backers
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    Pledge US$ 600 or more About US$ 600

    Personalized OuiSi Triptych + 4 Sets

    We love playing with our environments and noticing the beautiful-yet-obscured. You send us a photo that has meaning and/or beauty to you, and we will find visually connecting matches in the everyday marvels of our (or your) surroundings. We will then create a triptych and frame it. And you will be the only one with a copy. Ping us for details!

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    Pledge US$ 30 or more About US$ 30

    One OuiSi Card Set (Early-Bird Price)

    You'll be one of our very first backers! As a thanks, you will receive a OuiSi Card Set at an additional discount. Shipping included in the US and Canada.

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    Reward no longer available 50 backers
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Funding period

- (30 days)